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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Akuntansi dan Teknologi Informasi Jurnal Ilmu Manajemen Advantage The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation

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The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z Cahya Ningrum, Septiyana Eka; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6861

Abstract

This study analyzes the effects of Online Customer Reviews, Discounts, and Cash on Delivery (COD) features on Generation Z’s Purchase Decisions for Jiniso products on TikTok Shop. Despite the platform’s rapid growth, prior research has not sufficiently clarified which factors most strongly shape Gen Z’s purchasing behavior in short-video–based social commerce, creating a gap in understanding the relative importance of reviews, promotional incentives, and payment flexibility. This study addresses that gap by simultaneously examining these three determinants within a single predictive model. Using a quantitative design, data were collected from 105 purposively selected respondents aged 17 and above in the Solo Raya region through structured questionnaires. Key variables were measured through indicators of review credibility, discount characteristics, COD convenience and security, and decision-making stages. Data were analyzed using PLS-SEM with SmartPLS 3.0 to assess reliability, validity, and hypothesis significance. The findings show that Online Customer Reviews and COD features exert a significant positive influence on Purchase Decisions, whereas Discounts demonstrate a positive but non-significant effect. These results highlight the dominant role of credible reviews and flexible payment methods in shaping Gen Z consumer behavior on TikTok Shop and provide practical guidance for optimizing marketing strategies on emerging social commerce platforms.
Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia Putri Awalupi, Vanesya Auliya; Saputro, Edy Purwo
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6882

Abstract

This study investigates the influence of Electronic Word of Mouth (EWOM), Brand Trust, and Promotion on consumers’ interest in online purchases, with Customer Trust as a mediating variable, focusing on Skintific products on TikTok Shop in Indonesia. While previous studies have examined online purchase behavior, limited research has explored the simultaneous roles of EWOM, Brand Trust, and Promotion in the context of short-video social commerce platforms. Using a quantitative approach, data were collected from 435 students in Surakarta via purposive sampling and structured Likert-scale questionnaires, complemented by secondary sources for contextual understanding. Analysis was performed using SmartPLS software, applying multiple linear regression and Sobel tests to evaluate both direct and indirect relationships. Validity and reliability were confirmed through Pearson correlation and Cronbach’s alpha, with classical assumption tests ensuring regression robustness. Results show that EWOM positively affects Brand Trust but not Promotion perception, while Customer Trust significantly strengthens both Brand Trust and responsiveness to Promotion. Transparent and attractive Promotions further enhance Brand and Customer Trust, ultimately increasing online purchase interest. This study contributes to the literature by highlighting the mediating role of Customer Trust in short-video social commerce and providing practical strategies for brands to leverage EWOM and Promotions to drive online purchasing behavior.
The Effect Job Insecurity, Work Flexibility, and Cyberloafing Behavior on Employee Performance (Case Study of Generation Z in Solo) Muhammad Faiz Fauzan; Edy Purwo Saputro
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6939

Abstract

This study digs into how job insecurity, work flexibility, and cyberloafing shape employee performance among Generation Z workers in Solo. The research took a quantitative approach, gathering data from 110 participants who completed questionnaires distributed via Google Forms. Purposive sampling was used to select participants, and their responses were measured using a five-point Likert scale. Data analysis was handled through SPSS, which included running validity and reliability tests, checking classical assumptions, and testing hypotheses with multiple linear regression analysis. What emerged from the findings is that job insecurity doesn't really move the needle on employee performance, but work flexibility clearly does it has a strong positive impact. Cyberloafing behavior, meanwhile, doesn't seem to matter much either way. The takeaway here is that offering Generation Z employees flexible work arrangements can genuinely boost their performance, while concerns about job insecurity and cyberloafing behavior turn out to be less influential than one might expect.
The Effect of Online Customer Reviews, Influencer Marketing, and Website Quality on Online Purchase Decisions at Shopee with Consumer Trust as A Mediation Variable Rochmattunisa, Rochmattunisa; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2282

Abstract

This research investigates the impact of Online Customer Reviews, Influencer Marketing, and Website Quality on online purchasing behavior at Shopee, with Consumer Trust acting as a mediating variable. Using a quantitative methodology, data were collected from 120 Shopee users in Indonesia via an online survey and subsequently analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that Online Customer Reviews, Influencer Marketing, and Website Quality exert positive, statistically significant effects on both purchasing decisions and consumer trust. Furthermore, consumer trust demonstrates a considerable positive influence on purchasing decisions and mediates the connection between all independent variables and purchasing decisions. These results underscore the pivotal role of trust in enhancing the efficacy of digital marketing strategies. From a practical perspective, the research recommends that e-commerce platforms prioritize authentic customer reviews, credible influencers, and high-quality websites to foster consumer trust and stimulate online purchasing behavior.
PENGARUH KEPEMIMPINAN SPIRITUAL TERHADAP KEPUASAN KERJA KARYAWAN MELALUI WORK ENGAGEMENT SEBAGAI VARIABEL MODERASI Wella Manovia; Adji, Iwan Setiawan; Saputro, Edy Purwo
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ct63s923

Abstract

This study aims to analyze the influence of spiritual leadership on employee job satisfaction by considering the role of work engagement as a moderating variable at RS PKU Muhammadiyah Karanganyar. Spiritual leadership is viewed as a leadership style that emphasizes ethical values, spirituality, and exemplary behavior in influencing organizational members. These values are expected to provide meaning and a sense of belonging to employees, thereby positively impacting job satisfaction. The study employs a quantitative approach with an associative-causal research design, utilizing data collection through research instruments and statistical analysis. The results show that spiritual leadership, which includes vision, faith/hope, and altruistic love, has a significant and positive effect on employee job satisfaction. Furthermore, work engagement which comprises vigor, dedication, and absorption also shows a significant influence on job satisfaction. In addition, work engagement acts as a moderating variable that strengthens the relationship between spiritual leadership and job satisfaction. This means that higher levels of employee engagement enhance the positive impact of spiritual leadership on job satisfaction. These findings highlight the importance of spiritual leadership and the need to cultivate a work environment that fosters full employee involvement.
Pengaruh Celebrity Endorser dan Electronic Word Of Mouth (EWOM) Terhadap Keputusan Pembelian Brand Ortuseight Dengan Citra Merek Sebagai Variabel Intervening pada Running Enthusiast Kurniawan, Indria; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2283

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser dan electronic word of mouth (EWOM) terhadap keputusan pembelian brand Ortuseight dengan citra merek sebagai variabel intervening pada komunitas running enthusiast. Penelitian menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang diukur menggunakan skala Likert lima poin. Sampel penelitian terdiri dari 50 responden yang merupakan running enthusiast di Kabupaten Karanganyar. Analisis data dilakukan menggunakan aplikasi SmartPLS 4 dengan fokus pada pengujian hubungan langsung maupun tidak langsung antarvariabel serta peran mediasi citra merek. Hasil penelitian menunjukkan bahwa celebrity endorser dan EWOM berpengaruh signifikan terhadap keputusan pembelian melalui mediasi citra merek. Citra merek terbukti menjadi faktor penting yang memperkuat efek promosi dari influencer dan rekomendasi konsumen dalam mendorong keputusan pembelian. Implikasi penelitian ini menunjukkan bahwa pengelola brand Ortuseight perlu memanfaatkan celebrity endorser dan memaksimalkan komunikasi positif antar-konsumen untuk membangun citra merek yang kuat. Strategi ini diyakini dapat meningkatkan keputusan pembelian dan loyalitas konsumen di segmen running enthusiast. Penelitian ini juga memberikan dasar bagi merek lain untuk merancang kampanye pemasaran berbasis influencer dan EWOM secara lebih efektif.
Pengaruh Digital Marketing, Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Erigo Oleh Gen Z: Peran E-Wom Sebagai Variabel Mediasi Darmawan, Reyhan; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2284

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, brand awareness, dan brand image terhadap keputusan pembelian produk Erigo pada Generasi Z dengan electronic word of mouth (E-WOM) sebagai variabel mediasi. Pendekatan yang digunakan adalah metode kuantitatif dengan pengumpulan data primer melalui kuesioner berskala Likert. Sampel penelitian terdiri dari 100 responden mahasiswa Generasi Z berusia 18–25 tahun yang dipilih sebagai representasi konsumen Erigo. Data yang diperoleh dianalisis menggunakan metode Partial Least Square (PLS) dengan bantuan aplikasi SmartPLS versi 4.0 untuk menguji pengaruh langsung maupun tidak langsung antarvariabel. Hasil penelitian menunjukkan bahwa digital marketing, brand awareness, dan brand image tidak berpengaruh signifikan secara langsung terhadap keputusan pembelian. Namun demikian, ketiga variabel tersebut terbukti berpengaruh positif dan signifikan terhadap E-WOM. Selanjutnya, E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian serta berperan sebagai variabel mediasi yang memperkuat hubungan antara variabel independen dan keputusan pembelian. Temuan ini mengindikasikan bahwa keputusan pembelian konsumen Generasi Z lebih dipengaruhi oleh komunikasi dan rekomendasi di media digital dibandingkan oleh strategi pemasaran dan persepsi merek secara langsung. Oleh karena itu, penguatan E-WOM menjadi faktor kunci dalam meningkatkan keputusan pembelian produk Erigo di kalangan Generasi Z.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Yang Dimediasi Oleh Minat Beli Pada Produk Sepatu Converse Adhitya, Yudha; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2366

Abstract

Studi ini dilaksanakan untuk mengkaji bagaimana harga, mutu produk, serta aktivitas promosi memengaruhi keputusan konsumen dalam membeli sepatu Converse dengan mempertimbangkan peran minat beli sebagai variabel perantara. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei untuk mengumpulkan informasi empiris. Data dikumpulkan secara langsung dari responden melalui kuesioner yang diberikan kepada mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta yang pernah membeli dan menggunakan sepatu Converse. Responden dipilih menggunakan teknik purposive sampling berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian. Variabel yang dianalisis meliputi harga, kualitas produk, promosi, minat beli, serta keputusan pembelian yang diukur melalui skala Likert lima poin. Analisis data dilakukan dengan metode Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap harga, kualitas produk, dan kegiatan promosi memiliki pengaruh positif dan signifikan terhadap minat beli, yang kemudian berdampak pada keputusan pembelian. Selain itu, minat beli berperan sebagai mediator, memperkuat hubungan antara harga, kualitas, dan promosi dengan keputusan pembelian. Temuan ini menegaskan bahwa strategi harga yang tepat, produk berkualitas, dan promosi yang terencana efektif mampu meningkatkan daya tarik konsumen serta mendorong terbentuknya keputusan pembelian sepatu Converse secara lebih optimal.
The Effects of Digital Marketing and E-WOM on Purchase Decisions in the Automotive Industry: The mediating role of Purchase Intention Alkhansa, Muhammad Rafi; Saputro, Edy Purwo
Akuntansi dan Teknologi Informasi Vol. 19 No. 1 (2026): Volume 19, No.1 Maret 2026 - In Progress
Publisher : Jurusan Akuntansi,Fakultas Bisnis dan Ekonomika,Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jati.v19i1.8543

Abstract

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Pengaruh Harga dan Desain Produk Terhadap Keputusan Pembelian Yang Dimediasi Brand Image Pada Produk Minuman Mixue Fauzan, Muhammad Iqbal; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2365

Abstract

Studi ini dilakukan untuk mengevaluasi bagaimana harga dan rancangan produk memengaruhi keputusan konsumen dalam membeli minuman Mixue dengan mempertimbangkan peran citra merek sebagai variabel perantara. Penelitian dilaksanakan menggunakan pendekatan kuantitatif melalui metode survei. Informasi penelitian bersumber dari data primer yang dikumpulkan dengan menyebarkan kuesioner kepada mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta yang pernah melakukan pembelian dan konsumsi produk Mixue. Penentuan responden dilakukan melalui teknik purposive sampling dengan kriteria mahasiswa angkatan 2020–2023 yang berusia minimal 17 tahun serta memiliki pengalaman membeli produk tersebut, sehingga diperoleh sebanyak 100 partisipan sebagai sampel penelitian. Instrumen penelitian menggunakan skala Likert lima tingkat untuk mengukur setiap indikator variabel. Pengolahan data dilakukan dengan pendekatan Partial Least Square (PLS) menggunakan perangkat lunak SmartPLS guna menguji hubungan antar konstruk melalui evaluasi model pengukuran dan model struktural. Hasil analisis menunjukkan bahwa harga dan desain produk memberikan pengaruh positif serta signifikan terhadap keputusan pembelian. Kedua variabel tersebut juga terbukti mampu meningkatkan citra merek secara signifikan. Selanjutnya, citra merek terbukti berkontribusi positif terhadap keputusan pembelian sekaligus berperan sebagai mediator dalam hubungan antara harga dan desain produk dengan keputusan pembelian. Temuan ini menegaskan bahwa penetapan harga yang terjangkau disertai desain produk yang menarik dapat memperkuat persepsi merek sekaligus mendorong konsumen untuk melakukan pembelian.
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya, Yudha Adji, Iwan Setiawan Agus Muqorobin Agus Triyono Alkhansa, Muhammad Rafi Anggun, Nita Putri Anton Agus Setyawan Ardana, Felia Mutiara Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Cahya Ningrum, Septiyana Eka Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Darmawan, Reyhan Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Fauzan, Muhammad Iqbal Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Khoirunisa, Alfi Khoirunnisa, Sya’bani Kurniawan, Indria Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Puspita, Diyah Ayu Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa, Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Satriawan, Bima Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Valerian, Alvin Wardana, Aldipa Anogara Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa