Article Per Year (5 Year)
p-Index From 2021 - 2026
7.723
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa International Journal of Educational Research and Social Sciences (IJERSC) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Amsir Management Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Journal of Management and Social Sciences Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Marjam Desma Rahadhini
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 87 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 87 Documents
Search

 5   6   7   8   9 
PENGARUH KUALITAS PELAYANAN, STORE ATMOSPHERE, DAN HARGA TERHADAP KEPUASAN KONSUMEN MIE BANGKA 25 SURAKARTA Rachel Lita Daniati; Marjam Desma Rahadhini
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9340

Abstract

Customer satisfaction is an important factor in the sustainability of culinary businesses operating in highly competitive markets. Kedai Mie Bangka 25 Penumping Surakarta is one of the culinary businesses in Surakarta City that offers a distinctive attraction through its modern Chinese cultural interior design, featuring red color elements, oriental decorations, and Bangka–Tionghoa murals that create an aesthetic and Instagramable atmosphere. This study aims to analyze the factors influencing customer satisfaction, including service quality, store atmosphere, and price, among consumers of Mie Bangka 25 Penumping Surakarta. The population of this study consists of consumers who made purchases at Kedai Mie Bangka 25 Penumping Surakarta. The sample size was 100 respondents, determined using the Leedy technique. The sampling method used was non-probability sampling, with data collected through questionnaires. The data analysis techniques employed include validity tests, reliability tests, classical assumption tests, descriptive analysis, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination test. The results indicate that all questionnaire items are valid and reliable, and the classical assumption tests—including multicollinearity, autocorrelation, heteroscedasticity, and normality tests—were successfully met. The multiple linear regression analysis shows that all regression coefficients have positive values, with the regression equation: Y = 3.961 + 0.313 X1 + 0.582 X2 + 0.085 X3 indicating that service quality (X1), store atmosphere (X2), and price (X3) influence customer satisfaction at Mie Bangka 25 Penumping Surakarta. The hypothesis testing results reveal that service quality and store atmosphere have a significant effect on customer satisfaction, while price does not have a significant effect on customer satisfaction at Mie Bangka 25 Penumping Surakarta. The F-test indicates that the research model is appropriate. The coefficient of determination shows that service quality, store atmosphere, and price explain 58.4% of customer satisfaction.
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Fashion di TikTok Shop Paryanti, Dwi; Febrian, Habil; Rahadhini, Marjam Desma
Amsir Management Journal Vol. 5 No. 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.608

Abstract

This study examines the influence of promotion and brand image on the decision to purchase fashion products on the TikTok Shop e-commerce platform by Generation Z in Surakarta. The method used was quantitative with the distribution of questionnaires and regression analysis to test the relationships between variables. The results show that promotion and brand image have a significant effect on consumers' purchasing decisions. These findings underscore the importance of effective digital marketing strategies on social media platforms. The implications of this research provide insight for business actors in optimizing promotions and building brand image to increase purchases on TikTok Shop.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian dengan Harga sebagai Variabel Moderasi di Nawa Bistro Solo Aulia Nanda Asy A; Putri Lindiani Agata; Aulia Miftahul Karimah; Marjam Desma Rahadhini
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 1 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i1.4477

Abstract

This study aims to analyze the effect of product quality on purchasing decisions with price as a moderating variable at Nawa Bistro Solo. Using a quantitative approach with causal-comparative design, data were collected through online questionnaires from 48 respondents selected by purposive sampling. The research instrument consisted of 20 question items with a Likert scale of 1-5 that had been tested for validity and reliability. Data analysis used moderation regression with classical assumption tests. The results show that product quality has a significant positive effect on purchasing decisions with a regression coefficient of 0.612 (p < 0.05). Price proved to act as a moderating variable that strengthens the relationship between product quality and purchasing decisions with an interaction coefficient of 0.284 (p < 0.05). The majority of respondents (77.1%) showed positive purchasing decisions and 66.7% gave positive assessments of product quality. These findings imply that appropriate value-based pricing strategies can optimize the impact of product quality on consumer loyalty in the culinary industry.
Faktor Yang Dipertimbangkan Konsumen Dalam Pengambilan Keputusan Pembelian Produk Momoyo Di Aplikasi Tiktok (Studi Kasus Pada Outlet Mmomoyo Coyudan) Rofiatul Muntaha; Arimbi Arimbi; Nadia Greciana; Milanda Prihastiwi; Marjam Desma Rahadhini
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10178

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang dipertimbangkan konsumen dalam pengambilan keputusan pembelian produk Momoyo di Aplikasi TikTok, dengan fokus pada variabel brand image, harga, promosi, dan keputusan pembelian. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus melaui wawancara mendalam terhadap beberapa narasumber, yaitu kepala toko, karyawan, serta konsumen dari generasi milenial dan generasi Z yang pernah melakukan pembelian produk Momoyo. Hasil penelitian menunjukkan bahwa brand image, harga, dan promosi menjadi faktor kuat yang memengaruhi keputusan pembelian konsumen di TikTok. Temuan ini memberikan rekomendasi bagi pelaku usaha untuk memperkuat strategi pemasaran digital di TikTok dengan memaksimalkan branding, harga kompetitif dan konten promosi yang menarik.
Strategi Manajemen Public Relations Starbucks dalam Pemulihan Reputasi Merek Pasca Krisis Global 2024–2026 Nisa Mukti Rahayu; Lidya Imas Ayu; Marjam Desma Rahadhini
Jurnal of Management and Social Sciences Vol. 4 No. 2 (2026): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i2.852

Abstract

The dynamics of the global coffee industry during the 2024–2026 period were characterized by significant fluctuations that placed Starbucks in a vulnerable position due to multidimensional reputation crises, ranging from geopolitical sentiments to industrial relations tensions. This study aims to analyze the effectiveness of Public Relations (PR) management strategies and integrated media models in restoring brand equity post-crisis. The research method applied is descriptive qualitative with a conceptual analysis approach, relying on digital literature studies and the collection of secondary data from international reputation research firm reports and credible mass media documentation. The research results indicate that the drastic decline in the Brand Strength Index was successfully mitigated through a strategic narrative transition from service efficiency toward the reinforcement of the original "The Third Place" identity. The utilization of data-driven Owned Media channels through loyalty applications proved to be the most crucial instrument in maintaining consumer retention amidst the global boycott. The research conclusion emphasizes that brand resilience in the era of digital volatility depends not only on rhetoric but on the synchronization between adaptive leadership, operational transparency, and the integration of an agile PESO communication model. This study provides a theoretical contribution regarding the importance of managing "reputation capital" through consistent sustainability commitments to maintain a balance between profitability and corporate communication ethics in an increasingly polarized global market
Krisis Komunikasi Publik dan Social License to Operate: Analisis Konseptual Unjuk Rasa Masyarakat Kabupaten Pati Tahun 2025 Salma Asriani; Vivin Deva Alia; Marjam Desma Rahadhini
Jurnal of Management and Social Sciences Vol. 4 No. 2 (2026): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i2.859

Abstract

This study is motivated by the escalation of mass protests in Pati Regency throughout 2025, triggered by significant increases in Land and Building Tax (PBB-P2) rates and prolonged agrarian disputes in the Kendeng Mountains region. These socio-political tensions indicate weaknesses in public communication governance between local government authorities and local communities. This conceptual article employs an integrative literature review combined with a descriptive-analytical approach to secondary data derived from media transcripts, fiscal policy documents, and legal studies on public order management. The findings reveal that the protests were fundamentally driven by a public communication crisis rather than merely fiscal or agrarian policy issues. The implementation of coercive one-way communication and confrontational rhetoric by government elites undermined relational trust and threatened the communal dignity of citizens. Furthermore, post-crisis apology strategies were perceived as insufficiently authentic when not accompanied by substantive corrective actions. The study concludes that the formal legal validity of local regulations does not guarantee successful implementation without obtaining a community's Social License to Operate (SLO). Therefore, this article proposes the Symmetrical Community Engagement (SCE) framework as a new paradigm for repositioning public sector public relations toward a proactive and participatory approach from the pre-legislative stage to support democratic governance
Manajemen Komunikasi Krisis Era Transparansi Radikal: Integrasi Data Visual Real-Time sebagai Instrumen Restorasi Reputasi dalam Industri AMDK Brilian Prabasari; Sindy Dwi Kurnia; Marjam Desma Rahadhini
Jurnal of Management and Social Sciences Vol. 4 No. 2 (2026): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i2.860

Abstract

The phenomenon of radical transparency in the Bottled Drinking Water (AMDK) industry in 2025 triggered a reputation crisis and a massive erosion of customer loyalty. This crisis began with negative sentiment on social media that led to surprise inspections by regulatory authorities of the industry leader's "Mountain Spring" claim. The unpreparedness of the communication infrastructure in presenting technical data in real time led to a decline in brand image and a significant correction in market share to a critical figure of 47.4%. This article aims to formulate a conceptual framework for adaptive and data-driven PR presentation techniques through the integration of real-time data visualization and narrative reframing strategies. The method used is a descriptive conceptual analysis by evaluating the chronology of incidents and PR responses during the crisis. The analysis results show that unidirectional communication patterns and static presentation materials are deemed to fail to face viral and spontaneous public audits in the digital space. As a theoretical and practical contribution, this article proposes a new model, The Spontaneous Technical Presentation Model, and recommendations for the development of a Crisis Presentation Kit for the FMCG industry. Through a theoretical approach that expands the theory of Image Restoration, this study confirms that corporate image restoration in the digital era is highly dependent on the precision and transparency of visual data presented during field qualification
Co-Authors Abda Abda Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Arinta, Deva Novia Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Aulia Miftahul Karimah Aulia Nanda Asy A Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilian Prabasari Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo . Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Enjarwati, Aliffia Ori Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Febrian, Habil Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Hartanto, Lius Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Lidya Imas Ayu Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mutya Paramita Pratita Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Nisa Mukti Rahayu Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Paryanti, Dwi Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pria Andhika Puput Setyoningrum Putra, Ghanim Permana Putra, Zheva Anggita Arya Putri Lindiani Agata Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rachel Lita Daniati Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadhan, Viona Rizky Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Asriani Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sindy Dwi Kurnia Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Vivin Deva Alia Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yuanita Putri Nurmalitasari Yulianti, Refica Zakiyah, Nadiya Fikriyatuz