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All Journal Jurnal Penyuluhan Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Trikonomika: Jurnal Ekonomi Jurnal Pekommas JAM : Jurnal Aplikasi Manajemen Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JOIV : International Journal on Informatics Visualization Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application Analitika : Jurnal Magister Psikologi UMA AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat LLT Journal: A Journal on Language and Language Teaching JWP (Jurnal Wacana Politik) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Biologi Tropis IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Sebatik SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Imajiner: Jurnal Matematika dan Pendidikan Matematika Jurnal Wacana Ekonomi JMECS (Journal of Measurements, Electronics, Communications, and Systems) International Journal of Communication and Society Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SABBHATA YATRA : Jurnal Pariwisata dan Budaya Golden Ratio of Marketing and Applied Psychology of Business Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Mauriduna : Journal of Islamic studies BISMA (Bisnis dan Manajemen) Journal of Agri-Food Science and Technology (JAFoST) Padma: Jurnal Pengabdian Kepada Masyarakat eProceedings of Applied Science Administratio Jurnal Ilmiah Ilmu Administrasi Negara eProceedings of Management Madani: Multidisciplinary Scientific Journal JAKBS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat JER Jurnal Kawistara Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat JSES Jurnal Pendidikan Progresif
Astri Wulandari
Telkom University
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ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION Wulandari, Astri; Suryawardani, Bethani
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.16

Abstract

Promotion is a one-way flow of information or persuasion created to direct a person or organization to actions that create exchanges in marketing. From four types of promotions, the most effective way to promote is through advertising. An effective advertisement is an advertisement that enables to communicate (has attraction to read, the attraction of attitude, easy to be remembered, be seen, be noticed, read the most) and to effect on selling to what has been advertised. This study was aimed to find out the influences of Visibility, Credibility, Attraction and Power on Purchasing Decision and its impact on Customer Satisfaction. The method of study implemented was quantitative explanatory research with data analysis technique of Structural Equation Modelling using SMART PLS software. The result of study showed that the contribution of Visibility (X1), Credibility (X2), Attraction (X3), and Power (X4) simultaneously influenced that directly influenced on Purchasing Decision (Y), that obtained 42.2%. The rest of 57.8% was influenced by other factors that are not included in this study. Meanwhile, the contribution of Visibility, Credibility, Attraction, Power and Purchasing Decision simultaneously influenced that directly influenced on Customer Satisfaction that obtained 73.27%. The rest of 26.73% was influenced by other factors that cannot be explained in this study. For further study, the next researcher can add more other variables to find out whether the influences of visibility, credibility, attraction, and power to purchasing decision and its impact is an effective way to as one of ways for company promotion.
M-WALLET TECHNOLOGY: PERCEPTION AND SATISFACTION OF USERS ON USAGE INTENSITY Wulandari, Astri; Suryawardani, Bethani; Marcelino, Dandy
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.05

Abstract

This study aimed to provide several purposes that could help LinkAja as an mwallet service provider to pay attention to consumer perceptions that will be impacted by user satisfaction and usage intensity. The research method used is quantitative with an explanatory approach and using the Structural Equational Model (SEM) as the analysis techniques with SMART PLS 2.0 software tools. This research was used accidentally as a sampling method with a total of 400 respondents. Based on the results calculations in the first sub-structure, consumer perception directly affects user satisfaction of LinkAja mobile wallet products. The research emphasizes the importance of consumer perceptions on mwallet satisfaction. From the calculation results in the second sub-structure, consumer satisfaction has an impact on the usage intensity of LinkAja m-wallet. Then this research shows a strong relationship between consumer perception and usage intensity of m-wallet And the last is consumer perception has a better impact on usage intensity of LinkAja mwallet through user satisfaction. For further researchers can modify this research by using different objects so that they can be compared to how consumer perceptions can affect user satisfaction and the intensity of using a digital wallet.
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST Mustikasari, Ati; Thaha, Abdurrahman Rahim; Wulandari, Astri
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.10

Abstract

As the number of internet users and social media users grows, it has a beneficial influence on businesses in attracting various types of business possibilities to market and launch their products via the internet or social media. Instagram is a social network frequently used by businesses in Indonesia to launch, advertise, and update their customers about their products. The Instagram advertising function can give a new option for businesses to help sell their products. This study aimed to determine the effect of interactivity on advertising on social media Instagram through hedonic motivation on consumer purchase intention in the Bandung. The quantitative research approach utilized the SEM (Structural Equation Model) analytical methodology and SmartPLS software. This study's participants were 400 Instagram social media users in Bandung who had viewed advertising presented on Instagram. According to the findings of this study, the interaction that comes from advertising material via hedonic motivation has little influence on the purchase intention of Instagram users who have seen commercials promoted in Bandung. Further researchers can add more unknown factors to determine the impact of interaction on customer purchase intention in Instagram advertising via hedonic motivation. Furthermore, other researchers can do the same research but with other research objects, and the findings can be utilized to compare with this research.
Digital Capability, Promotion Strategy and AR-Based Social Media for Indonesian Businesswomen in West Java Suryawardani, Bethani; Marcelino, Dandy; Wulandari, Astri; Prawita, Fat’hah Noor
Jurnal Penyuluhan Vol. 21 No. 01 (2025): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/21202552989

Abstract

IWAPI West Java is a center for community collaboration which has an impact on increasing the creativity of residents, therefore the various programs it implements need support from all levels of society. Functionally, IWAPI activation is expected to be a means of locating the activities of women entrepreneurs in West Java Province as well as a means of providing and increasing access and mastery of technology for its users. Their role is also very potential for development in the Creative Economy sector, so these creative economy actors need to be continuously nurtured and empowered in a sustainable manner so that they can develop and progress further, considering that the female business actors who are members of IWAPI West Java still have very little knowledge, especially regarding with digital marketing and business management. Based on the description of target partner problems that has been described in the previous sub-chapter, the solutions offered by our team can be categorized into two aspects, namely the technology side and the management side regarding business management aspects and digital marketing tools which can be described as follows. First, providing workshops and assistance regarding how to manage a business effectively by implementing an integrated financial and operational management and integration system. Second, develop and implement a digital promotion strategy to promote and improve organizational operational optimization. Digital tools will be developed through providing workshops on social media marketing and other promotion tools. Third, providing a workshop on Augmented Reality Based Social Media Content. It is hoped that by creating interesting information and promotional content on social media using AR technology, the promotions created will be able to attract the attention and interest of potential consumers.
Business Process Maturity Model Used to Assess the Admissions Management of SMP Telkom Purwokerto Astri Wulandari; Dandy Marcelino
Jurnal Pendidikan Progresif Vol 13, No 3 (2023): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objective: The purpose of this study is to evaluate the development of Telkom Purwokerto middle school's new student admissions management procedure. Method: This study adopts a descriptive method, which aims to accurately portray the current state of the phenomena or situation under investigation. The Organizational Process Management (OPM) process area from the Business Process Maturity Model (BPMM) is employed at the third maturity level in this study. The interview yields a score between 0 and 5 that represents the Vocational School's assessment of how far along in the process the candidate is. Finding: This success yields a discrepancy for each inquiry, with the goal of gauging how well OPM Level 3 maturity is met and pinpointing where improvements may be made. Overall, the PPDB process has not yet reached the OPM-Level 3 maturity level due to the presence of practices that have not been implemented or have not yet reached the stage of continuous improvement. Conclusion: Therefore, the need to establish and implement the process consistently to move towards continuous improvement is a necessary suggestion for enhancement. Keywords: new student admission, the maturity model for business processes, third-level maturity, management of organizational procedures.DOI: http://dx.doi.org/10.23960/jpp.v13.i3.202316
The Influence of Content Marketing and Live Shopping on Purchasing Decisions via TikTok Shop: A Quantitative Study of @UneilHijab Consumers in Indonesia Salsabiila, S.; Wulandari, Astri
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1242

Abstract

This study employs a quantitative methodology to examine how content marketing and live shopping features on TikTok Shop influence purchasing decisions for Uneil Hijab products in Indonesia. A structured questionnaire was administered to 100 respondents, comprising Uneil Hijab customers on the TikTok Shop. The findings demonstrate that content marketing and live shopping significantly and positively affect consumer purchase decisions. These factors explain 71.4% of the purchase decision variance, indicating their substantial role in shaping consumer behavior. The results suggest that strategically leveraging engaging content and interactive live shopping sessions can enhance customer engagement and boost sales. This study offers actionable insights for fashion brands aiming to optimize their marketing strategies on TikTok Shop.  
Analysis of Instagram Ads on Consumer Behavior: Empirical Study of Villa Melayang in Bogor, Indonesia Wulandari, Astri; Makarim, M. Dhafin
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1258

Abstract

This study examines the influence of Instagram advertisements on consumer purchasing decisions related to Villa Melayang, an accommodation facility near Taman Safari Bogor. In the digital era, where social media platforms play a vital role in marketing strategies, understanding how Instagram content affects consumer behavior is crucial. The primary objective of this research is to analyze the relationship between Instagram promotions and consumer decisions to stay at the villa. A quantitative approach was employed by distributing questionnaires to 100 respondents, selected using Slovin's formula. Data analysis was conducted using statistical tools, including correlation tests. The results revealed a significant positive correlation (r = 0.735, p < 0.05) between Instagram advertising and purchasing decisions, indicating that engaging and interactive content can enhance consumer interest. Although Villa Melayang's Instagram posts are visually appealing, user engagement remains relatively low, suggesting a need to improve content interactivity. These findings underscore the importance of visually attractive social media strategies, encouraging user interaction to influence purchasing behavior. This research offers valuable insights for businesses, particularly in the hospitality industry, aiming to optimize their digital marketing efforts.
The Reintegration Experiences of Young Indonesian Returnees in a Globalizing World Salsabila, Alifia; Wulandari, Astri
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

This study, The Reintegration Experiences of Young Indonesian Returnees in a Globalizing World, examinesdifferences in communication styles, message interpretation, and attitudes between Indonesians living abroad andthose in Indonesia. As globalization drives migration and cultural exchange, understanding interculturalcommunication nuances becomes increasingly vital. The research explores reintegration challenges faced byreturning Indonesians, emphasizing shifts in communication dynamics, conflict management styles, and emotionalexperiences. Using a qualitative approach based on Cultural Communication Theory, in-depth interviews wereconducted with individuals who have lived both overseas and in Indonesia. These interviews reveal how culturalidentity evolves through expatriate experiences, significantly influencing interpersonal communication.Participants shared narratives highlighting notable changes in self-construal and interaction styles uponreturning. The study identifies key differences as potential sources of misunderstandings and conflicts whenreengaging with local communities that have evolved in their absence. The findings illustrate the complexinterplay between cultural context and individual identity, offering insights into the emotional aspects ofreintegration.This research contributes to intercultural communication discussions while providing practicalrecommendations for individuals, families, and organizations to facilitate smoother transitions. Ultimately, itpromotes a deeper understanding of cultural adjustment, fostering greater tolerance and harmony withinIndonesian society.Keywords4 Cultural Reintegration; Inter-Cultural Communication; Indonesian Returnees
The Application of Potato Starch-Based (Amylum solani) Edible Coating on Tomatoes (Solanum lycopersicum L.) Bimantio, Mohammad Prasanto; Wulandari, Astri; Partha, Ida Bagus Banyuro
Journal of Agri-Food Science and Technology Vol. 6 No. 2 (2025): June
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jafost.v6i2.12123

Abstract

This study investigates the potential of potato starch-based edible coatings (Amylum solani) to extend the shelf life and preserve the quality of tomatoes (Solanum lycopersicum L.) during storage. The experiment contributed to evaluating the effect of the coating on critical quality parameters, including weight loss, firmness, color stability, moisture content, vitamin C retention, and sensory characteristics. Tomatoes with edible coatings exhibited a slower rate of weight loss compared to uncoated samples, which is attributed to the coating's ability to form a protective barrier that minimizes water evaporation and respiration rates. Coated tomatoes also retained firmness more effectively, delaying the softening process caused by metabolic and enzymatic activity. The study revealed that the edible coating reduced the rate of color degradation by slowing the loss of chlorophyll and the formation of lycopene, preserving the tomatoes' visual appeal. Moreover, the coating significantly delayed the decline in vitamin C content by inhibiting oxidation and maintaining structural integrity, which was further reflected in the higher sensory scores for coated tomatoes. Organoleptic tests indicated that panelists preferred coated tomatoes due to their glossy appearance, firmer texture, and sweeter taste, although these preferences gradually decreased over time. Analysis showed that the coating extended the shelf life of tomatoes to 13.64 days, compared to 9.76 days for uncoated samples. These results highlight the efficacy of potato starch-based edible coatings as an environmentally friendly and cost-effective solution for reducing postharvest losses, meeting consumer demand for fresh produce, and improving food security. This study provides valuable insights into the practical application of edible coatings for preserving climacteric fruits such as tomatoes, with implications for sustainable agricultural practices.
Digitalisasi dan Penguatan Identitas Desa Melalui KKN Tematik: Studi Kasus Pembuatan Website dan Tugu di Desa Kenantan, Kampar Raihana, Raihana; Alpito, Muhammad; Wulandari, Astri; Panjaitan, Maria Yunita Tianar Br; Susanto, Ragil Prasetyo; Sari, Lusi Nurlaila; Aulia, Nurul; Efriani, Efriani; Thaher, Abi Rizky; Pratama, Raihan Devi; Telaumbanua, Ordinet; R, Ariyanto
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i4.1145

Abstract

Kuliah Kerja Nyata (KKN) Universitas Muhammadiyah Riau di Desa Kenantan, Kecamatan Tapung, Kabupaten Kampar merupakan bentuk pengabdian mahasiswa dalam rangka mendukung pembangunan berkelanjutan di wilayah pedesaan. Kegiatan ini dilaksanakan selama 40 hari dengan tema KKN Mencerahkan Semesta, yang mencakup berbagai program utama, kegiatan desa, dan kegiatan tambahan. Tujuan utama dari program ini adalah mendorong transformasi digital dan penguatan identitas desa. Program unggulan yang berhasil dilaksanakan adalah pembuatan website desa (www.desakenantan.com) sebagai sarana informasi, transparansi publik, dan promosi potensi lokal. Selain itu, program tambahan berupa pembangunan tugu batas desa berfungsi sebagai penanda wilayah dan simbol identitas geografis antara Desa Kenantan dan Desa Muara Mahat Baru. Metode pelaksanaan kegiatan menggunakan pendekatan kualitatif, melalui observasi, wawancara, dan dokumentasi. Keterlibatan aktif masyarakat dari berbagai lapisan usia menunjukkan dukungan dan antusiasme terhadap kegiatan mahasiswa KKN. Hasil kegiatan menunjukkan bahwa KKN tematik dengan fokus digitalisasi dan pembangunan fisik mampu mendorong partisipasi warga serta meningkatkan kapasitas desa dalam pengelolaan informasi dan identitas wilayah.
Co-Authors Abdul Majid Abdurrahman Rahim Thaha Adithya, Donny Agus Rahayu Ahmad Jupri Ali Nina Liche Seniati Aliansyah, Riko Alifia Salsabila Alila Pramiyanti Alpito, Muhammad Andrieta Shintia Dewi Apriadi, Rhandy Asmi Arfah , Azka Awliya Ariani, Nurul Elda Ati Mustikasari Aulia, Nurul Azhari, Dinda Aulya Baharta, Edwin Baiq Armellya Maharani Yuriawan Barus, Nabila Qhassy Br Bethani Suryawardani Bijaksana Prabawa Bimantio, Mohammad Prasanto Catur Nugroho Chairunnisa Widya Priastuty Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Deddy Mulyana Dedy Rahman Wijaya Dendi Gusnadi Diko, M. Attila Ibest Moeslim J. Donni Junipriansa Edwin Rizal Efriani Efriani Fairuzanardi SA, Fidela Faisa Fanni Husnul Hanifa Faras , Abu Fat’hah Noor Prawita Fat’hah Noor Prawita Faudziah, Totum Aurora Fazri, Irfan Moch Febrianti, Rianda Fitrianti, Dini Gandeva Bayu Satrya Hasanah Putri Heny Hendrayati Hilman Ahyadi Husnida, Windy Annisa Husnul Hanifa, Fanni Ida Bagus Banyuro Partha Ilham Lazuardy Irfan Moch Fazri Isrowati, Isrowati Jasmine Alya Pramesthi Khairunnisa, Dinda Puspita Leni Cahyani Lestari, Bening Sagita Lilik Ariyanto Lubis, Ocha Shafiqah Putri Lukito, Wahyu Madany, Lalu Riffadh Makarim, M. Dhafin Marcelino, Dandy Mochamad Yudha Febrianta Muna, Fatimath Nabil, Aisya Sucy Nachwan Mufti Adriansyah Nastain, M. Novita Sari Nursyirwan, Vivi Iswanti Ouda Teda Ena Panjaitan, Maria Yunita Tianar Br Permana, Axel Adam Pratama, Raihan Devi Prawita, Fat’hah Noor Purwanti Hadisiwi Putri Fatoni, Salwa Berliana Putri, Baiq Ega Zulqaidah R, Ariyanto Rabani, M. Restu Rahmadi Wijaya Rahmatullah, Dimas Rizky Raihana, Raihana Randi, Muhammad Sinar Riska Aprilina Riza Taufiq Rizki Yantami Arumsari Rosmiati, Mia Ruth Mei Ulina Malau Sagita, Baiq Vira Emaliyana Salsabiila, S. Sari, Lusi Nurlaila Sastika , Widya Simamora, Lira Zufika Siska Komala Sari Sri Widaningsih, Sri Sugondo Hadiyoso Suryana Heryawan Achmad Suryana Suryana Suryatiningsih Susanto, Ragil Prasetyo Sutrisno, Sutrisno Syahduhan, Aan SYAHPUTRA, HERU Tarandhika Tantra Telaumbanua, Ordinet Thaher, Abi Rizky Uzma, Saadatul Vany Octaviany Vinsensius Sigit Widhi Prabowo Wa Ode Arsyiah Widhyasetyanti, Ghaisani Widya Sastika Wijdan, Ifad Yuniar Yuniar Zahid Ilyas, Muhammad Daffa Zoehirfan, Muhammad Farel