p-Index From 2021 - 2026
9.128
P-Index
This Author published in this journals
All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Journal of Educational, Health and Community Psychology Jurnal Ilmiah Mahasiswa FEB Sosial Budaya Jurnal Sumberdaya Alam dan Lingkungan Jurnal Keteknikan Pertanian Tropis dan Biosistem Jurnal Teknologi Pertanian Jurnal Kajian Informasi & Perpustakaan Jurnal Sains dan Teknologi Pangan Jurnal Pertanian Terpadu Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Syntax Literate: Jurnal Ilmiah Indonesia TIJAB (The International Journal of Applied Business) Jurnal Pendidikan Kebutuhan Khusus JURNAL PENDIDIKAN TAMBUSAI Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Jurnal Common Journal of Food and Culinary JURNAL LENSA MUTIARA KOMUNIKASI Altasia : Jurnal Pariwisata Indonesia Journal of Tourism Destination and Attraction Dialektika: Jurnal Ekonomi dan Ilmu Sosial Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kolaborasi Resolusi Konflik Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Abdidas Journal of Economics and Business UBS Jurnal Kepariwisataan JUTECH : Journal Education and Technology Indonesian Journal of Tourism and Leisure ProBisnis : Jurnal Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Envirotek : Jurnal Ilmiah Teknik Lingkungan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Digital Transformation Technology (Digitech) Jurnal Pengadaan Barang dan Jasa Jurnal Ilmiah Hospitality Management Nawasena: Jurnal Ilmiah Pariwisata Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) West Science Interdisciplinary Studies (JUMPER) Riset Ilmu Manajemen Bisnis dan Akuntansi West Science Interdisciplinary Studies Journal of Event, Travel and Tour Management West Science Social and Humanities Studies Jurnal Hukum dan Keadilan RESLAJ: Religion Education Social Laa Roiba Journal Mandalika Journal of Community Services JURNAL REKAYASA KIMIA & LINGKUNGAN Menulis: Jurnal Penelitian Nusantara Jurnal Ilmiah Pariwisata International Journal of Entrepreneurship and Tourism
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : (JUMPER)

The Effect of Dynamic Capability, Strategic Innovation, and Market Orientation on Competitive Advantage of MSMEs in Culinary Sector Djafri, Novianty; Laksmi, Noorhani Dyani; Damana, I Ketut; Suharto, Bambang
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.991

Abstract

This study examines the effect of dynamic capability, strategic innovation, and market orientation on competitive advantage among Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. In an increasingly dynamic and competitive business environment, culinary MSMEs must develop adaptive and market-driven strategies to sustain superior performance. Drawing upon dynamic capability theory and market orientation perspectives, this research proposes an integrated framework to explain how internal capabilities and external market responsiveness contribute to competitive advantage. A quantitative explanatory research design was employed, using survey data collected from 210 culinary MSME owners and managers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that dynamic capability, strategic innovation, and market orientation each have a positive and significant effect on competitive advantage. Strategic innovation emerges as the strongest direct predictor of competitive advantage. Furthermore, strategic innovation partially mediates the relationship between dynamic capability and competitive advantage, while market orientation significantly moderates the relationship between dynamic capability and strategic innovation. The model explains 67.2% of the variance in competitive advantage, indicating substantial explanatory power. These findings suggest that sustainable competitiveness in culinary MSMEs is achieved through the integration of adaptive capabilities, continuous innovation, and strong market responsiveness. The study contributes to strategic management literature by clarifying the interplay among dynamic capability, innovation strategy, and market orientation in enhancing MSME competitiveness, while also offering practical implications for entrepreneurs and policymakers.
Co-Authors Achmad Kurniawan Afifa, Nisa Batrisiyah Aflahah Ramadhani Nidia Saputri Ahmat Farichi Aini, Silvi Kurrotul Aisha Singgih Alda A, Febriana Alexander Tunggul Sutanhaji Aliftica Regina Mudmainnah Aliyah Mutiara Rizqy Setiawan Aly, Muhammad Nilzam Alya Farras Azzahra Amelia Damayanti Wibowo Ananda Aprilia Saraswati Ananda, Rahmah Rizqi Andria Kusuma, Vicky Angelia Setya Lukita Ardianto, Kiara Dwiva Arin Saumi Fortuna Armita, Aulliya Dwi Asminar Mokodongan Astutik, Mira Carera Ata Amrullah Aulia Nur Mustaqiman Aulia Nur Mustaqiman Auralaila, Deavenue Aurellya Rahmada Dewinta Averil Rorizanda Azzahra, Alya Farras Azzahra, Tania Bambang Rahadi Bambang Rahadi Bambang Rahadi Widiatmono Bantulu, Lisna Bascha, Umi F Bascha, Umi Farichah Bayu Andriani Bintoro Wardiyanto, Bintoro Cendra Irawan Damana, I Ketut Desnithalia, Farisa Alyani Devita Rachmasari Dian Yulie Reindrawati DINA PUTRI ANGGRAINI Dina Sulistyaningrum Disa Muqtahimi Ulilalbab Dwitik Winar Rahayu Eka Lestari Elvina Amanda Evi Kurniati Evi Kurniati Evi Kurniati Fadhila, Rizka Fadillah Inastasia Fadita Dwi Medina Fahmi Alpha Yanitra Fajri Anugroho, Fajri Farell Marshal Asoka Farisa rahma ayu Fathurrahman, Dzaki Fauzia Rohmatul Laili Fazrin, Farah Azirinda Fernanda Vanessa Gosal Firdaus, Aji Akbar Fransisco, Wawan Gagas Gayuh Aji, Gagas Gayuh Galuh Rahajeng Prosaria Primaniartha Ghulam Arsyad Addibi Gusminanti Kasdi Handaru B Cahyono Harji, Laisya putri Hasanah, Fatmawati Uswatun Hidayatullah, Syarifuddin Ikhroma Anbilqis, Naily Iman Teguh Widiantoro Isnaini, Santi Isnainy, Santi J. Bambang Rahadi J. Bambang Rahadi W. Jannah, Dian Mifthakhul Jiwangga Hadi Nata Judijanto, Loso Junaidi Junaidi Kaligis, Carlita Grace Caesaria Kalingga Wenna Ferliqueena Paramitha Kamelia Arifah Karin Sufi Permatasari Kiara Dwiva Ardianto Kirana, Angkita Wasito Kristanto, Damar Kristanto, Damar Kurniawan, Ramdhan Laksmi, Luh Putu Gita Laksmi, Noorhani Dyani Lestari, Adelia Budi Lestari, Qatrunnada Liliya Dewi S. Liliya Dewi Susanawati Liliya Dewi Susanawati Limanto, Mikhail Vins Louis Lina Suhendarwati Lukita, Angelia Setya Mailarangan, Kardevilla Ferina Mardika, Hana Angriyani Masrur Maulidy, Ahmad Maulana, Shoffan Maulidy, Ahmad Masrur Maurisia Putri Permatasari Medina, Fadita Dwi Mentari Kinasih Miladyah, Rizka Milka Pasulu Mochammad Hassan Bayu Santoso Moh Ali, Moh Moh.Hanif Zulfansyah Mohammad Habibi Surya Buwana Mohammad Misbhahul Anam MS Monica, Florensia Yuke Muh Febrian Alim Muttaqin Muhammad Revaldo Putra Pradana Nabila, Ilsa Nada, Sheila Anindia Qotrun Nadhif Zafran Zuhdi Najihah, Dliyaun Naomi, Laetycia Nariswari, Lolita Paramesti Nata Jelita Listya Nata, Jiwangga H Naura Athallah Putri Navisha Aulia Navy Aprilia Putri Nilawardhani, Farista Dhika Noor Febriana, Fitri Novianty Djafri Novitasari, Salwa Aulia Nur Ainun Naima Nur Emma Suriani Nurina Akmalia Nuruddin Ossa Ladaena Erfadita Bayu Rismaharani Pahmi, Syamsul Pahrijal, Rival Permatasari, Karin Sufi Pranciska Trisnawati Handayani Budianto Prastika, Pingky Dwi Ayu Pratama, I Wayan Adi Priyana, Yana Priyo Susilo, Fahmi Agus Puspita, Dinar Chandra Putri Nabila, Nadia Putri, Fidyasari Kusuma Putri, Nabilah Paramita Rachman Sinatriya Marjianto Rafiy Ahmad Saputra Rahayu, Sita Arifani Rahmat Yuliawan Ramadhan, Kemal Zulfikar Rchwono, Yudianto Reindrawati, Dian Y Renanda Ariska Faradina Reni Juliani, Reni Riananda, Zavira Rike Ardhinissa Rio Hengky Sulanda Riskihadi, Afrike Rizki Dwika Amalia, Rizki Dwika Rizki Yunia Cesaria Ruslan Wirosoedarmo Ruslan Wirosoedarmo Salsabila, Zahara Santi Diwyarthi, Ni Desak Made Saputri, Aflahah Ramadhani Nidia Sekar Aulia Lintangkinasih Seliaprillia Seliaprillia Septiyaningsih, Nurul Shelly Christanti Sholihah, Nilna Muna Silfi Arini Sinulingga, Rizky Amalia Sofiansyah, Ari Sri Endah Kinasih Sri Endah Nurhidayati Suharno, Novianto Edi Suprapto, Sena Sukmananda Suriani, Nur E Susanawati, J. Liliya Dewi Susilo, Anton Sya'diyah, Maghfirotus Syahputra, Dimas Novian Syaiful Hidayat, Syaiful Syakira Amira Rahmadhani Tia Budi Riyanti Tiara Dwinda Syahrani Tri Siwi Agustina Tunggal Afrilia Wahdah, Nikmatul Bahril Wardhani, Dya Ayuning Kusuma Wulan Ruhunnatiqah Hijriyati Yunardi, Riky Tri Yunita, Febri Rizma Yusram adi