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All Journal PAUD Teratai Pendidikan Ekonomi Jurnal Riset Mahasiswa Akuntansi (JRMA) MUDRA Jurnal Seni Budaya Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Hukum Samudra Keadilan Sorai: Jurnal Pengkajian dan Penciptaan Musik Texture : Art and Culture Journal Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Awang Long Law Review Unes Law Review Jurnal Ilmiah Penegakan Hukum Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Journal Equity of Law and Governance Locus: Jurnal Konsep Ilmu Hukum Jurnal DiMas (Jurnal Pengabdian Kepada Masyarakat) Kolaborasi Jurnal Pengabdian Masyarakat International Journal of Islamic Business and Management Review Journal of Law, Poliitic and Humanities Jurnal Dimensi Seni Rupa dan Desain Journal Research of Social Science, Economics, and Management International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Keperawatan Kreativitas Pada Pengabdian Masyarakat (Krepa) Recht Studiosum Law Review AL-SULTHANIYAH Aksa : Jurnal Desain Komunikasi Visual MILRev: Metro Islamic Law Review Jurnal Media Akademik (JMA) Acta Law Journal Neoclassical Legal Review: Journal of Law and Contemporary Issues Milthree Law Journal Journal of International Islamic Law, Human Right and Public Policy Proceeding of International Conference on Art, Media, and Culture (ICAMAC) International Journal of Law Analytic LEX SOCIETAS: Journal of Law and Public Administration (JSM) Jurnal Seni Musik Sustainable Applied Modification Evidence Community Professional Evidence-based Research and Advances in Wellness and Treatment Jurnal Desain
Sunarmi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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CULTURAL MEMORY AND VISUAL BRANDING IN TRADITIONAL CULINARY DISPLAY OF URBAN BANDUNG Ariprahara, Gema; Sunarmi; Handriyotopo
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.9095

Abstract

This study investigates Padang Ampera restaurants in Bandung as visual archives of Minangkabau cultural memory, navigating urbanization and consumer culture through visual branding. Using a qualitative interdisciplinary approach integrating cultural memory, visual branding, and urban design, it examines design elements like façades, paluang, and ornamentation in Bunga Tanjung, Salero Bagindo, and Saudara Kembar. Findings reveal that these elements enhance authenticity and emotional resonance, preserving Minangkabau identity while appealing to urban lifestyles. The study proposes a cultural branding model that weaves memory, identity, and storytelling, contributing to design practices that balance heritage and modernity. This model supports sustainable cultural preservation in urban culinary spaces but is limited by its focus on Bandung, suggesting broader regional studies. The research advances understanding of how visual branding and culinary display sustain cultural heritage in dynamic urban contexts
The Aestheticization of Saung as a Sundanese Cultural Resilience Space Widia, Edwin; Sunarmi; Badriyah, Siti
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1398

Abstract

This article theorizes the aestheticization of Saung, a traditional Sundanese shelter, as a strategy of cultural resilience rather than commodification. The research examines how the Saung is experienced, negotiated, and transformed by diverse social actors in contemporary Sundanese restaurants. Drawing on phenomenology, constructivism, and Bourdieu’s theory of practice, the research utilizes a quadrant model of design processes and a matrix of actor intentions. The research demonstrates that the Saung operates as an allegorical and affective space where embodied feeling (rarasaan), symbolic representation, material ecology, and adaptive design converge. Aestheticization is theorized here as counter-reification, a process through which tradition proliferates without becoming fixed. The article advances a second, theoretically distinct analysis by shifting the focus toward the mechanisms through which vernacular space endures. It argues that resilience is achieved through transversion, understood as the adaptive re-materialization of cultural codes, and through embodied affect that sustains cultural coherence amid contextual transformation.
Co-Authors Adelia, Nony Adi Gunawan Ahmad Zakiy Ramadhan Alvi Syahrin Andar Indra Sastra Angreni Fajrin Dalimunthe Ari, Gema Armi Astuti Salim Asyraf, Alviami Ghina Azwar, Tengku Keizerina Devi BISMAR NASUTION Bismar Nasution BUDIMAN GINTING Burhan Sidabariba Butarbutar, Amudi H. Candra W, Dicky CHRISTOFEL L. G. H. M SAMOSIR Christopher Gustikho Dedi Harianto Dian Pitaloka Priasmoro, Dian Pitaloka Edwin Widia Ekaputra, Mohammad Elianna Gerda Pertiwi ELYSIA ZANETA Sinaga Fadhlan, Fadhlan Geby Aviqa Gema Ariprahara Guntur Handriyotopo Handriyotopo Hanssen HASIM PURBA Hendri Tamara Yuda Heny Prasetyorini Hutagalung, Gomgomie Andrew Irianto M.Ali Irniatie Wanda Isdiana Syafitri Ismail Bambang Subianto Isnaini, Maulida Jan Christian Zherman Saragih, George Jelly Leviza Lisa Andriati, Syarifah Lubis, M. Yamin Lumbantobing, Adianto Luqman Wahyudi M. Nur Hidayat Manurung Mahmud Mulyadi MAHMUL SIREGAR Mahmul Siregar Maria MARTHALENA, YENNY Michelle Lucky Madelene. S Muhammad Adli Fahmi Lubis Mulhadi Mulyono, Andi Musa Kevin Putratama Banjarnahor Naharuddin Naharuddin Nasution, Aulia Arif Nasution, Syarah Ermayanti Neng Annis Fathia Nugroho, Mukhlis Anton Nuraini Obaja Capandi Saut Horas Sinaga Oemar Abdallah Popy Roza Prima Yustana Purwo Prihatin Robert Roesardhyati, Ratna Saidin Santosa Sarmini Sarwanto Sastri Ayu Lestari Sayogo, Dwisanto Selly Puspita Sari Siegfried, Irene Elfira Dewi Silitonga, Elia Fransisco Sinaga, Esron Siregar, Nopi Aryani Siti Badriyah Soewarlan, Santosa Soewarlan, Santoso Subarti, Dwi Suhaidi Suhendriyo Sukaraja, Detania Sukarja, Detania Sutiarnoto Syafruddin Kalo T. Keizerina Devi T. Keizerina Devi A. T. Keizerina Devi Azwar Tan Kamello Tan Kamello Tavip Indrayana Utary Maharany Barus Widianto, Suwandi Widiya Fitrianda Yesi Ansari Zamila, Adinda Syafa Nur