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Nur Syam
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Journal : IIJSE

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Business Communication in Developing the Halal Tourism Industry Kunaifi, Aang; Syam, Nur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1305

Abstract

Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and interest in the services or products offered. This paper aims to determine the effectiveness of business communication in developing halal tourism. This article was written by analyzing information from primary sources, namely tourism managers, community leaders, and Ulama councils that were directly related to the case of the unilateral closure of a tourist destination and the phenomenon of the development of the tourism industry in Pamekasan. The results of this study indicate that there is ineffective communication between managers and community leaders, in the form of errors in identifying parties who have real influence. Acceptance of public figures or leaders through effective business communication ensures the smooth development of halal tourism because the community will support it as a form of resignation to community leaders.
Co-Authors ., Humaidi Aang Kunaifi Aang Kunaifi Abd. Rasyid Syamsuri adminojs, adminojs Ahsan, Muhamad Ali Nurdin Andriani Samsuri Angga Nur Rohman Anis Humaidi, Anis Ashar, Nurfadilah Astriani, Astriani Az-zahra, Nurul Fatimah Azuz, Fidaan Husain Baiq Elbadriati Bakhrul Huda, Bakhrul Burhan Djamaluddin Chumaidi, Anis Dewi, Risma Diharjo, Roby Firmandil Erman Syarif Hamid, Muslimin Hamriani, Hamriani Hamzah, Haswella Hanifah, Najmy Hasanah, Eva Putriya Hastati, Sri Hastati, Sri Ika Yunia Fauzia Ikhwana, Nur Ilham Syata Ilham, Moh irviana, ira Iskandar Ritonga Jumrah, Abrina Maulidnawati Jumrah, Abrina Maulidnawati Jumriani, Jumriani Jumriati, Jumriati Khaerunnisa Khaerunnisa, Khaerunnisa Khairul Sani Usman, Khairul Sani Khumaidah, Sofkhatin Lakatupa, Gaffat Luluk Fikri Zuhriyah. Mahmud, Amrullah Mannan, Abdul Mardi, Moh. Marlina Marlina Melyna Mazlin, Rosa Moh. Ali Aziz Muhammad Anshar Muhammad Syarofi Muhammad Yusril Mulyadi Mulyadi Mundhori Nahira, Nahira Ngaisah, Nurul Nur Afni Nur Rahmah Razak Nur, Nurul Hidayah Nurdin, Ali Nurdin, Syalsa Nabila Nurhalizah, Mevy Eka Nurhayati Nurhayati Nurhayati Pardianto, Pardianto Putri, Amelia Qaiyimah, Dinil Rachma Indrarini Rahma Ashari Hamzah Rahmawati Ramadhani, Sri Risma Handayani, Risma Risnawati Risnawati Rizky, Putry Aliefhya Roibin Roibin Room Fitrianto, Achmad Safiudin R., Achmad Saputra, Andi Muhammad Akbar Setiadharmanto, Deddi Fasmadhy Sirajul Arifin Sokhi Huda Sri Hastati Surur, Aziz Miftahus Susilo, Suko Syafri syam, Syam Syamsunardi, Syamsunardi Tando', Wanda Lestari Tika Widiastuti Warda, Rida Yasin Nurfalah Zakariya, Novie Andriani zulfa, indana