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All Journal Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Yumary: Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Electronic Journal of Education, Social Economics and Technology Tadulako International Journal of Applied Management (TaJAM) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Islamic Digital Economics and Management Al-Hayat: Natural Sciences, Health & Environment Journal Journal Economic Excellence Ibnu Sina Jurnal Ekonomi dan Pembangunan Indonesia Indonesian Journal of Community Empowerment Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Journal of Humanities, Community Service, and Empowerment
Zakiyah Zahara
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
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PENERAPAN SOCIAL MEDIA ADVERTISING DAN INFLUENCER ENDORSEMENT SEBAGAI STRATEGI PROMOSI USAHA OUT OF THE BOX Adhe Istiana Ikramawati; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Sri Wanti
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promosi adalah elemen krusial bagi kelangsungan hidup sebuah usaha. Selain memperhatikan kualitas produk, aspek promosi juga merupakan hal yang sangat penting. Seiring berjalannya waktu, strategi dalam mempromosikan produk terus berkembang. Beberapa aspek yang berperan dalam mempercepat perkembangan sebuah produk dalam dunia periklanan meliputi pengaruh dari advertisement di social media dan pengaruh dari dukungan endorsement oleh para influencer. Dalam penelitian ini bertujuan untuk menganalisis penerapan social media advertising dan influencer endorsement sebagai strategi promosi usaha Out of The Box. Salah satu faktor yang mendasari keberhasilan promosi melalui media sosial adalah dengan menerapkan strategi periklanan di sosial media dan kolaborasi dengan media atau figur, yang dianggap memiliki pengaruh diantara masyarakat atau target konsumen ini disebut sebagai influencer. Metode penelitian yang digunakan dalam studi ini adalah analisis deskriptif dengan pendekatan kualitatif. Sumber data yang digunakan yaitu data primer yang berasal dari hasil praktek, observasi, dan dokumentasi, serta data sekunder, yaitu buku dan jurnal penelitian terdahulu.
Analisis Strategi Digital Branding Dalam Konten Media Sosial Terhadap Peningkatan Dampak Dan Jangkauan Pada Badan Pusat Statistik Kota Palu Fajar Surya Alamsyah; Maskuri Sutomo; Zakiyah Zahara; Muh. Riswandi Palawa
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i04.680

Abstract

This research aims to analyze digital branding strategies in the social media content of the Palu City Central Statistics Agency (BPS) and its impact on increasing public reach and interaction. The research method used is qualitative with a descriptive approach with data collection techniques through observation, in-depth interviews, and analysis of BPS Palu City social media content. Apart from using the method above, the researcher used library research and field research to complete this paper, so that it can be justified theoretically. There were 5 informants for this research. The research results show that an effective digital branding strategy includes the use of attractive visuals, consistency in message delivery, and active engagement with the audience. The increase in public reach and interaction can be seen from the increasing number of followers, likes, comments and shares on BPS Palu City social media content. This research concludes that a planned and targeted digital branding strategy can increase public awareness of the statistical information provided by BPS, as well as expand the reach of this information to the wider community.
Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Berbelanja Di Sate Taichan Kampoeng Palu Nilah Karnillah Putri; Zakiyah Zahara; Ponirin; Fera
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i04.698

Abstract

The purpose of this research is to determine the factors that consumers consider when shopping at Sate Taichan Kampoeng Palu. This type of research uses a qualitative descriptive method with the aim of describing the situation in the field. Data was collected from 20 informants using interview, observation and documentation techniques with a sample of owners, several employees and several consumers. The research results show that the 7P marketing mix strategy analysis (Product, Price, Place, Promotion, People, Process, Physical Evidence) has an important role in selling Sate Taichan Kampoeng Palu products.
Strategi Pengoptimalan Kekuatan Media Sosial Instagram Dalam Usaha Bancreps Uswatun Hasanah; Zakiyah Zahara; Ira Nuriya Santi; Juliana Kadang
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.708

Abstract

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.
Pengaruh Orientasi Pasar Terhadap Kepuasan Konsumen Dengan Inovasi Produk Sebagai Variabel Pemediasi Zahara, Zakiyah
Jurnal Media Wahana Ekonomika Vol. 19 No. 3 (2022): Jurnal Media Wahana Ekonomika, Oktober 2022
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v19i3.9475

Abstract

ABSTRAK Tujuan penelitian ini adalah untuk mengidentifikasi dan mengkaji pengaruh orientasi pasar dan inovasi produk terhadap kepuasan konsumen Tea Break di Kota Palu. Metode penelitian yang digunakan adalah deskriptif kausal. Dalam penelitian ini populasi terdiri dari seluruh warga Kota Palu yang pernah membeli Tea Break. Purposive sampling digunakan dalam penelitian ini, dengan jumlah sampel 100 responden. Wawancara, kuesioner, dan observasi digunakan untuk mengumpulkan data. Dalam pekerjaan ini, skala Likert digunakan sebagai skala, dan analisis rute dilakukan menggunakan perangkat lunak Smart PLS versi 3.0 sebagai alat analisis.HasilpenelitianinimenunjukkanbahwabaiksecaralangsungmaupuntidaklangsungorientasipasardaninovasiprodukberpengaruhsignifikanterhadapkepuasankonsumenTea Break diKota Palu. KataKunci:Orientasipasar,inovasiproduk,kepuasankonsumen  ABSTRACT The purpose of this research is to identify and assess the impact of market orientation and product innovation on Tea Break consumer satisfaction in Palu City. The research method adopted is causal descriptive. In this study, the population consisted of all Palu City residents who had purchased Tea Break. Purposive sampling was utilized in this investigation, with a total sample of 100 respondents. Interviews, questionnaires, and observation were used to collect data. In this work, a Likert scale was employed as the scale, and route analysis was performed using Smart PLS software version 3.0 as the analytical tool. The results of this study indicate that either directly orindirectly market orientation and product innovation have a significant effect on TeaBreakconsumer satisfaction in Palu City. Keywords:Marketorientation,productinnovation,customersatisfaction
Pengaruh Citra Destinasi, Kualitas Layanan Terhadap Kepercayaan Serta Dampaknya Terhadap Kepuasan Wisatawan Berkunjung Ke Destinasi Kepulauan Togean Mardani, Mohammad; Zahara, Zakiyah; Muzakir, Muzakir
Jurnal Media Wahana Ekonomika Vol. 21 No. 2 (2024): Jurnal Media Wahana Ekonomika, Juli 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v21i2.15374

Abstract

ABSTRAK   Kepariwisataan merupakan fenomena yang kompleks yang membentuk suatu sistem yang saling berkelindaan. Karena suatu sistem, perubahan yang terjadi disuatu elemen atau komponen akan mempengaruhi kinerja sistem secara keseluruan. Penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi terhadap kepercayaan, kualitas layanan terhadap kepercayaan, kepercayaan terhadap kepuasan wisatawan, citra destinasi terhadap kepuasan wisatawan, kualitas layanan terhadap kepuasan wisatawan, citra destinasi terhadap kepuasan wisatawan melalui kepercayaan, dan kualitas layanan terhadap kepuasan wisatawan melalui kepercayaan. Pengujian hipotesis menggunakan PLS-SEM dengan jumlah Sampel terdiri dari 44 orang wisatawan manca negara, 66 orang wisatawan Nusantara yang berkunjung ke destinasi Kepulauan Togean. Berdasarkan hasil analisis bahwa (1) citra destinasi berpengaruh positif dan signifikan terhadap kepercayaan (2) kualitas layanan berpengaruh positif dan signifikan terhadap kepercayaan (3) kepercayaan berpengaruh positif dan signifikan terhadap kepuasan wisatawan (4) citra destinasi berpengaruh positif dan signifikan terhadap kepuasan wisatawan (5) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan wisatawan (6) citra destinasi berpengaruh positif dan signifikan terhadap kepuasan wisatawan melalui kepercayaan (7) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan wisatawan melalui kepercayaan. Kata Kunci: Citra Destinasi, Kualitas Layanan, Kepercayaan, Kepuasan Wisatawan.   ABSTRACT   This research aims to determine the effect of destination image on trust, service quality on trust, trust on tourist satisfaction, destination image on tourist satisfaction, service quality on tourist satisfaction, destination image on tourist satisfaction through trust, and service quality on tourist satisfaction through trust. Hypothesis testing uses PLS-SEM with a sample size consisting of 44 foreign tourists, 66 domestic tourists visiting the Togean Islands destination. Based on the results of the analysis, (1) destination image has a positive and significant effect on trust (2) service quality has a positive and significant effect on trust (3) trust has a positive and significant effect on tourist satisfaction (4) destination image has a positive and significant effect on tourist satisfaction ( 5) service quality has a positive and significant effect on tourist satisfaction (6) destination image has a positive and significant effect on tourist satisfaction through trust (7) service quality has a positive and significant effect on tourist satisfaction through trust. Keywords : Destination Image, Service Quality, Trust, Tourist Satisfaction.
ANALISIS DAMPAK BANTUAN ISLAMIC RELIEF TERHADAP PENINGKATAN KINERJA PELAKU USAHA DIBIDANG JASA Malarante, Narita; Santi, Ira Nuriya; Zahara, Zakiyah; Wanti, Sri
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 1 No. 4 (2024): June
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jibi.v1i4.48

Abstract

Abstrak Keunggulan UMKM di Indonesia berkembang pesat dan memberikan kontribusi besar dalam pembangunan. Hal ini dapat dilihat dari beberapa indikator, yaitu semakin bertambahnya jumlah UMKM, penyerapan tenaga kerja, sumbangan terhadap Produk Domestik Bruto (PDB). Peningkatan ini tentu saja selain dikarenakan kreativitas yang tinggi para pelaku sektor UMKM, kemampuan perusahaan dalam memilih strategi dalam memasarkan produk juga memegang peranan yang sangat penting. Penelitian ini bertujuan untuk menganalisa dampak bantuan Program Islamic Relief terhadap peningkatan kinerja pelaku usaha di bidang jasa. Metode penelitian menggunakan pendekatan kualitatif deskriptif untuk mengeksplorasi dampak bantuan tersebut dengan melakukan wawancara mendalam dengan beberapa pelaku usaha yang menerima bantuan. Hasil penelitian menunjukkan bahwa bantuan dari Islamic Relief memberikan manfaat yang beragam, termasuk peningkatan akses modal, keterampilan manajerial dan teknis yang ditingkatkan, pertumbuhan omset, peningkatan profitabilitas, dan peningkatan kepercayaan diri Kata Kunci: Islamic Relief, sektor jasa, modal, kinerja Abstract The excellence of MSMEs in Indonesia is growing rapidly and contributing greatly to development. This can be seen from several indicators, namely the increasing number of MSMEs, employment, contribution to Gross Domestic Product (GDP). This increase is of course not only due to the high creativity of MSME sector actors, but the company's ability to choose strategies in marketing products also plays a very important role. This study aims to analyze the impact of the Islamic Relief Program on improving the performance of business actors in the service sector. The research method uses a descriptive qualitative approach to explore the impact of the assistance by conducting in-depth interviews with several businesses that received assistance. The results showed that the assistance from Islamic Relief provided diverse benefits, including increased access to capital, improved managerial and technical skills, growth in turnover, increased profitability, and increased confidence. Keywords: Islamic Relief, service sector, capital, performance
Metode Inovasi Produk Dalam Meningkatkan Penjualan Produk Dezato Brownies Dzar Algifari; Zakiyah Zahara; Syamsul Dg. Parani; Suryadi Samudra
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.918

Abstract

In creating a product innovation is needed, in order to differentiate the product from its competitors and what makes the product far superior to other similar products. A company is required to be more innovative in producing a product so that it can attract consumers' interest in buying the product. The method used in this research is descriptive qualitative. This method focuses on problems based on facts carried out by observation, interviews, and studying documents. document. Bogdan and Taylor in Moleong (2010:04) state that qualitative research is "a research procedure that produces descriptive data in the form of written or spoken words from people and observable behavior". This research shows that creativity in developing innovation is very important to continue in the face of competition. The creativity of business actors plays a key role in creating products that are attractive in design. Innovations based on modulation, size, packaging, design and complementary materials implemented by Dezato Brownies have had a positive impact on their sales. This is caused by an increase in the number of market segments. Through product innovation, the use of various innovation sources, and effective marketing strategies, Dezato Brownies has succeeded in adapting to market dynamics and increasing consumer buying interest. Innovations such as modulation, sizing, packaging, design and complementary materials have had a positive impact on their sales by increasing product appeal and meeting evolving consumer needs.  
Implementasi Integrated Marketing Communication (IMC) Pada Sofie Localfood Fitriah Hartanti; Ira Nuriya Santi; Zakiyah Zahara; Wiri Wirastuti
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.919

Abstract

The more businesses that are established, especially those operating in the same field, this can create competition which can be a challenge for the company. In this case, the business is not just about buying and selling, but must prioritize the opportunity to reach consumers in a good way. One of the main keys is effective communication. The method that will be used in this research is qualitative descriptive. Research with a qualitative descriptive design aims to understand the phenomena experienced by research subjects which include behavior, motivation. According to the company, Sofie implements marketing communications such as advertising, sales promotions, personal sales and public relations. The advertising carried out aims to introduce products to the public, according to information from CV Sofie Localfood, which predominantly uses below the line media such as pamphlets, pamphlets which are created and distributed online via social media accounts such as Instagram, Facebook, whatsappSofie localfood in retaining its customers has implemented Integrated Marketing Communication (IMC) or Integrated Marketing Communication in the form of advertising, sales promotions, direct marketing, personal selling and public relations. In Integrated Marketing Communication, the most important thing is to unite various marketing communication elements that are usually carried out separately
Strategi Pemasaran Jasa Dalam Meningkatkan Daya Minat Terhadap Kun Anta Presschool Sardini Sardini; Zakiyah Zahara; Syamsul Bachri; Risnawati Risnawati
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.358

Abstract

This research aims to explore the service marketing strategies implemented by Kun Anta Preschool, Kasturi Branch, Palu City in increasing parents' interest in this school. Kun Anta Preschool is an Islamic-based Early Childhood Education (PAUD) institution with the Montessori learning method. The research method used is descriptive with a qualitative approach. Data was collected through in-depth interviews with parents and teaching staff at Kun Anta Preschool Kasturi Branch. Direct observations were also carried out to understand practices in schools. The population of this study involved parents and teaching staff at Kun Anta Preschool, Kasturi Branch, Palu City. The research results showed that Kun Anta Preschool used several effective marketing strategies. They utilize social media such as Instagram and Facebook to create interesting content that increases the school's visibility in the community. One of the unique things about Kun Anta is the application of the Montessori learning method which is only applied by this school, which is a special attraction for parents. The obstacles faced by Kun Anta Preschool include the large school fees, but they are proportional to the facilities provided. However, the school's good reputation and the quality of early childhood education are strong factors that make parents interested in enrolling their children. This marketing strategy succeeded in increasing parents' interest in Kun Anta Preschool. In conclusion, the marketing strategy implemented by Kun Anta Preschool, Kasturi Branch, Palu City, especially through social media and unique learning methods, played an important role in increasing parents' interest. Positive factors such as the school's reputation and the quality of early childhood education also determine parents' decisions to enroll their children at Kun Anta Preschool. This research provides an in-depth understanding of how marketing strategies can influence parents' perceptions of a PAUD institution.  
Co-Authors Abd. Rasyid Syamsuri Abdul Fahri Sakti Ali Tuasikal Abdullah, Muhammad Ikbal Adfiyani Fadjar Adhe Istiana Ikramawati Ali Murad, Moh. Andi Indriani Ibrahim Andini, Siti Aisyah Anugrah Dwilaksana Ardiansyah Argenia, Yohana Asngadi Asngadi Asriadi Asriadi Asriadi Assirayatul, Fannya Azzahra Auriza, Moh. Zeylo Cendana, Amanda Puspa Darman, Darman Darman, Darman Dasriana Dasriana Dewi Sinta Dwiwijaya, Kadek Agus Dzar Algifari Eka Ayu Savitri Elimawaty Rombe Faikaturrahma Fajar Surya Alamsyah Farid Farid Farid Farid Farid, Farid Fera Fera Fera Fitriah Hartanti Giffary Alfaiz Gunawan Gunawan Hasmawati Hasmawati Hasrul Ahmad Hastuti Habir Hesti Evrianti idiljan, Desri komala sari Ihksan, Ihksan IRA NURIYA SANTI Juliana Kadang Khairunnisa, Gina Laorensia Yolanda Sundah Lestari, Riska Nining Listiani, Putri Magfira, Magfira Malarante, Narita Mardani, Mohammad Maskuri Sutomo Masliati Moh. Ali Murad Moh. Zeylo A. Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Riswandi Palawa4 Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muslimin Muzakir N., Cikal Rambasae Nilah Karnillah Putri Nirwan Nirwan Nur Asrawati Nur Risky Islianty Nurcaya Zahra Octaviana, Eva Oktavianus Palawa, Muh. Riswandi Parani, Syamsul Bahri Dg. Parubak, Banyamin Pina Pina Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Rahmawati Ramlah Rifni, Andi Rismawati Risnawati Risnawati Rizky, Anang Rizky Nugraha Rosida P. Adam Sabir, A. Amalia Almaidah Santi, Ira Nurya Sardini Sardini Setiawan Mandala Putra Siti Aisyah Siti Nurhaliza Sri Ayu Suci Maharani Sri Wahyuni Sri Wanti Sri Wanti Suardi Suardi Sukmawati Sukmawati Sulistia Sulistia Suryadi Hadi Syamsiar, Syamsiar Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syamsul Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah USWATUN HASANAH Wanti, Sri Wiri Wirastuti Yulianti Dwi Astuti