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Journal : Bisma: Jurnal Bisnis dan Manajemen

CITRA HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA Sutomo, Maskuri
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to describe identity and analyze reputation, socialresponsibility and physical environment of star hotels in Yogyakarta Province.Research methodology employed survey method. Respondent of this researchwere customers/guests of the three, four, and five star hotels in YogyakartaProvince. Result of the study shows that image of the three, four and five starhotel was influenced by their company’s identity, reputation, socialresponsibility, and physical environment. Among these factors, company’sidentity has dominantly influenced image of hotel. Marketing communicationthrough promotional mix is considered as main role in order to increaseresponds of customers toward company’s identity. Therefore, actualization ofmarketing communication performance must be good. Better promotionalmarketing management will develop understanding and respond of customersthat affect increasing of hotel’s image.
KEPUASAN PELANGGAN MENGINAP DI HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA Sutomo, Maskuri
BISMA: Jurnal Bisnis dan Manajemen Vol 6 No 1 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The research uses to the management economics approach, especiallyservice marketing management and its methods are survey by using cross sectiondata. Unit analysis in the research is customer at star hotel in Daerah IstimewaYogyakarta (DIY). Data will be obtained by spreading questionnaires and directinterview with 300 respondents. The research samples are 12 stars hotel in DIYwhich are stated by using systematic sampling. Data will be analyzed by usingImportance-Performance Analysis. The result of research shows customer have notmaximum satisfaction at stars hotel in DIY. This indicated higher customerexpectations for personal contact, supporting the physical facilities and equipmentcompared to the performance perceived by customers
Co-Authors Abdul Kahar Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angga Trianto Anindya Puteri Ardi wijaya Asngadi Asngadi Asriadi Asriadi Asriadi, A. Benyamin Parubak Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Niluh Putu Evvy Rossanty Nirwan Nirwan Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Puji Astuti Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Rian Risendy Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti suardi suardi Suci Fidiah Lestari Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tobondo, Riky Thias Pranolo Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yoksan Susanto Yulianti, Atik Yundari, Yundari Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli