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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Farmasi Klinik Indonesia Journal of Consumer Science Jurnal Ilmiah Universitas Batanghari Jambi Satya Widya Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Primanomics : Jurnal Ekonomi & Bisnis GEMA EKONOMI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENA EDUKASI Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Ilmiah Pendidikan Citra Bakti Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal Nommensen Journal of Medicine BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Sekretari & Administrasi (Serasi) Jurnal Ilmu Manajemen Terapan (JIMT) International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Buhuts (e-journal) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) MES Management Journal Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Management Business and International Research Nomico Maneggio journal of social and economic research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Pendidikan Citra Bakti KREATIF: Jurnal Pengabdian Masyarakat Nusantara Global Academy of Business Studies Nomico
Soegeng Wahyoedi
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Journal : international journal of science technology

 1 
The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car) Soegeng Wahyoedi; Saparso; Miki Effendi
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.296

Abstract

The development of environmentally friendly vehicles is currently a global trend among car manufacturers. This is in addition to being triggered by regulations from countries that have committed in the 2016 Paris agreement to reduce greenhouse gas emissions and save fossil-based fuels that will run out, considering that fossil fuels are a type of non-renewable natural resource. For this reason, the global automotive industry has begun to produce electric cars, which are referred to as renewable energy sources, and to reduce carbon emissions. Because this electric car is a new product, researchers are interested in knowing how someone is buying an electric car. One of the elements that influence a person's buying interest is the price. Besides the price, buying interest is also influenced by promotion. With the proper promotion, it can encourage people to buy. Therefore, this study wanted to examine the effect of price and promotion on buying interest mediated by brand image. Sampling using non-probability sampling and purposive sampling with criteria for the general public living in Jabodetabek who already have a car and can buy a car. Data analysis in this study used a Structural Equation Modeling (SEM) approach based on Partial Least Square. This study found that price, promotion, and brand image had a significant and positive effect on buying interest. Brand image mediates significantly and positively the relationship between price and promotion on purchase intention.
The Influence Of Pricing Rate And Word Of Mouth (Wom) Mediated By Trust On Credit Car Purchasing Decisions Soegeng Wahyoedi; Andry
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.297

Abstract

Intense competition between finance companies makes each must apply the best strategy to become a winner. This study aims to analyze the direct effect of pricing rate and word of mouth (wom) on purchasing decisions and indirectly mediated by trust, as well as the direct influence of trust on purchasing decisions. The population of this study is consumers who have purchased a car on credit at Maybank Finance in the West Java area, which consists of 4 city branches, namely: Bandung, Bogor, Cirebon and Karawang, both those that have been paid off and those that are still running. Samples were taken as many as 100 respondents using non-probability sampling technique with quota sampling method. Data analysis using Partial Least Square (PLS) using SmartPLS software. The results show that all hypotheses are proven to have an influence on pricing rate, word of mouth (wom) and trust on purchasing decisions, and it is also proven that trust is able to mediate the relationship between these variables.
The Role Of Brand Image In Mediating Service Quality And Promotion Towards Decisions To Buy Car On Credit In The Covid-19 Period (Study Case At Pt Maybank Indonesia Finance Dki Jakarta And Tangerang Branch) Saparso; Soegeng Wahyoedi; Santoso
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.353

Abstract

This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.
Effects Of Organizational Commitment And Organizational Justice On Organizational Citizenship Behavior With Job Satisfaction As A Mediation Sunaris, Deby; Wahyoedi, Soegeng; Tecoalu, Melitina
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.511

Abstract

This study aims to determine the effect of organizational commitment, organizational justice and job satisfaction as a mediation on teacher OCB. The research subjects were 64 teachers who teach at the Gamaliel Christian School in Palu with an age range of 20-55 years. Data obtained through questionnaires distributed using google form. The analysis technique used is SEM-PLS (Structural Equation Model-Partial Least Square) using SmartPLS software version 3.3.2. The analysis results obtained that organizational justice has a positive effect on OCB, organizational commitment has a positive effect on OCB and organizational justice has a positive effect on OCB. While job satisfaction does not have a positive effect on OCB, organizational commitment does not have a positive effect on job satisfaction, organizational justice does not have a positive effect on OCB mediated by job satisfaction and organizational commitment has no positive effect on OCB mediated by job satisfaction. job satisfaction and OCB to teachers, the coefficient of determination of job satisfaction is only 17.9% which can be explained in this study, as well as the coefficient of determination of OCB is only 31.2% which can be explained in research i This means that there are about 82.1% of job satisfaction variables and 68.8% of OCB variables which can be explained from other variables outside the study such as motivation, transformational leadership. This study found that job satisfaction does not positively mediate organizational justice and organizational commitment to teachers, and this becomes input for the management of school organizational management.
The Effect Of Interest Rate Perception And Credit Procedures On Car Purchase Decisions Mediated By Purchase Interntion In Pt. Maybank Indonesia Finance Medan Branch 2021 Sormin, Maduma; Saparso, Saparso; Wahyoedi, Soegeng
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.585

Abstract

This study discusses the interest rate perceptionand credit procedures on car buying decisions mediated by purchase interest variables. The results of the research on the first hypothesis are the influence of perceptions of interest rates on purchase interest with a value of t-count 5.831> t-table 1.99 (p 0.000 <0.05). The second hypothesis in this study is that there is an effect of credit procedures on purchase interest (2.709> 1.99); (p 0.007 <0.05). The third hypothesis in this study is that there is an influence of interest on car buying decisions (2,687>1.99); (p 0.007 < 0.05). The fourth hypothesis in this study is that there is an effect of interest rate perceptionon car buying decisions (3,524>1,99); (p 0.000 < 0.05). The fifth hypothesis in this study is that there is an effect of credit procedures on car buying decisions (2,475> 1.99); (p 0.001 < 0.05). The sixth hypothesis is that the purchase interest variable cannot mediate the relationship between perceptions of interest rates on purchasing decisions (2.392 > 1.99). The seventh hypothesis is that the purchase intention variable cannot mediate the relationship between credit procedures and purchasing decisions (t 1.852 < 1.99).
Co-Authors ., Infrianto Aditya Wardhana admin Alim Salipin Amiruddin Amiruddin Andry Annie Tiofany Aris Harsono Astrid, Mariana Aurora Oktabella Andini Bambang Siswanto Bernard T. Widjaja Budi Haryono Budi Sulistiyo Nugroho Catherine Yusine Surbakti Chandra Prasetya, Andrian Chandra, Ruvianti Dasep Supriatna Desy Purnama, Eka Dety Mulyanti Dwi Indah Kartika Dwiyanti Putri, Rosana Edward Kustiawan Edwind Kustiawan Erwah Kurniawan Eva Oktavia, Eva Evelyn Maurencia Faisal Abubakar Fanggidae, Adhe William Fanny Fanny Felisia NG Ferdy Halim Fushen Fushen, Fushen Ginting, Imbri Fernando Guntur Novizal Handy Winata Haryono, Budi Hendy Tannady Heppi Syofya, Heppi Heri Winoto Tj Herry Ruslim Hery Winoto Hery Winoto TJ Hizbul Khootimah Azzaakiyyah Hutapea , Watul Salim I Gusti Bagus Mahendra Putra Ika Yanni Hadi Ilham Arief Infrianto . Irfan Saputra Iskandar Irma Rasita Gloria Barus Jimmy Yosal Johannes, Jeffrey Judijanto, Loso Kurnianingsih, Mirra Kushariyadi Letelay, Santi Erlanda Magdalena Lionarto Lionarto Lizardo, Jimmy Mansula, Belynda Martiman Suazisiwa Sarumaha Melitina Tecoalu Melitina Tecoalu Miki Effendi Nangin, Meryl Astin Novia Agustini, Candy Noviati Noviati Octoviany, Christine Oktariansyah Oktariansyah P.M. Budi Haryono Perdana Putera Pieter Andre Pramono, Dwi Murwani W. Pristiwanto Bani Pujiastuti, Mena Putra, Sedayu Syah Rais, Rinovian Raymond Reza Febrianty Ariatama Ricky Hertanu Ricky Yamintara Riesna Apramilda Rini Putri Utami Rudi Faradin Saeful Amin, Saeful Sajuli Andreas Santoso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sarah Prasasti SARASWATI, RIA Satriyani, Febrianti Yuli Silaban, Budi Partogi Sisilia Sudargo Siska Siswanto, David Jefry Sormin, Maduma Suherlan Suherlan, Suherlan Sunaris, Deby Sundah, Felix Syamsu Rijal Syeh Assery Takim Andriono Tania Larasati Tanti Sugiharti Tanuraharjo, Hans Harischandra Tarumingkeng, Rudy C Tonibun Tonibun Veronica Norman Adinda Maha Victorya, Jonathan Viola Ratana Maitri Vito Filbert Jayalie, Vito Filbert Wani Devita Gunardi Widjaja, Bernard T. Winoto, Hery Yayan Yayan Yohana, Elesia Santa Yudianto Achamad