Claim Missing Document
Check
Articles

Brand Image Serta Pengaruhnya Terhadap Minat Beli Efendi Efendi; Marisi Butarbutar; Erbin Chandra; Debi Eka Putri; Sudung Simatupang
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.3942

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap minat beli minyak goreng merek Bimoli pada ibu-ibu di Kelurahan Suka Dame RT 002 RW 006 Kecamatan Siantar Utara, Pematang Siantar, Sumatera Utara. Dari hasil kuesioner yang telah disebarkan, diperoleh sampel sebanyak 35 orang ibu-ibu pengguna minyak goreng Bimoli. Melalui penggunaan software SPSS, dilakukan uji validitas dan reliabilitas dan hasilnya menunjukkan bahwa kuesioner tersebut valid dan reliabel. Untuk persamaan regresi sederhana, koefisien arah citra merek terhadap minat beli bernilai positif, sehingga hasil hipotesis dapat diberikan jawaban bahwa citra merek berpengaruh positif dan signifikan terhadap minat beli. semakin positif citra merek, maka semakin tinggi tingkat minat beli konsumen, jika koefisien arah bernilai negatif menunjukkan hubungan negatif antara citra merek dengan minat beli.
Penguatan Toleransi Beragama Melalui Program Harmoni Antar Agama di Tingkat Komunitas Chandra, Erbin; Gultom, Syawal; Dharma, Edy; Sherly, Sherly
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 2 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i2.1509

Abstract

The Building Harmony Among Religions: Strengthening Religious Tolerance at the Community Level program aims to enhance public understanding and awareness of the importance of religious tolerance through interfaith dialogue. This research is driven by the increasing need for social harmony amidst the religious diversity present in Indonesian society. The primary objective of this study is to explore how community service activities can strengthen the values of religious tolerance at the community level and create interfaith collaboration networks. The research employs a qualitative approach with data collection techniques such as questionnaires, in-depth interviews, and participatory observation during the program's implementation. The results show that the program successfully increased participants' understanding of the importance of tolerance, strengthened interfaith relationships, and encouraged collaborative actions in addressing social issues. However, challenges remain in overcoming the exclusive attitudes of some participants and the limited time frame, which restricted the program's reach. The conclusion of this study is that the religious tolerance strengthening program is highly effective in enhancing interfaith harmony at the community level, but to expand its impact, program sustainability and support from various parties are needed.ABSTRAKProgram Membangun Harmoni Antar Agama: Program Penguatan Toleransi Beragama di Tingkat Komunitas bertujuan untuk meningkatkan pemahaman dan kesadaran masyarakat tentang pentingnya toleransi beragama melalui dialog antaragama. Penelitian ini dilatarbelakangi oleh meningkatnya kebutuhan akan kerukunan sosial di tengah keberagaman agama yang ada di masyarakat Indonesia. Tujuan utama penelitian ini adalah untuk mengeksplorasi bagaimana kegiatan pengabdian masyarakat dapat memperkuat nilai toleransi beragama di tingkat komunitas dan menciptakan jejaring kolaborasi lintas agama. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan teknik pengumpulan data berupa kuesioner, wawancara mendalam, dan observasi partisipatif selama pelaksanaan program. Hasil penelitian menunjukkan bahwa program ini berhasil meningkatkan pemahaman peserta tentang pentingnya toleransi, mempererat hubungan antar umat beragama, dan mendorong aksi kolaboratif dalam menyelesaikan masalah sosial. Namun, masih terdapat tantangan dalam mengatasi sikap eksklusif dari sebagian peserta dan keterbatasan waktu yang membuat jangkauan program terbatas. Kesimpulan dari penelitian ini adalah bahwa program penguatan toleransi beragama sangat efektif dalam meningkatkan keharmonisan antaragama di tingkat komunitas, namun untuk memperluas dampaknya, dibutuhkan kesinambungan program dan dukungan dari berbagai pihak.
Global Marketing Management Training for Batik Craftsmen in Solo Sisca, Sisca; Wijaya, Andy; Erbin Chandra; Hengki Mangiring Parulian Simarmata
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.74

Abstract

Batik has a high artistic value, which reflects the icon of Indonesian culture itself. As an ancestral heritage, Indonesian people continue to preserve batik to this day by maintaining the beauty of the colors and various patterns that are influenced by the characteristics of various regions. There is one city in Indonesia known as the city of batik, namely the city of Solo. Solo Batik Carnival or better known as SBC is one of the annual agenda of the Surakarta Tourism Office which is held in Solo with the main objective of introducing batik as a Javanese cultural heritage, and making Solo a fashion tourism destination. However, the lack of knowledge of global marketing management which has an impact on the potential for global competitiveness of batik SMEs has not been realized. In order to overcome the problems faced and help empower batik business people in Solo, it is necessary to increase knowledge about marketing strategies, especially in the global market. This service activity is carried out using training methods that are carried out online through zoom meetings for Batik Craftsmen in Solo. The results of the training showed that Solo Batik craftsmen after participating in global marketing management training experienced an increase in knowledge about marketing strategies, especially regarding global marketing which was quite good, which was shown through the feedback given during the training and the high interest in marketing their batik products abroad. in the future.
Analysis of the Mediation Effect of Organizational Creative Climate on the Relationship of Self-Efficacy to Innovative Work Behavior Indajang, Kevin; Romy, Elly; Sembiring, Lenny Dermawan; Chandra, Erbin; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.263

Abstract

the potential for failure. Most business actors just starting their businesses experience the stigma of fear of failure, which can hinder innovation. In the context of MSMEs in the Lake Toba tourist area, the relationship between organizational creative climate (OCC), Self-Efficacy, and innovative work behavior can be very relevant. This research aims to analyze the mediating effect of organizational creative climate on the influence of self-efficacy on innovative work behavior. The results of this study confirm that self-efficacy has a significant effect on organizational creative climate. Organizational creative climate has a significant influence on innovative work behavior. The results further confirm that organizational creative climate can mediate the relationship between self-efficacy and innovative work behavior. The practical implications of this research can be the basis for advocacy to the government and related parties to provide further support to MSMEs in the region. This can involve policies that support the formation of an organizational creative climate and increase Self-Efficacy among MSME players.
Sosialisasi Keharmonisan Dalam Keberagaman di Kota Pematangsiantar Sherly, Sherly; Daryanto, Eka; Chandra, Erbin; Sisca, Sisca; Dharma, Edy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3094

Abstract

Masyarakat Indonesia dikenal sebagai multikultural dengan keberagaman yang menjadi kekuatan namun juga sumber dilema yang harus dihadapi karena munculnya isu-isu sosial dan konflik akibat ketidaksepahaman terhadap keberagaman yang ada. Isu-isu sosial dan konflik yang muncul akibat ketidaksepahaman terhadap keberagaman diantaranya konflik antarsuku, konflik agama, konflik horizontal juga mencakup isu diskriminasi dan intoleransi terhadap minoritas, masalah identitas dan keadilan sosial di tengah arus globalisasi. Sebagai agen perubahan masa depan, generasi milenial berperan penting dalam menangani isu dan konflik yang muncul melalui pendekatan yang tepat seperti sosialisasi. Sosialisasi terkait keberagaman ini penting untuk memahami dan membangun masyarakat inklusif, berkeadilan, dan harmonis. Pengabdian ini bertujuan meningkatkan pemahaman akan keharmonisan dalam keberagaman, mengajak generasi milenial menghargai keragaman nilai, serta berperan dalam menciptakan perdamaian dunia. Sosialisasi dilakukan terhadap 24 mahasiswa PMM 3 pada 14 Oktober 2023 di Ruang Serba Guna FT Unimed. Kegiatan dilakukan dengan tahapan persiapan, pelaksanaan, dan evaluasi. Hasilnya menunjukkan adanya peningkatan pemahaman, keterlibatan dalam kegiatan, serta persepsi harmoni antar etnis dari 42% menjadi 94%. Peserta menyambut kegiatan dengan antusiasme tinggi dan menilai pengabdian ini sangat bermanfaat, memungkinkan mereka berperan sebagai generasi milenial penyokong perdamaian dunia. Kegiatan pengabdian efektif dalam meningkatkan pemahaman dan pengetahuan generasi milenial terkait pentingnya menjaga keharmonisan di dalam keberagaman serta mendorong generasi milenial agar lebih menghargai keragaman nilai dalam konteks yang lebih luas yaitu masyarakat global dan turut berperan dalam menciptakan perdamaian dunia sebagai anggota masyarakat global.
Pendampingan Projek Penguatan Profil Pelajar Pancasila (P5) Melalui Implementasi Nilai Demokrasi Dharma, Edy; Chandra, Erbin; Wijaya, Andy; Sisca, Sisca; Sherly, Sherly
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4148

Abstract

Penerapan nilai-nilai demokrasi dalam lingkungan sekolah adalah salah satu fokus utama dari Projek Penguatan Profil Pelajar Pancasila (P5). Demokrasi, sebagai salah satu prinsip dasar dalam Pancasila, perlu ditanamkan sejak dini melalui berbagai aktivitas yang melibatkan siswa dalam pengambilan keputusan, misalnya pemilihan ketua OSIS. Namun masih terdapat praktik-praktik yang menyimpang dari prinsip-prinsip demokrasi dalam pemilihan ketua OSIS di SMP Swasta Sultan Agung Pematangsiantar. Oleh karena itu perlunya pendampingan langsung untuk implementasi nilai demokrasi. Pengabdian ini diselenggarakan untuk meningkatkan pemahaman siswa tentang konsep dan nilai-nilai demokrasi dan partisipasi aktif dalam kehidupan berorganisasi di sekolah melalui pemilihan ketua OSIS. Pendampingan ini dilakukan terhadap 444 siswa SMP Swasta Sultan Agung Pematangsiantar pada 10 Juli – 7 Agustus 2023. Kegiatan dilakukan dengan tahapan persiapan, pelaksanaan dan evaluasi. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman siswa terhadap konsep dan nilai-nilai demokrasi, nilai-nilai Pancasila dan kepemimpinan dalam berorganisasi dari 38% menjadi 92%. Kegiatan ini juga berdampak positif terhadap peningkatan partisipasi siswa dalam praktik pemilihan yang demokratis, memperkuat nilai-nilai karakter dan Pancasila. Kesimpulannya, pendampingan P5 dengan tema demokrasi melalui pemilihan Ketua OSIS efektif dalam meningkatkan pemahaman dan praktik demokrasi di kalangan siswa SMP.
SOSIALISASI ERA SOCIETY 5.0 PADA REMAJA GEREJA KRISTEN PROTESTAN INDONESIA RESORT SIANTAR KOTA Erbin Chandra; Efendi, Efendi; Marisi Butarbutar; Sudung Simatupang; Rosita Manawari Girsang
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 11: April 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i11.7617

Abstract

Tujuan sosialsi ini seluruh sumber daya manusia di Era Society 5.0 dewasa ini diharapkan mampu untuk mengelola kemampuannya dalam beradaptasi dengan hadirnya kemajuan ilmu pengetahuan dan teknologi. Remaja Gereja GKPI Siantar Kota diharapkan juga mampu untuk memahami segala bentuk soff skill untuk menguasai kemampuan dalam mengelola potensi diri dalam menghadapi era society 5.0 yang semakin kompetetif, serta menjadi kunci kesuksesan dalam mengimplementasikan SDM berbasis spiritual di Era 5.0 adalah tetap mengutamakan nilai-nilai iman dan menjadikan teknologi sebagai alat yang mendukung, bukan menggantikan, pertumbuhan rohani remaja gereja, dan juga kemampuan dalam mengembangkan soft skills ini akan membantu remaja gereja untuk sukses dalam menghadapi tantangan dan berperan aktif dalam masyarakat Era Society 5.0.
The Impact of Transformational Leaderhsip on Voice Behavior in Walubi Pematangsiantar Chandra, Erbin; Sisca; Andy Wijaya; Lora Ekana Nainggolan; Onita Sari Sinaga
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.483

Abstract

Transformational leadership is one type of leadership that is currently being discussed. This type of leadership is considered to be able to encourage voice behavior from members of an organization to produce useful opinions to create change for the better future for the organization. The purpose of this study was to investigate the influence of transformational leadership on member voice behavior in Walubi Pematangsiantar. The research population are all members (30 people) of Walubi Pematangsiantar. Data was collected through questionnaires, interviews, and documentation. Data analysis method used in this reasearch is simple regression analysis, correlation analysis, and hypothesis test (t test). The result showed that there was a positive effect between transformational leadership and voice behavior at Walubi at Pematangsiantar City. Hypothesis test result showed that transformational leadership had positive and significant effect to voice behavior. Suggestions for further research to increase the number of samples and organizations, and also increasing research variables so that new inputs that are more useful can be found, especially regarding the latest leadership issues. This study tries to make a Buddhist organization as an organization that is minority in Indonesia, and also not profit-oriented into an object of research that is rarely studied by scholars. The author also uses transformational leadership combined with voice habits as a research variable which is expected to be able to find a new finding that is effective in developing a non-profit organizations.
The Role Of Entrepreneur Networking In Moderating The Relationship Of Leadership Style To MSME Performance Lie, Darwin; Sofyan, Sofyan; Rezeki Putri Tanjung, Sri; Chandra, Erbin; Pandapotan Silitonga, Hery
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.713

Abstract

This study aims to determine the role of entrepreneurial networking in moderating the relationship of leadership style to the performance of MSMEs in Pematangsiantar City. Literature and field research design with quantitative approach. Research subjects taken in this study are MSME in the city of Pematangsiantar. The research was conducted in eight districts in the city of Pematangsiantar. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). Data analysis test equipment using Smartpls statistical software. The results obtained were positive and significant between Transformational Leadership with Entrepreneur Networking, Transformational Leadership with MSME performance, and Entrepreneur Networking with MSME performance and positive and no significant between situational leadership with Entrepreneur Networking. Coderation results obtained Entrepreneur Networking is not able to moderate the relationship between situational leadership on MSME performance, and Entrepreneur Networking proved capable of moderating the relationship between transformational leadership on MSME performance.
Co-Authors Acai Sudirman Agus Perdana Windarto Amurisi Zega Andre Yas F. Silalahi Andy Wijaya Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Dharma, Edy Dian Pratiwi Dian Pratiwi Dumesti Simanjuntak Dwita Suhari Yati Tarigan Edy Dharma Efendi Efendi Efendi Efendi Efendi efendi Efendi Efendi Efendi, Efendi Efendi, Johan Eka Daryanto, Eka Ernest Grace Ervina Ervina Ervina Ervina Fahri, Muhammad Imam Fedianty AUGUSTINAH Girsang, Rosita Manawari Grace Endang Pakpahan Hengki Mangiring Parulian Simarmata Ismu, Ramadhan Jesica Mailoli Johan Efendi Julyanthry Julyanthry Julyanthry Kevin Indajang Lenny Dermawan Sembiring Lora Ekana Nainggolan Mailoli, Jesica Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Michael Fernando Sihombing Nana Triapnita Nainggolan Natanael Saragih Natanael Saragih Nelly Ervina Novita, Weri Onita Sari Sinaga Onita Sari Sinaga Pandapotan Silitonga, Hery Ramadhan Ismu Rezeki Putri Tanjung, Sri Robert Tua Siregar Romi, Mochamad Vrans Romy, Elly Rosita Manawari Girsang Rosita Manawari Girsang Ruth Tridianty Sianipar Salmon Martua Simarmata sherly sherly Sherly Sherly Sihombing, Michael Fernando Simanjuntak, Delima Asyanti Simanjuntak, Dumesti Simarmata, Hengki Mangiring Parulian Simatupang, Sudung Simatupang, Sudung sisca Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Sofiyan Sofiyan Sofyan Sofyan Sonya Putri Shinta Purba Sudung Simatupang Sudung Simatupang Syawal Gultom Tarigan, Dwita Suhari Yati Vivi Candra Welly, Yerisma Weri Novita Yuli Handayani Yuli Handayani