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All Journal INFORMASI Jurnal Komunikasi Kinesik Interaksi : Jurnal Ilmu Komunikasi Indonesian Journal of Dialectics Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Jurnal Perpustakaan Pertanian Jurnal Ilmu Komunikasi Jurnal Berkala Ilmu Perpustakaan dan Informasi Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kajian Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia PROSIDING KOMUNIKASI Expose: Jurnal Ilmu Komunikasi Jurnal Ilmu Politik dan Komunikasi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Journal of Applied Engineering and Technological Science (JAETS) Coverage: Journal of Strategic Communication Widya Komunika: Jurnal Komunikasi Pendidikan Psikobuletin: Buletin Ilmiah Psikologi Jumat Pendidikan: Jurnal Pengabdian Masyarakat JURNAL STUDIA KOMUNIKA Journal of Digital Learning and Education Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Jurnal Signal Toplama Jurnal Komunikasi Indonesia HUMANUS : Jurnal Sosiohumaniora Nusantara Komunikatif : Jurnal Ilmiah Komunikasi Khazanah Multidisiplin
Jenny Ratna Suminar
Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Membangun Sinergi: Menelisik Strategi Komunikasi Dalam Kemitraan Bogasari-UMKM Kuliner Muhammad Rif’at Al-Razi; Jamaluddin Jamaluddin; Jenny Ratna Suminar; Nindi Aristi
Khazanah Multidisiplin Vol. 4 No. 2 (2023): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v4i2.28981

Abstract

This study examines the urgency of a partnership between PT. Indofood Sukses Makmur Tbk.'s Bogasari Flour Mills Division in DKI Jakarta and Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. This mutualistic symbiotic relationship is being pursued optimally through a well-planned communication strategy, incorporating appropriate communication planning and management. A qualitative case study approach is employed in this research. The results reveal that Bogasari is strategically planning its partnership with culinary MSMEs based on principles of mutually beneficial interdependence, flexibility, relationship quality, and information sharing. The partnership is implemented through the Core-Plasma partnership model, involving training, socialization, guidance, bazaars, and recognition awarded to MSMEs. The benefits derived from this collaboration include enhanced value, quality, innovation, improved access to capital, and increased trustworthiness. Challenges faced encompass a lack of innovation, motivation, and educational resources among MSME partners. Culinary MSMEs engage in a partnership with Bogasari to access guidance, development, creativity, competitiveness, productivity, and income growth. This research provides valuable insights into the significance of such mutually advantageous partnerships between large corporations and culinary MSMEs, contributing to sustainable economic growth.
Optimalisasi Produk Storytelling Disain Visual Cerita Asal Mula Desa Kadujaya Jatigede Sumedang Ditha Prasanti; Jenny Ratna Suminar; Siti Fatimah Zahrah; Bening Putri Nabilla
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Maret 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i2.1075

Abstract

Kegiatan Pelayanan Masyarakat (PPM) yang dilaksanakan di Desa Kadujaya didasarkan pada kebutuhan masyarakat terkait kurangnya produk cerita tentang asal-usul Desa Kadujaya. Pada tahun ketiga ini, dana hibah PPM internal Universitas Padjadjaran menjadi kegiatan puncak sebagai rangkaian akumulasi dari tahun 2022 hingga 2025. Produk yang dihasilkan berupa dokumentasi buku digital dan video animasi tentang asal-usul Desa Kadujaya. Produk visual ini diharapkan menjadi produk yang berdampak dan bermanfaat, karena Desa Kadujaya belum memiliki produk storytelling, inipun sesuai kebutuhan staff desa tersebut. Metode pelaksanaan PPM yang telah dijalankan dimulai dari observasi, wawancara dengan kepala desa dan pemimpin budaya Desa Kadujaya, serta FGD untuk menentukan jenis produk visual. Optimalisasi produk narasi visual tentang asal-usul Desa Kadujaya telah terlaksana dengan baik dan lancar. Peserta PPM yang terdiri dari pejabat desa, pemimpin budaya, sekolah, dan lainnya memberikan apresiasi positif karena mereka mengingat bahwa sebelumnya belum pernah ada produk narasi serupa tentang Desa Kadujaya.
Co-Authors Aaliyah Aulia Adiputra, Andika Vinianto Agus Rahmat agus rahmat Agus Rusmana Al-Razi, Muhammad Rif’at Al-Razi, Muhammad Rif’at Andi Febri Herawati Anjelia, Lydia Okva Asep Suryana Asep Suryana Astiti, Putri Baihaqi, M Novan Bening Putri Nabilla Betty Tresnawaty, Betty Ceria Isra Ningtyas Cut Meutia Karolina Dadang Rahmat Hidayat Deddy Mulyana Dedi Rumawan Erlandia Detya Wiryany Dian Wardiana Sjuchro Dinda, Susanne Dinda, Susanne Ditha Prasanti Edwin Rizal Feliza Zubair Galuh Aulia Ramadhanti Hadi Suprapto Arifin Hanny Hafiar Herlina Agustin Ikhsan Fuady iwan koswara, iwan Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jasmin Jannatania Kheokao, Jantima Kholidil Amin Muhammad Rif’at Al-Razi Nailir Rochmah, Putri Erma Naurah Lisnarini Nindi Aristi Ninis Agustini Damayani Nofha Rina Noorfiya Umniyati Novera Sumaryati Pawit M Yusup Priyo Subekti Purwanti Hadisiwi Putri Astiti Ramadhanti, Galuh Aulia Ratnasari, Eny Retasari Dewi, Retasari RR. Ella Evrita Hestiandari Ryan Hara Permana Sabrina, Eya Rusydasani Sarah Aisha Sarah Aisha Shinta Qayla Vashty Siti Fatimah Zahrah Siti Karlinah Susanne Dida Tatang Manggala Tika Mutia Tine Silvana Rachmawati Tine Silvana, Tine Trie Damayanti Umniyati, Noorfiya Ute Lies Siti Khadijah Vashty, Shinta Qayla Yanti Setianti Yuanita Setyastuti Yustikasari yustikasari yustikasari Yustikasari, Yustikasari