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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Mitra Manajemen INTERACTION: Jurnal Pendidikan Bahasa Warta Ikatan Sarjana Komunikasi Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Indonesia Sosial Teknologi Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Sintesa Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknik Informatika dan Teknologi Informasi Jurnal Ilmu Komunikasi dan Bisnis
Tuty Mutiah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Strategi Komunikasi Branding Kawasan Ekonomi Khusus Mandalika dalam Membangun Citra Destinasi Investasi Pariwisata dan Infrastruktur Ni Putu Limarandani; Inka Sulitya; Tuty Mutiah
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.456

Abstract

Abstrak - Kawasan Ekonomi Khusus (KEK) Mandalika merupakan salah satu Destinasi Pariwisata Super Prioritas (DPSP) yang difokuskan untuk mendorong pertumbuhan ekonomi melalui sektor pariwisata dan infrastruktur. Dalam konteks ini, strategi komunikasi branding memegang peran krusial dalam membentuk citra positif kawasan sebagai destinasi investasi yang kompetitif, baik di tingkat nasional maupun internasional. Penelitian ini bertujuan menganalisis strategi komunikasi branding yang diterapkan oleh pengelola KEK Mandalika serta mengevaluasi efektivitasnya dalam membangun persepsi positif di kalangan investor. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam dengan berbagai pemangku kepentingan, termasuk pengelola kawasan, pemerintah daerah dan pusat, investor, akademisi, praktisi komunikasi, masyarakat lokal, serta media dan influencer. Observasi lapangan dan studi dokumentasi turut dilakukan untuk memperkaya analisis. Hasil penelitian menunjukkan bahwa meskipun berbagai media dan saluran promosi telah digunakan, strategi komunikasi yang ada masih menghadapi tantangan serius, antara lain ketidakkonsistenan pesan, generalisasi narasi, kurangnya fokus pada return of investment (RoI), minimnya narasi lokal yang autentik, serta rendahnya partisipasi stakeholder dalam perencanaan komunikasi. Diperlukan pendekatan komunikasi yang lebih partisipatif, kolaboratif, dan kontekstual, dengan penekanan pada personalisasi pesan kepada investor sasaran dan penguatan storytelling berbasis budaya lokal sebagai elemen pembeda. Keterlibatan langsung investor dalam kampanye komunikasi juga dapat meningkatkan kredibilitas dan jangkauan promosi. Rekomendasi strategis meliputi konsistensi pesan, segmentasi audiens, integrasi nilai-nilai lokal dalam branding, serta sinergi lintas sektor dalam perumusan strategi komunikasi. Dengan demikian, KEK Mandalika berpotensi menjadi destinasi investasi pariwisata dan infrastruktur yang berkelanjutan dan berdaya saing global. Kata kunci: Strategi Komunikasi, Branding, KEK Mandalika, Investasi, Pariwisata, Infrastruktur
Communication Patterns and Their Impact on Social Identity in Wangsa Marriages among Balinese Hindus in Sukapura, North Jakarta A. Agung Ketut Patera; Tuty Mutiah; Lasmery RM Girsang
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/12gxqk80

Abstract

This study examines the impact of communication patterns on social identity within the Triwangsa marriage system in the Balinese Hindu community. It aims to analyze the formation of communication patterns, the influence of changes in wangsa status on social identity, and the relationship between both aspects. This study is grounded in the concepts of communication patterns, social identity, and cultural symbols, which explain how meaning and social structures are maintained through interaction within the Triwangsa marriage system. A quantitative approach was employed using a survey method. Data were collected through structured questionnaires distributed via Google Forms to 139 respondents from the Paguyuban Agama Hindu at Sukapura Cilincing community in North Jakarta. The data were analyzed using descriptive and inferential statistical techniques. The findings indicate that changes in wangsa status significantly influence communication patterns and contribute to the reconstruction of social identity. This study provides empirical evidence on the transformation of traditional communication patterns within the Triwangsa marriage system and their implications for social identity formation in the Balinese Hindu community.
Representasi Kecerdasan Buatan Dalam Iklan Marjan Edisi 1446 Hijriah (Youtube Marjanbudoin) Marchelino Argayoga Pradana; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7905

Abstract

Digital advertising has become a strategic promotional medium. Marjan, a renowned syrup brand, is known for its innovative ads, such as the 2025 Ramadan edition titled Bangkitnya Calon Arang. This advertisement highlights the issue of runaway artificial intelligence in the future, making it a compelling subject for study. The purpose of this research is to analyze the representation of artificial intelligence in the ad using Roland Barthes semiotic approach. Employing a descriptive qualitative method, data was collected through non-participant observation and visual documentation. The analysis results show that artificial intelligence is represented through two myths. Initially, artificial intelligence is depicted as a harbinger of civilizational progress, forming the myth of a future dominated by high technology. However, when it spirals out of control, the representation shifts to a destructive force, creating the myth of artificial intelligence as a ruler that robs humanity. The climax of the ad asserts the myth of humanity's victory over oppressive technology, symbolized by the power of a mother's prayer. In conclusion, Marjan's ad successfully presents a complex narrative about the potential of artificial intelligence while prioritizing the value of humanity.
REPRESENTASI HUBUNGAN KELUARGA DALAM FILM “NANTI KITA CERITA TENTANG HARI INI" Nabilah Khairunnisa; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7907

Abstract

Family relationships are a fundamental aspect of every society, consistently reflecting values such as love, support, and understanding. This research aims to explore and analyze how family relationships are portrayed in the film "Nanti Kita Cerita Tentang Hari Ini," directed by Angga Dwimas Sasongko. Utilizing a descriptive qualitative approach and Roland Barthes' semiotic theory, this study examines key scenes, dialogues, and visual symbols that contribute to both the explicit and implicit meanings of family interactions. The analysis reveals that the film successfully illustrates various facets of family relationships, from harmony to conflict. This representation encompasses complex communication, parental expectations, individual struggles, and the processes of acceptance and conflict resolution. The film serves as a powerful medium that mirrors and shapes public understanding of the realities of family life in Indonesia. It also highlights cinema's role in fostering discussions about the importance of empathy and acceptance within the family unit.
Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Produk Di Tokopedia Rahma Juliyani; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7908

Abstract

The rapid development of digitalization has led to changes in how consumers shop, especially on e-commerce platforms. Tokopedia, as one of the largest online marketplaces in Indonesia, implements various marketing methods, including the use of brand ambassadors to attract attention and influence buyers' decisions. The purpose of this study is to investigate the effect of brand ambassadors, in this case the South Korean boy band BTS, on consumers' shopping decisions on Tokopedia. This study employs a quantitative approach and uses a survey method. The instrument used is a questionnaire with a Likert scale, analyzed through validity, reliability, descriptive analysis, and simple linear regression. The results indicate that brand ambassadors have a positive and significant impact on purchasing decisions on Tokopedia. These findings support the AIDA theory, which indicates that brand ambassadors can attract attention, increase interest, trigger desire, and encourage purchasing actions. Therefore, selecting brand ambassadors that align with demographic characteristics, such as BTS for a younger audience, is considered effective for strengthening marketing communication strategies in the e-commerce sector.
Gaya Komunikasi Ibu-Ibu di Era Digital Melalui Media Sosial Tiktok Salma Besariani; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7909

Abstract

The advancement of digital technology has significantly transformed communication patterns in society, including among housewives. TikTok has emerged as a prominent social media platform that enables this shift in communication style from conventional, domestically confined interactions to more open, interactive, and creative expressions. This study aims to analyze how mothers develop and adapt their communication styles through TikTok, using Everett M. Rogers’ Diffusion of Innovations Theory as the analytical framework. This research employs a qualitative descriptive method with in-depth interviews conducted with two active TikTok user informants. The findings reveal that both informants successfully went through the five stages of innovation diffusion: knowledge, persuasion, decision, implementation, and confirmation. Their communication styles include personal narratives, educational content, promotional messaging, and expressive visual communication. TikTok functions not only as a communication medium but also as a platform for social identity formation, digital literacy development, and economic opportunity. These results indicate that mothers are an adaptive social group capable of becoming active communicators in the digital era.
Analisis Peran Produser Sebagai Gatekeeper di Radio OZ Jakarta (Studi Kasus Seleksi Konten Siaran) Muhammad Abel Aldhan; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7916

Abstract

Rapid development in the digital era has brought about a major transformation in the mass media industry, including radio media. Mass media plays an important role as the main source of information for modern society and continues to innovate to remain relevant amidst increasingly tight industry competition. Radio, as one of the oldest electronic media, continues to exist by making various adaptations, both in content and broadcasting technology. In the radio broadcasting process, producers have a strategic role as gatekeepers who are responsible for filtering and determining broadcast content that is worthy of being conveyed to the public. This study aims to analyze the role of producers as gatekeepers in the selection of broadcast content on Radio OZ, a private radio station known for its creative programs and clear audience segmentation. The study uses a case study approach to gain an in-depth understanding of the content selection mechanism, the standards used, and the dynamics of decision-making behind the scenes. The results of this study are expected to contribute to media communication studies, especially in understanding gatekeeping practices in the radio broadcasting industry, and can be a reference for media actors in improving the quality and professionalism of broadcasts.
Pengaruh Brand Ambassador Terhadap Brand Image Shampoo Sunsilk Annisa Leovani; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8342

Abstract

In an effort to strengthen its brand image amid the competitive hair care industry, Sunsilk launched the #MyKilauTime campaign by appointing tiara andini as its brand ambassador. As a public figure widely recognized by the younger generation, her presence is considered capable of creating an emotional connection between the brand and its consumers, while also reflecting the values upheld by sunsilk. This study was conducted to determine the extent to which the brand ambassador influences the brand image of Sunsilk shampoo, using the VisCAP model, which consists of four dimensions: visibility, credibility, attractiveness, and power. The research employed a quantitative approach with an associative design. Data were collected through a survey distributed to 61 fourth-semester Communication Science students at Universitas Bina Sarana Informatika, Kalimalang Campus. Data were analyzed using simple linear regression and a t-test. The results show that the brand ambassador has a significant influence on brand image, with a t-value of 13.839 and a significance level of < 0.001. These findings indicate that selecting the right brand ambassador can positively contribute to shaping a strong brand image in the minds of consumers.
Analisis Strategi Komunikasi Kiky Saputri Dalam Membangun Citra Diri di Media Sosial (@Kikysaputrii) Euis Resti Nurmawandini; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8343

Abstract

Social media has become a strategic medium for shaping and strengthening the self- image of public figures. Kiky Saputri, a well-known Indonesian comedian and celebrity, utilizes her Instagram account to portray a humorous, genuine, and approachable persona to her followers. This study aims to analyze the communication strategies employed by Kiky Saputri in constructing her self-image on social media, particularly Instagram, using the theory of interpersonal communication by DeVito (2013) as the theoretical framework. This research uses a descriptive qualitative approach with data collected through in-depth interviews and documentation of social media activity. The findings reveal that the interpersonal communication strategies applied include openness, empathy, supportiveness, and equality in interactions, all of which contribute significantly to building a positive and authentic self-image in the public eye. These strategies also enhance follower engagement and reinforce Kiky Saputri’s position as a relatable and well-liked public figure. This study contributes to a deeper understanding of the role of interpersonal communication in managing self- image through social media platforms.
Co-Authors A A Aditya Kusuma A Rafiq A Rafiq A Yudo Triartanto A. Agung Ketut Patera A. Rafiq A. Yuda Triantanto A. Yuda Triantanto A. Yudo Triartanto A. Yudo Triartanto, A. Yudo AA Ketut Patera ADHI DHARMA SURIYANTO Adhi Dharma Suryanto Adhi Suriyanto Adityo Fajar Agi Gimnastiar Agung Raharjo Alba Pane, Ilham Albar Pane, Ilham Ali Imron Ali Imron Hamid Anak Agung Ketut Anastasia Tety Kusuma Astuti Andi Setyawan Angelina Purnama Angghi Muliya Ma'mur Anisti Anisti Anisti , Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Leovani Arieva, Dian Arista, Roynaldi Arvin Hardian Bonardo Marulitua A Chepi Nurdiansyah Denny Setiawan Batubara Devin Lucky Gunawan Dhefine Armelsa Euis Resti Nurmawandini Eulin Karlina Fajar Astuti Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fajar Muharam Fajri Ariandi Faqihar Risyan Ferrari Lancia Fitria Argarini, Vivit Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Geofakta Razali Girsang, Lasmery Rosentauly Meissalinya Hamid, Ali Imron Himalaya, Anita Ilham Albar Ilham Albar Pane Ilham Pane Inka Sulitya Jaka Atmaja Juniarti Eka Juniarti Eka Sapitri Juniarti Eka Sapitri Ken Norton Hutasoit Kristina Natalia Leni Listiana Liliyana Limarandani, Ni Putu Ludmila Navita Made Saisan Made Saisan Marchelino Argayoga Pradana Marlina Rahmi Shinta P. Marlina Shinta Muhammad Abel Aldhan Muhammad Reynaldi muharam, fajar Nabilah Khairunnisa Ni Putu Limarandani Ni Putu Limarandani Novie Indriani, Maria Dwi Nurdiansyah, Chepi Nurhandayani, Dini Panji Suratriadi Panji Surattriadi Patera, AA Aditya Kusuma Patera, AA Ketut Patera, AAA Kusuma Pratasis, Joshua Adithya Rafiq, A Rafiq, A. Rahma Juliyani Rahtika Diana Raihaanah Hisaanah, Naurah Raja Syamsidar Rajab Ritonga Rawit Sartika Ridzki Rinanto Sigit RR. Ella Evrita Hestiandari Salma Besariani Sulitya, Inka Syarif Fitri Syarif Fitri, Syarif Syatir, Syatir titi widyaningsih Veranus Sidharta Windratno, Haryo wulan Apriani Yuda Triartanto Yusni Mirat Yusni Mirat La Ode Yusni Mirat La Ode Yusnimirat La Ode