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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ilmu Manajemen Advantage The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation

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Pengaruh Inovasi Produk dan Persepsi Harga terhadap Loyalitas Pelanggan di KKV dengan Kepuasan Pelanggan sebagai Variabel Intervening Lulu Septiana; Edy Purwo Saputro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7806

Abstract

This study aims to analyze the effect of product innovation and price perception on customer loyalty, with customer satisfaction as an intervening variable at the KKV retail store. The method used is a quantitative approach by distributing questionnaires to 130 respondents who are students of the Muhammadiyah University of Surakarta and the general public who have shopped at KKV. Data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results of the study indicate that product innovation and price perception have a positive and significant effect on customer satisfaction. In addition, price perception has a greater influence on customer loyalty than product innovation. Customer satisfaction is also proven to be a mediating variable that strengthens the relationship between product innovation and price perception on customer loyalty. This study provides theoretical and practical contributions in understanding strategies that can increase customer loyalty through innovation and price management.
The Influence of Live Streaming, Brand Awareness, and Brand Image on Purchase Interest in Shopee E-Commerce among Students of Universitas Muhammadiyah Surakarta Purwaningrum, Revi Oktaviani; Saputro, Edy Purwo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4751

Abstract

This research provides a comprehensive understanding of the factors that influence Universitas Muhammadiyah Surakarta students' purchase intentions towards Shopee, an online store. A study showed that live streaming did not have a significant impact on purchase intent on the platform. However, it is important to highlight that the impact of brand awareness and brand image on sales is both positive and substantial, emphasizing their significance in marketing strategies. This shows that compared to the Live Streaming factor, brand awareness and image have a more dominant influence on purchasing decisions. These positive results show that efforts to increase awareness and develop strong brand awareness can be an effective strategy in increasing purchasing interest in the Shopee e-commerce community among Muhammadiyah University Surakarta students. Therefore, the scholars who have studied it.
Pengaruh Lingkungan Kerja, Kompensasi dan Kepuasan Kerja Terhadap Kinerja Karyawan Perawat RSUD Meisya, Nanda; Edy Purwo Saputro
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1101

Abstract

This research aims to determine: (1) the influence of the work environment on the performance of nurses at RSUD Dr. SOEDONO Madiun, (2) the influence of compensation on the performance of nurses at RSUD Dr. SOEDONO Madiun and (3) the influence of Job Satisfaction on the Performance of Nurses at RSUD Dr. SOEDONO Madiun. This research was conducted using quantitative methods with data collection techniques using questionnaires. The sampling technique uses purposive sampling technique. Test validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The research results show that the variable X1 Environment has a positive relationship with the dependent variable Performance (Y), X2 Compensation has an insignificant positive effect on the Performance variable (Y). This research only tests several independent variables, namely Work Environment, Compensation and Job Satisfaction. This research is specifically aimed at employees, especially nurses at RSUD dr. Soedono Madiun only so it cannot be addressed to the public.
The Effect Job Insecurity, Work Flexibility, and Cyberloafing Behavior on Employee Performance (Case Study of Generation Z in Solo) Muhammad Faiz Fauzan; Edy Purwo Saputro
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6939

Abstract

This study digs into how job insecurity, work flexibility, and cyberloafing shape employee performance among Generation Z workers in Solo. The research took a quantitative approach, gathering data from 110 participants who completed questionnaires distributed via Google Forms. Purposive sampling was used to select participants, and their responses were measured using a five-point Likert scale. Data analysis was handled through SPSS, which included running validity and reliability tests, checking classical assumptions, and testing hypotheses with multiple linear regression analysis. What emerged from the findings is that job insecurity doesn't really move the needle on employee performance, but work flexibility clearly does it has a strong positive impact. Cyberloafing behavior, meanwhile, doesn't seem to matter much either way. The takeaway here is that offering Generation Z employees flexible work arrangements can genuinely boost their performance, while concerns about job insecurity and cyberloafing behavior turn out to be less influential than one might expect.
Pengaruh Kepuasan Kerja dan Burnout terhadap Retensi Karyawan dengan Komitmen Organisasi sebagai Mediator pada Biro Pariwisata Religi di Bali M. Faiz Ali Hidayat; Sholahuddin, Muhammad; Edy Purwo Saputro
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18354

Abstract

This study aims to understand the effect of job satisfaction, burnout, and organizational commitment on employee retention at Hajj and Umrah travel agencies in Bali. The industry faces challenges in retaining employees due to the seasonal and intensive nature of the work. Using quantitative methods and SEM-PLS analysis, data from 150 respondents were analyzed to explore the relationships between variables. The results showed that job satisfaction has a significant influence on employee retention and organizational commitment, where satisfied employees tend to be more emotionally attached to the company and stay longer. On the other hand, burnout has a negative impact on affective commitment, but normative commitment still makes employees stay. Organizational commitment also acts as a mediator between job satisfaction and burnout on retention, strengthening employees' intention to remain in the company. Overall, this study provides important insights for the management of Hajj and Umrah travel agencies in designing strategies to increase job satisfaction, manage burnout, and strengthen employee commitment in order to retain a competent workforce.
The Effect of Service Quality, Product Quality and Brand Image on Customer Loyalty Through Customer Satisfaction Mediation at Mie Gacoan Surakarta Nur Latifa, Nabila Zulfa; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1974

Abstract

Customer satisfaction acts as a mediating variable at Mie Gacoan Surakarta. This study examines the influence of service quality, product quality, and brand image on customer loyalty. The background of this study is based on conflicting results from previous investigations regarding the relationship between these factors. The quantitative methodology of this study is based on partial least squares (PLS) and structural equation modeling (SEM). A closed questionnaire was sent to 165 Mie Gacoan Surakarta customers who had made purchases to collect primary data. These findings show that customer satisfaction is visibly and profitably influenced by brand image, product quality, and service quality. Client loyalty is not overly affected by these three factors. On the other hand, client satisfaction has been shown to have a substantial and beneficial impact on customer loyalty, serving as a mediator between brand image, service quality, and product quality. Therefore, at Mie Gacoan Surakarta, ensuring client satisfaction is essential to building client loyalty. The conclusion of this study highlights the importance of improving the quality of goods and services while strengthening brand recognition, ensuring customers remain happy and loyal amid fierce competition in the culinary sector.
The Effect of Electronic Word of Mouth and Product Quality on The Purchase Decision of Somethinc Skincare Products on Tiktokshop with Brand Image as an Intervening Variable Ardana, Felia Mutiara; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1975

Abstract

This study examines how Product Quality and Electronic Word of Mouth (eWOM) influence the decision to purchase certain skincare products on TikTokShop, with Brand Image serving as a mediating factor. A quantitative survey method was used, with questionnaires distributed to 104 members of Generations Y and Z who were familiar with and had shopped at TikTokShop. SmartPLS version 4 is used for partial least squares (PLS) data analysis. The findings show that eWOM and product quality have a positive and significant impact on brand image. Although eWOM does not have a significant impact on purchasing decisions, product quality does have a positive, significant impact. In addition, brand image has a positive and significant effect on purchasing decisions. The overall R2 values of the research model for Brand Image and Purchasing Decision were 0.597 and 0.787, respectively, suggesting that independent variables adequately explained the dependent variables. These findings show how important product quality and brand perception are in fostering consumer loyalty and influencing purchasing decisions on social media-based e-commerce platforms like TikTokShop.
The Effect of Price Perception, Location, and Service Quality on Indomaret Customer Loyalty in Surakarta with Customer Satisfaction as a Mediating Variable Chaterin Nastiti, Garnisa Febriantika; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1983

Abstract

This experiment uses customer satisfaction as a mediating variable to examine how perceptions of cost, spot, and service quality affect customers at Indomaret in Surakarta. The study uses a quantitative method, drawing on data from questionnaires administered to 143 Indomaret customers in Surakarta. Purposive sampling was employed, and SmartPLS 4.0 was used to analyze the data using the Partial Least Squares (PLS) approach. The outcomes showed that while the location variable had no apparent impact on customer satisfaction, price perception, and service quality had a significant positive correlation. Furthermore, customer loyalty is positively and dramatically influenced by price perception, but location and service quality do not have a noticeable effect. Customer loyalty has been proven to be positively and significantly influenced by customer satisfaction. According to the R2 values for customer satisfaction and consumer loyalty (0.740 and 0.538, respectively), this experimental model has a strong and moderate level of viability. Given that customer satisfaction is the primary mediator in this relationship, our findings highlight the importance of price perception and service quality in promoting customer satisfaction and loyalty at Indomaret in Surakarta.
The Effect of Live Streaming Shopping, Online Customer View, and Affiliate Marketing on Impulse Buying through Customer Trust in E-Commerce TikTok Shop Azhara, Cindy Ayu; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6741

Abstract

This study aims to use TikTok Shop customer trust as a mediator variable to study the effects of Live Streaming Shopping, Online Customer Reviews, and Affiliate Marketing on impulse buying. A closed-ended questionnaire survey of the data was created with a purposive sample of 151 students who had previously shopped through the TikTok Shop. The intensive method used here is based roughly on a Likert scale. The data obtained by the study were then processed using Structural Equation Modeling Partial Least Squares (SEM-PLS) techniques. Empirical results show that Live Streaming Shopping and Affiliate Marketing have a significantly greater effect on consumer behavior than online consumer reviews alone. Specifically, Affiliate Marketing has a significant and positive effect on Impulse Investment and Customer Trust, while Live Streaming Shopping significantly increases Customer Trust although its direct effect on Impulse Investment is not statistically significant. At the other end of the spectrum, online customer reviews showed only a very weak positive relationship with impulsive buying behavior and customer trust, implying their weak ability to incite impulsive purchasing tendencies. In addition, customer trust become a mediating variable and effectively bolster the link between live streaming shopping and affiliate marketing with impulse buying, while online customer reviews stay out of this mediation. This discovery affirms that live streaming and online customer review mechanisms must be developed as radio platforms for direct interactions between sellers buyers. It has been observed from reality that this kind of real-time interaction not only promotes trust but also speeds consumer acceptance of patterns and ushers in an energetic electronic shopping environment together
Trust as a mediating factor linking online customer reviews and brand awareness to purchase intention on Shopee in Solo Hisan, Rumaisa; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6789

Abstract

The rapid expansion of e-commerce in Indonesia has made online reviews and brand cues important sources of information for consumers. This study examines how online reviews and brand awareness can influence the purchase intention of Shopee users in Solo, with trust assessed as a mediating variable. Using data from 100 respondents analyzed through the PLS-SEM method, the results show that online review ( and brand awareness (significantly increase purchase intention, supported by a strong R-square value of 0.779, which indicates that this research model has strong predictive power. However, trust () does not significantly affect purchase intention and does not mediate the relationship between the independent variables and purchase intention. Theoretically, this study contributes to the understanding of digital consumer behavior by showing the limited mediating role of trust in established e-commerce platforms. Practically, the findings indicate that improving review quality and strengthening brand identity can be more effective strategies than relying on trust building alone.
Co-Authors Achmad, Nur Adawiali, Robiatul Agus Muqorobin Agus Triyono Anggun, Nita Putri Anton Agus Setyawan Ardana, Felia Mutiara Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Cahya Ningrum, Septiyana Eka Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Cika Yanuari Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Khoirunisa, Alfi Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Puspita, Diyah Ayu Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa, Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Satriawan, Bima Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Valerian, Alvin Wardana, Aldipa Anogara Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa