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Kolaborasi Manusia Dan Sumber Daya Robotik Menuju Masa Depan Manufaktur Berkelanjutan Industri 5.0 Nur Asida, Abi Yusuf; Purwo Saputro, Edy
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian Studi Kasus : Kolaborasi Manusia Dan Sumber Daya Robotik Menuju Masa Depan Manufaktur Berkelanjutan Industri 5. Era perkembangan teknologi digital menjadi pemicu perubahan bisnis, perkembangan ilmu pengetahuan dan teknologi telah memicu revolusi peradaban dunia, khususnya industri sebagai penggerak perekonomian dunia. Penelitian ini merupakan tinjauan literatur sistematis dengan menggunakan metode PRISMA (Preferred Reporting Items for Systematic Review and meta-analysist) yang dilakukan secara sistematis denga mengikuti tahapan atau protocol penelitian yang benar. Hasil litteratur mengungkapkan bahwa perubahan budaya organisasi merupakan inti dalam transformasi era digital, dan peran manajemen SDM dalam memfasilitasi perubahan budaya ini sangat penting. Dengan menggabungkan strategi yang bijak, pengembangan keterampilan, pemanfaatan teknologi, dan perubahan budaya, manajemen SDM akan menjadi pilar utama bagi kesuksesan organisasi dalam menghadapi tantangan dan peluang era digital yang terus berkembang.   Kata Kunci :Digitalisasi, Industri 5.0, Sumber Daya Robotik,
The Effect of Product Placement on Brand Awareness of Cleo in Denny Sumargo's Youtube Videos Among Generation Z Yuliawan, Muhammad Nur Fairuz; Saputro, Edy Purwo
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50196

Abstract

This study aims to analyze how the concept of product placement in Denny Sumargo's CURHAT BANG YouTube show affects CLEO's brand awareness, considering the many competing brands of drinking water on the market and the concept of product placement applied in the YouTube show, which is done alternately with various brands in each episode aired. This research is explanatory quantitative research. The population in this study are subscribers of the YouTube account CURHAT BANG Denny Sumargo. The sampling technique used in this study is non-probability sampling with purposive sampling technique. The sample size in this study is determined using a formula developed by Slovin. The number of samples in this study was 100 respondents. Data collection in this study used questionnaires distributed through Google Forms and measured using a Likert scale. The data analysis technique in this study used the IBM SPSS Statistics application with stages of validity testing, reliability testing, normality testing, regression testing, and model feasibility testing. The results of this study indicate that product placement has a significant effect on brand awareness in the YouTube show Curhat Bang Denny Sumargo among Gen Z. Product placement carried out strategically in the show, whether through visual display, audio mention of the brand, or relevance to the storyline, can increase consumer awareness of the brand. Of the three indicators tested, visual placement proved to be the most dominant aspect in shaping audience memory and brand recognition
Analisis Pengaruh Konten @drrichardlee Terhadap Keputusan Pembelian Pada Konsumen Sari, Berliana Endah Kartika; Saputro, Edy Purwo
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.499

Abstract

Consumers usually use purchasing decisions to consider the performance of competing offers, identify the risks that will arise after making an offer, and increase the service desired by customers, and customers can choose the product they like. TikTok is a social media platform that has become very important in the context of the beauty and marketing industry. One of the TikTok accounts that provides educational content on choosing beauty products is the TikTok account @drichardlee. This research was conducted to determine the extent of influence of marketing content on the Tik Tok account @drichardlee on the decision to purchase a product. This research uses a quantitative approach that applies a questionnaire survey method. To collect data, researchers distributed questionnaires via Google Form to 96 respondents obtained from followers of the TikTok account @drrichardlee. After data analysis, this research found that the content provided by @drichardlee has a significant influence on purchasing decisions. In this research, the S-O-R communication model shows that the content can be considered a stimulus that influences consumer responses or purchasing decisions. This is supported by the content provided by @drichardlee having the potential to provide information, generate interest, strengthen trust, and build emotional connections, all of which can contribute to forming more positive purchasing decisions. Abstrak Keputusan pembelian pada umumnya dipergunakan konsumen sebagai langkah untuk melakukan suatu pertimbangan terkait dengan kinerja atas penawaran yang melalui persaingan, melakukan pengidentifikasian risiko yang dapat timbul setelah memberikan penawaran, serta membantu peningkatan pelayanan seperti yang menjadi keinginan para pelanggan, serta pelanggan mampu melakukan pemilihan atas produk mana yang disukainya. Tiktok adalah platform media sosial yang telah menjadi sangat penting dalam konteks industri kecantikan dan pemasaran. Salah satu account tiktok yang menyediakan konten-konten edukasi pemilihan produk kecantikan adalah akun tiktok @drrichardlee. Penelitian ini dilakukan guna memperoleh pengetahuan sejauhmana pengaruh konten pemasaran di akun Tik tok @drrichardlee kepada keputusan pembelian suatu produk. Penelitian ini mempergunakan pendekatan kuantitatif yang menerapkan metode survei kuesioner. Untuk mengumpulkan data, peneliti mendistribusikan kuesioner atau angket melalui google form kepada 96 responden yang diperoleh dari pengikut akun TikTok @drrichardlee. Setelah dilakukan analisis data, penelitian ini menemukan bahwa konten yang disediakan oleh @drrichardlee mengandung pengaruhnya yang signifikan pada keputusan pembelian. Dalam penelitian ini, model komunikasi S-O-R menunjukkan bahwa konten tersebut dapat dianggap sebagai stimulus yang mempengaruhi respons atau keputusan pembelian konsumen. Hal tersebut didukung oleh konten yang disediakan oleh @drrichardlee memiliki potensi untuk memberikan informasi, membangkitkan minat, memperkuat kepercayaan, dan membangun koneksi emosional, yang semuanya dapat berkontribusi pada pembentukan keputusan pembelian yang lebih positif.
Analisis Pengaruh Konten @drrichardlee Terhadap Keputusan Pembelian Pada Konsumen Sari, Berliana Endah Kartika; Saputro, Edy Purwo
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.499

Abstract

Consumers usually use purchasing decisions to consider the performance of competing offers, identify the risks that will arise after making an offer, and increase the service desired by customers, and customers can choose the product they like. TikTok is a social media platform that has become very important in the context of the beauty and marketing industry. One of the TikTok accounts that provides educational content on choosing beauty products is the TikTok account @drichardlee. This research was conducted to determine the extent of influence of marketing content on the Tik Tok account @drichardlee on the decision to purchase a product. This research uses a quantitative approach that applies a questionnaire survey method. To collect data, researchers distributed questionnaires via Google Form to 96 respondents obtained from followers of the TikTok account @drrichardlee. After data analysis, this research found that the content provided by @drichardlee has a significant influence on purchasing decisions. In this research, the S-O-R communication model shows that the content can be considered a stimulus that influences consumer responses or purchasing decisions. This is supported by the content provided by @drichardlee having the potential to provide information, generate interest, strengthen trust, and build emotional connections, all of which can contribute to forming more positive purchasing decisions. Abstrak Keputusan pembelian pada umumnya dipergunakan konsumen sebagai langkah untuk melakukan suatu pertimbangan terkait dengan kinerja atas penawaran yang melalui persaingan, melakukan pengidentifikasian risiko yang dapat timbul setelah memberikan penawaran, serta membantu peningkatan pelayanan seperti yang menjadi keinginan para pelanggan, serta pelanggan mampu melakukan pemilihan atas produk mana yang disukainya. Tiktok adalah platform media sosial yang telah menjadi sangat penting dalam konteks industri kecantikan dan pemasaran. Salah satu account tiktok yang menyediakan konten-konten edukasi pemilihan produk kecantikan adalah akun tiktok @drrichardlee. Penelitian ini dilakukan guna memperoleh pengetahuan sejauhmana pengaruh konten pemasaran di akun Tik tok @drrichardlee kepada keputusan pembelian suatu produk. Penelitian ini mempergunakan pendekatan kuantitatif yang menerapkan metode survei kuesioner. Untuk mengumpulkan data, peneliti mendistribusikan kuesioner atau angket melalui google form kepada 96 responden yang diperoleh dari pengikut akun TikTok @drrichardlee. Setelah dilakukan analisis data, penelitian ini menemukan bahwa konten yang disediakan oleh @drrichardlee mengandung pengaruhnya yang signifikan pada keputusan pembelian. Dalam penelitian ini, model komunikasi S-O-R menunjukkan bahwa konten tersebut dapat dianggap sebagai stimulus yang mempengaruhi respons atau keputusan pembelian konsumen. Hal tersebut didukung oleh konten yang disediakan oleh @drrichardlee memiliki potensi untuk memberikan informasi, membangkitkan minat, memperkuat kepercayaan, dan membangun koneksi emosional, yang semuanya dapat berkontribusi pada pembentukan keputusan pembelian yang lebih positif.
Pengaruh Online Trust, Online Satisfaction, dan Electronic Word of Mout terhadap Loyalitas Pelanggan pada Aplikasi Shopee Titania, Irena Aurora; Saputro, Edy Purwo
Manajemen & Bisnis Jurnal Vol 10 No 1 (2024): Vol 10 No 1 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i1.196

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh online trust, online satisfaction, dan electronic word of mouth terhadap loyalitas pelanggan pada aplikasi Shopee. Data yang digunakan dalam penelitian ini adalah data primer. Metode pengumpulan data melalui kuesioner. Populasi dalam penelitian ini yaitu semua mahasiswa fakultas ekonomi dan bisnis Universitas Muhammadiyah Surakarta yang sudah beberapa kali membeli barang atau jasa pada aplikasi Shopee. Jumlah sampel pada penelitian ini ialah 100 responden. Penelitian ini menggunakan teknik pengambilan sampel Nonprobability sampling dengan metode purposive sampling. Penelitian ini menggunakan perangkat lunak SmartPLS 3.0. Penelitian ini menerapkan metode analisis Structural Equation Model (SEM) dengan Partial Least Square (PLS). Hasil penelitian ini ialah Online trust berpengaruh negatif tidak signifikan terhadap loyalitas pelanggan. Online satisfaction berpengaruh positif signifikan terhadap loyalitas pelanggan. Electronic word of mouth berpengaruh positif signifikan terhadap loyalitas pelanggan.
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Trust terhadap Behavioral Intention Pengguna Gopay Teja Kusuma Ramadhan; Edy Purwo Saputro
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2856

Abstract

Digital technology rapid user growth over the years gives opportunity for new startup to join this market. In financial industry, cashless payment system become more popular and one of them is mobile wallet. Mobile wallet is gaining popularity during the Covid-19 pandemic and still growing until this day as a new mode of payment system due to it’s simplicity and QR-code based scan-to-pay method that gains millions of user in Indonesia. However, there is still some scepticism among users about it’s safety and merit that can cause hindrance on their intention to adopt it. Thus, this study intends to find out aspects that could trigger user intention on adapting Gopay, the most well known mobile wallet in Indonesia as a payment system. Extended-TAM model consist of perceived usefulness, perceived ease of use, and trust is used as a primary theory. Primary data is collected by an online-based survey to 114 respondents then analyzed with PLS-SEM (SmartPLS 4.1.0.2). The analysis indicate that perceived usefulness and trust impacts behavioral intention significantly, while perceived ease of use shows no influence towards behavioral intention.
Pengaruh Brand Image dan Celebrity Endorser Terhadap Keputusan Pembelian Skincare Skintific dengan Minat Beli Sebagai Variabel Intervening Cika Yanuari; Edy Purwo Saputro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.6970

Abstract

This study aims to analyze the influence of brand image and celebrity endorsers on the purchase decision of Skintific skincare, with purchase intention as an intervening variable. The research employs a quantitative approach, collecting data through questionnaires using a five-point Likert scale. Data were analyzed using SEM-PLS with SmartPLS 3.0 software. The respondents consisted of 115 students from Universitas Muhammadiyah Surakarta who have used or purchased Skintific products. The results show that brand image has a positive and significant effect on purchase decisions, with purchase intention as an intervening variable, while celebrity endorsers have a positive but not significant effect on purchase decisions, with purchase intention as an intervening variable.
Pengaruh Inovasi Produk dan Persepsi Harga terhadap Loyalitas Pelanggan di KKV dengan Kepuasan Pelanggan sebagai Variabel Intervening Lulu Septiana; Edy Purwo Saputro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7806

Abstract

This study aims to analyze the effect of product innovation and price perception on customer loyalty, with customer satisfaction as an intervening variable at the KKV retail store. The method used is a quantitative approach by distributing questionnaires to 130 respondents who are students of the Muhammadiyah University of Surakarta and the general public who have shopped at KKV. Data were analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results of the study indicate that product innovation and price perception have a positive and significant effect on customer satisfaction. In addition, price perception has a greater influence on customer loyalty than product innovation. Customer satisfaction is also proven to be a mediating variable that strengthens the relationship between product innovation and price perception on customer loyalty. This study provides theoretical and practical contributions in understanding strategies that can increase customer loyalty through innovation and price management.
The Influence of Live Streaming, Brand Awareness, and Brand Image on Purchase Interest in Shopee E-Commerce among Students of Universitas Muhammadiyah Surakarta Purwaningrum, Revi Oktaviani; Saputro, Edy Purwo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4751

Abstract

This research provides a comprehensive understanding of the factors that influence Universitas Muhammadiyah Surakarta students' purchase intentions towards Shopee, an online store. A study showed that live streaming did not have a significant impact on purchase intent on the platform. However, it is important to highlight that the impact of brand awareness and brand image on sales is both positive and substantial, emphasizing their significance in marketing strategies. This shows that compared to the Live Streaming factor, brand awareness and image have a more dominant influence on purchasing decisions. These positive results show that efforts to increase awareness and develop strong brand awareness can be an effective strategy in increasing purchasing interest in the Shopee e-commerce community among Muhammadiyah University Surakarta students. Therefore, the scholars who have studied it.
Pengaruh Lingkungan Kerja, Kompensasi dan Kepuasan Kerja Terhadap Kinerja Karyawan Perawat RSUD Meisya, Nanda; Edy Purwo Saputro
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1101

Abstract

This research aims to determine: (1) the influence of the work environment on the performance of nurses at RSUD Dr. SOEDONO Madiun, (2) the influence of compensation on the performance of nurses at RSUD Dr. SOEDONO Madiun and (3) the influence of Job Satisfaction on the Performance of Nurses at RSUD Dr. SOEDONO Madiun. This research was conducted using quantitative methods with data collection techniques using questionnaires. The sampling technique uses purposive sampling technique. Test validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The research results show that the variable X1 Environment has a positive relationship with the dependent variable Performance (Y), X2 Compensation has an insignificant positive effect on the Performance variable (Y). This research only tests several independent variables, namely Work Environment, Compensation and Job Satisfaction. This research is specifically aimed at employees, especially nurses at RSUD dr. Soedono Madiun only so it cannot be addressed to the public.
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya Hanutama Agus Muqorobin Agus Setiawan, Anton Agus Triyono Alam R, Yusuf Aldipa Anogara Wardana Alfi Khoirunisa Alkhansa, Muhammad Rafi Alvin Valerian Anggit Estu Prayogi Anggun, Nita Putri Anisya Cahyaningrum Anton Agus Setiawan Anton Agus Setyawan Aprisa Chindy Ariesca Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Astuti Atmajayanti Atmajayanti, Astuti Azaria Maharani, Nova Azhara, Cindy Ayu Bima Satriawan Candra Kusuma Wardana Catherina Amalia Putri Ardian Chandra Reta Mevia Cika Yanuari Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Seyaningrum Dhika Sekar Mawardani Dian Purworini Didit Purnomo Dina Damayanti Diva Aisyah Ardelia Diyah Ayu Puspita ewi Probowati Setyaningrum Fajar Kurniawan Fauzan Janothama Fauzi Janothama Febby Raya Febriyanto, Ahmad Felia Mutiara Ardana Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Garnisa Febriantika Chaterin Nastiti Handayani, Sih Hanif Muhtarom Ayoga Hasrini Hasrini Hisan, Rumaisa Ihwan Susila Indria Kurniawan Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Iwan Setiawan Adji Jati Waskito Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto, K Kussudyarsana Larasati Larasati Lelita Azaria Rahmadiva Lukman Hakim Lukminto Aji Saputro Lulu Septiana M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani Avrilia Naila Putri Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Mawardani, Dhika Sekar Meisya, Nanda Melinda Alfiananda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Mufti Nashwan Arrosyid Muh Tasrif Muh. Tasrif Muhammad Faiz Fauzan Muhammad Faiz Fauzan Muhammad Fajri Firdausi Muhammad Govinda Ramdhani Muhammad Iqbal Fauzan Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muhriza, Nurul Muzakar Isa Nabila Zulfa Nur Latifa Nabilla, Seikha Nadhiya Putriani Nanda Meisya Nasla Bintang Pramudita Naufal Rafif Rabbani Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurul Muhriza Nurvita, Ridha Afni Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Purwaningrum, Revi Oktaviani Puspita Sari, Dela Putra, Rheznandya Aranda Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafidah Calistarahma, Inas Rahmad Setia Budi Raya, Febby Reyhan Darmawan Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rheznandya Aranda Putra Rias Fatika Sari Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa Rochmattunisa Sari, Berliana Endah Kartika Septiana Dewi Larasati Septiyana Eka Cahya Ningrum Setia Budi, Rahmad Setyaningrum, Dewi Probowati Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sidiq Setyawan Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Uwase Shakilla Valerian, Alvin Vanesya Auliya Putri Awalupi Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yudha Adhitya Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Yusuf Alam R Zahra Dwi Maudina Zulfa Irawati Zulfa Irawati, Zulfa