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Retno Susanti
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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

 1 
Pengaruh Kenyamanan, Harga, dan Kualitas Produk Terhadap Kepuasan Konsumen Berbelanja di Pasar Klewer Surakarta Dina Putri Rahayu; Retno Susanti; Setyaningsih Setyaningsih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3155

Abstract

Klewer market is the largest textile market in the city of Solo. Klewer market is located next to the Surakarta palace. The aim of this research is to analyze the significance of the influence of comfort, price and product quality on consumer satisfaction shopping at the Surakarta Klewer market. This research uses qualitative data and quantitative data. The data source uses primary data. The population in this research is consumers who shop at the Surakarta klewer market, the exact number of which is not known. The number of samples used in this research is 120 people. The sampling technique uses purposive sampling technique. Data collection techniques use questionnaires, literature study and observation. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The results of the multiple linear regression analysis in this study were Y = 3,229 + 0,191 X1 + 0,165 X2 + 0,186 X3. The results of the t test show that the variables of comfort, price and product quality have a significant effect on consumer satisfaction shopping at the Klewer market in Surakarta. The results of the F test in this study have a calculated F value of 29.124 with a significance value (p, value) of 0.000 < 0.05, so Ho rejected and Ha accepted, which means the model used is correct to predict the influence of the independent variables (price convenience and product quality) on the dependent variable (consumer satisfaction). The coefficient of determination test result (R²) for this model is 0.415 or 4.15%, which means the influence of comfort, price and product quality on consumer satisfaction while the remaining 58.5% is influenced by other variables outside this research. The results of the research show that Comfort has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market. Price has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market. Product quality has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market.
Pengaruh Persepsi Kualitas Produk, Citra Merek dan Word of Mouth Terhadap Keputusan Pembelian Produk Perawatan Skintific Kiki Restu Handayani; Retno Susanti
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3218

Abstract

The purpose of this study was to analyze the effect of perceived product quality, brand image and word of mouth on purchasing decisions for Skintific care products. The population in this study were consumers who had purchased Skintific products with a sample of 130 people with the sampling technique used was purposive sampling. The data collection method used a questionnaire. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient test. The results of the analysis state that perceived product quality, brand image and word of mouth have a positive effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Hypothesis testing obtained that perceived product quality has a significant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Brand image has a significant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Word of mouth has an insignificant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. The F test states that the research model of the influence of the independent variable on the dependent variable is correct. The coefficient of determination test shows that perceived product quality, brand image and word of mouth are able to explain purchasing decisions by 43.2%.
Co-Authors Abdul Aziz Sholeh Ahmad Daengs GS Ainur Rohmah Alauwiyah, Fatimah Ali Muhdor Aminuyati Ananda Sukarno, Videllia Chitra Andriani Andriani Anistasya Anita Anita Aprilia Ariyanto Apriliyani, Ria Ardandi, Jefri Ariyanto, Aprilia Asmi, Adhitya Rol Asromi, Asromi Azizah, Sarmeylia Azwardi Azwardi Baktiar Suta Paradigma Baskoro Adi Prayitno Bayu Hendro Wicaksono Bowo Sugiharto Bramastyo Kusumonegor Bramastyo Kusumonegoro Brian Pradana, Brian Bulan Setyaning Nugraheni Cholilla, Nur Daniati Daniati Deny Aditya Puspasari, Deny Aditya Devi Oktavia Devin Yanuar Hardiyanto Dewi Suyani, Septi Arvika Diana Zuhro Didi Suhendi, Didi Dina Putri Rahayu Diny Kusumawardani Dwi Nisa Edwin Pramana Elvira Rosa, Elvira Emirensiana Watu Enny Istanti Enny Susanti Erna Retna Safitri Erni Hariyanie Erniawati Pujiningsih Fakhili Gulo Farhan Fariz, Exzan Abdi Felix Rajendra Adiyatma Galih Sartono Grandy Loranessa Wungo GS , Achmad Daengs Hana Selfiana Handayani, Nevi Harsono Teguh Santoso Hartarto Junaedi Herni Sulastien Hidayat, Muhammad Taufiq Hudaidah Hudaidah HUDIN, MUKHLISIN NATA Hutauruk, Yosephine Tania Ichsanudin, Habib Irfan Rizqi Pangestu Irine Mawar Rima Anggraeni Ismariani Khatijah, Nyayu Khollilu Rohman Kiki Restu Handayani Kristiawati, Indriana Kun Setiono kurniaty, betty Lamidi, Lamidi Laurentina Nona Eda M. Rizki Islami Mane', Gabriel Maria Kornelia Ringgi Kuwa Marjam Desma Rahadhini Mediatrix Santi Gaharpung Melinda, Anastasia Mutiara Mian Anita Mudinillah, Adam Muhammad Rivai Munntari, Diah Ayu Nanik Nuraini Nata Hudin, Mukhlisin Natasia Tirsa Amanda Nia Supiana Nofa Martina Ariani, Nofa Martina Novadilla, Elsa Firanty Novi Safitri Novita Mahastri , Amadea Nur Affandi, Muhammad Nur Fajar Arief Nuraini Handayani Nurcahyo, Setyo Pradita Nurcholis, Rochman Nurini . Nyoman Sumitra Ovitalia Afanda Riani Panji -, Panji Prabani, Tifany Tasya Prima, Felix Jonartama Rachman, Fuad Abdur Rahayu Triastity Rahma Indah Yunita Rahmawati, Eva Silviana Ramansyah Hidayat Renanda Irfan Samudra Resa Agustina Perdana Retno Widjajanti Ria Amalia Ria Apriliyani Rina Dewi Rina Kurniati Risa Marta Yati Ruchan Sanusi Ruhan Sanusi Ryian Dwi Pradana Safitri, Erna Retna Salva Chelsia Putri Frisnanda Sandy, Adie Citra Saputra, Baharudin Andi Sariffuddin Sariffuddin Sartono, Galih Setyaningsih Setyaningsih Siti Dewi Maharani Soekarno, Roy Adam Sri Wahyuni Sugiono Sutomo Sumarno Sumarno Sumaryanto Sumaryanto , Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sumiyati Sunarso Sunarso Suprihatmi SW Surya Wahyu Prasetya Sutini Sutini Sutopo Sutopo Syafi'i Syafi'i Turwati, Turwati Tuti Widianti wahyuni, fadela septi Waicang, Yonece Wakhidah Kurniawati Wega, Marianus Oktavianus Wicaksono, Galih Sakti Widodo Widodo Wijaya, Muhammad Indra Hadi Wijiastuti, Atika William Gusti Nova Yofi Yanti Yustina Wela Zarkasih, muhammad Restu Zulkardi Zulkardi