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PENDAMPINGAN KOMPREHENSIF DALAM PENINGKATAN STRATEGI PEMASARAN DIGITAL DARI SOTO KUDUS KEDAI TAMAN CABANG MOJOKERTO Achmad Sudiro; Mirza Dwinanda Ilmawan; Nindi Vaulia Puspita
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6568

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This community service activity aims to help UKM Kedai Soto Kudus Kedai Taman in Mojokerto in optimizing digital marketing. With the development of the Industrial Revolution 4.0, UKM needs to utilize social media to increase competitiveness. Mentoring is provided to managers and employees to be more effective in attracting customers through digital marketing strategies. The findings show that this UKM has not fully optimized digital tools to expand the market and increase the number of customers. Through training, participants understand how to create attractive promotional content, increase customer interaction, and optimize social media to increase sales conversions. As a result, after mentoring, UKM Kedai Soto Kudus Mojokerto succeeded in increasing the number of visitors and customers, supporting more stable and sustainable business growth in the digital era.
THE ROLE OF TRANSACTIONAL LEADERSHIP STYLE IN ENHANCING EMPLOYEE WORK MOTIVATION: A CASE STUDY OF EMPLOYEES IN THE KUR BUSINESS UNIT AT PT BANK X KC PROBOLINGGO Ony Ratri Suradinata Mandala; Achmad Sudiro; Ainur Rofiq
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1415

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The primary objective of this research is to uncover and understand the role of the transactional leadership style and to determine the outcomes of implementing the transactional leadership style by the leader of PT Bank X Branch Probolinggo in enhancing employee work motivation. This study employs a qualitative approach with a case study method. Data were obtained through interviews with employees in the KUR business unit of PT. Bank X Branch Probolinggo. Data collection techniques include observation, interviews, and documentation. Data analysis utilizes the Miles and Huberman model. The findings of this research indicate (1) The implementation of the transactional leadership style in this study has proven to motivate employees by the leader of PT Bank X Branch Probolinggo, namely through contingent rewards, (2) The implementation of the transactional leadership style in improving employee performance is effective, as evidenced by active management by exception and passive management by exception.
Pengaruh Komitmen Keorganisasian dan Kepuasan Kerja terhadap Kinerja Tenaga Edukatif/ Dosen (Studi di Universitas Brawijaya Malang) Sudiro, Achmad
Jurnal Aplikasi Manajemen Vol. 7 No. 1 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1637.815 KB)

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The impact of organizational commitment and job satisfaction toward academic staffs performance (study on Brawijaya University in Malang). The aim of this research is to know the effect of organizational commitment and job satisfaction toward the performance of academic staffs. The study was executed using samples of 100 respondents (lecturers on Brawijaya University at Lector, Head Lector and Professor). The finding of such analysis indicated that the product of R2 was 0,162 or as amount 16,2%. Which mean 16,2% of dependent variable could be explained by the independent variables . On the other hand, the remaining 83,8% was described by other variables that was not included in this study. The result of F test shows that all the independent variables (organizational commitment and job satisfaction) simultaneously affect academic staff performance significantly. In addition, the result of t-test showed that the commitment variable gave significant effect on the academics staffs (lecturers) performance. While the job satisfaction variable give not significant effect on the academic staffs (lecturers) performance.
Work Stress and Work Motivation on Employee’s Turnover Intention Mediated by Organizational Commitment Arief, Sartika Wati HS; Sudiro, Achmad; Djumahir, Djumahir
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.305

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Background: With limited space to work WFH during the pandemic, it is the biggest challenge faced by all employees and companies.  In the midst of many companies holding a hiring freeze policy  or temporarily suspending the recruitment of new employees, ruangguru even did the opposite, RuangGuru held a routine recruitment of new employees during the pandemic. Aim: This study aims to analyze and explain the effect of work stress and work motivation on turnover intention mediated by organizational commitment of employees of FEC PT.  Ruang Raya Indonesia Sumapapua I Makassar, Pare-Pare, Palopo. Method: This type of research is an explanatory research that explains the causal relationship between the variables used through hypothesis testing. The sampling method in this study uses the saturated sampling method. The population determined in this study was 108 people, namely all employees of FEC Sumapapua I covering the Makassar, Pare-Pare, Palopo areas. The data obtained from the sample were analyzed using Structural Equation Modeling (SEM) analysis, with the SMARTPLS 3.0 approach. Findings: The results showed that work stress has a positive and significant effect on turnover intention, work motivation has a negative and significant effect on turnover intention, work stress has a negative and significant effect on organizational commitment, work motivation has a positive and significant effect on organizational commitment, organizational commitment has a negative and significant effect on organizational commitment turnover intention, organizational commitment does not mediate the effect of work stress on turnover intention, organizational commitment mediates the influence of work motivation on turnover intention.
Organizational and Supervisor Support on Turnover Intention Mediated by Affective Commitment Indra, Ikhsan Prasetya; Sudiro, Achmad; Rofiq, Ainur
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.381

