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All Journal Jurnal Pendidikan dan Pemberdayaan Masyarakat JPG (Jurnal Pendidikan Geografi) JURNAL PENDIDIKAN TAMBUSAI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Education and Human Development Journal Jurnal Inovasi Pendidikan Ekonomi Jurnal Scientia Ideguru: Jurnal Karya Ilmiah Guru Jurnal Pendidikan PKn Jurnal Penelitian Inovatif Unram Journal of Community Service (UJCS) Jurnal Pendidikan dan Pembelajaran Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen, Akuntansi, Ekonomi Priviet Social Sciences Journal Kelimutu Journal of Community Service Journal Economic Education, Business and Accounting EDUCATION FOR ALL : Jurnal Prodi Pendidikan Masyarakat/Pendidikan Luar Sekolah/Pendidikan Non Formal Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Geografi : Media Informasi Pengembangan dan Profesi Kegeografian Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Edueksos: Journal Pendidikan Sosial dan Ekonomi
Fernando Saragih
Program Studi Pendidikan Ekonomi, Universitas Nusa Cendana
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The influence of shipping and online consumer reviews on purchase decisions on Shopee e-commerce among economics education students at Nusa Cendana University Juananda Keluanan; Jacob Abolladaka; Fernando Saragih
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1148

Abstract

In the current digital era, the Internet has provided convenience for many parties to market products through online media. However, several factors continue to influence consumers’ choices when shopping online. Therefore, this study focuses on examining consumer behavior in making purchases, considering consumer reviews and free shipping. The objective of this study was to understand how each element affects purchasing decisions in the Shopee online marketplace, both partially and simultaneously. The approach used was survey-based and quantitative. The population of this study comprised all 485 students of the Economics Education program at Undana, with a sample of 220 respondents determined through probability sampling using a simple random sampling technique based on Slovin’s formula. A questionnaire containing 24 statements that had undergone validity and reliability tests was used as the research instrument. With the assistance of SPSS version 27, the data analysis was conducted using multiple linear regression, complemented by t-tests, F-tests, and the coefficient of determination. The findings indicate that online consumer reviews and free shipping have a positive and significant impact on consumers’ purchasing decisions. With an F-value of 169.693 and a significance level of 0.000, these two factors also have a significant combined effect. The results show that these elements significantly influence the purchasing decisions of Economics Education students at Universitas Nusa Cendana on Shopee e-commerce platforms.
Pengaruh Harga, Promosi dan Kualitas Pelayanan terhadap Kepuasan Pengunjung di Wisata Pemandian Air Panas So’a Mengeruda Kabupaten Ngada Mau Daa, Maria Gravasia; Riwu Manu, Rolens E.H; Saragih, Fernando
Journal Economic Education, Business and Accounting Vol 5 No 1 (2026): JEEBA (Journal Economic Education, Business and Accounting)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jeeba.v5i1.20584

Abstract

This research aims to find out how visitor satisfaction at the So'a Hot Springs Tourism is influenced by price, promotion and service quality. The type of research used in this research is quantitative research with a population taken historically or with monthly reports of 150 visitors. In this study, the sample taken was 70 respondents taken using the incidental sampling technique. The data collection techniques used are documentation and questionnaires. Multiple linear regression, t test, F test, classical assumption test, and efficiency of determination are some examples of data analysis techniques used in this quantitative research. Based on the calculation of the F test results, it can be seen that the calculated F value obtained is 93,268 which is greater than the F table (93,268 > 2.74) and the significant value is 0.000 (0.000 < 0.005) so it can be concluded that H4 is accepted which states that it is suspected that there is an influence between price, promotion and service quality on visitor satisfaction at the So'a Mengeruda Hot Springs Tourism, Ngada Regency.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Wisatawan di Pantai Lasiana Kota Kupang Tapatab, Saridiana; Abolladaka, Jacob; Saragih, Fernando
Journal Economic Education, Business and Accounting Vol 5 No 1 (2026): JEEBA (Journal Economic Education, Business and Accounting)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jeeba.v5i1.25614

Abstract

Abstrak: Kepuasan wisatawan merupakan aspek penting yang perlu diperhatikan dalam sektor pariwisata, karena tingkat kepuasan wisatawan berdampak positif terhadap suatu tempat usaha dan keberlanjutan sektor pariwisata. Namun, pada kenyataannya, masih terdapat masalah terkait kepuasan wisatawan yang perlu segera diidentifikasi dan diatasi. Untuk mengkaji permasalahan ini secara lebih mendalam, peneliti menggunakan penelitian kuantitatif dengan metode survei dan teknik analisis regresi linear berganda. Populasi penelitian adalah seluruh pengunjung Pantai Lasiana, sedangkan sampel diambil menggunakan teknik incidental untuk mendapatkan data yang representatif. Sebelum melakukan analisis data, peneliti terlebih dahulu melakukan uji instrumen untuk memastikan bahwa pertanyaan yang digunakan layak, jelas, dan dapat diandalkan. Hasil uji menunjukkan bahwa seluruh pernyataan dinyatakan valid dan reliabel, sehingga penelitian dilanjutkan ke uji asumsi klasik. Uji asumsi klasik juga menunjukkan hasil yang terpenuhi, sehingga analisis data dapat dilakukan dengan baik dan akurat. Hasil analisis menunjukkan bahwa variabel X1 hingga X5 memiliki kontribusi positif dan signifikan terhadap variabel Y. Selain itu, keseluruhan variabel X secara bersama-sama berpengaruh signifikan terhadap variabel Y
Menuju Pantai Lasiana yang Luar Biasa: Optimalisasi Fasilitas, Aksesibilitas, dan daya tarik untuk Meningkatkan Kepuasan Wisatawan fernando saragih; Andri Paulus Loe; Jibrael Mau
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 12 No. 1 (2025): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jp.v12i1.42

Abstract

Tourism is one of the factors that can drive the economic growth of a country. Outstanding tourism enhances tourist satisfaction and positively impacts various related sectors. The development of tourism is closely related to facilities, accessibility, and tourist attractions. Based on this background, this study focuses on tourist satisfaction and the various factors influencing it. The aim of this research is to analyze how facilities, accessibility, and tourist attractions affect tourist satisfaction at a destination with tremendous potential. This study was conducted at Lasiana Beach with a sample size of 108 tourists using an accidental sampling method. It employed a quantitative approach through a survey method, and data analysis was conducted using multiple linear regression with SPSS software. The results indicate that facilities and tourist attractions have a significant negative impact on tourist satisfaction, while accessibility has a significant positive impact on tourist satisfaction.
LINGKUNGAN DAN INTENSI BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI Fernando Saragih; Asep Munawar; Erika Feronika Br Simanungkalit; Jesika Artha Theresia Sihotang
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 9 No. 2 (2022): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jp.v9i2.18456

Abstract

Entrepreneurial intention is a realistic picture of the community's desire to establish and develop a business or business. This variable is strongly influenced by many different factors and situations, especially during the Covid-19 pandemic. With this level of influence, researchers are interested in studying and analyzing how environmental variables can affect business intentions. The approach used in this research is quantitative (ex post facto method) with multiple regression analysis (SPSS 20). Environmental variables focus on 2 independent variables (peer environment and home environment) which are represented by 28 statements. while the fixed variable is represented by 14 statements. In addition, to fulfill the research requirements and multiple regression, the researcher also conducted an instrumental test and a classical hypothesis test so that this research can be declared feasible. Based on the analyzed data and procedures, the results obtained that the home environment has a positive and significant effect, but this is different from the peer environment variable which has a negative effect.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, PENGGUNAAN E-COMMERCE DAN TEMAN SEBAYA TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI Elisa Yena Serni; Fernando Saragih
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 10 No. 2 (2023): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jp.v10i2.22241

Abstract

Low entrepreneurial intentions are one of the crucial problems that can affect economic conditions. Based on this, researchers are interested in analyzing this problem and looking at the various factors that influence it in terms of the Theory of planned behavior. In this study, researchers focused on the factors of entrepreneurial knowledge, use of e-commerce, and peers. This quantitative approach with the ex post facto method where the analysis uses multiple linear regression with the application of SPSS version 21. This study uses 53 questionnaires (consisting of 14 from X1, 15 from X2, 13 from X3, and 11 from Y) with a sample of 209. Based on data analysis (both multiple linear regression and hypothesis testing) the results show that entrepreneurial knowledge and use of e-commerce have a positive and significant effect, where these two variables will encourage entrepreneurial development and facilitate the entrepreneurial process while peers show negative and negative effects. sig. This influence is formed because the peer environment is not mature enough in responding to various conditions and situations around them.
Pengaruh Kepribadian Dan Efikasi Diri Terhadap Intensi Berwirausaha Pada Masa Covid 19 Fernando Saragih
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 11 No. 1 (2022)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v11i1.10023

Abstract

Abstrak: Penelitian ini berfokus pada rendahnya minat berwirausaha dalam diri mahasiswa serta faktor yang mempengaruhi perkembangannya. Penelitian ini ditujukan untuk menganalisis bagaimana kontribusi kepribadian (Personality) dan efikasi diri (self-efficacy) terhadap niat berwirausaha baik secara langsung maupun dengan niat variabel intervening. Penelitian ini didasarkan pada metode survey dengan pemberian kuisioner kepada 40 mahaiswa sebagai respondennya dimana analisis datanya menggunakan analisis regresi berganda, dan diolah dengan SPSS 21. Adapun hasil analisis ditemukan bahwa kepribadian (Personality) berpengaruh terhadap efikasi diri (self-efficacy) yaitu Y= - 9.855 + 0.418 X1. Penelitian ini juga menjelaskan pengaruh kepribadian (Personality) dan efikasi diri (self-efficacy) berpengaruh terhadap niat berwirausaha, dimana hasilnya menunjukkan terdapat pengaruh positif dan signifikan yakni Y = 2,589 + 0,070 X1+ 0,64 X2. Selain itu, penelitian ini juga menjelaskan pengaruh dari variabel intervening yakni efikasi diri dengan nilai 0,26752. Terakhir, penelitian ini juga menjelaskan uji f dan uji t dimana terdapat pengaruh yang yang positif signifikan.Kata kunci: Kepribadian, berwirausaha, covid 19. Abstrack: This research focuses on students' low interest in entrepreneurship and the factors that influence their development. This study analyzes how personality and self-efficacy affect entrepreneurial intentions, both directly and indirectly, through intervening variables. The method used is a survey method to distribute questionnaires to 40 respondents (students), data analysis using multiple regression analysis, and processed using SPSS 21. The analysis results found that personality affects self-efficacy, namely Y = - 9,855 + 0.418 X1. This study also explains the influence of personality and self-efficacy on entrepreneurial intentions, where the results show a positive and significant influence, namely Y = 2.589 + 0.070 X1 + 0.64 X2. In addition, this study also explains the influence of the intervening variable, namely self-efficacy, with a value of 0.26752. Finally, this study also explains the f-test and t-test with a significant positive effect.Keywords: Personality, entrepeneurship, covid 19.
Interaction Of Family and Peers on Entrepreneurship Intentions Fernando Saragih; Indra Mulia Pratama; Christina Natalina Saragi; Lastri Wahyuni Manurung; Krisna Wati Mayang
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 12 No. 01 (2023)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v12i01.12594

Abstract

ABSTRACTEntrepreneurial intention is one of the right solutions to spur economic growth. Where this intention is strongly influenced by various factors, one of which is the environment. Based on this explanation, the researcher wants to focus on knowing how environmental variables (family and peers) influence the entrepreneurial intention variable (through the theory of planned behavior). Its process, this research is based on quantitative research (with the expo facto method) which focuses on questionnaires as the research instrument (using 111 respondents with accidental sampling). In addition, this research has also been said to be feasible and can be continued because it has fulfilled all the requirements starting from the instrument test and classical assumptions. Based on the analysis process (multiple linear regression analysis with SPSS 23), the results obtained explain that there is a positive and significant influence between the family environment and peers on entrepreneurial intentions (0.573 and 0.489).Keywords: Entrepreneurial intention, family, peer.
The Effect of Brand Image on Consumer Satisfaction with Evelio Brand Bottled Water Maria K.A Rinda; Yeheskial Nggandung; Fernando Saragih
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.5521

Abstract

Distribusi berpengaruh terhadap kepuasan konsumen terhadap air minum dalam kemasan (AMDK) merek Evelio di kalangan mahasiswa Program Studi Pendidikan Ekonomi Universitas Nusa Cendana. Persaingan yang ketat dalam pasar AMDK serta tren penurunan penjualan Evelio dari tahun 2019 hingga 2023 yang mengindikasikan rendahnya kepuasan pelanggan menjadi dasar penelitian ini. Penelitian ini berfokus pada empat faktor, yaitu kualitas produk, citra merek, harga, dan distribusi, karena mahasiswa sebagai konsumen kritis cenderung mempertimbangkan aspek-aspek tersebut dalam pengambilan keputusan pembelian. Penelitian kuantitatif ini menggunakan teknik survei dan analisis regresi linear berganda untuk menguji pengaruh masing-masing variabel. Sebanyak 219 responden dipilih secara acak sebagai sampel penelitian. Hasil penelitian menunjukkan bahwa kualitas produk dan citra merek berpengaruh positif terhadap kepuasan konsumen, di mana citra merek yang kuat dan kualitas produk yang tinggi mampu meningkatkan pengalaman berbelanja mahasiswa. Harga yang dianggap sesuai dengan manfaat serta saluran distribusi yang mudah diakses juga memberikan pengaruh signifikan terhadap tingkat kepuasan. Secara simultan, keempat faktor tersebut berpengaruh positif dan signifikan terhadap kepuasan pelanggan Evelio. Temuan ini menunjukkan bahwa upaya peningkatan kualitas produk, penguatan citra merek, penetapan harga yang kompetitif, serta penyediaan distribusi yang efektif dapat meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi referensi akademik dalam kajian perilaku konsumen dan pemasaran, serta sebagai bahan evaluasi bagi perusahaan Evelio.
Co-Authors Abolladaka, Jacob Andri Paulus Andri Paulus Loe andri paulus loe Ari Data Arista, Velisitas Asep Munawar Asnat C. Bani Bili Bella Theo Tomi Pamungkas Bella` Theo Tomi Pamungkas Bisa, Yulita Tuto Buknoni, Mausanan Butar, Agustina Butar Butar, Agustina Butar- Butar-Butar, Agustina Christina Natalina Saragi Data, Ari Djami, Elma Rika Duan, Mazarelo Ully Elisa Yena Serni Emilia Gie Erika Feronika Br Simanungkalit Fina, Yance Fransiska Yuliana Ayu Gedor, Elishabet Windiani Gerin Daimond Baun Gie, Emilia Haba, Hermanus Hiwa Wonda Irna Yorince Talan jacob abolladaka Jacob Abolladaka Jeni Solagratia Demang Jesika Artha Theresia Sihotang Jibrael Mau Juananda Keluanan Jurdan Martin Siahaan Keluanan, Juananda Krisna Wati Mayang Lamak, Mario Angelus Mikael Emi Lastri Wahyuni Manurung Leuape, Emanuel Sowe Listra Manurung Liunima, Anggita Vanesa Loe, Andri P Loe, Andri Paulus Lubis, Wahidatul Hasanah Lulan, Ninda Anaci Manafe, Anggini Manek, Agustinus Hale Manek, Alfridus Mau Manu, R.E.H.Riwu Maria Ana Witin Ana Witin Maria K.A Rinda Markus U. K. Yewang Markus Umbu K Yewang markus yewang Mau Daa, Maria Gravasia Mau Manek, Alfridus Mau, Jibrael Metola, Margareta Mises Boisana Carles Abineno Mitra, Florantina Klaudia Mundiarti, Vanida Nabunome, Eliza H.P. Nada, Cristiyani Neonbanu, Afriance Nggandung, Yeheskial Pamungkas, Aditya Pamungkas, Bella Theo Tomi pratama, Indra Mulia Riwu Manu, Rolens E.H Rolens Erens Hans Riwu Manu Saluat, Redemtus Sasea, Tirtania Saverinus Amsikan Saverius Kebabu Seran, Enjel Ambrosiani Siahaan, Jurdan Martin Simbolon , Gallex Simbolon, Gallex Sinlaeloe, Deryl Sofia Godeliva Un Lala Soleman Do Sopiansah, Veri Aryanto Tansatrisna, Yohanis Alan Tapatab, Saridiana Taraen, Neki Jekson Tefa, Gracia R. Tolok, Theresia Kewinai Vanida Mundiarti Wijaya, I Nyoman Wahyu Esa Yeheskial Nggandung Yeheskiel Nggandung Yewang, Markus U. K. Yewang, Markus U.K