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Journal : JEBD

Penerapan Strategi IMC Dalam Mengoptimalkan Peran Bank Syariah Indonesia Sebagai Bank Emas Alamsyah, Aryo; Satibi, Satibi; Sri Maulida Agustina; Arfiani Yulianti
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Bank Syariah Indonesia (BSI), one of the largest Islamic banks in Indonesia, has launched Bank Emas, a gold-related investment product available at your fingertips through Byond by BSI mobile banking. The purpose of this study is to analyze BSI's implementation of Integrated Marketing Communication (IMC). The method used in this study is a literature review study with a descriptive qualitative data approach. The results show that BSI has optimally implemented the IMC Strategy to all its employees to create brand awareness among the general public.
Co-Authors Achmad Fudholi Achmad Purnomo Aditama, Hardika Ahmad Fudholi Ahmad, Atika Dalili Aini Nurul Akhmad, Atika Dalili Al Yaqut, Muhammad Arto Alamsyah, Aryo Ali Ghufron Mukti Amrin, Sumarti binti Amrullah, Hafizh Ansyori, Achmad Kadri Apriyanti, Anna Arfiani Yulianti Astutiany, Denny Avrilya Iqoranny Susilo Azalea, Metty Azizah, Novianti Fatli Boku, Yuliana Cahyadi, Fachri Argya Carolin, Marizka Chairun Wiedyaningsih Cholilah, Cholilah Daniel, Rizki Darajati, Mudrikah Daulay, Eliza Hanum Dewa Ayu Putu Satrya Dewi Djoko Wahyono Dumilah Ayuningtyas Edi Prasetyo Nugroho Eko Nugroho Endang Yuniarti Eni Susanti Erlianti, Karina Erwinayanti, Gusti Ayu Putu Sri Faradiba Faradiba Fatmawati, Ria Fasyah Fauziyah, Prabasiwi Nur Fauziyah, Rizza Feladita, Niken Ferina Septiani Damanik Filirida, Meidina Firdaus, Wangi Fithria Dyah Ayu Suryanegara, Fithria Dyah Ayu Fortwengel, Gerhard Githa Fungie Galistiani Gozali, Mu’min Gunawan Pamudji Widodo Hartati Hartati Hartih, Nur Aeni Hendri, Doni Heru Sasongko Hidayat, Adnan Muhammad Uno J Ibnu Gholib Gandjar Ika Ratna Hidayati Indarti, Titik Rahayu Indriyati Hadi Sulistyaningrum Istiqomah, Fatimah Nur Iswandi Iswandi Ivanawati, Anselma Jatmiko Jatmiko Kaswindarti, Novita Kaswindiarti, Novita Kencanasari, Tiekha Kholid, Zakki Kohar, Dadun Kusmini, Kusmini Kusumaningsih, Riyani Kuswardhani Kuswardhani Lawalata, Angela Flora Stephanie Lolok, Nike Herpianti Lukman Hakim Lutfan Lazuardi M. Rifqi Rokhman Marchaban Marchaban, Marchaban Marhenta, Yogi Bhakti Mariyah Mariyah, Mariyah Marselin, Amanda Mawardani, Annisa Pungki Mojau, Feliciane Muhammad Thesa Ghozali Mulyaningsih, Rosita Munawaroh, Farida Munawaroh, Ni'matul Nanang Munif Yasin Ni Made Dharma Shantini Suena Novitasari, Any Oetari, Oetari Oviani, Gusti Ayu Pamudji, Gunawan Partini Partini, Partini Prabowo, Pulung Pramesti, Yenda Ayu Purnawan Junadi Puspandari, Dyah Ayu Putri, Felicita Eka Putu Yudhistira Budhi Setiawan Rabianti, Lussi Rassyifa, Aloina Jean Raymanus, Melani Angela Indrayani Retnowati, Wulan Rina Handayani, Rina Rokhman, M Rifqi Saharuddin, Tria Saputra Santi, Nur Sarie, Lamlay Sembiring, Rinawati Silvania, Arinda Silvia, Desy Sitepu, Eme Stepani Sri Maulida Agustina Sri Suryawati Sri Suwarni Suci Paramitasari Syahlani Sumarni Sumarni Surlita, Herlin Suryagama, Digdo Suryani, Rofi'atun Susi Ari Kristina Sutriatmoko, Sutriatmoko Swastiandari, Gabriela Larasati Syahlani, Suci Paramita Syahlani, Suci Paramithasari Tahir, Hadijah Tampa'i, Randy Taufiqurohman, Taufiqurohman Tommy Pratama, Tommy Tri Murti Andayani Tri Wijayanti Tuko, Eirene Copalcanty Utami, Vitis Vini Fera Ratna Wakhid Slamet Ciptono Wardani, P. E. Wardani, P.E. Wawang Anwarudin Widiastuti, Mentari Winata, Nana Triana Y.W., Vika Marin Yayi Suryo Prabandari Yopi Rikmasari, Yopi Yosi Febrianti, Yosi