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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ilmu Manajemen Advantage The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation

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The infuence of content marketing and social media influencers on purchase decisions through consumer trust as an intervening in fresh milk products in Boyolali City Maudina, Zahra Dwi; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6826

Abstract

This research examines how content marketing and social media influencers impact purchase decisions, using consumer trust as an intervening variable. The study focuses on fresh milk consumers in Boyolali City. Because previous studies show conflicting results regarding how digital marketing affects consumer behavior through trust, this study aims to fill that research gap. Using a quantitative causal design, primary data were collected from 121 fresh milk consumers via purposive sampling and structured questionnaires. Data analysis using SmartPLS 3.2 indicates that content marketing significantly and positively influences both consumer trust (?> 0; p < 0.05) and purchase decisions (? > 0; p < 0.05). While social media influencers significantly boost trust (? > 0; p < 0.0), they lack a statistically significant direct effect on buying behavior (p > 0.05). Furthermore, consumer trust positively impacts purchase decisions (?> 0; p < 0.05) and functions as a critical mediating variable that reinforces the overall relationship between marketing strategies and consumer actions. These findings highlight that trust is essential for turning digital marketing efforts into actual sales within the fresh milk industry.
The effect of promotion and service quality on purchase decisions with price as a mediation variable at wizzmie in surakarta city Janothama, Fauzan; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6844

Abstract

This study examines the influence of promotion and service quality on consumers’ purchase decisions at Wizzmie in Surakarta, with perceived price positioned as a mediating variable. A quantitative approach was employed, collecting primary data through a structured questionnaire distributed to consumers with verified purchasing experience using purposive sampling. All constructs were measured with a five-point Likert scale and analyzed using SmartPLS, which included measurement model assessment and structural model testing with bootstrapping procedures. The findings indicate that promotion does not directly influence purchase decisions, while service quality and perceived price demonstrate significant effects. The results also show that both promotion and service quality significantly affect perceived price, which in turn mediates their indirect influence on purchase decision-making. These findings suggest that perceived value plays a pivotal role in shaping consumer behavior. Practically, the results imply that marketers should design promotional strategies that strengthen price perception for example through discount bundles, loyalty programs, and targeted offerings. The study is geographically limited to Surakarta; therefore, future research is recommended to expand sample coverage and explore alternative promotional variables.
The effect of brand image and price on purchase decisions for erigo products with product quality as a mediation variable Janothama, Fauzi; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6845

Abstract

Research on purchasing decisions in the fashion industry continues to show inconsistent findings regarding the roles of brand image, price, and product quality. In the Indonesian context, Erigo represents a rapidly growing local brand with strong visibility, yet limited empirical evidence explains the factors driving consumers’ purchase decisions toward it. This study examines how Brand Image and Price influence Purchase Decisions by integrating Product Quality as a mediating variable. A quantitative method was employed, and data were collected through a structured questionnaire distributed to consumers with prior experience using Erigo products. All measurement indicators were adapted from established literature and assessed using validity and reliability testing. SmartPLS was used for analysis, including measurement and structural model evaluation with a 5% significance level. The findings indicate that Brand Image does not directly influence Purchase Decisions but significantly improves Product Quality, which strongly drives purchasing behavior. Price shows both direct and indirect effects through Product Quality, making it a key determinant of purchase decisions. Overall, the study highlights the importance of maintaining strong product performance and strategic pricing alignment to enhance consumer purchasing behavior toward Erigo products.
The effect of price and digital marketing on new balance shoe purchase decisions through consumer satisfaction as a mediation variable Wardana, Aldipa Anogara; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6848

Abstract

This study investigates how price and digital marketing influence New Balance shoe purchase decisions, with customer satisfaction serving as a mediating variable. Employing a quantitative approach grounded in positivist philosophy, data were collected via structured questionnaires from consumers who had previously purchased and used New Balance footwear. Responses were analyzed using SmartPLS, including tests for reliability, validity, regression, and mediation. Price was found to have a significant positive effect on both customer satisfaction and buying decisions, highlighting its central role in shaping consumer behavior. Digital marketing significantly enhanced satisfaction but did not exert a direct significant influence on purchase decisions. Customer satisfaction did not mediate the relationship between price or digital marketing and buying decisions, indicating that satisfaction alone does not guarantee actual purchases, which are also affected by trends, needs, and affordability. Overall, pricing emerged as the dominant factor influencing buying behavior, while digital marketing primarily reinforced perception and engagement. The study is limited by its focus on a single brand, a narrow set of variables, and reliance on online surveys. Practically, firms should maintain competitive pricing and optimize interactive marketing strategies, while future research could expand the range of variables and product categories
The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z Cahya Ningrum, Septiyana Eka; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6861

