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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
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Pengaruh Kualitas Produk dan Harga terhadap Keputusan PembelianSepeda Motor Pada Dealer Yamaha Bungku Tengah Kabupaten Morowali: The Effect Of Product Quality And Price On Purchase Decisions For Motorcycles At Yamaha Dealers In Bungku Teangah Morowali Regency Faikaturrahma; Ira Nuriya Santi; Zakiyah Zahara; Sri Wanti
Jurnal Kolaboratif Sains Vol. 7 No. 11: November 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i11.5886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Sampling Purposive sebesar 105 responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 Metode analisis yang digunakan adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa Kualitas Produk dan Harga secara serempak berpengaruh positif dan signifikan terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali. Kemudian Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali dan Harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian Sepeda Motor pada Dealer Yamaha Bungku Tengah Kabupaten Morowali. Koefisien determinasi memperlihatkan nilai R Square sebesar 0,574 atau 57,4% dan sisanya 42,6% dijelaskan oleh variabel lain yang tidak dimasukkan ke dalam regresi.
Pengaruh Interface Dan Content Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Mahasiswa Manajemen Psdku Morowali): The Influence Of Interface And Content On Purchasing Decisions On The Shopee Marketplace (Case Study Of Psdku Morowali Management Students) Ramlah; Zakiyah Zahara; Ira Nuriya Santi; Farid
Jurnal Kolaboratif Sains Vol. 7 No. 11: November 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i11.5902

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Interface dan Content Terhadap Keputusan Pembelian Pada Marketplace Shopee (studi kasus Mahasiswa Manajemen PSDKU Morowali). Jenis penelitian ini bersifat deskriptif dan kausal. Jumlah sampel dalam penelitian ini 60 responden dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel Interface dan Content secara serempak berpengaruh signifikan terhadap Keputusan Pembelian, Interface secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, Content secara parsial berpengaruh signifikan terhadap Keputusan Pembelian pada Marketplace Shopee (studi kasus Mahasiswa Manajemen PSDKU Morowali)
Impelementasi Strategi Digital Marketing Dalam Menunjang Perluasan Pasar Pada Tenant Ibti Maleo Techno Dasriana Dasriana; Syamsul Bachri; Zakiyah Zahara; Fera Fera
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.705

Abstract

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.
Strategi Pemasaran Inovatif Produk Kacandipa Dalam Menentukan Potensi Pasar Di Desa Sunju Tediy Adrian Hermansyah; Syamsul Bahri Dg. Parani; Zakiyah Zahara; Asriadi Asriadi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.862

Abstract

This study aims to investigate innovative marketing strategies for Kacandipa products in Sunju Village using a SWOT analysis approach. By combining qualitative data from scientific literature and observations, we analyzed the internal strengths, weaknesses, opportunities, and threats that affect the marketing of Kacandipa products. The results of the SWOT analysis identified product uniqueness, utilization of local raw materials, strong local reputation as key strengths, while limited distribution and lack of consumer awareness are some of the weaknesses faced. In the face of digital market expansion opportunities and government support, we formulated a TOWS strategy that includes strengthening digital market expansion, supply chain optimization, and increasing consumer awareness. The practical implication of this research is to provide guidance for local businesses to develop effective and sustainable marketing strategies for Kacandipa products in the Sunju Village market and possibly beyond that geographical boundary. It is hoped that the results of this study can contribute to the local marketing literature and provide insights for practitioners in optimizing the market potential of local products.
THE INFLUENCE OF ENTREPRENEURIAL MARKETING ON MARKETING PERFORMANCE THROUGH DIGITAL MARKETING CAPABILITIES IN THE NEW NORMAL ERA ON MICRO SMALL AND MEDIUM ENTERPRISES IN PALU, CENTRAL SULAWESI Ihksan, Ihksan; Zahara, Zakiyah; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 3 No 2 (2021): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.541 KB) | DOI: 10.59769/tajam.v3i2.10

Abstract

This research intends to determine the influence of Entrepreneurial Marketing through Digital Marketing Capabilities on Marketing Performance in the New Normal era for MSMEs in Palu, Central Sulawesi. Explanatory research method was conducted. The types and sources of data used was primary data through distributing questionnaires to 197 respondents who became the sample of this research. The sampling technique used was the Yamane and Isaac formula. Hypothesis testing used was path analysis with Smart-PLS software. The results show that Entrepreneurial Marketing through Digital Marketing Capabilities has a positive but not significant influence on Marketing Performance in the new normal era for MSMEs in Palu, Central Sulawesi. Keywords: Entrepreneurial Marketing, Digital Marketing Capabilities, Marketing Performance, Micro Small and Medium Enterprises
THE EFFECT OF INSTITUTIONAL ENVIRONMENT TOWARD ENTREPRENEURIAL MARKETING AND ITS IMPACT ON CULINARY SMEs' PERFORMANCE Zahara, Zakiyah; Muslimin, Muslimin; N., Cikal Rambasae
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.11

Abstract

SMEs necessitate effective marketing approaches and strategies to augment their marketing performance. Entrepreneurial marketing functions as an alternative to appropriate marketing management in order to portray the current state of SMEs. The aim of this investigation is to scrutinize the influence of the institutional environment on marketing performance, with entrepreneurial marketing serving as a mediating factor. Scholars executed a descriptive-causal examination, accumulating data from 100 participants who were selected from a pool of 5,830 SMEs in Palu City, Indonesia. The process of data collection was conducted through online and offline methods, employing questionnaires and Google Forms. Subsequently, the gathered data was assessed employing the Smart-PLS software and a structural equation model. The discoveries divulge that all hypotheses, encompassing both direct and indirect impacts, were accepted, apart from the association between the institutional environment and marketing performance, which was refuted. This study emphasizes the pivotal role of the institutional environment in shaping the circumstances of entrepreneurial marketing and amplifying the marketing performance of SMEs.
Branding Dan Digital Marketing Pada KTM Baturoko Muslimin Muslimin; Zakiyah Zahara; Darman Darman; Ira Nuriya Santi; Wiri Wirastuti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1460

Abstract

Pelaku usaha KTM (Kelompok Tani Mangrove) Baturoko Kabupaten Donggala, terkendala pada pemasaran produk, sebagian besar belum memahami manfaat dari branding, dan rendahnya ilmu pengetahuan tentang digital marketing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada masyarakat yang tergabung dalam KTM Baturoko terkait Branding dan Digital Marketing. Target khusus yang diharapkan dari kegiatan ini adalah 20 orang anggota KTM Baturoko, memahami proses pembuatan branding dan menggunakan digital marketing sebagai sarana promosi, terutama dalam design merek produk sehingga mampu secara mandiri mengembangkan usahanya dengan memperhatikan apa yang dibutuhkan dan diinginkan konsumen. Kegiatan abdimas ini menggunakan metode pelatihan, desain merek dan penerapannya, diawali dengan diskusi tentang pentingnya branding, kemudian membuat brand/merek, dan menerapkannya pada produk usaha, selain itu diajarkan cara memasarkan produk menggunakan digital marketing melalui media sosial.  Hasil kegiatan pengabdian ini memberikan dampak yang signifikan bagi mitra yaitu mitra memiliki tambahan pengetahuan tentang branding, penerapannya adalah memliki logo dan label usaha yang baru untuk mendukung peningkatan penjualan produk usaha mereka agar lebih menarik dan diminati konsumen. Branding and Digital Marketing at KTM Baturoko  The business actors of the Mangrove Farmer Group (Kelompok Tani Mangrove) in Baturoko, Donggala Regency, face challenges in marketing their products. Most of them do not yet understand the benefits of branding and have limited knowledge of digital marketing. This community engagement activity aims to provide knowledge and skills to the members of the Baturoko Mangrove Farmer Group related to Branding and Digital Marketing. The specific target for this activity is 20 members of the Baturoko Mangrove Farmer Group, who will gain an understanding of the branding process and the use of digital marketing as a means of promotion, especially in product brand design. This will enable them to independently develop their businesses while considering the needs and desires of consumers. The community engagement activity utilizes training methods, brand design, and its implementation, starting with discussions on the importance of branding, followed by creating a brand and applying it to their products. In addition, they will be taught how to market their products using digital marketing through social media. The results of this community engagement activity have had a significant impact on the partners, as they have gained additional knowledge about branding. They have applied this knowledge by creating new logos and labels for their businesses to enhance the sales of their products, making them more attractive and appealing to consumers.
Edukasi Financial Intelligence pada UMKM di Desa Lero Kecamatan Sindue Kabupaten Donggala Ira Nuriya Santi; Muslimin Muslimin; Zakiyah Zahara; Darman Darman; Wiri Wirastuti; Farid Farid; Sri Wanti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 4 (2024): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i4.2160

Abstract

Tujuan kegiatan ini untuk mengedukasi dan mempelajari keahlian dasar yang berkaitan dengan pendapatan, pengeluaran, tabungan, dan pinjaman. Metode yang digunakan adalah ceramah dan pendampingan pencatatan keuangan. Temuan utama kegiatan ini adalah masih rendahnya pemahaman tentang kecerdasan mengelola keuangan (financial intelligence) di Desa Lero Kecamatan Sindue Kabupaten Donggala disebabkan oleh tingkat pendidikan mereka yang rendah, keterbatasan ekonomi dan lingkungan tempat tinggal sehingga menjadikan mereka kekurangan pengetahuan terhadap keuangan. Implikasi kegiatan pengabdian ini memberikan pemahaman kepada pelaku usaha mikro, kecil dan menengah (UMKM) serta dapat meningkatkan kemampuan literasi terkait pencatatan keuangan. Dari kegiatan tersebut diharapkan masyarakat Desa Lero memiliki kecerdasan dalam mengelola keuangan. Financial Intelligence Education for SMEs in Lero Village, Sindue District, Donggala Regency The purpose of this activity is to educate and learn basic skills related to income, expenses, savings, and loans. The methods used are lectures and financial recording assistance. The main findings of this activity are the low understanding of financial intelligence in Lero Village, Sindue District, Donggala Regency due to their low level of education, economic limitations, and residential environment, which makes them lack knowledge about finance. The implications of this community service activity provide understanding to micro, small, and medium enterprises (MSMEs) and can improve literacy skills related to financial recording. From this activity, it is hoped that the people of Lero Village will have intelligence in managing finances.
Marketing Strategy to Increase Sales of Traletosi Coffee in Lembantongoa Village Andini, Siti Aisyah; Parani, Syamsul Bahri Dg.; Zahara, Zakiyah; Moh. Zeylo A.
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p01

Abstract

This research aims to find out and analyze the strategies used by the Traletosi ground coffee business to increase sales. The method used is a qualitative method and SWOT analysis (Strength, weakness, opportunity, threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as strengths and weaknesses in the internal environment. The main focus of this research is on the mix of Segmentation, Targeting, Positioning, and Marketing. The research results obtained are the increasing use of strategy in marketing a product, the driving factor of which is generating greater profits or profits. The strategic analysis tool used to evaluate IFAS ( Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to evaluate internal and external factors that influence a business in the context of the Traletosi coffee business, by creating IFAS and EFAS tables as a marketing strategy to increase sales.
Transformasi Pemasaran Menggunakan BMC Pada Industri Cokelat di Sulawesi Tengah Argenia, Yohana; Zahara, Zakiyah; Fadjar, Adfiyani; Evrianti, Hesti
Jurnal Media Wahana Ekonomika Vol. 22 No. 1 (2025): Jurnal Media Wahana Ekonomika, April 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i1.17572

Abstract

ABSTRAK Penelitian ini bertujuan untuk menggambarkan penerapan (BMC) pada IKM Rapoviaka Simple, salah satu IKM cokelat di Sulawesi Tengah, dalam menghadapi kompetisi bisnis yang sangat ketat. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Wawancara dilakukan pada 5 informan termasuk direktur dan mitra bisnis. Teknik analisis data menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa IKM Rapoviaka Simple telah berhasil menjalankan bisnis dengan mengimplementasikan sembilan elemen BMC, hal ini terlihat dari semakin meningkatnya income setiap tahunnya. IKM ini berhasil mengidentifikasi segmen pasar utama dan mengembangkan proposisi nilai berupa cokelat berkualitas tinggi yang terbuat dari bahan baku lokal. Melalui penerapan BMC, Rapoviaka Simple berhasil memperkuat posisinya di pasar lokal, melakukan inovasi, dan tumbuh ditengah yang persaingan semakin ketat. Kata Kunci: BMC , Strategi Pemasaran, IKM Rapoviaka Simple.   ABSTRACT This study aims to describe the application of the Business Model Canvas (BMC) to Rapoviaka Simple, one of the chocolate SMEs (Small and Medium Enterprises) in Central Sulawesi, in facing intense business competition. The study employs a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation. Interviews were conducted with five informants, including the director and business partners. Data analysis techniques utilize the interactive analysis model by Miles and Huberman. The results of the study indicate that Rapoviaka Simple has successfully operated its business by implementing the nine elements of the BMC, as evidenced by increasing income each year. The SME has successfully identified its main market segments and developed a value proposition in the form of high-quality chocolate made from local raw materials. Through the implementation of the BMC, Rapoviaka Simple has strengthened its position in the local market, fostered innovation, and achieved growth amidst increasingly fierce competition. Keywords : BMC, Marketing Strategy, IKM Rapoviaka Simple.
Co-Authors Abd. Rasyid Syamsuri Abdul Fahri Sakti Ali Tuasikal Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Ali Murad, Moh. Andi Indriani Ibrahim Andini, Siti Aisyah Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asriadi Asriadi Asriadi Assirayatul, Fannya Azzahra Auriza, Moh. Zeylo Cendana, Amanda Puspa Darman, Darman Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Elimawaty Rombe Faikaturrahma Fajar Surya Alamsyah Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Gunawan Gunawan Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti idiljan, Desri komala sari Ihksan, Ihksan IRA NURIYA SANTI Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Lestari, Riska Nining Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Moh. Ali Murad Moh. Zeylo A. Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nur Asrawati Nur Risky Islianty Nurcaya Zahra Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Dg. Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Rahmawati Ramlah Rifni, Andi Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Santi, Ira Nurya Sardini Sardini Setiawan Mandala Putra Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syamsiar, Syamsiar Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti