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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa International Journal of Educational Research and Social Sciences (IJERSC) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Amsir Management Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Ekonomi dan Akuntansi
Marjam Desma Rahadhini
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PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta) Yeni Yulfi Tastri; Marjam Desma Rahadhini; Rahayu Triastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study were all unknown numbers of visitors to the Taman Pelangi. The sampling technique using the accidental sampling technique was 100 respondents. Data collection techniques with questionnaires, literature studies, and observatios. Data analysis techniques used are classic assumption test, descriptive analysis, t tes, f test, coefficient of determination, and sobel test. The results of the study indicate that experiential marketing has an effect on visitor satisfaction, visitor satisfaction has an effect on intention to revisit, experiential marketing has an effect on revisit to intention, visitor satisfaction mediated effect of experiential marketing on intention to revisit.
ANALISIS PENGARUH KUALITAS LAYANAN DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Tita Ria Adi; Marjam Desma Rahadhini; Edi Wibowo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of service quality and perceived value on customer satisfaction, analyze the effect of service quality, perceived value and customer satisfaction on customer loyalty, analyze customer satisfaction in mediating the effect of service quality and perceived value on customer loyalty. This research is a survey. The population is Surakarta Playground Café customers. The research sample of 100 people with purposive sampling technique. Data collection techniques used questionnaires, observation and literature study. Data analysis techniques used multiple linear regression analysis and Sobel test. The results showed that service quality has an effect on customer satisfaction. Perceived value affects customer satisfaction. Service quality affects on customer loyalty. Perceived value affects on customer loyalty. The customer satisfaction affects customer loyalty. Service quality affects customer loyalty with customer satisfaction as a mediating variable. Perceived value affects customer loyalty with customer satisfaction as a mediating variable.
EFEK MODERASI KEPUASAN KONSUMEN PADA PENGARUH HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA Maria Kristina Dewi; Marjam Desma Rahadhini
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 1 (2013): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The purpose of this research was to examine the significance of the influence of price and quality on customer satisfaction with the purchasing decision as a moderating variable. The population in this research is that consumers who buy Honda motorcycles at Dealer Timbul Jaya Motors Sukoharjo in December 2011, considering the population of many consumers, it is 50 sample taken consumers by using accidental quota sampling. Data analysis techniques used multiple linear regression analysis, t test, F test, testing the absolute value of the difference and the coefficient of determination. The result of t test indicate that price, quality, customer satisfaction have significantly effect to purchase decision. F test results obtained p value 0,000 < 0,05 is indicate that the model is fit. Test of the absolute values of the difference I obtained ABSZX1_ZX3 0,238 > 0,05, adjusted R square is 0,410. This means that if there is an influence on the purchase decision variables at 41,0% can be explained by the price and customer satisfaction. Test of the absolute values of the difference II obtained ABSZX2_ZX3 0,126 > 0,05, adjusted R square II is 0,473. This means that if there is an influence on the purchase decision variables at 47,3% can be explained by quality and customer satisfaction. The conclusion of this research is that customer satisfaction did not moderate the effect of price and quality of the purchase decision. Keywords: price, quality, customer satisfaction, purchase decision
PENGARUH CITRA OBJEK WISATA UMBUL TLATAR BOYOLALI TERHADAP LOYALITAS PENGUNJUNG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI Lamidi - -; Marjam Desma Rahadhini
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 1 (2013): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The objective of the research is to empirically analyses: (1) effect of destination image to tourist satisfaction, (2) effect of destination image to tourist loyalty, (3) effect tourist satisfaction to tourist loyalty, (4) effect of destination image to tourist loyalty, through tourist satisfaction as the mediating variable. Population on this research are all of Umbul Tlatar destination in Boyolali. The samples of this research consist of 100 tourist taken with purposive sampling. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis, the researcher uses the path analysis, meanwhile to process the data, the SPSS Release 12 program is used. The result reveals that (1) there is a significance effect between destination image to tourist satisfaction showed p value (0,000) < 0.05, thus supporting hypothesis 1; (2) there is no significance effect between destination image to tourist loyalty showed p value (0.206) > 0.05, thus not supporting hypothesis 2 ; (3) there is a significance effect between tourist satisfaction to tourist loyalty showed p (0.000) < 0.05, thus supporting hypothesis 3; (4) there is a significance direct effect of the destination image in Umbul Tlatar Boyolali to tourist loyalty, through tourist satisfaction as the mediating variable, showed coefficient of the indirect effect (0.385) is greater than that coefficient of the direct effect (0.125), thus supporting hypothesis 4. Keywords: destination image, tourist satisfaction, tourist loyalty.
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GREEN PRODUCT SEPEDA MOTOR HONDA INJECTION DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta) Lamidi - -; Marjam Desma Rahadhini
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The objectives of the research are to examine and analyses: (1) effect of product quality to customer loyalty, (2) effect of satisfaction to customer loyalty, (3) effect of the interaction between product quality and satisfaction to customer satisfaction. Population on this research are all economic faculty student’s of accounting and management majors in UNISRI Surakarta. The samples of this research consist of 100 student’s,, taken with purposive sampling. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis, the researcher uses the multiple regression analysis and moderating regression analysis, meanwhile to process the data, the SPSS Release 12 program is used. The result reveals that (1) there is a significance effect between product quality to customer loyalty at economic faculty student’s in UNISRI Surakarta. (2) there is a significance effect between satisfaction to customer loyalty at economic faculty student’s in UNISRI Surakarta. (3) Interaction of the product quality and satisfaction has significant effect on customer loyalty at economic faculty student’s in UNISRI Surakarta. Keywords: product quality, satisfaction, customer loyalty
PEMBERDAYAAN ANAK PENYANDANG DISABILITAS DALAM MENINGKATKAN LIFE SKILL MELALUI PENERAPAN SISTEM AKUAPONIK Brilianita Puspa Putri Anggun Rusady; Ramadio Akbar Saputra; Aranssa Dwiveronikca Rajagukguk; Dormauli Sijabat; Putri Nanda Ika Ariyanto; Marjam Desma Rahadhini
Adi Widya : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2022): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v6i2.7800

Abstract

Children with disabilities are part of diversity, but there are problems such as the lack of character formation of children, not yet optimal in developing the potential and limited skills and independence of children with disabilities. So the PKM-PM team at Slamet Riyadi University Surakarta provided a mentoring activity through the application of the aquaponics system in order to empower children with disabilities in improving the life skills of children with disabilities at YPAC Professor Doctor Soeharso Surakarta. The methods applied in this service include: (1) providing counseling and socialization related to the aquaponics system, (2) aquaponics assembly, (3) training related to aquaponics seeding and care, and (4) monitoring the development of aquaponics. The result of this service is that children with disabilities who become participants during the service process have gained knowledge related to the aquaponics system. Children routinely carry out maintenance such as spraying hydroponic vegetables, feeding catfish to cleaning fish waste at the bottom of the pond. Assistance is carried out to train the independence and responsibility of children with disabilities in aquaponic care as well as become vocational skills for them which if aquaponics continues to be developed it will become a source of income for children with disabilities, especially those living in dormitories. This service has achieved the expected results and the sustainability of this program continues to be carried out with a monitoring pattern. Keywords: Aquaponics, Empowerment, Children with Disabilities, Life Skills
Pemanfaatan Digital Marketing Bagi Pengembangan UMKM Sektor Souvenir di Kota Surakarta Annisa Riyu Mezaluna; Amadea Novita Mahastri; Muhammad Ilyas Bahtiar; Bayu Aji Santoso; Denisa Eka; Marjam Desma Rahadhini
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 14 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8245969

Abstract

This study aims to analyze alternative strategies for UMKM development in the souvenir sector in Surakarta using SWOT analysis. This research design uses a qualitative design. Data collection techniques used are interviews with owners, employees, and administration. The results of this research show an alternative strategy for UMKM development with strengths, weaknesses, threats and opportunities. The results of the SWOT analysis produce 6 alternative strategies that can be chosen by the company, namely: 1) Establishing cooperation with potential raw material providers to increase production and market share. 2) Utilizing the convenience of Micro and Small business permits from the government to increase production and share. 3) Creating products with more varied shapes and materials 4) Implementing a management system for the craftsman's internal organization. 5) Increasing product distribution to potential areas accompanied by vigorous and continuous promotional activities by utilizing Information Technology. 6) Build and develop cooperation with parties who provide capital and product design to increase production and market share.
Peningkatan Produktivitas Lansia Di Panti Wreda Widhi Asih Surakarta Melalui Sekar Panik (Senam, Karya, Pangan, Hidroponik) Berbasis Active Ageing vadesma, iwanda; Rajagukguk, Aranssa Dwiveronikca; Aprilia, Nadia; Setiawan, Irvan; Setyomurti, Mikha Anggitama; Rahadhini, Marjam Desma
Adi Widya : Jurnal Pengabdian Masyarakat Vol 7 No 2 (2023): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v7i2.9852

Abstract

Elderly people are those who have reached the age of 60 years or more who need activities to avoid experiencing dementia, the elderly have socio-psychological problems related to stress, loneliness and mental problems. So the PKM-PM team at Slamet Riyadi University, Surakarta, provided an activity to make the elderly productive through skills activities at the Widhi Asih Nursing Home, Surakarta. The methods applied in this activity include: (1) providing information related to the skills activities carried out (2) preparing the main materials and skills framework, (3) making craft skills from plastic spoons, used cardboard and flannel, (4) process final completion of skills and monitoring with the elderly. The result of the service is that seniors are able to participate in craft skills activities from start to finish with enthusiasm. Skills activities can fill the elderly's free time thereby suppressing dementia. Activities can be developed with creativity, new skills according to the abilities and desires of the elderly. This service has achieved the expected results and the sustainability of this program continues to be carried out through monitoring pattern.
Penyuluhan dan Pelatihan Peningkatan Pendapatan Petani Jamur Tiram dengan Menghasilkan Produk Olahan di Desa Dukuh Kecamatan Banyudono, Boyolali Rahadhini, Marjam Desma; Lamidi
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): DECEMBER 2023
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v3i3.213

Abstract

Currently mushroom producers have sprung up everywhere, both oyster mushroom businesses, ear mushrooms, and so on. This is due to increased public awareness of the need for mushroom consumption, along with public understanding of the nutritional benefits it contains. This Community Service Program was carried out in Dukuh Gurung RT 11 / RW 03, Dukuh Village, with an oyster mushroom business partner, Mr. Surya Dahono Aji. The large amount of oyster mushroom production is not processed independently, the mushroom production is taken by vegetable traders. Business management still uses household business management. The purpose of this empowerment is to provide counseling and assistance on various processed oyster mushrooms. The implementation of activities by doing several stages, namely providing counseling to oyster mushroom business owners, stage 1 assistance, namely processed oyster mushroom products and stage 2 assistance, namely making simple financial reports. After this empowerment event, it is expected that there will be progress in understanding oyster mushroom processing
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Pedagang Kaki Lima di Universitas Slamet Riyadi Surakarta Aisyah Febriana Nur Baity; Anik Indarwati; Elyn Januar Purbaningrum; Marjam Desma Rahadhini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.3874

Abstract

This research aims to analyze the influence of product quality and service quality on customer satisfaction at street vendors at Slamet Riyadi University, Surakarta. In an era of increasingly fierce competition, product and service quality is a key factor in maintaining and increasing customer satisfaction. The research method used is quantitative with a survey approach. Data was collected through questionnaires distributed to street vendor customers in the campus area. Data analysis was carried out using multiple linear regression to see the influence of the two independent variables on customer satisfaction. The research results show that product quality and service quality significantly influence customer satisfaction. The implication of this research is that street vendors need to improve the quality of their products and services to increase customer satisfaction and maintain the sustainability of their business.
Co-Authors Abda Abda Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Amilado, Mayong Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Arinta, Deva Novia Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Enjarwati, Aliffia Ori Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Febrian, Habil Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Hartanto, Lius Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Paryanti, Dwi Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pratita, Mutya Paramita Pria Andhika Puput Setyoningrum Putra, Ghanim Permana Putra, Zheva Anggita Arya Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rachel Lita Daniati Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadhan, Viona Rizky Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Segari, Mayang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yuanita Putri Nurmalitasari Yulianti, Refica Zakiyah, Nadiya Fikriyatuz