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All Journal Jurnal Mudarrisuna: Media Kajian Pendidikan Agama Islam Delta-Pi : Jurnal Matematika dan Pendidikan Matematika JIPM (Jurnal Ilmiah Pendidikan Matematika) Kuriositas: Media Komunikasi Sosial dan Keagamaan MODELING: Jurnal Program Studi PGMI Cetta: Jurnal Ilmu Pendidikan Edukasi Islami: Jurnal Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI Jurnal Cendekia : Jurnal Pendidikan Matematika Delta: Jurnal Ilmiah Pendidikan Matematika Indonesian Journal of Community Dedication Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal Ilmiah Profesi Pendidikan MATHEMA: JURNAL PENDIDIKAN MATEMATIKA Community Development Journal: Jurnal Pengabdian Masyarakat Kuriositas: Media Komunikasi Sosial dan Keagamaan JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Jurnal Ilmiah Medicamento Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Journal of Industrial Engineering and Operation Management (JIEOM) Jurnal Kepariwisataan Abdi Masya INSPIREE: Indonesian Sport Innovation Review Bestari: Jurnal Studi Pendidikan Islam Journal of Education Research Edumatika ASEAN Journal of Empowering Community Al Lughawiyaat Jurnal Penelitian Ilmu Pendidikan Indonesia Al-Iftah: Journal of Islamic studies and society EJOIN : Jurnal Pengabdian Masyarakat TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Jurnal Kajian Manajemen Dakwah Jurnal Pengabdian Masyarakat dan Riset Pendidikan FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Jurnal Pedagogi dan Inovasi Pendidikan
Zulfah Zulfah
STAI DDI Maros
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Journal : ASEAN Journal of Empowering Community

 1 
Marketing Strategy for "Anchovies Pizza" Processed Product in Munjungagung Village, Tegal Regency Nurwildani, Mohammad Fajar; Hidayat, Tofik; Zulfah, Zulfah
ASEAN Journal of Empowering Community Vol. 3 No. 2 (2023): ASEAN Journal of Empowering Community
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/ajecom/vol3issue2.65

Abstract

Munjungagung Village is one of the villages bordering the northern coast of Java. Being located in a coastal area makes Munjungagung Village rich in marine fishery resource potential. The potential fishery resources are mostly generated by capture fisheries. In addition to fishery and marine resource potential, Munjungagung Village also has potential for marine tourism and a conservation area in the Jeruk Reef region. To support the fishery and marine sectors, Munjungagung Village has fishery infrastructure in the form of the PPP Larangan coastal fishery port, the PPI Larangan fish landing base, and the TPI Larangan fish auction site. As an area bordering the coastal region, Munjungagung Village also has a marine tourism attraction, namely the Larangan Beach. The catch of fish by the fishermen is very abundant, including anchovies. Anchovies are one of the quite potential fishery products in Munjungagung Village, Kramat District, Tegal Regency. However, in its utilization, fishermen only sell anchovies in wet form. Through community empowerment activities, mothers can diversify processed anchovy products by making a pizza called "Anchovies Pizza." One of the strategies that can be implemented in empowering the coastal community of Munjungagung Village is through the optimization of fishery products based on anchovies. Anchovy products can be optimized, one of which is by making "Anchovies Pizza." Through an economic-based approach for the coastal community, especially among mothers, it is hoped that the economic status of the coastal community can be improved.
Co-Authors Aan Putra Agus Dermawan, Agus AGUSTINA, SINTA Akbari, Rian Amanah, Inayatu Anas, Aswar Anggraini, Sari Annisa, Salsa Fitri Artilita, Sindy Asiza, Nur Astuti - Cipto S, Moh Cipto Sugiono, Mohammad Darmadi Darmadi Elviana, Mira Ernalira, Putri Fadilla, Nadia Nur Fajriyah, Fajriyah Febriani, Suci Fidzi, Ridhahani Fitriani Fitriani Fitriani, Arza Nabila Gaho, Daratul Aini Hardi, Vitri Anggraini Haris, Mardiana Hendra Syarifuddin Herli Pardilla Herlinda, Nopri Hermira, Erisya Hidayat, Toffik Husnussaadah, Husnussaadah Ika Juliana, Ika Irmanto, Andre Iskandar Iskandar Jamalia, M. N Kasman Ediputra, Kasman Kusuma, Ika Maruya Kusuma, Yanti Yandri Liati, Putri Lira, Putri Erna Lussy Midani Rizki Lutfianto, Saufik M Fajar Nurwildani M, Nurhidaya M. Fajar Nurwildani M. Yogi Riyantama Isjoni Magdahalena Tjalla, Magdahalena Magfirah, Nurul Makmur Makmur Marliana, Puja Martin, Syrli Melvi Lesmana Alim Mia Audina, Mia Mohammad Adib, Mohammad Molli Wahyuni Muhammad Saleh Mujahidah Mujahidah Mursalina, Siti Ari Mustaqim Mustaqim, Mustaqim Muthahharah, St Muthahharah N, M. Fajar Narayani, Daliyah Nasrulloh, Imam Ningrum, Septia Ningsih, Efri Hardian Novelena, Dwi Noviasmy, Yessicka Nugroho, Adityas Jati Nur Syafitri, Citra Nur Wildani, M. Fajar Nurhaliza Nurhaliza, Nurhaliza Nurhaswinda Nurkolis Nurkolis, Nurkolis Nursyahfira Nurul Istiqomah Nurwildani, Moh. Fajar Nurwildani, Mohammad Fajar Oktaviani, Rabiatul Permadani, Rizky Putri, Diah Fauziah Rahayu Putri, Elsi Rahmawati, Rahmawati Raudah Umar, Ghefira Rian, Dicky Risali, Hafizah Riska Wulandari, Riska Rizki Ananda Rizky, Lussy Midani Rustan, Ahmad Sultra Sabilah, Nanda Sam, Zulfiah Saniah, Mahfuzah Saputra, Mimis Saufik Luthfianto Siswiyanti, Siswiyanti Siti Rohani Sitohang, Lidya Lestari Sonia Sonia, Sonia Sugiono, M. Cipto Sugiono, Moh. Cipto Sugiono, Mohammad Cipto Sumianto Sumianto Sumiati Sumiati Sumiati Sunubi, Abdul Susanti, Risma Syarifuddin, Hendra Syarifuddin, Hendra Syarifuddin, Sri Wahyuni Teti Indrawati Tofik Hidayat Ulfa, Anisa Ulfainsani, Sri Utami, Dwike Nur Warif, Muhammad Wida Rianti, Wida Winulyo, Wahono Putra Wulan Sari, Rika Yeni, Rahma Yola Malinda Zulhendri Zulhendri