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Journal : Dialektika: Jurnal Ekonomi dan Ilmu Sosial

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Analisis Pengaruh Kepercayaan, Keamanan, dan Kualitas yang Dirasakan terhadap Keputusan Pembelian Produk di Aplikasi Shopee Aulia, Tasfiyah; Ronny, Ronny
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.3944

Abstract

In the current era of digital development, the development of internet technology is so rapid. This changes the way of view, the way of working, and all fields including in terms of online shopping. This study aimed to examine the influence of trust, safety, and perceived quality on purchasing decisions. The sample consisted of 129 respondents, namely Shopee customers who have characteristics of at least 19 years and have purchases at Shopee. This study used Structural Equating Modeling (SEM) analysis on Partial Least Square (PLS) and used questionnaire distribution in the form of google form for data collection. The results of this study show that there is a significant positive influence of trust on purchasing decisions. This research shows a significant positive influence of security on purchasing decisions. The latest result of this study is that perceived quality also has a significant positive effect on purchasing decisions.    
Co-Authors A, Mella Yuria R. AA Sudharmawan, AA Achmad Fauzi Adonai, Amabel Al-Hanaan, Muhammad Fadhlillah Albina Bare Telan, Albina Bare Andi Munawarah Abduh, Hardianty Anita, Nur Arif, Muhammad Ikbal Aulia, Tasfiyah Barus, Jimmy Fransisco Abadinta Basuki Rachmat Budi Darmawan Cahya Pratama, Yudha Herlambang Charlee, Michaela Alexandra Cholil, Muhammad Dewi, Riski Fitria Dhani Agustin, Raymond Bagas DM, Muh Nurhidayat Ramadhan Dwiya Lestari, Virny Ekawaty, Nurtista Erlani Erlani, Erlani Handoko, Arry Dwi Hari Basuki Notobroto Haruju, Darmawati Hasan, Zulfikar Ali Indrawan, Novelya Irfai, Irfai Isadora Gracia, Isadora Jasman Jasman Jimny Hilda Fauzia Julianti, Emma Kamaluddin, Ahmad Kosim, Fellicia Angelitha La taha, la taha Larasati, Feby Ayu Lia Idealistiana Mahyudin, Dedi Maksimus Bisa Ladopurab, Maksimus Bisa Mardjuki, Edihan Maria, Dely Mochamad Nurhadi, Mochamad Mochamad Rizal Yulianto Mulyadi Mulyadi Nabilah Atika Rachman Nazera Nur Utami Osman, Ismah Pertiwi, Tanza Dona Pierlita Rini, Pierlita Pratama, Nicholas Ramba, Yonathan Rasyid Avicena Riani, Mutiara Rini, Tetra Ririn Tri Ratnasari Rofiqoh, Abdullah Nurhasan Saputro, Aimee Aurelia Sekarsari, Larasati Ayu Sihotang, Ellen Theresia Sudiyono, Nelson Sumarta, Muh. Fadlil Supriyati . Susilo, Fenny Tang, Aco Veronika Maria Sidharta Widianti, Mira Adita Wulansari, Cita Reast Yopi Simargi, Yopi Yudha Herlambang Cahya Pratama