Abstract

This study analyzes the effects of Online Customer Reviews, Discounts, and Cash on Delivery (COD) features on Generation Z’s Purchase Decisions for Jiniso products on TikTok Shop. Despite the platform’s rapid growth, prior research has not sufficiently clarified which factors most strongly shape Gen Z’s purchasing behavior in short-video–based social commerce, creating a gap in understanding the relative importance of reviews, promotional incentives, and payment flexibility. This study addresses that gap by simultaneously examining these three determinants within a single predictive model. Using a quantitative design, data were collected from 105 purposively selected respondents aged 17 and above in the Solo Raya region through structured questionnaires. Key variables were measured through indicators of review credibility, discount characteristics, COD convenience and security, and decision-making stages. Data were analyzed using PLS-SEM with SmartPLS 3.0 to assess reliability, validity, and hypothesis significance. The findings show that Online Customer Reviews and COD features exert a significant positive influence on Purchase Decisions, whereas Discounts demonstrate a positive but non-significant effect. These results highlight the dominant role of credible reviews and flexible payment methods in shaping Gen Z consumer behavior on TikTok Shop and provide practical guidance for optimizing marketing strategies on emerging social commerce platforms.
Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia Putri Awalupi, Vanesya Auliya; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6882

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Brand Trust, and Promotion on consumers’ interest in online purchases, with Customer Trust as a mediating variable, focusing on Skintific products on TikTok Shop in Indonesia. While previous studies have examined online purchase behavior, limited research has explored the simultaneous roles of EWOM, Brand Trust, and Promotion in the context of short-video social commerce platforms. Using a quantitative approach, data were collected from 435 students in Surakarta via purposive sampling and structured Likert-scale questionnaires, complemented by secondary sources for contextual understanding. Analysis was performed using SmartPLS software, applying multiple linear regression and Sobel tests to evaluate both direct and indirect relationships. Validity and reliability were confirmed through Pearson correlation and Cronbach’s alpha, with classical assumption tests ensuring regression robustness. Results show that EWOM positively affects Brand Trust but not Promotion perception, while Customer Trust significantly strengthens both Brand Trust and responsiveness to Promotion. Transparent and attractive Promotions further enhance Brand and Customer Trust, ultimately increasing online purchase interest. This study contributes to the literature by highlighting the mediating role of Customer Trust in short-video social commerce and providing practical strategies for brands to leverage EWOM and Promotions to drive online purchasing behavior.
The Effect Job Insecurity, Work Flexibility, and Cyberloafing Behavior on Employee Performance (Case Study of Generation Z in Solo) Muhammad Faiz Fauzan; Edy Purwo Saputro
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6939

Abstract

This study digs into how job insecurity, work flexibility, and cyberloafing shape employee performance among Generation Z workers in Solo. The research took a quantitative approach, gathering data from 110 participants who completed questionnaires distributed via Google Forms. Purposive sampling was used to select participants, and their responses were measured using a five-point Likert scale. Data analysis was handled through SPSS, which included running validity and reliability tests, checking classical assumptions, and testing hypotheses with multiple linear regression analysis. What emerged from the findings is that job insecurity doesn't really move the needle on employee performance, but work flexibility clearly does it has a strong positive impact. Cyberloafing behavior, meanwhile, doesn't seem to matter much either way. The takeaway here is that offering Generation Z employees flexible work arrangements can genuinely boost their performance, while concerns about job insecurity and cyberloafing behavior turn out to be less influential than one might expect.
The Effect of Online Customer Reviews, Influencer Marketing, and Website Quality on Online Purchase Decisions at Shopee with Consumer Trust as A Mediation Variable Rochmattunisa, Rochmattunisa; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2282

Abstract

This research investigates the impact of Online Customer Reviews, Influencer Marketing, and Website Quality on online purchasing behavior at Shopee, with Consumer Trust acting as a mediating variable. Using a quantitative methodology, data were collected from 120 Shopee users in Indonesia via an online survey and subsequently analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that Online Customer Reviews, Influencer Marketing, and Website Quality exert positive, statistically significant effects on both purchasing decisions and consumer trust. Furthermore, consumer trust demonstrates a considerable positive influence on purchasing decisions and mediates the connection between all independent variables and purchasing decisions. These results underscore the pivotal role of trust in enhancing the efficacy of digital marketing strategies. From a practical perspective, the research recommends that e-commerce platforms prioritize authentic customer reviews, credible influencers, and high-quality websites to foster consumer trust and stimulate online purchasing behavior.
Co-Authors Achmad, Nur Adawiali, Robiatul Agus Muqorobin Agus Triyono Anggun, Nita Putri Anton Agus Setyawan Ardana, Felia Mutiara Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Cahya Ningrum, Septiyana Eka Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Cika Yanuari Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Khoirunisa, Alfi Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Puspita, Diyah Ayu Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa, Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Satriawan, Bima Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Valerian, Alvin Wardana, Aldipa Anogara Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa