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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Organisasi Dan Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GERVASI: Jurnal Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Valid Jurnal Ilmiah Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Annals of Management and Organization Research International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Journal of Social Responsibility Projects by Higher Education Forum Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Strategic: Journal of Management Sciences Jurnal Pengabdian Mandiri International Journal of Entrepreneurship and Sustainability Studies TGO Journal of Community Development Prosiding Seminar Nasional Unimus Jurnal Ekonomi, Manajemen, Akuntansi
Erbin Chandra
Management Study Program, Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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PENDAMPINGAN STRATEGI BRANDING DAN KONTEN KREATIF UNTUK MENINGKATKAN PENJUALAN UMKM ANO CAKE Marisi Butarbutar; Efendi Efendi; Erbin Chandra; Sudung Simatupang; Juliyantry Juliyantry; Rosita Manawari Girsang
JURNAL PENGABDIAN MANDIRI Vol. 5 No. 3 (2026): Maret 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan daya saing dan penjualan UMKM ANO CAKE melalui strategi branding dan konten kreatif berbasis pendampingan (coaching). Metode yang digunakan meliputi observasi, identifikasi permasalahan, pelatihan, praktik langsung, serta pendampingan berkelanjutan. Permasalahan utama yang ditemukan adalah belum optimalnya identitas merek, konsistensi visual, serta pemanfaatan media digital. Melalui kegiatan ini, pelaku UMKM mampu mengidentifikasi keunikan produk sebagai nilai jual, memperbaiki tampilan kemasan, serta menerapkan elemen branding yang lebih konsisten. Keterampilan dalam membuat konten kreatif seperti foto produk, video promosi, dan caption persuasif juga meningkat. Optimalisasi Instagram, WhatsApp Business, dan YouTube dilakukan secara lebih terencana. Hasil kegiatan menunjukkan adanya peningkatan jangkauan pemasaran, interaksi konsumen, serta kepercayaan pelanggan yang berdampak pada pertumbuhan penjualan. Dengan demikian, pendampingan terstruktur terbukti efektif dalam memperkuat brand awareness dan keberlanjutan usaha UMKM di era digital
Developing Recruitment, Training, and Retention Systems in a Culinary MSME: Evidence from Lynn’s Kitchen Marto Silalahi; Efendi Efendi; Marisi Butarbutar; Erbin Chandra; Onita Sari Sinaga; Julyanthry Julyanthry; Vivi Candra
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.359

Abstract

This article reports a community service program that developed an integrated human resource management (HRM) system for a growing culinary MSME, Lynn’s Kitchen. The program addressed typical HR problems in small food businesses, such as informal recruitment, unplanned training, high employee turnover, and low job satisfaction. Over a two-week intensive intervention, the team implemented a structured approach that combined pre-surveys, competency-based recruitment workshops, a five-module staff training program, and a basic employee retention scheme. The intervention resulted in a formal recruitment system with clear job descriptions and competency-based selection steps, a training curriculum that substantially strengthened employees’ knowledge and practical skills, and revised compensation, career path, and engagement practices that improved job satisfaction and reduced projected turnover. At the business level, the integrated HRM system contributed to higher employee productivity, better operational efficiency, and improved customer evaluations. The findings indicate that investing in systematic recruitment, training, and retention practices is a strategic choice for culinary MSMEs that seek to enhance both their human capital and business sustainability.
Penguatan Future Soft Skills Siswa SMA Melalui Pelatihan Interaktif Untuk Meningkatkan Kesiapan Studi Lanjut dan Kerja Erbin Chandra; Edy Dharma; Sherly Sherly; Herman Herman
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10552

Abstract

−High school students face serious challenges during their transition to higher education and the workforce due to limited mastery of non-technical skills (soft skills). The partner's condition indicates that the regular school curriculum predominantly focuses on formal academic achievements, leaving students with insufficient structured preparation in 21st-century skills. This community service activity aims to strengthen high school students' future soft skills, including critical thinking, problem-solving, communication, collaboration, and creativity, to enhance their readiness for career transitions and further study. The implementation method employed interactive participatory training based on active learning and experiential learning, encompassing interactive lectures, ice-breaking sessions, educational games, group discussions, and case simulations. Program effectiveness was evaluated using Kirkpatrick's Level 1 (Reaction) and Level 2 (Learning) models through satisfaction questionnaires and pre-test/post-test assessments administered to 216 participating students. The results demonstrated an exceptionally high level of participant satisfaction, with an average score of 81.89%. Regarding learning outcomes, significant competency improvements were observed across all soft skill indicators. The highest increase occurred in collaboration skills (26.90%), followed by communication skills (26.68%), critical thinking (24.80%), problem-solving (24.07%), and creativity (21.28%). The novelty of this initiative lies in integrating five future skill domains into a single, compact, and quantitatively measurable interactive training module. The contribution of this activity provides an applicable educational intervention model for schools to design sustainable character development and graduate readiness programs.
Implementasi Roadshow Galeri Investasi dalam Meningkatkan Literasi Keuangan Siswa SMA Swasta Diponegoro Kisaran Sherly Sherly; Elly Susanti; Erbin Chandra; Kevin Indajang; Juan Anastasia Putri
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7822

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di SMA Swasta Diponegoro Kisaran, Kabupaten Asahan, sebagai respons terhadap rendahnya literasi keuangan, terbatasnya pemahaman siswa mengenai investasi, serta tingginya kerentanan Generasi Z terhadap praktik investasi ilegal yang marak melalui media sosial. Kegiatan ini bertujuan untuk meningkatkan pemahaman pasar modal bagi siswa kelas XI dan XII melalui program Roadshow Galeri Investasi yang diselenggarakan oleh Kelompok Studi Pasar Modal (KSPM) STIE Sultan Agung bekerja sama dengan Bursa Efek Indonesia. Metode pelaksanaan kegiatan dilakukan melalui pendekatan edukatif dan partisipatif, yang meliputi beberapa tahapan, yaitu: (1) penyampaian materi mengenai literasi keuangan, pasar modal, dan pengenalan instrumen investasi; (2) diskusi interaktif dan sesi tanya jawab untuk menggali pemahaman serta persepsi siswa terhadap investasi; dan (3) simulasi perdagangan saham (trading simulation) sebagai bentuk pembelajaran praktis. Untuk mengukur efektivitas kegiatan, digunakan instrumen pretest dan posttest secara sederhana sebagai alat evaluasi pemahaman peserta sebelum dan sesudah kegiatan berlangsung. Hasil pelaksanaan kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap konsep investasi dan instrumen pasar modal. Tingkat partisipasi dan antusiasme peserta mencapai 93%, yang tercermin dari keterlibatan aktif siswa dalam diskusi, simulasi trading, serta sesi tanya jawab. Temuan ini menunjukkan bahwa edukasi pasar modal yang dilakukan secara langsung dan aplikatif efektif dalam meningkatkan literasi keuangan siswa sejak dini, sehingga diharapkan mampu membentuk perilaku calon investor yang lebih rasional serta mendukung penguatan inklusi keuangan di kalangan generasi muda
Global Marketing Management Training for Batik Craftsmen in Solo Sisca Sisca; Andy Wijaya; Erbin Chandra; Hengki Mangiring Parulian Simarmata
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.74

Abstract

Batik has a high artistic value, which reflects the icon of Indonesian culture itself. As an ancestral heritage, Indonesian people continue to preserve batik to this day by maintaining the beauty of the colors and various patterns that are influenced by the characteristics of various regions. There is one city in Indonesia known as the city of batik, namely the city of Solo. Solo Batik Carnival or better known as SBC is one of the annual agenda of the Surakarta Tourism Office which is held in Solo with the main objective of introducing batik as a Javanese cultural heritage, and making Solo a fashion tourism destination. However, the lack of knowledge of global marketing management which has an impact on the potential for global competitiveness of batik SMEs has not been realized. In order to overcome the problems faced and help empower batik business people in Solo, it is necessary to increase knowledge about marketing strategies, especially in the global market. This service activity is carried out using training methods that are carried out online through zoom meetings for Batik Craftsmen in Solo. The results of the training showed that Solo Batik craftsmen after participating in global marketing management training experienced an increase in knowledge about marketing strategies, especially regarding global marketing which was quite good, which was shown through the feedback given during the training and the high interest in marketing their batik products abroad. in the future.
Human Resource Management Practices in Strengthening Organizational Performance through Innovation Capabilities among SME Employees Erbin Chandra; Reina A Hadikusumo; Elly Romy; Acai Sudirman
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p33-51.2026

Abstract

Purpose: This study examines how Human Resource Management (HRM) practices, organizational agility, and technology capabilities relate to organizational performance through the mediating role of innovation capabilities among Small and Medium Enterprises (SME) employees. Methodology: This study was oriented towards quantitative research. The research sample comprised 250 SME employees. Data were analyzed using Structural Equation Modelling (SEM). Results: The findings indicate that HRM practices, organizational agility, and technological capabilities are positively associated with innovation capabilities. Innovation capability plays a significant mediating role in linking organizational resources to organizational performance. Conclusions: The findings indicate that HRM practices, organizational agility, and technological capabilities are positively associated with innovation capabilities. Innovation capabilities play a significant mediating role in linking organizational resources to organizational performance. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported data may introduce a common method bias. The sample was limited to SMEs within a specific national context. Contributions: This study integrates HRM, agility, and technological perspectives within a dynamic capability framework, offering empirical evidence on capability-based performance mechanisms in SMEs and providing practical insights for SME managers.
Co-Authors Acai Sudirman Agus Perdana Windarto Amurisi Zega Andre Yas F. Silalahi Andy Wijaya Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Dharma, Edy Dian Pratiwi Dian Pratiwi Dumesti Simanjuntak Dwita Suhari Yati Tarigan Edy Dharma Edy Dharma Efendi Efendi Efendi Efendi Efendi efendi Efendi Efendi Efendi, Efendi Efendi, Johan Eka Daryanto, Eka Elly Romy Elly Susanti Ernest Grace Ervina Ervina Ervina Ervina Fahri, Muhammad Imam Fedianty AUGUSTINAH Girsang, Rosita Manawari Grace Endang Pakpahan Hengki Mangiring Parulian Simarmata Herman Herman Ismu, Ramadhan Jesica Mailoli Johan Efendi Juan Anastasia Putri Juliyantry Juliyantry Julyanthry Julyanthry Julyanthry Kevin Indajang Lenny Dermawan Sembiring Lora Ekana Nainggolan Mailoli, Jesica Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Michael Fernando Sihombing Nana Triapnita Nainggolan Natanael Saragih Natanael Saragih Nelly Ervina Novita, Weri Pandapotan Silitonga, Hery Ramadhan Ismu Reina A Hadikusumo Rezeki Putri Tanjung, Sri Robert Tua Siregar Romi, Mochamad Vrans Romy, Elly Rosita Manawari Girsang Rosita Manawari Girsang Rosita Manawari Girsang Ruth Tridianty Sianipar Salmon Martua Simarmata sherly sherly Sherly Sherly Sihombing, Michael Fernando Simanjuntak, Delima Asyanti Simanjuntak, Dumesti Simarmata, Hengki Mangiring Parulian Simatupang, Sudung Simatupang, Sudung Sinaga, Onita Sari sisca Sisca Sisca Sisca Sisca, Sisca Sofiyan Sofiyan Sofyan Sofyan Sonya Putri Shinta Purba Sudung Simatupang Sudung Simatupang Syawal Gultom Tarigan, Dwita Suhari Yati Vivi Candra Weri Novita Yerisma Welly Yuli Handayani Yuli Handayani