Articles
The Impact of Brand on Purchasing Decisions
Edy Purwo Saputro;
Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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DOI: 10.35870/ijmsit.v3i1.879
Many factors influence purchasing decisions as they relate to several aspects. It becomes more complex when the choice is diverse and prices vary, including the influencing factors that provide freedom of choice. Brand is the concept of consumers and affects consumers’ decision-making. Therefore, brand image and brand trust of consumers are linked to each other. Thus, brand image will affect brand trust of consumers. In addition, the brand also indirectly influences purchasing decisions due to the increasing number of products. To that end, this research’s problem is whether the brand influences purchasing decisions. This research method employed regression analysis involving samples of 100 students from Faculty of Economics and Business, Universitas Muhammadiyah Surakarta representing the millennial generation. The results showcased that brand image did not affect purchasing decisions, but brand trust did. Further, limitations and suggestions are presented for theoretical deepening and further research.
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty
Muh Tasrif;
Anton Agus Setiawan;
Edy Purwo Saputro;
Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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DOI: 10.35870/ijmsit.v3i1.1049
This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
Pengaruh Kualitas, Harga, Promosi Terhadap Keputusan Pembelian Pada Kedai Kopi Janji Jiwa Di Purwodadi
Dina Damayanti;
Edy Purwo Saputro
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA
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DOI: 10.34127/jrlab.v12i2.775
The purpose of this study was to examine how product price, quality, and promotion affect customer decisions to buy at the Promise Soul coffee shop in Purwodadi. Associative research is this type of research. This research uses quantitative methodology. Demographics and samples in this study are customers who have purchased products from the Janji Jiwa Purwodadi coffee shop and have met the requirements. The number of samples for this study were 100 respondents. Primary data is the data source for this research. In this study, a 5-point Likert scale was used as a scoring system. Data analysis using SPSS version 22. According to the findings of the analysis, product quality has no positive or substantial influence on purchase choice, but product price has a positive and substantial influence on purchase choice. Price has a positive and significant influence on purchasing choice.Keywords: Product Quality, Product Price, Promotion, Purchase Decision
Pengaruh Persepsi Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor di Teguh Jaya Motor Purwodadi
Irvan Setyo Hendriyanto;
Edy Purwo Saputro
VALUE Vol 4 No 1 (2023): April 2023 - September 2023
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)
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DOI: 10.36490/value.v4i1.738
This study aims to analyze Brand Perception, Price, and Product Quality on Motorcycle Purchasing Decisions at Teguh Jaya Motor Purwodadi. This research is quantitative in nature. To obtain accurate data, primary data is taken from a questionnaire that will be given to Teguh Jaya Motor Purwodadi buyers and the public via Google form. The independent variables in the study were Brand Perception, Price, and Product Quality. While the dependent variable in this study is the Purchase Decision. This study uses multiple linear regression analysis to see if there is an effect of brand perception, price, and product quality on purchasing decisions. The object of analysis in this study is the target buyers at Teguh Jaya Motor Purwodadi. The sample of this study was buyers at Teguh Jaya Motor Purwodadi, totaling 102 people. The sampling technique in this study used purposive sampling technique. The data analysis method uses SPSS software. The findings of this study obtained that Brand Perception (X1) has a significant positive effect on purchasing decisions. Price (X2) has a significant positive effect on purchasing decisions. Product Quality (X3) has a significant positive effect on purchasing decisions. So Brand Perception, Price, and Product Quality have a significant positive influence on the variable Purchasing Decision for motorbikes at Teguh Jaya Motor Purwodadi. It can be concluded that to increase the number of purchases, Brand Perception and Product Quality must be improved, while the pricing strategy takes into account the prices of competing products in the market.
