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Analisis Tipe Perilaku Konsumen dalam Membeli Teh Celup Setiyani, Rahmawati; Fitria, Annisa Vini; Asfarida, Tiara; Lestari, Retna Dewi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 2 (2022): December
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i2.61897

Abstract

The basic method used in this research is descriptive. The number of samples selected for analysis was 30 samples. The research technique used is a survey technique, namely research in which data collection takes samples from one population. Sampling was done using a random sampling technique (random sampling) on some tea bags consumers. The data used in this study is primary data. The involvement of consumers in the decision-making process of purchasing tea in Solo Raya is high, meaning that consumers are involved in evaluating the attributes of tea products to make the best decisions in purchasing tea products. These attributes include taste, scent, color, packaging, packaging design, content capacity, price, and distribution of tea products.
Co-Authors Afridhianika, Annisa Nugraheni Afu Ichsan Pradana Agus Santoso, Aris Prio Agus Suyatno Agustina Srirahayu Ahmad Fanani Aldira Dwi Saputri Arif Wicaksono Septyanto Aris Prio Agus Santoso Asfarida, Tiara Azziz Rohadi, Alif Bimoseno Sepfrian Brillian Nur Diansari Dhea , Ayu Resky Domingos Soares Duerawee, Abdulkarim Dwi Rahayu, Ismiati Eliana Wulandari Erlin Widya Fatmawati Erna Chotidjah Suhatmi Fajeri, Sari Fanny Widadie Fauzi Ahmad Muda Fitria, Annisa Vini Harsanto Haryoto Haryoto Hayati, Septy Dhian Nur Ilham Komarudin Indah Wahyu Utami Indis, Nadhifah Al Indriyani, Sari Fajeri Intan Lukita Sari Intan Komarudin, Ilham Lemboro, Faradila Fatwa Habela Lukman M Baga Lukman M. Baga Marta Ardiyanto Martins, Elezito Mayang Puspitasari, Diah Mega Anggraeni Putri Mogan, Jashila Nair Nadella Ervietasari Nastiti Winahyu Navita Maharani Ni Made Shinta Adhella Novemy Triyandari Nugroho Novitaningrum, Restie Nur Khayati, Nur Khayati Octaria Nur R Pramudita, Willy Pramudya Kurnia Prisca Nurmala Sari Puguh Ika Listyorini Putri, Retno Karunia Qurotu A'yun Rahajeng Risma Rahmadhani, Octaria Nur Rahmawati Setiyani Rahyunanto, Setyo Ratna Dewi Mulyaningtiyas Ridwan, Awaludin Riska Rosita Rita Nurmalina Rudi Susanto Sari Fajeri Sari, Intan Lukita Sari, Vinanda Puspita Setiyani, Rahmawati Singgih Purnomo Sopingi Sugeng Edi Waluyo, Sugeng Edi Suhatmi, Erna Chotidjah Suranto Suranto Thomas Setiyawan, Varnessia Tri Purwani Tri Wisudawati Umi Hanifah Wahyu Adhi Saputro WAHYU PUJI LESTARI Wahyu Puji Lestari Wahyuningsih, Rita Widianti, Alfina Zainul Muttaqin