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Journal : Jurnal Syntax Transformation

Ornamental Fish Marketing at Laladon Ornamental Fish Exchange, Bogor, West Java Daffa Nuradzani; Yani Hadiroseyani; Irzal Effendi; Tatag Budiardi
Jurnal Syntax Transformation Vol 5 No 9 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i9.1001

Abstract

The ornamental fish business in Indonesia, especially at Laladon Ornamental Fish Exchange, Bogor, has experienced a significant decline after the Covid-19 pandemic. This study aims to analyze the factors that influence the sale of ornamental fish at the location. The research was conducted from May to August 2023 using purposive sampling method on 9 active ornamental fish traders. Data collected included location profile, technical and economic aspects of marketing. Data analysis was carried out with qualitative and quantitative descriptive analysis, as well as statistical tests using Kruskal-Wallis and Spearman rank correlation. The results showed that the variables that significantly influenced sales were fish stock (0.833), number of fish species (0.711), fish storage capacity (0.833), repeat purchases by businesses (0.900), and fish sales (0.983). The decline in sales in the post-pandemic period was caused by various internal and external factors. These findings indicate the need for improvements in product management and marketing strategies to improve sales performance of ornamental fish at Laladon Ornamental Fish Exchange. This research provides important insights for businesses and stakeholders in optimizing the potential of the ornamental fish market.
Co-Authors Ade Yulita Hesti Lukas Agoes Mardiono Jacoeb Agus Oman Sudrajat Aisyah Lukmini Am Azbas Taurusman Andre Rachmat Scabra Apriana Vinasyiam Apriani, Ita Ardiansyah, Arif Rahmat Ardina Puspitasari, Ardina Ardyen Saputra, Ardyen Arfan Afandi Arlita, Kriswidya Asep Santosa Aslia, Aslia Astari, Belinda Atul Hayati, Mira Bambang Gunadi Bambang Gunadi Bambang Priyo Utomo Budiyanti Chaidir, Iding Chairul Muluk Charles Parningotan Haratua Simanjuntak Daffa Nuradzani Daniel Djokosetiyanto Dedi Soedharma Dedi Suprianto Dedy Suprianto dedy yaniharto Dewi, Kiki Mariya Dinamella Wahjuningrum Dudi Muhammad Wildan Eddy Supriyono Eka Hidayatus Solikhah Eko Harianto, Eko Enang Harris Enang Harris Enang Harris Farman, Aditia Fauzan, Tezza Fauzi, Hilmi Febrina Rolin Ferdinand Hukama Taqwa Fitria Nawir, Fitria Hadra Fi Ahlina Hanif, Iik Muslihul Hany Handajani Hernanda, Virta Rizki Hidayat, Acep Muhamad Iis Diatin INDRAYANI INDRAYANI Irawan, D Y Irza Effendi Irzal Effendi Ita Apriani Julie Ekasari Kardiyo Praptokardiyo Kukuh Nirmala Larassagita, Annisa Fitri Latifa Fekri Liubana, Debora Victoria M. F. Rahardjo Mala Nurilmala Megawati, Novi Mia Setiawati Mohammad Mukhlis Kamal MUHAMMAD AGUS SUPRAYUDI Muhlis Muhlis Nidwidyanthi, Nidwidyanthi Nur Bambang Priyo Utomo Nur Bambang Priyo Utomo Palinggi, Rifka Liling Puji Hastuti, Yuni Putri Utami, Putri Radi Ihlas Albani Rahardjo, Muhammad Fajar Rahmadya, Naufal Dwi Rahman, Muhammad Aghistni Ratu Siti Aliah Reza Samsudin RIDWAN AFFANDI Ridwan Affandi Riska Puluhulawa Rizki, Rani Ria Rizsa Mustika Pertiwi Romadhona, Ekky Ilham Rona Albrettico Nemanita Ginting Ronny I. Wahju Saputra, Adang Sophia N. M. Fendjalang Sri Nuryati Sufal Diansyah Sujatmiko, Wisnu Sujono Sujono Sukenda . Sukenda Sukenda Suko Ismi Sumitro sutanti sutanti Tuti Puji Lestari Vinasyam, Apriana WIDANARNI WIDANARNI Widanarni Widanarni Widantara, Handang Y. Hadiroseyani Yani Haderoseyani Yanti Sinaga Yonvitner - Zumiza Sari