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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Economics And Business Study Program, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Veterinary Other

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Harga, Merek dan Kualitas Motor Bekas Terhadap Keputusan Pembelian Showroom Jawa Motor Rizky, Anang Rizky Nugraha; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Sri Wanti
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4309

Abstract

Purpose: This study aimed to analyze the influence of price, brand, and product quality on consumer purchasing decisions at the Jawa Motor Showroom in Palu City.. Methodology/approach: Using a quantitative approach, data were collected through a questionnaire involving 120 respondents who had purchased used motorcycles at a showroom. The testing in this study used multiple linear regression analysis using the SPSS application. Results/findings: The study found that price, brand image, and product quality significantly influenced consumer purchasing decisions. Competitive pricing attracts cost-conscious buyers, a strong brand enhances trust and perceived value, and high product quality assures satisfaction. Together, these factors explain 86.4% of the variance in consumer decisions, highlighting their dominant role in shaping purchasing behaviors. Conclusions: Businesses that offer competitive pricing, maintain a strong brand reputation, and ensure product quality are more likely to influence consumer purchase decisions. Limitations: The study was limited to one used motorcycle showroom, namely the Jawa Motor Showroom in Palu City; therefore, the results cannot be generalized to other used motorcycle showrooms in Palu City. Contribution: This study contributes to the development of effective marketing strategies for business actors in the field of used motorcycle sales.
Peran Manajemen Sumber Daya Manusia dan Orientasi Pasar terhadap Kinerja Industri Sarung Tenun Donggala di Sulawesi Tengah Zahara, Zakiyah; Darman
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this study is to analyze the effect of human resources management whichis supported by a market orientation in improving the economic performance of creativecraft woven sarongs of Donggala in Central Sulawesi. Therefore, the population in theresearch is the creative craft industries Donggala sarong scattered at 1 (one) district and 1(one) in the city of Central Sulawesi, namely Donggala and Palu are 52 industries. Thepopulation was taken a sample of 31 industries, through random sampling method. Theanalytical tool used is path analysis. The study found that human resource management hasno effect (sig. 0.098) directly on the performance of the creative craft industry of Donggalasarong. Human resource management has a significant effect (sig. 0.000) towards marketorientation and market orientation effect (sig. 0.010) on the performance of the creativecraft industry of Donggala sarong. Training programs, empowerment and performance assessmentcarried out by the craft creative industries Donggala sarong affect the attitude ofmarket orientation, which in turn have an impact on improving the performance of thecreative industries craft of Donggala sarong.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH WORD OF MOUTH PADA PRODUK SKINCARE NEWFIVEZ idiljan, Desri komala sari; Nuriya Santi, Ira; Zahara, Zakiyah; Tambaru, Rachman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2194

Abstract

This study aims to determine the effect of Digital Marketing on purchasing decisions for Newfivez skincare products in Palu City which is mediated by Word of Mouth. This study uses a quantitative approach with a survey method through distributing questionnaires to 100 Newfivez consumers. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.1 software. The results showed that Digital Marketing has a positive and significant effect on Word of Mouth, and Word of Mouth has a significant effect on purchasing decisions. In addition, Word of Mouth is proven to mediate the relationship between Digital Marketing and purchasing decisions. These findings suggest that proper implementation of Digital Marketing can drive purchasing decisions indirectly through increasing Word of Mouth among consumers.
Implementation of The Pancasila Student (P5) Profile Strengthening Project in Forming Students' Entrepreneurial Character at Poboya State Primary School Masliati; Santi, Ira Nuriya; Zahara, Zakiyah; Palawa, Muh. Riswandi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i02.p03

Abstract

The Project to Strengthen the Pancasila Profile (P5) is an educational initiative that aims to introduce the concept of entrepreneurship to students. This article aims to fill the knowledge gap and contribute to understanding how P5 can effectively shape the entrepreneurial character of students in primary schools. The type of research used in this research is qualitative research methods. The research location that the researcher used as the object of this research was SD Negeri Poboya, located at Jl. Pue Salanga No. 36, Poboya District. Mantikulore, Palu city, Central Sulawesi. Data collection techniques in this research were through observation and interviews. The data source for this research is the driving teacher at Poboya State Elementary School. The research results show that P5 has a significant influence on forming the entrepreneurial spirit of students. The role of P5 in education is very supportive in forming students' entrepreneurial character. With a long duration of 7 hours a day, students can express their entrepreneurial abilities.
Building the Image of Pantoloan 10th State Elementary School: An Effective Educational Marketing Strategy Approach Laorensia Yolanda Sundah; Ira Nuriya Santi; Zakiyah Zahara
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 3 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i03.p05

Abstract

This study analyzes the educational marketing strategy implemented at State Elementary School (SDN) 10 Pantoloan, Palu City, to improve the school's image in the eyes of the public. Educational marketing is considered a crucial factor in attracting the attention of parents and prospective students, as well as in enhancing the school's competitiveness, particularly in comparison to other leading schools in Palu City. The results of the study indicate that SDN 10 Pantoloan has utilized social media to promote school activities, but still faces significant obstacles related to limited facilities. The importance of consistent and structured marketing strategies is emphasized in this study, where word of mouth and the effective use of social media can enhance the school's image. However, the quality of educational services and adequate facilities remain the main factors in building a sustainable, positive image. This study suggests that SDN 10 Pantoloan should continue to improve the quality of teaching, facilities, and marketing approaches to attract more prospective students and increase the school's attractiveness in the Palu City education market.
The Role of Facebook Social Media on Goat Sales Levels in Sunju Village Oktavianus; Ira Nuriya Santi; Zakiyah Zahara
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i02.p05

Abstract

This study aims to explore the role of social media Facebook in increasing goat sales in Sunju Village. Based on the results of interviews with goat farmers who have participated in training, it was found that the use of Facebook as a marketing platform effectively increases demand for their products. The training provided includes how to utilize Facebook features, such as Marketplace and creating attractive promotional content, which has been proven to expand the market and increase sales. In addition, the use of social media allows farmers to reach consumers without having to spend high transportation costs. The results of this study indicate that by using Facebook effectively, goat farmers can expand their market, increase product visibility, and increase their income. Therefore, it is important for farmers to be given training and assistance in utilizing social media for marketing. With the right understanding and skills, goat farmers can optimize the potential of social media and create new opportunities in their businesses. This study underlines the importance of education and training in developing the capacity of livestock businesses, as well as its contribution to the village economy.
Implementation of P5 Entrepreneurship Theme in Forming Independent Character in Poboya State Elementary School Sri Wahyuni; Ira Nuriya Santi; Zakiyah Zahara; Muhammad Riswandi Palawa4
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 4 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i04.p04

Abstract

Strengthening character education is an important aspect of national education development, which aims to form the next generation of the nation with integrity and national insight. One of the real efforts in realizing this is through the implementation of Pancasila values in the school environment. This article discusses the implementation of the Pancasila Student Profile Strengthening Project (P5) with the theme of entrepreneurship at SD Negeri Poboya as an example of good practice in shaping students' independent character. This research uses a descriptive qualitative approach to explore the implementation process, challenges, as well as the impact of the project on students' character. The results showed that P5 at SD Negeri Poboya was able to make a significant contribution in strengthening students' character, especially in terms of independence and responsibility. However, the successful implementation of this project can still be improved through stronger synergy between the school, parents and external partners. Program sustainability and joint commitment from all stakeholders are key factors in making P5 an inspiring character education model that can be replicated in other schools in Indonesia.
Implementation of Project-Based Learning to Improve the Profile of Pancasila Students (P5) at Poboya State Elementary School Rismawati; Ponirin; Zakiyah Zahara; Mohammad Ega Nugraha
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p03

Abstract

This study aims to analyze the implementation of the Pancasila Student Profile Strengthening Project (P5) through the entrepreneurship theme in the Independent Curriculum at Poboya State Elementary School. The research approach employed is qualitative, utilizing a descriptive method, which focuses on the subjective experiences of teachers and students. Data were obtained through interviews, observations, and project documentation, and analyzed systematically with the stages of reduction, presentation, and conclusion. The results of the study indicate that the Independent Curriculum provides a more comfortable, relevant, and participatory learning atmosphere, with teachers acting as learning facilitators. Differentiated and project-based learning through P5 activities is an effective strategy for shaping students' characters by Pancasila values. The entrepreneurship theme in the project encourages students to think creatively, innovatively, independently, and responsibly. The success of this activity is also supported by the school's readiness to adopt technology and utilize the Merdeka Mengajar platform. Overall, the implementation of P5 at Poboya State Elementary School has created a dynamic, inclusive, and adaptive learning environment for the times.
Analisis Strategi Pemasaran dalam Meningkatkan Penjualan pada CV Hj. Mbok Sri Palu Sri Ayu Suci Maharani; Zakiyah Zahara; Asriadi; Ira Nuriya Santi
Al-Hayat: Natural Sciences, Health & Environment Journal Vol. 2 No. 1 (2024): Al-Hayat: Natural Sciences, Health & Environment Journal 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alhayat.v2i1.1857

Abstract

In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.
PERAN CONTENT MARKETING INSTAGRAM SEBAGAI STRATEGI MENUMBUHKAN BRAND AWARENESS PADA USAHA SPRINGSHOP_PLW Octaviana, Eva; Zahara, Zakiyah; Ponirin, Ponirin; Farid, Farid
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4432

Abstract

Instagram telah menjadi salah satu media sosial yang paling populer dan berpengaruh, sehingga efektif untuk pemasaran produk dan membangun brand awareness. Salah satu strategi yang populer adalah content marketing. Banyak bisnis, termasuk Springshop_Plw, memanfaatkan content marketing di Instagram untuk memasarkan produk mereka. Penelitian ini bertujuan untuk mengkaji peran content marketing Instagram sebagai strategi untuk menumbuhkan brand awareness di Springshop_Plw. Menggunakan pendekatan kualitatif deskriptif. Dimana dalam perolehan data dilakukan melalui proses observasi , wawancara, dokumentasi, dan studi pustaka. Penelitian ini menganalisis implementasi strategi content marketing Instagram Springshop_Plw berdasarkan delapan tahapan yang dikemukakan oleh Kotler. Hasil penelitian menunjukkan bahwa Springshop_Plw efektif menggunakan berbagai fitur Instagram seperti Reels, Feeds, Stories, dan Highlights untuk meningkatkan interaksi dan jangkauan. Analisis data Instagram menunjukkan peningkatan jumlah pengunjung yang signifikan dari 440 menjadi 604 dalam jangka waktu 90 hari, yang menunjukkan adanya pertumbuhan brand awareness. Content marketing, khususnya Reels, berkinerja baik dalam menarik perhatian pengguna. Studi ini menyimpulkan bahwa strategi pemasaran konten Instagram Springshop_Plw berhasil meningkatkan kesadaran merek, mengubah status audiens dari tidak menyadari merek menjadi pengenalan merek dalam piramida kesadaran merek. Penelitian ini menunjukkan bahwa pemasaran konten di Instagram dapat menjadi strategi yang efektif untuk membangun kesadaran merek bagi bisnis kecil seperti Springshop_Plw. Kata Kunci: Pemasaran Konten, Instagram, Kesadaran Merek, Pemasaran Media Sosial
Co-Authors Abd. Rasyid Syamsuri Abdul Basit Abdul Fahri Sakti Ali Tuasikal Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Andi Indriani Ibrahim Andi Rifni Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asriadi Asriadi Asriadi Asriadi Asriadi Asriadi Asriadi Auriza, Moh. Zeylo Bahri Dg. Parani, Syamsul Cendana, Amanda Puspa DARMAN Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Elimawaty Rombe Fajar Surya Alamsyah Fannya Azzahra Assirayatul Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti I Kadek Rio Ardayana idiljan, Desri komala sari Ihksan, Ihksan IRA NURIYA SANTI Ira Nurya Santi Islianty, Nur Riski Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Miska Auliyah Moh. Ali Murad Moh. Ali Murad Moh. Rio Ferdinand Moh. Zeylo Auriza Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nova Anggriani Nur Risky Islianty Nurcaya Zahra Nurnadila, Nurnadila Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Rahmawati Riska Nining Lestari Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Sardini Sardini Setiawan Mandala Putra Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Subakti, I Gede Andre Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syaban Nur Syamsiar, Syamsiar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti Zeylo Auriza, Mohammad