Article Per Year (5 Year)
p-Index From 2021 - 2026
6.528
P-Index
This Author published in this journals
All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 59 Documents
Search

 2   3   4   5   6 
Comparison Of Satisfaction Between Offline Customers And Online Customers At PT Telekomunikasi Seluler Palu Rifni, Andi; Zahara, Zakiyah; Santi, Ira Nurya; Asriadi, Asriadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8006

Abstract

This study aims to analyze the comparison of customer satisfaction levels between online and offline services at PT Telekomunikasi Seluler Palu, specifically for Kartu Halo users. Utilizing a quantitative approach and t-test analysis, the study evaluates six key dimensions of customer satisfaction: expectation-performance alignment, service and product quality, perceived value, customer experience, customer loyalty, and customer feedback. The findings reveal that online services excel in expectation-performance alignment, perceived value, and customer feedback, while offline services outperform in service and product quality, customer experience, and loyalty. However, the overall difference in satisfaction levels between the two services is minimal, indicating that both offer nearly equal quality and are complementary. Additionally, all tested dimensions significantly influence customer satisfaction for both online and offline services. This study provides insights for PT Telekomunikasi Seluler's management to develop more targeted strategies for improving service quality and meeting customer needs effectively.
Penguatan Kelembagaan Bumdes melalui Peningkatan Kapasitas Pengelolan Potensi Desa Masaingi Ibrahim, Andi Indriani; Zahara, Zakiyah; Adam, Rosida P.; Islianty, Nur Risky; Nugraha, Mohammad Ega
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i4.3545

Abstract

Kondisi alam dengan pemandangan laut yang indah dan tersedianya hasil-hasil laut, membuat desa Masaingi memiliki potensi menjadi sentra hasil olahan laut. Fenomena yang dihadapi oleh pengurus BUMDes Masaingi adalah bagaimana mengsingkronkan program-program dari BUMDes dengan seluruh potensi alam yang dimiliki oleh desa Masaingi. Hal ini menunjukkan pengelolaan BUMDes yang belum dikelola secara profesional. Kemampuan pengurus BUMDes dalam mensingkronkan program desa dengan potensi desa menjadi prioritas utama dalam pengelolaan BUMDes, karena pengelolaan potensi desa melalui BUMDes akan dapat meningkatkan pendapatan desa. Tujuan dari kegiatan ini adalah memberikan penguatan terhadap pengelolaan BUMDes Masaingi agar benar-benar secara terlembaga dapat mensingkronkan antara potensi Desa yang dimiliki dengan perencanaan strategisnya. Target jangka pendek yang ingin dicapai adalah diharapkan para pengurus BUMDes Masaingi mampu melakukan identifikasi dan pemetaan potensi perekonomian desa Masaingi serta melakukan langkah-langkah strategis dalam upaya optimalisasi potensi-potensi tersebut, dan untuk target jangka panjangnya adalah terbentuknya kesadaran berkelanjutan dari masyarakat desa, pemerintah desa, dan pengurus BUMDes Masaingi untuk senantiasa melakukan peningkatan penguatan kelembagaan dengan mensingkronkan antara potensi Desa yang dimiliki dengan perencanaan strategisnya. Metode pelaksanaan kegiatan ini dilakukan dengan pendekatan andragogi. Results/findings: Kegiatan ini memberikan penguatan dari aspek pengetahuan (knowladge) agar dapat meningkatkan skill para pengurus Bumdesa dalam mengelola dan mengoptimalisasikan potensi-potensi desa Masaingi melalui penerapan beberapa langkah strategis yang harus dilakukan oleh pengurus Bumdes Masaingi. Conclusion: Dibutuhkan penguatan kelembagaan melalui peningkatan kapasitas pengelolan Bumdes dengan dukungan dari masyarakat desa dan pemerintah desa dalam rangka optimalisasi potensi-potensi perekonomian di Desa Masaingi”.
THE INFLUENCE OF SERVICE QUALITY AND TRUST ON PATIENT SATISFACTION AT THE KAMONJI COMMUNITY HEALTH CENTER, PALU CITY Rahmawati; Zahara, Zakiyah; Asngadi
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 2 (2024): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i2.95

Abstract

The purpose of this study was to determine whether there is an effect of service quality and trust on patient satisfaction at the Kamonji Health Centre either partially or simultaneously. The population is patients or families who come for outpatient treatment at the Kamonji Palu Health Centre. The number of samples used was 100 respondents using the accidental sampling method. The data collection method used a questionnaire. Using causal descriptive analysis, data processing using multiple linear analysis. Based on the t test, service quality has a significant effect on patient satisfaction partially obtained a value of 0.026 <0.05 and trust has a significant effect on patient satisfaction partially with a value of 0.33 <0.05. Simultaneously, service quality and trust affect patient satisfaction based on the F test obtained a value of 0.00 <0.05. From the results of this study, there are still several indicators that get negative ratings from respondents that need special attention from the Kamonji Health Centre, Palu City to further improve the quality of service. be much better.
Penerapan Relationship Marketing dalam Membangun Hubungan Kemitraan antara Nasabah dan Bank Syari'ah Zahara, Zakiyah
Jurnal Aplikasi Manajemen Vol. 9 No. 2 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1535.98 KB)

Abstract

The development of Syari'ah banking highly depends on all the parties and indirectly involved in its operation. Therefore, sound cooperation of the parties involved is crucial for the development and sustainability of the bank. Service quality closely corelates with the satisfaction and trust of clients. From trust and satisfaction expected can improve commitment and loyalty of client's. This study aims at determining the influence of: 1. Service quality of Syari'ah bank on its client's satisfaction and trust; 2. Clients satisfaction on their trust, commitment and loyalty to the bank; 3. Client's trust on their commitment and loyalty to the bank, and client's commitment on their loyalty to the bank. The population comprise client's, age over 17 years, saving at the Syari'ah bank. The judgment sampling method is used. The 340 respondents used are the client's registered at the Syari'ah bank and Syari'ah business units in Makassar. The exogen variable is the service quality while the endogen variables are satisfaction, trust, commitment and loyalty. The analysis model used is the Structural Equation Modelling (SEM). The study results reveal that: 1. Client's loyalty can be improved by satisfying service quality followed by the client's commitment itself; 2. Good service quality which is not followed by sound trust, would be unable to establish high loyalty. Trust is the key to the establishment of commitment and loyalty. The honesty of the bank in operating the Syari'ah principles is highly considered by the client's. Trusts and commitment form the basis in building a sound long-term relationship between the client's and the bank.
Harga, Merek dan Kualitas Motor Bekas Terhadap Keputusan Pembelian Showroom Jawa Motor Rizky, Anang Rizky Nugraha; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Sri Wanti
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4309

Abstract

Purpose: This study aimed to analyze the influence of price, brand, and product quality on consumer purchasing decisions at the Jawa Motor Showroom in Palu City.. Methodology/approach: Using a quantitative approach, data were collected through a questionnaire involving 120 respondents who had purchased used motorcycles at a showroom. The testing in this study used multiple linear regression analysis using the SPSS application. Results/findings: The study found that price, brand image, and product quality significantly influenced consumer purchasing decisions. Competitive pricing attracts cost-conscious buyers, a strong brand enhances trust and perceived value, and high product quality assures satisfaction. Together, these factors explain 86.4% of the variance in consumer decisions, highlighting their dominant role in shaping purchasing behaviors. Conclusions: Businesses that offer competitive pricing, maintain a strong brand reputation, and ensure product quality are more likely to influence consumer purchase decisions. Limitations: The study was limited to one used motorcycle showroom, namely the Jawa Motor Showroom in Palu City; therefore, the results cannot be generalized to other used motorcycle showrooms in Palu City. Contribution: This study contributes to the development of effective marketing strategies for business actors in the field of used motorcycle sales.
Peran Manajemen Sumber Daya Manusia dan Orientasi Pasar terhadap Kinerja Industri Sarung Tenun Donggala di Sulawesi Tengah Zahara, Zakiyah; Darman, .
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this study is to analyze the effect of human resources management whichis supported by a market orientation in improving the economic performance of creativecraft woven sarongs of Donggala in Central Sulawesi. Therefore, the population in theresearch is the creative craft industries Donggala sarong scattered at 1 (one) district and 1(one) in the city of Central Sulawesi, namely Donggala and Palu are 52 industries. Thepopulation was taken a sample of 31 industries, through random sampling method. Theanalytical tool used is path analysis. The study found that human resource management hasno effect (sig. 0.098) directly on the performance of the creative craft industry of Donggalasarong. Human resource management has a significant effect (sig. 0.000) towards marketorientation and market orientation effect (sig. 0.010) on the performance of the creativecraft industry of Donggala sarong. Training programs, empowerment and performance assessmentcarried out by the craft creative industries Donggala sarong affect the attitude ofmarket orientation, which in turn have an impact on improving the performance of thecreative industries craft of Donggala sarong.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH WORD OF MOUTH PADA PRODUK SKINCARE NEWFIVEZ idiljan, Desri komala sari; Nuriya Santi, Ira; Zahara, Zakiyah; Tambaru, Rachman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2194

Abstract

This study aims to determine the effect of Digital Marketing on purchasing decisions for Newfivez skincare products in Palu City which is mediated by Word of Mouth. This study uses a quantitative approach with a survey method through distributing questionnaires to 100 Newfivez consumers. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.1 software. The results showed that Digital Marketing has a positive and significant effect on Word of Mouth, and Word of Mouth has a significant effect on purchasing decisions. In addition, Word of Mouth is proven to mediate the relationship between Digital Marketing and purchasing decisions. These findings suggest that proper implementation of Digital Marketing can drive purchasing decisions indirectly through increasing Word of Mouth among consumers.
PRODUCT DIVERSITY: KEY TO PURCHASE DECISION AND SATISFACTION AT BINTANG COFFEE AND RESTAURANT, MOROWALI DISTRICT Lestari, Riska Nining; Auriza, Moh. Zeylo; Zahara, Zakiyah
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.884

Abstract

This study aims to determine the effect of product diversity on customer satisfaction through purchasing decisions at Bintang Coffee and Restaurant in Morowali Regency. This study uses a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on SmartPLS. The research sample consisted of 150 respondents. The results of the study indicate that product diversity has a significant effect on purchasing decisions and customer satisfaction, and purchasing decisions act as a mediator in the relationship. These findings reinforce the importance of managing product variety to improve customer satisfaction in the local restaurant sector.
Implementation of The Pancasila Student (P5) Profile Strengthening Project in Forming Students' Entrepreneurial Character at Poboya State Primary School Masliati; Santi, Ira Nuriya; Zahara, Zakiyah; Palawa, Muh. Riswandi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i02.p03

Abstract

The Project to Strengthen the Pancasila Profile (P5) is an educational initiative that aims to introduce the concept of entrepreneurship to students. This article aims to fill the knowledge gap and contribute to understanding how P5 can effectively shape the entrepreneurial character of students in primary schools. The type of research used in this research is qualitative research methods. The research location that the researcher used as the object of this research was SD Negeri Poboya, located at Jl. Pue Salanga No. 36, Poboya District. Mantikulore, Palu city, Central Sulawesi. Data collection techniques in this research were through observation and interviews. The data source for this research is the driving teacher at Poboya State Elementary School. The research results show that P5 has a significant influence on forming the entrepreneurial spirit of students. The role of P5 in education is very supportive in forming students' entrepreneurial character. With a long duration of 7 hours a day, students can express their entrepreneurial abilities.
Building the Image of Pantoloan 10th State Elementary School: An Effective Educational Marketing Strategy Approach Laorensia Yolanda Sundah; Ira Nuriya Santi; Zakiyah Zahara
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 3 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i03.p05

Abstract

This study analyzes the educational marketing strategy implemented at State Elementary School (SDN) 10 Pantoloan, Palu City, to improve the school's image in the eyes of the public. Educational marketing is considered a crucial factor in attracting the attention of parents and prospective students, as well as in enhancing the school's competitiveness, particularly in comparison to other leading schools in Palu City. The results of the study indicate that SDN 10 Pantoloan has utilized social media to promote school activities, but still faces significant obstacles related to limited facilities. The importance of consistent and structured marketing strategies is emphasized in this study, where word of mouth and the effective use of social media can enhance the school's image. However, the quality of educational services and adequate facilities remain the main factors in building a sustainable, positive image. This study suggests that SDN 10 Pantoloan should continue to improve the quality of teaching, facilities, and marketing approaches to attract more prospective students and increase the school's attractiveness in the Palu City education market.
Co-Authors Abd. Rasyid Syamsuri Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Andi Indriani Ibrahim Andini, Siti Aisyah Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asriadi Asriadi Asriadi Auriza, Moh. Zeylo Cendana, Amanda Puspa Darman, Darman Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Faikaturrahma Fajar Surya Alamsyah Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti idiljan, Desri komala sari Ihksan, Ihksan IRA NURIYA SANTI Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Lestari, Riska Nining Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Moh. Ali Murad Moh. Zeylo A. Mohammad Ega Nugraha Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nur Asrawati Nur Risky Islianty Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Dg. Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Rahmawati Ramlah Rifni, Andi Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Santi, Ira Nurya Sardini Sardini Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syamsiar, Syamsiar Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti