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Peran Artificial Intelligence dalam Mendorong Inovasi Produk dan Model Bisnis pada Technopreneur di Era Ekonomi Digital Imam Jayanto; Dewa Oka Suparwata
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15568

Abstract

Penelitian ini bertujuan untuk menganalisis peran Artificial Intelligence (AI) dalam mendorong inovasi produk dan model bisnis pada technopreneur di era ekonomi digital. Kajian ini menggunakan pendekatan kualitatif dengan metode tinjauan pustaka (literature review) dan analisis deskriptif. Data dikumpulkan dari 50 artikel ilmiah yang diterbitkan pada periode 1989–2025 melalui Google Scholar dan website ilmiah kredibel, kemudian diseleksi secara ketat hingga diperoleh 31 artikel yang memenuhi kriteria relevansi, validitas, dan kebaruan penelitian. Hasil tinjauan menunjukkan bahwa AI berperan sebagai katalis strategis dalam mempercepat proses inovasi melalui otomatisasi analisis data, prediksi tren pasar, serta pengembangan model bisnis adaptif yang berbasis data. Berdasarkan teori Innovation Diffusion, Resource-Based View, Dynamic Capability, dan Business Model Innovation, pemanfaatan AI terbukti memperkuat kemampuan technopreneur dalam menciptakan keunggulan kompetitif dan efisiensi operasional. Studi kasus seperti Gojek, eFishery, dan Kata.ai memperlihatkan bahwa penerapan AI mampu menghasilkan inovasi produk yang relevan dan model bisnis yang responsif terhadap dinamika pasar digital. Meskipun demikian, keterbatasan sumber daya manusia, biaya adopsi teknologi, dan kesiapan infrastruktur masih menjadi tantangan utama. Oleh karena itu, penguatan literasi digital, dukungan kebijakan pemerintah, serta kolaborasi antara akademisi, industri, dan technopreneur diperlukan untuk mengoptimalkan potensi AI sebagai penggerak utama inovasi berkelanjutan dalam ekosistem ekonomi digital.
Pengaruh Ekstrak Jahe Merah (Zingiber officinale var. rubrum) Terhadap Penurunan Kadar Asam Urat Pada Mencit Hiperurisemia Rahmad Puja Safitransyah; Olvie Syennie Datu; Imam Jayanto
Jurnal Farmasi Medica/Pharmacy Medical Journal (PMJ) Vol. 9 No. 1 (2026): Jurnal Farmasi Medika/Pharmacy Medical Journal
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35799/pmj.v9i1.64665

Abstract

Hiperurisemia merupakan gangguan metabolik dengan meningkatnya kadar asam urat dalam darah. Jahe merah (Zingiber officinale var. rubrum) memiliki kandungan bioaktif yang dapat menurunkan asam urat darah. Penelitian ini bertujuan untuk mengetahui pengaruh ekstrak jahe merah dalam menurunkan kadar asam urat mencit hiperurisemia. Jenis penelitian ini menggunakan eksperimental pre and post test controlled group pada mencit jantan sebagai hewan coba. Terdapat 5 kelompok perlakuan yaitu kontrol positif diberikan Allopurinol 0,26 mg/20gBB, kontrol negatif diberikan Na-CMC 1% dan ekstrak jahe merah dengan dosis 2,9 mg/20gBB, 5,8 mg/20gBB dan 11,6 mg/20gBB selama 5 hari. Hasil uji statistik menggunakan one way ANOVA menunjukkan adanya perbedaan signifikan dengan nilai (p <0,05) sehingga terdapat pengaruh dosis ekstrak jahe merah dan uji LSD menunjukkan variasi dosis ekstrak jahe merah yang diberikan berpengaruh tidak berbeda signifikan. Dapat disimpulkan bahwa pemberian ekstrak jahe merah berpengaruh terhadap penurunan kadar asam urat mencit hiperurisemia.
The Role of Product Innovation in MSME Sustainability: A Review from an Entrepreneurial Perspective Imam Jayanto; Dian Parwati; Surya Sumantri Abdullah; Irma Antasionasti
ADMAN: Journal of Contemporary Administration and Management Vol 4 No 2 (2026): August 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v4i2.349

Abstract

This study aims to analyze the role of product innovation in supporting the sustainability of Micro, Small, and Medium Enterprises (MSMEs) from an entrepreneurial perspective. The study employs a literature review method using a qualitative approach and descriptive analysis. Data were collected from Google Scholar, ScienceDirect, MDPI, and publications from credible institutions covering the period 1964–2026. A total of 68 articles were identified during the initial stage and subsequently screened based on relevance, quality, and topic suitability, resulting in 43 articles being selected as the primary sources for analysis. The findings indicate that product innovation plays a significant role in enhancing competitiveness, strengthening customer loyalty, expanding market opportunities, and improving MSMEs' adaptive capacity to changes in the business environment. From an entrepreneurial perspective, creativity, innovation orientation, dynamic capabilities, and collaboration are identified as key factors that reinforce business sustainability. This review confirms that product innovation is a strategic instrument for MSMEs to maintain business continuity while fostering sustainable growth.
Unveiling the Role of Risk-Taking Ability in Mediating the Influence of Entrepreneurship Education, Digital Financial Literacy, and Financial Self-Efficacy on Students’ Courage to Start a Business Sutrisno; Garin Pratiwi Solihati; Syamsuri; Susatyo Adhi Pramono; Imam Jayanto; Muhammad Aqib Shafiq
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 1 (2026): March
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i1.19701

Abstract

This study aims to analyze the effects of Entrepreneurship Education, Digital Financial Literacy, and Financial Self-Efficacy on Students’ Courage to Start a Business, with Risk-Taking Ability as a mediating variable. A quantitative approach with a survey design was employed, with 100 university students in Banyumas Regency selected via purposive sampling. Data were collected through a structured online questionnaire and analyzed using SEM-PLS with a bootstrapping procedure. The results indicate that Entrepreneurship Education, Digital Financial Literacy, and Financial Self-Efficacy have positive and significant effects on Risk-Taking Ability. Furthermore, Risk-Taking Ability has a positive and significant effect on Students’ Courage to Start a Business. In addition, Risk-Taking Ability is proven to positively and significantly mediate the effects of the three independent variables on students’ entrepreneurial courage. These findings suggest that students’ entrepreneurial courage is largely determined by their ability to assess risks and opportunities and to make decisions under uncertainty. This study contributes theoretically by uniquely integrating financial aspects and psychological aspects within a single framework grounded in the Theory of Planned Behavior, Social Cognitive Theory, and Behavioral Finance Theory. By linking students’ digital financial capability with their risk-taking ability, the model explains how financial knowledge strengthens psychological readiness in entrepreneurial decision-making. The findings also provide practical implications for higher education institutions and policymakers in designing entrepreneurship programs that simultaneously develop digital financial competence and risk-taking capacity.
Pengaruh Brand Ambassador Idol Korea Dalam Mempromosikan Produk Serta Dampaknya Terhadap Keputusan Dan Minat Pembelian Di Indonesia (Literatur Review) Retnoning Ambarwati; Susi Arijanti; Imam Jayanto
Jurnal Bisnis dan Manajemen West Science Vol 2 No 01 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i1.193

Abstract

The purpose of this research is to find out the influence of Korean idol brand ambassadors in promoting products and thei impact on purchasing decisions and interests in Indonesia. Brand Ambassador is a person who is invited by the company to became an icon or “Face” of a brand or product. Brand Ambassador is usually a person from an influential circle that can have an impact oh the community. The method used using the Google Scholar database. Then obtained 8 articles to be analyzed and reviewed. The result of this research is that Brand Ambassador Idol Korea isa influential in promoting and also influences the interest anf purchashing decisions.  
A Psycholinguistic Investigation of Cognitive Mechanisms in Employee Speech and Conversation Dynamics at an Automated Teller Machine Filling Office Eka Melati; S Suryanti; Zaidun Naim; Ahmad Munawir; Imam Jayanto; Muh. Hasyim Rosyidi
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.746

Abstract

This study explores the cognitive processes underlying employees’ utterances and conversational dynamics in the specific context of an ATM cash replenishment office from a psycholinguistic perspective. The study's goal is to discover how employees process, organize, and express linguistic information during high-pressure task-oriented interactions. This research adopts a qualitative design. The data consist of employees’ utterances produced in the ATM replenishment office. Data sources include four bank officers, twelve ATM technicians, and ten customers. Data were collected using the participant observation method (simak libat cakap), in which the researcher observed the dynamics and cognitive processes of bank officers’ and ATM employees’ speech through audio recording and note-taking techniques. In-depth interviews were also performed with bank officers, ATM employees, and customers. Following data collection, the analytical process included transcription, data reduction, classification, verification, tabulation, interpretation, and drawing conclusions. The study’s result shows that the employees’s turn taking process, repair prosedures, and utterrance production, has influenced by time constraints, institutional norms, and cognitive load. Furthermore, the study indicates how shared mental models and implicit coordination can help sustain efficiency and accuracy in professional interactions. These resukts broaden the application of psycholinguistic research to organizational communication, especially in financial organizations where precision and clarity are crucial. Aside from its theoretical contribution, this study has practical implications for improving communication training, reducing operational errors, and strengthening teamwork in high-stakes operational settings.
Social Entrepreneurship in Remote Communities: Pathways to Sustainable Economic Empowerment Imam Jayanto; Ilyas Ilyas; Merita Ayu Indrianti; Bernardus Agus Rukiyanto
Pengabdian: Jurnal Abdimas Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/abdimas.v4i1.3387

Abstract

Social entrepreneurship has gained increasing attention as a development approach capable of addressing persistent economic challenges in remote communities where market access, infrastructure, and state support remain limited. Geographic isolation and structural vulnerability often restrict livelihood opportunities, making conventional development strategies less effective. This study aims to analyze how social entrepreneurship functions as a pathway to sustainable economic empowerment in remote communities by integrating economic activities with social objectives and community participation. The research employs a qualitative design grounded in development studies, combining in-depth interviews, participant observation, and document analysis of community-based social enterprises operating in remote areas. The findings show that social entrepreneurship contributes to sustainable economic empowerment through income diversification, skill development, and the strengthening of social capital. Social enterprises foster local agency, collective ownership, and resilience, enabling communities to adapt to economic uncertainty while reducing dependency on external assistance. Empowerment outcomes extend beyond financial gains to include enhanced participation, trust, and institutional capacity at the community level. The study concludes that social entrepreneurship represents a socially embedded and context-sensitive development strategy that supports long-term economic empowerment in remote communities. Effective support for social enterprises requires policies and interventions that prioritize participation, local knowledge, and sustainability rather than standardized entrepreneurial models.
Live Commerce as a Digital Marketing Innovation for MSMEs: The Role of Interactivity and Consumer Trust in Enhancing Purchase Intention Imam Jayanto; Wahyuni Sri Astutik; Muhammad Yusuf
Technology and Society Perspectives (TACIT) Vol 4 No 2 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i2.363

Abstract

This study aims to analyze the role of live commerce as a digital marketing innovation for MSMEs by examining the influence of interactivity and consumer trust on purchase intention. The study employed a literature review method using a qualitative approach and descriptive analysis. Data were collected from Google Scholar, ScienceDirect, and relevant reports published by international organizations covering the period from 2010 to 2026. The initial search identified 50 publications, which were subsequently screened based on relevance, quality, and alignment with the research objectives, resulting in 41 articles selected for analysis. The findings indicate that interactivity serves as a key stimulus for increasing consumer engagement, while consumer trust reduces perceived risk and encourages purchase intention. The success of live commerce is influenced more by communication quality, information transparency, and seller credibility than by technological features alone. A limitation of this study is its reliance on secondary data; therefore, the findings depend on the quality of the reviewed literature and are not supported by direct empirical evidence. The findings are expected to enrich the digital marketing literature and provide practical insights for MSMEs in developing more adaptive marketing strategies.