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Subejo
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Gadjah Mada, Yogyakarta
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THE COMPLEXITY OF NEW MEDIA ON THE FARMING OF ETAWA GOATS IN PURWOREJO, CENTRAL JAVA, INDONESIA DWININGTYAS PADMANINGRUM; TATAG HANDAKA; SUBEJO
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 07 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -OCTOBER EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

Purworejo farmers have been farming Etawa goats for long years, ever since the Dutch colonialisation in the beginning of 1900s until now. As Information and Communication Technologies (ICTs) progresses (new media), these farmers have taken initiatives to use of ICTs for marketing and promoting their Etawa goats. The purpose of this study is first, to discover the complexity of new media in farming Etawa goats in Purworejo, Central Java and secondly, it aims to explain the process of production and reproduction of the government’s communication system in dealing with the complexity of new media. The research method uses explorative case study method. The research site of this study is Purworejo Regency with study sample comprising 11 out of the 16 districts, with purposive sampling as the sampling method. The demands and challenges become the complexity of the environment for the government’s communication system. The system should reduce their complexity in order to obtain information of the environment which will become the input for itself. This information is the one that will be used for the process of producing and reproducing. However, the government’s communication system has been slow in reducing the complexity of new media. The system doesn’t become adaptive with this complexity of the environment
Co-Authors A.A. Ketut Agung Cahyawan W Achmadi Priyatmojo Ade Intan Christian Ade Intan Kristian Adrian Wirya Syahputra Afrizal Arlius Akhda, Najmu Tsaqib Almonika Cindy Fatika Sari Amri Syarif Hidayat Anantasari, Esti Andi Syahid Muttaqin Andrianto Ansari Ani Dwi Wimatsari Ani Dwi Wimatsari Ansari, Andrianto Apredeah Monica Selvi Ari Widya Handayani Arif Wahyu Widada arkanudin budiyanto Astuti, Umi Pudji Athasari, Hanita Azrina Sabila Azzahrah, Unaitsa Bertus Sumada Bangko, Bertus Sumada Budi Guntoro Budiadi Budiadi Budiyanto, Arkanudin Chindra Yenni Wastika Christian, Ade Intan Danindra, Septian Adira De Faveri, Stefano Dedi Muhammad Siddiq Devi, Laksmi Y. Dhanurseto Hadiprashada Dody Kastono Dwidjono Hadi Darwanto Dwiningtyas Padmaningrum, Dwiningtyas Dyah Pertiwi Kusumawardani Dyah Woro Untari Dyah Woro Untari Dyah Woro Untari, Dyah Woro Edhi Marthono Edhi Martono Edhi Martono Edi Martono Eka Nur Jannah Emi Widiyanti Endang Sulastri Esti Anantasari Esti Anatasari F. risakti Haryadi F. Trisakti Haryadi F. Trisakti Haryadi F. Trisakti Haryadi Fadjarini Sulistyowati Ferdian Achmad Gagar Mewasdinta Gesti Ika Janti Gilang Wirakusuma Hadi, Syamsul Harsoyo Harsoyo Harsoyo Harsoyo Harsoyo harsoyo Harsoyo Harsoyo, Harsoyo Irham, Irham Isamayana Isamayana Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Khaerudin Imawan Krishna Agung Santoso Kusumawardani, Dyah Pertiwi LA MANI, LA La Ode Mustafa Muchtar La Ode Mustafa Muchtar La Ode Mustafa Muchtar La Ode Mustafa Muchtar Laksmi Y. Devi Laksmi Yustika Devi Larisu, Zulfiah Lewerissa, Yanti Amelia Lucie Setiana M Zulkarnain Y Masyhuri Masyhuri Maulida Surayya Maulida, Yuhan Farah Mesalia Kriska Mochamad Sugiarto Muchlashin, Anif Mudiyono Mudiyono Muh. Syaiful Ngatif Muhamad Muhamad Muhamad Sulhan Mukti Ahmad Nucrahya Muttaqin, Andi Syahid Nadila Puspa Arum Widjanarko Najmu Tsaqib Akhda Nasrudin Nasrudin nFN Slameto Ngatif, Muh. Syaiful Nirmalasari Nirmalasari Nunung Prajarto Nunung Prajarto Nunung Prajarto Nur Hidayat Nur Hidayat Nurhayati, Azizatun Nurkholipah Nurkholipah Nurul Chamidah nuryanti nuryanti Paksi Mei Penggalih Patrianisya Devi Pinjung Nawang Sari Prajarto, YA Nunung Rahima Kaliky Rahima Kaliky Rahima Kaliky, Rahima Rahima Kalily Rahmatika Irmasari Ratih Ineke Wati Ratih Ineke Wati Ratih Ineke Wati Raya, Alia Bihrajihant Resti Kinanthi Retnaningtyas, Triya Ayu Riesma Andiani Rif’ah Inayati Roso Witjaksono Roso Witjaksono Rusdi Al Rosid Ilham Permana Samsul Maarif Sari, Riya Fatma Selvi Marcellia Siswahyudianto Siti Fatonah Siwi Istiana Dinarti Slamet Hartono Slamet Hartono Slameto Slameto ; Slameto Slameto Sri Nuryani Hidayah Utami Sri Nuryani Hidayah Utami Sri Peni Wastutiningsih Suadi Suadi SUBEJO Subejo Subejo Subhan Kadir Sugiyarto Sugiyarto Sujatmiko, Tri Sukmo Pinuji Sumada Bangko, Bertus Sumada Bangko, Bertus Sunarru Samsi Hariadi Sunarru Samsi Hariadi Sunarru Samsi Hariadi Supriyanto Supriyanto Supriyanto Supriyanto Suputa Suputa Suryo Hardiwinoto Suyoto H S Suyoto Suyoto Tatag Handaka Toto Sudargo Tri Harjaka, Tri Umi Yuminarti Vijaysegaran, Shanmugam Wati, Ratih Ineke Wiyono wiyono Y. Andi Trisyono Yuhan Farah Maulida Zain, Hanita Athasari Zulfiah Larisu