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Journal : Media Mahardhika

 1 
GOOD PRICE MANY GOLD DEMANDS Susanto, Ari; Suwartono, Suwartono; Lestari, Sri
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.941 KB) | DOI: 10.29062/mahardika.v18i3.167

Abstract

The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing communication medium is influenced by the increasing development of communication technology, especially the internet. The internet has changed the face of the world today, especially in the business world, the internet is fast becoming the most important part of people's lives. This study aims to determine the effect of social media marketing and viral marketing on gold purchasing decisions at Macan Gold Sidoarjo. This type of research is quantitative research which is the process of determining knowledge using the form of numbers in data. This research produces SPSS output that social media marketing and viral marketing have a significant positive effect on purchasing decisions, the use of appropriate the core of forming viral marketing is social media marketing. Consumers who like and are satisfied with promotions in social media marketing and taking viral marketing moments have an impact on gold purchasing decisions at Macan Gold Sidoarjo.
Co-Authors Abdul Hamid Abna, Nurul Rafiqa Auliyah Ade Zayu Cempaka Sari Alhijri, Muhammad Rasyidil Fikri Anita Kartika Sari Arsa Reynal Dimas Suyanto Azizah, Ririn Nurul Channelia Wea, Patricia Diah Ayu Sanggarwati Dodi Widiyanto Eddy Setyo Koenhardono, Eddy Setyo Effendi, Subhan Eko Handoyo Emmywati Fachry Abda El Rahman Fitria Anuril, Kheli Garwan, Hellaisna Nur 'Aini Halimatussa’diah Handoko, Omby Ramdhan Wiji Haris Wahyudi Haryadi, Rakhmat Hayati, Cucu HENDRA DWI PRASETYO Holyness Nurdin Singadimedja Ibrahim, Fifi Nurafifah Ikhtiari, Kirana Imam Nurcahyo Fambudi Intansari, Dyah Widi Astin Jarodi, Odi Jon Farizal, Jon Kamsiah Kamsiah Kamsiah Kheli Fitria Annuril Kurniawan, Muh. Akbar Kusuma, Amir Reza Leksono, Ibut Priono Maharani, Astrid Virly Managam Rajagukguk Managam Rajagukguk Mitsalina, Endah Miya Dewi Suprihandari Mochammad Imron Awalludin Mochammad Rizky Nur Ardiansyah Mohamad Ali Mohammad Zakki Azani Muhammad Fadhil Nafratilova, Mercy Nengsih, Wahyu Ni'mah, Zulfatun Ningsih, Erni Septia Ni’mah, Zulfatun Novita Novita Nurfadila Nurfadila, Nurfadila Oetomo, Wateno Pranoto, Raka Aldi Pratiwi, Julia Esa R. Rijanta Retnowati, Ani RINI RINI Rudi Kurnianto Rudi Kurnianto Rusmawati, Retno Danu Safrezar, Burhan Sofronia Lawinda Nevinra Sri Lestari Sri Lestari Stafrezar, Burhan Subagyo Subagyo Subekti Subekti Subhan Subhan Sukama, Sukama Sutarno Sutarno Syam, Hasnidar Toibah, Toibah Wahib, Moh Wasino Wasino Widiyono, Ibnu Prasetyo Wijaya, Andra Saferi Wiwit Sulistyasmi Wulandari , Esti Yoga Pranata Yohana Yohana Yusuf, Setyo Qomarudin Zalianty, Citra Firnanda