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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa International Journal of Educational Research and Social Sciences (IJERSC) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Amsir Management Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Ekonomi dan Akuntansi
Marjam Desma Rahadhini
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Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Fashion di TikTok Shop Paryanti, Dwi; Febrian, Habil; Rahadhini, Marjam Desma
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.608

Abstract

This study examines the influence of promotion and brand image on the decision to purchase fashion products on the TikTok Shop e-commerce platform by Generation Z in Surakarta. The method used was quantitative with the distribution of questionnaires and regression analysis to test the relationships between variables. The results show that promotion and brand image have a significant effect on consumers' purchasing decisions. These findings underscore the importance of effective digital marketing strategies on social media platforms. The implications of this research provide insight for business actors in optimizing promotions and building brand image to increase purchases on TikTok Shop.
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MINI MARKET CAHYA 99 DI DESA GONILAN KARTASURA Hartanto, Lius; Putra, Ghanim Permana; Arinta, Deva Novia; Enjarwati, Aliffia Ori; Ramadhan, Viona Rizky; Rahadhini, Marjam Desma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1560

Abstract

The purpose of this study is to find out about the effect of perceived price and service quality on purchasing decisions. This research was conducted at the cahya 99 mini market in Gonilan Kartasura Village, by distributing questionnaires to 30 respondents. Samples were taken using random sampling technique. From the results of this study it is known that the regression equation is 10.288+0.462X1+0.083X2. From the results of statistical analysis data, the indicators in this study are said to be valid and reliable. The variable that has the most dominant influence is the price perception variable with a coefficient of 0.462. While the least influential variable is the service quality variable with a regression coefficient of 0.083. The price perception variable with a calculated T value of 3.620 with a significant value of 0.003 (0.003 <0.05) which means it has a significant value and for service quality obtains a T test result of 0.764 with a significant value of 0.05 (0.452 <0.05 ) which means it has a significant value. So it can be concluded that the perception of price and service quality has an effect on purchasing decisions at the cahya 99 mini market in Gonilan Kartasura Village. Perceptions of price and service quality are key strategic roles that are important to be considered in purchasing decisions at the Cahya 99 Minimarket in Gonilan Kartasura Village.
PENGARUH KUALITAS PELAYANAN, STORE ATMOSPHERE, DAN HARGA TERHADAP KEPUASAN KONSUMEN MIE BANGKA 25 SURAKARTA Rachel Lita Daniati; Marjam Desma Rahadhini
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9340

Abstract

Customer satisfaction is an important factor in the sustainability of culinary businesses operating in highly competitive markets. Kedai Mie Bangka 25 Penumping Surakarta is one of the culinary businesses in Surakarta City that offers a distinctive attraction through its modern Chinese cultural interior design, featuring red color elements, oriental decorations, and Bangka–Tionghoa murals that create an aesthetic and Instagramable atmosphere. This study aims to analyze the factors influencing customer satisfaction, including service quality, store atmosphere, and price, among consumers of Mie Bangka 25 Penumping Surakarta. The population of this study consists of consumers who made purchases at Kedai Mie Bangka 25 Penumping Surakarta. The sample size was 100 respondents, determined using the Leedy technique. The sampling method used was non-probability sampling, with data collected through questionnaires. The data analysis techniques employed include validity tests, reliability tests, classical assumption tests, descriptive analysis, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination test. The results indicate that all questionnaire items are valid and reliable, and the classical assumption tests—including multicollinearity, autocorrelation, heteroscedasticity, and normality tests—were successfully met. The multiple linear regression analysis shows that all regression coefficients have positive values, with the regression equation: Y = 3.961 + 0.313 X1 + 0.582 X2 + 0.085 X3 indicating that service quality (X1), store atmosphere (X2), and price (X3) influence customer satisfaction at Mie Bangka 25 Penumping Surakarta. The hypothesis testing results reveal that service quality and store atmosphere have a significant effect on customer satisfaction, while price does not have a significant effect on customer satisfaction at Mie Bangka 25 Penumping Surakarta. The F-test indicates that the research model is appropriate. The coefficient of determination shows that service quality, store atmosphere, and price explain 58.4% of customer satisfaction.
Co-Authors Abda Abda Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Amilado, Mayong Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Arinta, Deva Novia Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Enjarwati, Aliffia Ori Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Febrian, Habil Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Hartanto, Lius Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Paryanti, Dwi Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pratita, Mutya Paramita Pria Andhika Puput Setyoningrum Putra, Ghanim Permana Putra, Zheva Anggita Arya Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rachel Lita Daniati Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadhan, Viona Rizky Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Segari, Mayang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yuanita Putri Nurmalitasari Yulianti, Refica Zakiyah, Nadiya Fikriyatuz