RESEARCH ON THE MILLENNIAL GENERATION’S BEHAVIOR TOWARD HALAL CONSUMPTION
Edy Purwo Saputro;
Dewi Probowati Seyaningrum
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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DOI: 10.37403/mjm.v9i1.534
Research on the consumption behavior toward halal products is interesting to study, not only because most of the population in Indonesia is Muslim but also because several previous studies’ findings have mixed results, creating a loophole for finding research gaps. This research, therefore, aims to examine several factors influencing the purchase intention of halal products. The sample involved 100 millennial youth represented by the Faculty of Economics and Business (FEB) students, Universitas Muhammadiyah Surakarta (UMS). The test results demonstrated that the three variables impacted purchase intention, i.e., halal awareness, halal logo, and attitude. These results become opportunities and challenges for producers and marketers to spur the role of these three variables to impact the intention to purchase halal products positively. In addition, limitations and suggestions for further research are presented to support theoretical deepening and understanding of the development of research models.
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food
Kusdiyanto Kusdiyanto;
Edy Purwo Saputro;
Zulfa Irawati;
Sri Murwanti;
Irmawati Irmawati;
Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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DOI: 10.35870/ijmsit.v3i1.878
The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
Pengaruh Marketing Mix terhadap Keputusan Pembelian Online Pasca Pandemi Covid-19 Dimediasi Kepercayaan Pelanggan
Muhammad Nurul Kholifah;
Wiyadi Wiyadi;
Edy Purwo Saputro;
Muhammad Sholahuddin
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang
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DOI: 10.31603/bmar.v3i1.9461
Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix (Product, Price, Place & Promotion) terhadap keputusan pembelian melalui kepercayaan pelanggan sebagai variabel mediasi. Populasi dalam penelitian ini adalah penduduk Solo Raya yang pernah melakukan transaksi belanja online melalui e-commerce. Pencarian sampel dilakukan dengan cara menyebarkan 200 kuesioner secara online ataupun offline pada periode 13 – 19 November 2022 dan menghasilkan 183 sampel yang memenuhi syarat dan kriteria dalam penelitian ini. Kemudian dilakukan analisis data menggunakan pendekatan Partial Least Square (PLS) – SEM dengan bantuan software SmartPLS versi 3.3.2. Hasil penelitian menunjukkan bahwa: (i) Produk tidak memiliki pengaruh terhadap keputusan pembelian (ii) Harga tidak memiliki pengaruh terhadap keputusan pembelian berdasarkan taraf signifikansi 0,05, namun jika menggunakan taraf signifikansi 0,10 maka harga berpengaruh terhadap keputusan pembelian (iii) Lokasi dan promosi berpengaruh terhadap keputusan pembelian (iv) Produk tidak berpengaruh terhadap kepercayaan pelanggan (v) Harga, lokasi dan promosi berpengaruh terhadap kepercayaan pelanggan (vi) Kepercayaan pelanggan berpengaruh terhadap keputusan pembelian (vii) Kepercayaan pelanggan tidak memediasi pengaruh produk terhadap keputusan pembelian (viii) Kepercayaan pelanggan tidak memediasi pengaruh harga terhadap keputusan pembelian pada taraf signifikansi 0,05, namun jika menggunakan taraf signifikansi 0,10 maka kepercayaan pelanggan memediasi pengaruh harga terhadap keputusan pembelian (ix) Kepercayaan pelanggan mampu memediasi pengaruh lokasi dan promosi terhadap keputusan pembelian.
PENGARUH KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN, KEPERCAYAAN DAN LOYALITAS NASABAH PADA BANK BRI UNIT KARTASURA
Arief Firdaus Nurdiansyah;
Edy Purwo Saputro
Jurnal Manajemen Dirgantara Vol 16 No 1 (2023): Jurnal Manajemen Dirgantara, Juli 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan
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DOI: 10.56521/manajemen-dirgantara.v16i1.862
Tujuan penelitian ini ialah menganaliis pengaruh kualitas pelayanan customer service terhadap kepuasan, kepercayaan dan loyalitas nasabah pada Bank Bri Unit Kartasura. Metode penelitian ini ialah kuantitatif, adapun desain penelitian ini adalah korelasional. Dalam penelitian ini menganalisis pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas nasabah pada Bank BRI unit Kartasura. Jenis data yang digunakan dalam penelitian ini adalah data primer, yaitu dengan menggunakan kuesioner tertutup. Penelitian ini terdiri dari variabel dependen dan independen. Populasi dalam penelitian ini adalah nasabah bank pada bank BRI unit Kartasura. Sampel dari penelitian ini adalah 100 responden yang menjadi nasabah bank BRI unit Kartasura. Hasil penelitian ini ialah Kepuasan nasabah berpengaruh positif signifikan terhadap kualitas pelayanan. Kepercayaan nasabah memiliki pengaruh yang positif dan signifikan terhadap kualitas pelayanan. loyalitas nasabah memiliki pengaruh yang positif dan signifikan terhadap kualitas pelayanan. Variabel loyalitas Nasabah berpengaruh positif dan signifikan terhadap kualitas pelayanan.
