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All Journal JURNAL KARSA (Terakreditasi No. 80/DIKTI/Kep/2012) EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Dirosat : Journal of Islamic Studies al-Afkar, Journal For Islamic Studies Jurnal Yuridis Iqtishoduna: Jurnal Ekonomi Islam Reflektika Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam El-Waroqoh : Jurnal Ushuluddin dan Filsafat Bayan lin-Naas : Jurnal Dakwah Islam Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis El-Fata: Jurnal Ilmu Tarbiyah Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Concept: Journal of Social Humanities and Education COMPETITIVE: Journal of Education LECTURES: Journal of Islamic and Education Studies Multiverse: Open Multidisciplinary Journal ATTAQWA: Jurnal Pendidikan Islam dan Anak Usia Dini ORGANIZE: Journal of Economics, Management and Finance DIROSAT: Journal of Education, Social Sciences & Humanities International Journal of Trends in Accounting Research Beginner: Journal of Teaching and Education Management Amandemen: Journal of Learning, Teaching and Educational Studies Al-Fadlan: Journal of Islamic Education and Teaching Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Investasi Islam Demagogi: Journal of Social Sciences, Economics and Education Bayan lin-Naas : Jurnal Dakwah Islam Assyarikah: Journal Of Islamic Economic Business Journal of Economic and Islamic Research Al-Fadilah: Islamic Economics Journal El-Waroqoh : Jurnal Ushuluddin Dan Filsafat Rihlah Iqtishad: Jurnal Bisnis dan Keuangan Islam Jurnal Ekonomi, Bisnis dan Manajemen Reflektika Responsive: Jurnal Manajemen Pendidikan Islam
Holilur Rahman
Institut Dirosat Islamiyah Al-Amien (IDIA) Prenduan
Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : al-Afkar, Journal For Islamic Studies

 1 
Marketing Strategy Management Or Islamic Education Marketing Holilur Rahman; Ghina Shafiyyah; Rafika Nur Yuliatri
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.1400

Abstract

This research discusses marketing strategy management in the context of Islamic education, with a focus on efforts to increase the attraction, retention and quality of educational services in Islamic educational institutions. Marketing strategic management is a systematic approach that involves planning, implementing, and evaluating various marketing activities to achieve organizational goals. In Islamic education, implementing effective marketing strategies not only helps increase the number of registrants and maintain student loyalty, but also strengthens the image of educational institutions in the eyes of the public. Islamic education marketing management is the process of planning, organizing, directing and supervising the utilization of resources which is carried out efficiently and effectively to offer Islamic education services.This study identifies several key components in an Islamic education marketing strategy, including market analysis, determining unique value (unique selling proposition), developing relevant educational programs, using digital media, and transparent communication with various stakeholders. In addition, this research highlights the importance of business ethics in marketing, in accordance with the principles of honesty and justice in Islam.The research results show that implementing an integrated and sustainable marketing strategy can increase the visibility and reputation of Islamic educational institutions. The use of social media and digital technology as marketing tools has proven effective in reaching a wider audience and facilitating better interactions with prospective students and parents. Apart from that, maintaining good relationships with the community and alumni plays an important role in supporting marketing success.The conclusions of this research underline that marketing strategies that are well designed, ethical, and in accordance with Islamic values not only contribute to the growth of Islamic educational institutions, but also strengthen the integrity and trust of society in these institutions.
Co-Authors A Hasib Abdul Hannan Abdullah Muhammady Ach Subairi Ach.Sudaryo Ade Faizin Ahadiah Hanum Ahmad Budi Susanto Ahmad Muta’ali Ahmad Zulfikar Ali Aishmah Naily Fauziyah al umam, Mupti Al-qusyairi JNZ, Rahmat fajar Alfian Rihtuz Zahrah Ali Wafa AMINULLAH Annatul Aini Annawiyah, Annawiyah Annisa Annisa Annisa Annisa Ansisca, Ansisca Astri Ningsih Ati’atur Robbaniyah Busro Busro Busro, B. Dianawati Bt Mat Romli Dumyati, Dumyati Fadilah Fadilah, Fadilah Faizah, Maftuhatul faizatul Husna Fajriyatul Izzah Fathul Rahman Fatin Najwa Nazurah Fena Ulfa Aulia Fina Alaillah Firman Ashari Ghina Shafiyyah Halimi, Halimi Hanapi, Sopian Hasanah, Rif’atul Hayati Selvia Idha Suhartatik Iffatul Aimmah Ilham Abdul Jalil Imam Buchari, Imam Isna Hidayati Istifadzah Istifadzah Kamalina Zulfa Lisniati Lisniati Lisniati, Lisniati Luluk Mukarromah Luluk Mukarromah M. Yogi Riyantama Isjoni Mabruroh, Mubrikatul Madhar Amin Madona Agustin Sari Mamik Astik Wardasari Miranda, Miranda Moh. Mahfud Moh. Wardi Mubrikatul Mabruroh Muhammad Edi Gunawan Muhammad Hafiz Muhammad Rosul Muhammad Sofiullah Muhammad Syaiful Islam Muhammadi, Hamas Mujibno, Mujibno Mukarromah, Luluk Mustaminah Mutmainnah, Nur Eka Nafilatur Rohmah, Nafilatur Noor Aimi Mohamad Puad Nur Atika Alias Nur Eka Mutmainnah Puad, Noor Aimi Mohamad Rafika Nur Yuliatri Rafiqi, Iqbal Ramadhan, Yusfar Romsiyeh Romsiyeh Romsiyeh, Romsiyeh Samdani, Dani Shophan Readi S Siti Inayatul Azaliya Sitti Maulida Slamet Haryono Sulistia Ningrum Suprima Taufiq Marwina Hakim Turmidi, Turmidi Ulfa Nur Sakinah Ummi Kulsum USWATUN HASANAH Wardasari, Mamik Astik Wasful Elmiah Zahrah, Alfian Rihtuz Zaid Raya Argantara Zainal Abidin Zainal Abidin Zian Salsabila Bidaula Zulfa, Kamalina