Article Per Year (5 Year)
p-Index From 2021 - 2026
7.239
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa International Journal of Educational Research and Social Sciences (IJERSC) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Amsir Management Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Ekonomi dan Akuntansi
Marjam Desma Rahadhini
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 83 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 83 Documents
Search

 1   2   3   4   5 
PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta) Apriliyani, Ria; Rahadhini, Marjam Desma; Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.51 KB)

Abstract

Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are primary and secondary data. The research population was all consumers who had made a purchase at the Hypermart Mall Grand Surakarta. The sampling technique uses non-probability techniques with a purposive sampling method of 110 respondents. The analysis technique uses the analysis of Structural Equation Modeling (SEM). Validity test uses confirmatory factor analysis (CFA) and reliability testing uses the cronbach's alpha value. The results show that price discount affects emotional shopping, store atmosphere influences emotional shopping, price discount effect on impulse buying, store atmosphere has an effect on impulse buying, emotional shopping has an impact on impulse buying, price discount indirect effect on impulse buying through emotional shopping, and store atmosphere indirect effect on impulse buying through emotional shopping.
ANALISIS PENGARUH KUALITAS LAYANAN DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Adi, Tita Ria; Rahadhini, Marjam Desma; Wibowo, Edi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 2 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.587 KB)

Abstract

The purpose of this study was to analyze the effect of service quality and perceived value on customer satisfaction, analyze the effect of service quality, perceived value and customer satisfaction on customer loyalty, analyze customer satisfaction in mediating the effect of service quality and perceived value on customer loyalty. This research is a survey. The population is Surakarta Playground Café customers. The research sample of 100 people with purposive sampling technique. Data collection techniques used questionnaires, observation and literature study. Data analysis techniques used multiple linear regression analysis and Sobel test. The results showed that service quality has an effect on customer satisfaction. Perceived value affects customer satisfaction. Service quality affects on customer loyalty. Perceived value affects on customer loyalty. The customer satisfaction affects customer loyalty. Service quality affects customer loyalty with customer satisfaction as a mediating variable. Perceived value affects customer loyalty with customer satisfaction as a mediating variable.
THE ROLE OF DIGITAL MARKETING ON PURCHASE INTENTION AND PURCHASE DECISIONS AT KOPI SI BUDI SURAKARTA Diventy, Allouisia Herlina; Rahadhini, Marjam Desma; Triastity, Rahayu
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Kopi Si Budi Surakarta and uses a survey method conducted on Kopi Si Budi's Instagram followers. The population of the research is all of Kopi Si Budi's followers. The sampling technique used probability sampling with a simple random sampling of 125 respondents. The analysis technique uses Structural Equation Modeling (SEM). The validity and reliability test uses Confirmatory Factor Analysis (CFA) and Cronbach Alpha. The result shows that social media marketing has no effect on purchase intention. E-word of mouth effect purchase intention. Social media marketing has an effect on purchasing decisions. E-word of mouth has no effect on purchasing decisions. Purchase intention effects purchasing decisions. Social media marketing has an effect on purchasing decisions through purchase intention and e-word of mouth influences purchasing decisions through purchase intention. Keywords: social media marketing, e-word of mouth, purchase intention, and purchase decisions
The Role of Taxpayer Awareness as an Intervening Variable on the Effect of Service Quality with Land and Building Taxpayer Compliance Rahadhini, Marjam Desma; Sarwono, Aris Eddy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4435

Abstract

This researchaims to analyze the effect of service quality on the compliance of Rural and Urban Land and Building Taxpayers (PBB-P2) and analyze the role of the moderating variable of taxpayer awareness as a moderating variable on the effect of service quality variables with PBB-P2 taxpayer compliance. The population of this research is taxpayers in Ponorogo Regency, while the sampling technique uses side purposive randomness. The analysis technique uses regression analysis and path analysis (Part Analysis). The test results show that there is an influence between service quality on compliance with Rural and Urban Land and Building Taxpayers (PBB-P2).
PERAN INOVASI KONSUMEN DALAM MENCIPTAKAN NIAT BERPERILAKU (Survei Pada Konsumen SFA Steak & Resto Surakarta) Lamidi Lamidi; Marjam Desma Rahadhini
RESEARCH FAIR UNISRI Vol. 4 No. 1 (2020): RESEARCH FAIR UNISRI
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.133 KB) | DOI: 10.33061/rsfu.v4i1.3385

Abstract

Penelitian ini bertujuan menganalisis pengaruh inovasi konsumen dengan beberapa faktor yang menjadi penentu niat berperilaku konsumen. Penelitian ini berupaya mengetahui pentingnya inovasi konsumen, dengan mempertimbangkan rasa terima kasih konsumen, citra restoran dalam berinovasi, dan kewajaran harga sebagai variabel mediasi. Penelitian ini merupakan survei. Pengumpulan data menggunakan kuesioner. Populasi penelitian adalah konsumen di wilayah Surakarta. Sampel ditentukan sebanyak 130 responden dengan metode convenience sampling, yaitu konsumen yang melakukan pembelian di SFA Steak & Resto Surakarta. Pengujian validitas menggunakan Confirmatory Factor Analysis (CFA), dan Cronbach’s Alpha untuk uji reliabilitas. Analisis data menggunakan Structural Equation Model (SEM) dengan program Amos. Temuan penelitian menunjukkan bahwa inovasi konsumen berpengaruh terhadap ucapan terima kasih dan citra restoran, tetapi tidak berpengaruh terhadap kewajaran harga; ucapan terima kasih berpengaruh terhadap kewajaran harga dan niat berperilaku; citra restoran berpengaruh terhadap kewajaran harga dan niat berperilaku; kewajaran harga tidak berpengaruh terhadap niat berperilaku. Implikasi penelitian hendaknya SFA Steak & Resto Surakarta perlu mempertimbangkan pembuatan menu-menu baru supaya semakin variatif pilihan konsumen, selain itu karyawan perlu mengucapkan terima kasih setelah memberikan pelayanan kepada konsumen.Kata kunci: inovasi konsumen, rasa terima kasih, kewajaran harga, citra restoran, dan niat berperilaku
THE ROLE OF LEADER IN BUILDING MULTICULTURAL ORGANIZATIONS Marjam Desma Rahadhini
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2017: PROCEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Multiculturalism include ideas, perspectives, policies, attitudes and actions by thediverse communities in terms of ethnicity, culture, religion, ideology and so forth;however aspires to develop the spirit of the same nationality and have pride to maintainplurality. It has two characteristics, namely the need for recognition and legitimacy ofcultural diversity. Multicultural society is a society that understands diversity in the lifeof the world and accept their diversity, such as: values, systems, culture, customs, andpolitical embraced. Leaders need to understand this diversity in creating a multiculturalorganization.In building a multicultural organization, leaders can use habituation andmodels, as well as education . Multicultural organizations can eliminate prejudice,improve the performance of members, optimize the potential of its members, and is ableto develop a family atmosphere to achieve long-term goals. The success of building amulticultural organization indicated internalized the existing programs thoroughly onevery member of the organization. Every leader needs to continue to build anorganization in a multicultural perspective.Keywords: leader, multicultural, organization, education, habituation
THE ROLE OF DIGITAL MARKETING ON PURCHASE INTENTION AND PURCHASE DECISIONS AT KOPI SI BUDI SURAKARTA Allouisia Herlina Diventy; Marjam Desma Rahadhini; Rahayu Triastity
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Kopi Si Budi Surakarta and uses a survey method conducted on Kopi Si Budi's Instagram followers. The population of the research is all of Kopi Si Budi's followers. The sampling technique used probability sampling with a simple random sampling of 125 respondents. The analysis technique uses Structural Equation Modeling (SEM). The validity and reliability test uses Confirmatory Factor Analysis (CFA) and Cronbach Alpha. The result shows that social media marketing has no effect on purchase intention. E-word of mouth effect purchase intention. Social media marketing has an effect on purchasing decisions. E-word of mouth has no effect on purchasing decisions. Purchase intention effects purchasing decisions. Social media marketing has an effect on purchasing decisions through purchase intention and e-word of mouth influences purchasing decisions through purchase intention. Keywords: social media marketing, e-word of mouth, purchase intention, and purchase decisions
ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Thomas Wijayanto; Marjam Desma Rahadhini; Sumaryanto Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 18 No. 3 (2018): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.108 KB)

Abstract

Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data analysis techniques used validity test, reliability test, classic assumption test, multiple linear regression test and Sobel test. The results of the study concluded that there was a significant influence on promotion of trust, there was a significant influence of trust on consumer loyalty, there was a significant influence on promotion of consumer loyalty, there was an indirect influence of promotion on consumer loyalty mediated by trust. Suggestions in this study were: Semanggi increases consumer loyalty, it is necessary to pay attention to promotion and trust variables because these variables have a significant effect on consumer loyalty.Keywords: Promotion, Trust, Consumer Loyalty
PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta) Ria Apriliyani; Marjam Desma Rahadhini; Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.51 KB)

Abstract

Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are primary and secondary data. The research population was all consumers who had made a purchase at the Hypermart Mall Grand Surakarta. The sampling technique uses non-probability techniques with a purposive sampling method of 110 respondents. The analysis technique uses the analysis of Structural Equation Modeling (SEM). Validity test uses confirmatory factor analysis (CFA) and reliability testing uses the cronbach's alpha value. The results show that price discount affects emotional shopping, store atmosphere influences emotional shopping, price discount effect on impulse buying, store atmosphere has an effect on impulse buying, emotional shopping has an impact on impulse buying, price discount indirect effect on impulse buying through emotional shopping, and store atmosphere indirect effect on impulse buying through emotional shopping.
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Mira Shelviana; Marjam Desma Rahadhini; Edi Wibowo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.962 KB)

Abstract

The purpose of this study was to: 1) Analyze the significance of the influence of cultural factors on purchasing decisions 2) Analyze the significance of the influence of social factors on purchasing decisions 3) Analyze the significance of the influence of personal factors on purchasing decisions 4) Analyze the significance of the influence of psychological factors on purchasing decisions 5) Analyze factors which has the most dominant influence on purchasing decisions. This research is a survey with the Timlo Sastro Solo consumer population in Surakarta. Research sample of 100 people with accidental sampling technique. Data collection techniques use questionnaires, interviews and literature studies. Data analysis techniques use multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that cultural factors, social factors, personal factors and psychological factors had a significant effect on the purchase decision of Timlo Sastro Solo. Cultural factors are variables that have a dominant effect on the purchasing decisions of Timlo Sastro Solo.
Co-Authors Abda Abda Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Amilado, Mayong Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Arinta, Deva Novia Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Enjarwati, Aliffia Ori Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Febrian, Habil Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Hartanto, Lius Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Paryanti, Dwi Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pratita, Mutya Paramita Pria Andhika Puput Setyoningrum Putra, Ghanim Permana Putra, Zheva Anggita Arya Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rachel Lita Daniati Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadhan, Viona Rizky Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Segari, Mayang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yuanita Putri Nurmalitasari Yulianti, Refica Zakiyah, Nadiya Fikriyatuz