PENGARUH UPAH, TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP PRODUKTIFITAS KARYAWAN JOKO KONVEKSI
Lukminto Aji Saputro;
Edy Purwo Saputro
Jurnal Manajemen Dirgantara Vol 16 No 1 (2023): Jurnal Manajemen Dirgantara, Juli 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan
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DOI: 10.56521/manajemen-dirgantara.v16i1.864
Joko Konveksi menarik untuk diteliti, karena Joko konveksi bisa memenuhi kebutuhan atau permintaan dari banyak pembeli. Dengan permintaan para pembeli yang beragam seperti baju batik seragaman dalam partai besar maupun kecil, baju batik Wanita, gamis batik, sarung dan lain sebagainya dalam ranah waktu yang tidak lama dengan kinerja karyawan dan bahan yang ada di Joko Konveksi. Sehingga banyak pembeli atau seller yang banyak menggunakan jasa Joko konveksi tersebut karena dalam hal kecepatan pengerjaan yang ada di Joko Konveksi. Tujuan penelitian ini ialah menganalisis pengaruh upah, tingkat pendidikan dan pengalaman kerja terhadap produktifitas karyawan joko konveksi. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif. Dengan menggunakan metode penelitian kuantitafif. Data yang digunakan dalam penelitian ini adalah data primer. Data primer tersebut diperoleh melalui pertanyaan – pertanyaan kuesioner yang telah dikirimkan kepada para responden. Populasi dalam penelitian ini adalah seluruh karyawan yang bekerja di Joko Konveksi. Jumlah sampel penelitian ini ialah 35 pegawai. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Nonprobability sampling dengan metode purposive sampling Setiap responden mempunyai kesempatan sekali untuk mengisi kuisioner. Untuk menguji kevalidan dan reliabel butir-butir pernyataan pada kuisioner maka dilakukan uji validitas dan reliabilitas, dengan teknik analisa data yang digunakan dalam penelitian ini bantuan dari alat statistika SPSS. Hasil penelitian ini ialah bahwa upah berpengaruh positif signifikan terhadap Produktivitas karyawan. Tingkat pendidikan memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan. Pengalaman kerja memiliki pengaruh yang positif dan signifikan terhadap produktivitas karyawan.
Factors of Training Design and Training Facilities on Training Effectiveness at the Surakarta Vocational and Productivity Training Center
Anisya Cahyaningrum;
Jati Waskito;
Edy Purwo Saputro;
Kussudyarsana
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri
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DOI: 10.30737/ekonika.v8i2.4671
The study goals is to understand how facilities, research, and design influences training effectiveness at The Surakarta Vocational and Productivity Training Center. A sort of research as many as 96 respondents took part in this quantitative training at The Surakarta Vocational and Productivity Training Center. Primary data with measurement scales likert and data analysis using SPSS version 26 make up the research data sources. Dependent variables include the effectiveness of the training, whereas independent variables include the context, substance, and methodology of the training, as well as the competency of the trainers and the training facilities. According to the study's findings, (a) context, content, and material training are positively and significantly related to training effectiveness; (b) The method of training is The competency trainer is similarly positively and significantly connected to training effectiveness; (c) Training effectiveness is related to training effectiveness; (d)The training facilities are important to training efficacy and have a beneficial influence.