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Journal : Advances in Community Services Research

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Technopreneurship Training to Improve the Competitiveness of Local Community Products Subhan, Subhan; Fadhil, Muhammad; Pranoto, Raka Aldi; Susanto, Ari
Advances in Community Services Research Vol. 4 No. 1 (2026): September - Februari
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i1.670

Abstract

Purpose: This study aims to describe technopreneurship strategies as an approach to empower small and medium enterprises (SMEs) in Padanglampe Village to increase the competitiveness of local products. The primary focus of the study is how the use of technology can strengthen the capacity for innovation, production, and digital-based marketing for the PKK women's group as program partners. Research Design and Methodology: The activities were carried out through the Community Service Program (PkM) using participatory training methods. The implementation included providing materials, demonstrations, hands-on practice, and mentoring on entrepreneurship, product innovation, digital marketing, and simple business management. Findings and Discussion: Technopreneurship training has been proven to improve participants' knowledge, skills, and digital literacy. PKK members demonstrated improved abilities in product design, marketing via online platforms, and optimizing technology in the production process. This activity also strengthened entrepreneurial motivation and opened up more competitive business opportunities. Implications: This program has practical implications for women's empowerment and village economic development, grounded in local potential. Technopreneurship training can serve as a sustainable model for village governments, academics, and MSME communities to strengthen business capacity, expand market access, and enhance the competitiveness of local products.
Co-Authors Abdul Hamid Abna, Nurul Rafiqa Auliyah Ade Zayu Cempaka Sari Alhijri, Muhammad Rasyidil Fikri Anita Kartika Sari Arsa Reynal Dimas Suyanto Azizah, Ririn Nurul Channelia Wea, Patricia Diah Ayu Sanggarwati Dodi Widiyanto Eddy Setyo Koenhardono, Eddy Setyo Effendi, Subhan Eko Handoyo Emmywati Fachry Abda El Rahman Fitria Anuril, Kheli Garwan, Hellaisna Nur 'Aini Halimatussa’diah Handoko, Omby Ramdhan Wiji Haris Wahyudi Haryadi, Rakhmat Hayati, Cucu HENDRA DWI PRASETYO Holyness Nurdin Singadimedja Ibrahim, Fifi Nurafifah Ikhtiari, Kirana Imam Nurcahyo Fambudi Intansari, Dyah Widi Astin Jarodi, Odi Jon Farizal, Jon Kamsiah Kamsiah Kamsiah Kheli Fitria Annuril Kurniawan, Muh. Akbar Kusuma, Amir Reza Leksono, Ibut Priono Maharani, Astrid Virly Managam Rajagukguk Managam Rajagukguk Mitsalina, Endah Miya Dewi Suprihandari Mochammad Imron Awalludin Mochammad Rizky Nur Ardiansyah Mohamad Ali Mohammad Zakki Azani Muhammad Fadhil Nafratilova, Mercy Nengsih, Wahyu Ni'mah, Zulfatun Ningsih, Erni Septia Ni’mah, Zulfatun Novita Novita Nurfadila Nurfadila, Nurfadila Oetomo, Wateno Pranoto, Raka Aldi Pratiwi, Julia Esa R. Rijanta Retnowati, Ani RINI RINI Rudi Kurnianto Rudi Kurnianto Rusmawati, Retno Danu Safrezar, Burhan Sofronia Lawinda Nevinra Sri Lestari Sri Lestari Stafrezar, Burhan Subagyo Subagyo Subekti Subekti Subhan Subhan Sukama, Sukama Sutarno Sutarno Syam, Hasnidar Toibah, Toibah Wahib, Moh Wasino Wasino Widiyono, Ibnu Prasetyo Wijaya, Andra Saferi Wiwit Sulistyasmi Wulandari , Esti Yoga Pranata Yohana Yohana Yusuf, Setyo Qomarudin Zalianty, Citra Firnanda