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Background: A company's sustainability lies in managing its human resources. Human resources are one of the critical elements for the achievement of company goals. The company's success or failure depends on employees' job satisfaction (Individually) which affects the overall job satisfaction of the organization. Aim: This study is about the effect of organizational support and supervisor support against turnover intention mediated by affective commitment. Method: This research uses a quantitative approach with an explanatory research design. The research site is the Lima Puluh Kota County Fire Service. The population in this study, namely freelance daily employees (PHL) in the Lima Puluh Kota District Fire Service, has 100 employees in  Lima Puluh Kota District of 2022. Research sampling techniques that use saturated sampling. The primary data in this study were respondents' answers through the distribution of questionnaires. While the secondary data is obtained from the object. The analysis techniques were descriptive analysis, PLS analysis, and structural model analysis before finally going through hypothesis testing and mediation Findings: The results showed a significant negative influence between supervisor support for turnover intention and affective commitment mediation, meaning that the higher the supervisor's support, the higher the affective commitment, and will indirectly reduce the occurrence of employee turnover intention.
Sistem Penunjang Keputusan Seleksi Calon Karyawan Terbaik Dengan Metode SMART Berbasis Dekstop Sudiro, Achmad
Jurnal Ilmu Komputer Vol 1 No 1 (2023): Jurnal Ilmu Komputer (Edisi Juni 2023)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Simple Multi-Attribute Rating Technique (SMART) method is a multi-attribute decision making method that can be used to support decision makers in selecting several alternatives. In the process, the SMART method uses an adaptive linear model to assess each alternative. The assessment process for selecting the best employee candidates that is currently being given is still subjective, only taking into account the amount of craft work done in one month, other aspects have not been included in the assessment, this is because currently there is no longer any media that processes employee assessments in detail. This decision support system is expected to help decision makers in giving awards to the best employees.
Mapping Innovation Paths: A Systematic Analysis of Innovative Work Behavior in Hospitality Industry Suliati, Ni Nyoman; Noermijati, Noermijati; Sudiro, Achmad; Kurniawati, Desi Tri
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4629

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The hospitality industry depends on employees’ innovative work behavior (IWB) to remain competitive, yet prior studies offer fragmented insights into its drivers, dimensions, benefits, and challenges. This study conducts a systematic review of 64 articles (2019–2024) from Scopus and Web of Science using the PRISMA approach. Results show that organizational support, creativity, leadership styles, knowledge sharing, and motivation foster IWB in hotels, with dimensions covering idea generation, promotion, development, and implementation. IWB enhances performance, customer satisfaction, and competitiveness but faces challenges such as limited resources, leadership constraints, and high turnover. This study integrates recent evidence to provide a comprehensive understanding of IWB and practical implications for managers, policymakers, and researchers.
The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia Ambarwati, Ambarwati; Hadiwidjojo, Djumilah Zain; Sudiro, Achmad; Rohman, Fatchur
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.002.03.4

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Attention on the relationship between customer retention, customer loyalty, and customer satisfaction that serves as "seed" of customer loyalty highlight the important factors for multichannel management. With the growing trends of people in investing their money in bank for securities need to be responded by the marketing department to create better marketing strategies. The purpose of this study is to examine and explain the effect of a multichannel bank on emerald customers retention   in one of the largest SOE bank in Indonesia, in the city of Surabaya, BNI (Bank Negara Indonesia) toward customer  satisfaction, loyalty and customer  retention. This study develops the theory  of  mix marketing by using multichannel  as one of the elements that can increase customer retention   using satisfaction mediation and customer loyalty. Mechanical determination of sample units in this study is a  purposive sampling, of 89 respondents. Generalized Structured Component Analysis (GSCA) was applied to test the hypotheses. The results of this study indicate that direct multichannel not  significantly effect the customer retention. Customer satisfaction can not be a perfect mediation  and the customer loyalty can be a perfect mediation in the relationship between multichannel and customer retention. This study contributes to the banking industry in applying the concept of the mix marketing.
Organizational Justice and Affective Organizational Commitment: Mediated by Organizational Trust and Perceived Organizational Support Hayunintyas, Ruri Fitria; Do, Ben Roy; Sudiro, Achmad; Irawanto, Dodi Wirawan
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 3 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.006.03.4

Abstract

Organizational justice refers to employee perceptions of fairness of treatment by the organization, and their behavioral reactions to this justice. Based on social exchange theory, one consequence of organizational justice is organizational trust, the willingness to invest one's resources in a relationship resulting from positive expectations as a consequence of previous interaction. Another consequence of organizational justice is perceived organizational support (POS), the extent to which employees feel their contribution is valued by the organization, and the organization cares about their well-being and gives fair treatment. All three variables may contribute to affective organizational commitment. To test the mediation of organizational trust and POS, 188 valid questionnaires were analyzed in a large company of poultry industry in Indonesia. All research hypotheses were supported, where it is practically important that organization in this context to address the practice of organizational justice with the support of organization in term of trust and managerial support in creating organizational commitment.
Co-Authors Abi Sopyan Febrianto AINUR ROFIQ Ainur Rofiq Ainur Rofiq Akbal Lizar Akbar Setya Darmawan Al-Sakinah, Puteri Syarifah Albab, Muhammad Ulul Alfian, Rangga Dio Ambarwati Ambarwati Ambarwati Aminulloh, Zahelma Licia Yulvianti Anah, Sri Ananda Sabil Hussein Andrey Olaf Yeriko Panjaitan Antonius Adek Musyaya Apriadi, Intan Arief, Sartika Wati HS Arif, Muhammad Misbakhul Armanu - Thoyib Armanu Thoyib Arya Krisna Pramudya Ayundasari, Dini Yunita Bayun, Alvino Khaira Ben Roy Do Ben Roy Do, Ben Roy Darmawan, Akbar Setya Desi Tri Kurniawati Djumahir Djumahir Djumilah Zain Djumilah Zain Hadiwidjojo Djumilah Zain Hadiwidjojo, Djumilah Zain Dodi W. Irawanto Dodi Wirawan Irawanto Emmy Juliningrum Emmy Juliningrum Ermawati, Putri Wahyu Farah Salsabila, Farah Fatchur Rochman Fatchur Rohman Fatchurrohman Fatchurrohman Harisnanda, Adriatik Hayunintyas, Ruri Fitria Idris Indra, Ikhsan Prasetya Itlay, Wiwin Iwan Gunawan Karyatun, Subur Makhrojan, Roni Margono Setiawan Maria Graciana Yudith Tallo Mintarti Rahayu Mintarti Rahayu Mirza Dwinanda Ilmawan Mirza Dwinanda Ilmawan Mochamad Soelton Mugiono Mugiono, Mugiono Muhammad Arif Fitriawan Musthofa Hadi, Musthofa Nadira Artantie Ni Putu Nursiani Nindi Vaulia Puspita Nindi Vaulia Puspita, Nindi Vaulia Noermijati Noermijati, Noermijati Nur Khusniyah Indrawati Nur Pratiwi Ony Ratri Suradinata Mandala Pramana Saputra Purwadita, Christianto Prasetyo Puspita, Advensia Yesie Riani Rafiqi, Akza Yusri Ratya Shafira Arifiani Redianto, Rhesa Prasetya Rhesa Prasetya Redianto Rilla Khoirunnisa Rilla Khoirunnisa Robiyati Podungge Rofiaty, Rofiaty Rolindo, Ricky Hasiholan Ronny France Youwe Ronny France Youwe Rosanti, Berliana Adhefita Alsafira Ruri Fitria Hayunintyas Siti Zulaikha Siti Zulaikha Suliati, Ni Nyoman Sunaryo Sunaryo Suratchanee Wongviboonrath Susanto, Sevril Andre Thoullon, Muhammad Shirhan Titi Riansari Wiwin Itlay Wongviboonrath, Suratchanee Yulianto, Nur Ahmad Budi