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All Journal INFORMASI Jurnal Komunikasi Kinesik Interaksi : Jurnal Ilmu Komunikasi Indonesian Journal of Dialectics Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Jurnal Perpustakaan Pertanian Jurnal Ilmu Komunikasi Jurnal Berkala Ilmu Perpustakaan dan Informasi Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kajian Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia PROSIDING KOMUNIKASI Expose: Jurnal Ilmu Komunikasi Jurnal Ilmu Politik dan Komunikasi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Journal of Applied Engineering and Technological Science (JAETS) Jurnal Praksis dan Dedikasi Sosial Coverage: Journal of Strategic Communication Widya Komunika: Jurnal Komunikasi Pendidikan Psikobuletin: Buletin Ilmiah Psikologi Jumat Pendidikan: Jurnal Pengabdian Masyarakat JURNAL STUDIA KOMUNIKA Journal of Digital Learning and Education Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Jurnal Signal Toplama Jurnal Komunikasi Indonesia HUMANUS : Jurnal Sosiohumaniora Nusantara Komunikatif : Jurnal Ilmiah Komunikasi Khazanah Multidisiplin
Jenny Ratna Suminar
Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media Muhammad Rif’at Al-Razi; Betty Tresnawaty; Jenny Ratna Suminar; Nindi Aristi
Communicatus: Jurnal Ilmu komunikasi Vol. 6 No. 2. December (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i2.21304

Abstract

Employers' use of communication technology is practical, fast, efficient, and effective. Among the communication technology tools that can be used to support business activities are the Zoom application, Google Meet for webinars, and social media such as Instagram, which is used as a marketing medium. This study aims to determine the use of webinars and live Instagram as a medium of business communication in Tokocrypto marketing. This research uses a qualitative approach with a case study approach. The study results show that, First, during the Covid-19 Pandemic, online media such as webinars and live Instagram were very effective as a medium for Tokocrypto's marketing communications. Using online media is one of the best ways to reach an audience. Applications used by Meeting, Youtube, and Instagram by Tokocrypto as a platform for buying and selling cryptocurrency assets. This is a convenience during a pandemic like today. Second, Tokocrypto utilizes webinars and live Instagram as a means of creativity in promoting, marketing, and educating cryptocurrencies on the Tokocrypto platform, with exciting material, competent sources, and dible guest stars so that Tokocrypto can create an ecosystem for users or Tokocrypto. Third, Tokocrypto was able to effectively and efficiently utilize webinars and live Instagram in publishing to audiences during the Covid-19 Pandemic. 
Co-Authors Aaliyah Aulia Adiputra, Andika Vinianto Agus Rahmat agus rahmat Agus Rusmana Al-Razi, Muhammad Rif’at Andi Febri Herawati Anjelia, Lydia Okva Asep Suryana Asep Suryana Astiti, Putri Baihaqi, M Novan Bening Putri Nabilla Betty Tresnawaty, Betty Ceria Isra Ningtyas Cut Meutia Karolina Dadang Rahmat Hidayat Deddy Mulyana Dedi Rumawan Erlandia Detya Wiryany Dian Wardiana Sjuchro Dinda, Susanne Dinda, Susanne Ditha Prasanti Edwin Rizal Feliza Zubair Galuh Aulia Ramadhanti Hadi Suprapto Arifin Hanny Hafiar Herlina Agustin Ikhsan Fuady Ira Mirawati iwan koswara, iwan Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jasmin Jannatania Kheokao, Jantima Kholidil Amin Marwah, Shafia Muhammad Rif’at Al-Razi Muhammad Rif’at Al-Razi Nailir Rochmah, Putri Erma Naurah Lisnarini Nindi Aristi Ninis Agustini Damayani Nofha Rina Noorfiya Umniyati Novera Sumaryati Pawit M Yusup Priyo Subekti Purwanti Hadisiwi Putri Astiti Ramadhanti, Galuh Aulia Ratnasari, Eny Retasari Dewi, Retasari RR. Ella Evrita Hestiandari Ryan Hara Permana Sabrina, Eya Rusydasani Sarah Aisha Sarah Aisha Shinta Qayla Vashty Siti Fatimah Zahrah Siti Karlinah Susanne Dida Tatang Manggala Tika Mutia Tine Silvana Rachmawati Trie Damayanti Umniyati, Noorfiya Ute Lies Siti Khadijah Vashty, Shinta Qayla Yanti Setianti Yuanita Setyastuti Yustikasari yustikasari yustikasari Yustikasari, Yustikasari