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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ilmu Manajemen Advantage The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation

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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN PADA PRODUK KOSMETIK WARDAH Atmajayanti, Astuti; Saputro, Edy Purwo
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 1 (2024): Maret
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to examine the impact of product quality, brand perception, and price on customer loyalty towards Wardah cosmetic products. This study employed a quantitative approach with one hundred participants. A questionnaire was used in this study's data collection process. This data was obtained directly by researchers through a questionnaire distributed to respondents or students from the Faculty of Economics and Business, Muhammadiyah University of Surakarta who had purchased Wardah cosmetic products. This study used a purposive sampling technique coupled with a non-probability sampling technique. The primary data used in the study came from respondents' responses to closed questionnaires or interviews. Partial Least Square (PLS), aided by SMARTPLS software, is the data analysis method used in this study. The two models used in PLS-SEM analysis are the inner model and the outer model. According to the study's findings, customer loyalty is positively and significantly impacted by product quality. Customer loyalty is significantly and favorably impacted by brand image. Customer loyalty is positively impacted by the way people perceive prices.
The The Influence Of Service Quality, Brand Image, And E-Wom On Consumer Satisfaction Larasati, Septiana Dewi; Saputro, Edy Purwo
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 2 (2023): Desember 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i2.1185

Abstract

The primary objective of the research is to determine the extent to which aspects such as the quality of service, the image of the business, and electronic word of mouth influence the overall enjoyment of consumers. For the purpose of this study, a non-probability-based purposive sampling approach was used. The researchers are engaging in deliberate sampling when they design study settings in accordance with the criteria that they have already specified. The majority of the sample will consist of customers who have used the service in the past as well as those who are now using it. This information for the research was gathered via the use of online questionnaires that were distributed. In the course of this research, online questionnaires were used to collect responses from one hundred clients of J&T Express Indonesia. For the purpose of determining whether or not the claims made by the questionnaire were accurate and trustworthy, the researchers examined both the internal and external models by using the Partial Least Square (PLS) methodology and the SmartPLS 3.0 software. Despite the fact that this research did not discover any connection between a good brand image and the level of pleasure experienced by customers, it did discover that electronic word of mouth had a beneficial influence on customer satisfaction. Last but not least, the quality of the service did have an effect on the level of satisfaction experienced by the consumer.
Brand Image, Customer Satisfaction, And Brand Trust On Honda Motorcycle Customer Loyalty Sari, Rias Fatika; Saputro, Edy Purwo
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 2 (2023): Desember 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i2.1188

Abstract

Research is being conducted with the participation of students from the Faculty of Economics and Business at Muhammadiyah University Surakarta. The purpose of this research is to explore the link between the consumer loyalty behavior of Honda motorcycle customers and factors such as the perception of the brand, the level of customer satisfaction, and the level of trust in the brand. A study that was conducted not too long ago focused on students from the Faculty of Economics and Business at the University of Muhammadiyah Surakarta who owned two or more Honda motorbikes. It is possible to claim that the methodology used in this investigation is the quantitative approach. The research sample and demographic sample for this study are comprised of undergraduate students from the Faculty of Economics and Business at Muhammadiyah University of Surakarta who are in possession of several Honda motorcycles. The poll comprised a total of one hundred participants as a result of a well-planned screening procedure. The results of the research are based on the truthful evaluations that the respondents gave of the items that were included in the questionnaire. An application of multiple linear regression analysis was carried out on the data that was obtained by using SPSS version 23. The outcomes of the research indicate that the reputation of Honda motorbikes has a significant and detrimental effect on the company's ability to retain customers. On the other hand, positive and substantial effects are associated with customer satisfaction, and positive but moderate effects are associated with confidence in the brand.
Analysis of ums students' reception towards the meaning of self-confidence in somethinc x lifni sanders advertisement Nugroho, Widya Mutiara; Saputro, Edy Purwo
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5415

Abstract

This research aims to explore how students at Universitas Muhammadiyah Surakarta interpret and understand the message of self-confidence in the Somethinc X Lifni Sanders advertisement. Using a qualitative descriptive approach and Stuart Hall's encoding-decoding reception analysis model, this study focuses on how the advertisement's content, featuring models with diverse skin tones and hair types, conveys a message about inner beauty. Through in-depth interviews with students, this research seeks to comprehend how this message is received, understood, and translated by the young audience, and how it influences their perceptions of the concept of self-confidence. The findings of this study are expected to provide deeper insights into how advertisements can play a role in shaping and responding to views on beauty and self-confidence among today's youth
The Effect of Product Quality, Price Promotion and Brand Image on Purchasing Decisions at Somethinc Skincare Nurvita, Ridha Afni; Saputro, Edy Purwo
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2517

Abstract

Purchasing decisions are consumers' understanding of the wants and needs of a product by assessing existing sources by setting purchasing goals and identifying alternatives. The purpose of this research is to analyze the influence of product quality, price promotions and brand image on purchasing decisions at Skincare Somethingnc. This research method is quantitative. The data used in this research uses primary data. The data collection method used in this research is by using a questionnaire or questionnaire via online media in the form of a goggle form. The population of this research is all consumers in Surakarta who have purchased and used various skincare products. The sampling technique used in this research is nonprobability sampling with the purposive sampling method. The sample for this research consisted of 100 respondents. The analysis carried out was assisted by using the SPSS version 25 application. The results of this research are that product quality has a positive and significant effect on purchasing decisions. Price promotions have a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions.
PENGARUH PROMOSI DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SABLON PLASTIK ABADI PRINTING POTRONAYAN DENGAN HARGA SEBAGAI VARIABEL INTERVENING Kurniawan, Fajar; Saputro, Edy Purwo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13804

Abstract

Penelitian ini membahas pengaruh promosi, inovasi produk, dan harga terhadap keputusan pembelian sablon plastik di Abadi Printing Potronayan, dengan harga sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif, di mana data diolah melalui uji statistik menggunakan SPSS Statistics versi 27. Sebagai sumber data utama, kuesioner disebarkan kepada 100 pelanggan Abadi Printing yang dipilih dengan teknik purposive sampling. Untuk menjamin kualitas data, dilakukan uji validitas dan reliabilitas, diikuti oleh uji asumsi klasik seperti normalitas, multikolinearitas, dan heteroskedastisitas. Analisis hubungan antarvariabel dilakukan dengan uji koefisien determinasi (R²), uji F, uji t, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa promosi, inovasi produk, dan harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Namun, penelitian ini memiliki keterbatasan pada jumlah responden yang terbatas serta cakupan variabel yang masih sempit. Rekomendasi untuk penelitian mendatang meliputi penambahan jumlah variabel dan responden serta fokus pada perusahaan yang lebih besar agar hasilnya lebih optimal.
Pengaruh celebrity endorsement dan electronic word of mouth (E-WOM) terhadap minat beli pada Produk Avoskin dimediasi oleh citra merek Khoirunisa, Alfi; Saputro, Edy Purwo
Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 3 (2024): DESEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i3.10709

Abstract

Studi ini bermaksud untuk mengeksplorasi apakah celebrity endorsement dan variabel electronic word of mouth (E-WOM) berdampak pada minat beli pada Produk Avoskin melalui citra merek. Metode pada riset ini ialah metode kuantitatif dengan data diperoleh melalui kuesioner yang diukur dengan skala likert. Analisis dilakukan dengan memakai aplikasi SmartPLS versi 3.0, dengan melibatkan 100 orang mahasiswa aktif di Solo Raya sebagai responden. Hasil analisis menunjukkan bahwa variabel celebrity endorsement berdampak terhadap variabel citra merek secara positif dan signifikan, variabel E-WOM memberikan efek pada variabel citra merek secara positif dan signifikan, variabel citra merek berdampak terhadap variabel minat beli secara positif dan signifikan, variabel celebrity endorsement memiliki efek pada variabel minat beli secara positif dan signifikan. Sementara itu, pada variabel E-WOM berdampak pada variabel minat beli secara negatif dan tidak signifikan. Serta disisi lain, variabel celebrity endorsement berdampak pada variabel minat beli secara positif dan signifikan melalui citra merek, dan variabel E-WOM berdampak pada variabel minat beli secara positif dan signifikan melalui citra merek. This study aims to explore whether celebrity endorsement and the variable of electronic word of mouth (E-WOM) affect purchase intention for Avoskin products through brand image. The research method used is quantitative, with data collected via a questionnaire measured on a Likert scale. Analysis was conducted using SmartPLS version 3.0, involving 100 active students in the Solo Raya area as respondents. The analysis results show that the celebrity endorsement variable positively and significantly impacts the brand image variable, while the E-WOM variable also has a positive and significant effect on the brand image variable. Furthermore, the brand image variable positively and significantly affects purchase intention, and the celebrity endorsement variable has a positive and significant effect on purchase intention. In contrast, the E-WOM variable has a negative and insignificant impact on purchase intention. Additionally, the celebrity endorsement variable positively and significantly influences purchase intention through brand image, while the E-WOM variable positively and significantly affects purchase intention through brand image as well.
RESEARCH ON THE MILLENNIAL GENERATION’S BEHAVIOR TOWARD HALAL CONSUMPTION Saputro, Edy Purwo; Seyaningrum, Dewi Probowati
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.534

Abstract

Research on the consumption behavior toward halal products is interesting to study, not only because most of the population in Indonesia is Muslim but also because several previous studies’ findings have mixed results, creating a loophole for finding research gaps. This research, therefore, aims to examine several factors influencing the purchase intention of halal products. The sample involved 100 millennial youth represented by the Faculty of Economics and Business (FEB) students, Universitas Muhammadiyah Surakarta (UMS). The test results demonstrated that the three variables impacted purchase intention, i.e., halal awareness, halal logo, and attitude. These results become opportunities and challenges for producers and marketers to spur the role of these three variables to impact the intention to purchase halal products positively. In addition, limitations and suggestions for further research are presented to support theoretical deepening and understanding of the development of research models.
Pengaruh Kualitas Produk, Harga Dan Promosi Produk Terhadap Keputusan Pembelian Yamaha Gear 125 di Kota Surakarta Muhammad Govinda Ramdhani; Edy Purwo Saputro
Center of Economic Students Journal Vol. 8 No. 1 (2025): January-Maret (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i1.1020

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh kualitas produk, harga dan promosi produk terhadap keputusan pembelian Yamaha Gear 125 di Kota Surakarta. Penelitian ini menggunakan metode penelitian kuantitatif. Data penelitian ini menggunakan data primer. Populasi dalam penelitian ini adalah semua warga masyarakat Surakarta yang pernah melakukan pembelian kendaraan Yamaha gear 125. Sampel dalam penelitian ini diambil sesuai dengan teori Malhotra. Jumlah sampel penelitian ini ialah 100 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Nonprobability sampling dengan metode purposive sampling. Teknik analisis data dalam penelitian ini menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Koefisien Determinasi, Uji F, Uji t, dan Uji regresi linier. Hasil penelitian ini ialah bahwa Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian. Harga berpengaruh signifikan terhadap Keputusan Pembelian. Promosi berpengaruh positif terhadap Keputusan Pembelian.
The Influence of Brand Image and Price Perception on Customer Loyalty to Apple Smartphones with Customer Satisfaction as Mediation Ardelia, Diva Aisyah; Saputro, Edy Purwo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6290

Abstract

This study examines how pricing perception and brand image affect customer loyalty among Apple smartphone users, with customer satisfaction as a mediating variable. Data was collected from 100 undergraduate students in Surakarta, aged 18 to 25, who have used or owned an Apple smartphone. While this sample provides insights into a specific demographic, it may limit the study's generalizability. Structural Equation Modeling (SEM) with SmartPLS 3 was used to analyze the data. SEM was chosen due to its ability to model complex relationships and examine direct and indirect effects. The results show that brand image positively influences customer satisfaction but does not directly affect loyalty. Price perception significantly impacts satisfaction, which in turn affects loyalty. Customer satisfaction mediates the relationship between price perception, brand image, and loyalty. The study's limitations include the focus on a specific sample, suggesting future research should compare brands and explore factors like customer experience to deepen understanding of loyalty drivers.
Co-Authors Achmad, Nur Adawiali, Robiatul Agus Muqorobin Agus Triyono Ardana, Felia Mutiara Ardelia, Diva Aisyah Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Cika Yanuari Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hasrini, Hasrini Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Khoirunisa, Alfi Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati Larasati Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Putra, Rheznandya Aranda Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Sari, Berliana Endah Kartika Sari, Rias Fatika Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa