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Analisis Dampak Penggunaaan Aplikasi Tiktok Terhadap Minat Beli Mahasiswa Prodi Manajemen Universitas Buana Perjuangan Karawang Angkatan 2020 Cutisah Cutisah; Sungkono Sungkono
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1944

Abstract

The tiktok application is a social media that has been widely used by Indonesian people, including students of the Management Study Program, Faculty of Economics and Business, Buana Perjuangan University, Karawang class of 2020. As students who both use the tiktok application, of course, they have heard of the phenomena that occur in this application, because a content that is posted on the tiktok application is very fast viral. The features in the tiktok application can be used to market a product such as in E-commerce and also content about products that are currently viral on fyp tiktok can influence buying interest among students. The purpose of this study is to determine the impact of using the tiktok application on buying interest in Management Study Program students at Buana Perjuangan Karawang University Class of 2020. This research uses a qualitative method with a descriptive approach. This research study focuses on how the impact caused by the use of the Tiktok application on the buying interest of students of the Management Study Program, Faculty of Economics and Business, Buana Perjuangan University, Karawang Class of 2020. The results showed that there were positive and negative impacts from using the tiktok application on student buying interest , the positive impact is that it is easy for students to find information about products, can buy products at lower prices because of promos on tiktok live streaming. The negative impact that is caused is the emergence of consumptive behavior because spending money without careful consideration.
Pengaruh Kesejahteraan Dan Semangat Kerja Pada Karyawan Pt Karya Asri Mandiri Topik Hidayat; Sungkono Sungkono
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1952

Abstract

PT Karya Asri Mandiri provides employee welfare in increasing employee morale. The welfare provided includes pensions, bonuses, holiday allowances, office clothing, facilities and services. To achieve common goals where the interests of the company can be achieved and the needs of employees can be met. This study aims to explore the influence of work welfare and morale on the employees of PT Karya Asri Mandiri. This study used descriptive qualitative methods, data collection techniques were carried out qualitative research to produce and process descriptive data, such as interview transcripts and observations. It can be concluded that PT Karya Asri Mandir has a pretty good social program for some of the services offered, such as travel bonuses and bonuses. money, can increase the motivation and well-being of employees. However, there are also conditions that must be met, such as one customer per month to receive a payday. This can cause pressure and stress for employees, so it is necessary to think about how the company can help employees achieve these goals.
PENGARUH STRATEGI REKUTMEN, SELEKSI, DAN PENEMPATAN KARYAWAN TERHADAP KINERJA KARYAWAN PT. YANGTZE OPTICAL FIBRE INDONESIA Cahya Nurjana; Sungkono Sungkono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1361

Abstract

Setiap perusahaan selalu berusaha untuk meningkatkan kinerja karyawannya, dengan harapan tujuan perusahaan akan tercapai. Untuk mencapainya membutuhkan sumber daya yang berkualitas. Penelitian ini bertujuan untuk mengetahui pengaruh Rekrutmen, Seleksi dan Penempatan Karyawan Terhadap Kinerja Karyawan pada PT.Yangtze Optical Fibre Indonesia. Sampel dari penelitian ini berjumlah 37 orang. Metode yang digunkaan dalam penelitian ini adalah metode kuantitatif. Tehnik pengumpulan data menggunakan kuesioner. Dengan bantuan aplikasi SPSS 20 dan tehnik analisis dengan menggunakan uji validitas,uji realibilitas, uji asumsi klasik di mana terdiri dari uji normalitas data, uji heteroskedastisitas, uji multikolinearitas dan regresi linaer berganda, uji hipotesa yang terdiri dari uji t dan uji f. Hasil penelitian ini menunjukan bahwa rekrutmen dan seleksi berpengaruh secara parsial terhadap kinerja karyawan pada PT.Yangtze Optical Fibre Indonesia sedangkan penempatan tidak berpengaruh secara parsial terhadap kinerja karyawan. Pimpinan PT.Yangtze Optical Fibre Indonesia haruslah lebih memperhatikan perekrutan dan seleksi bahkan penempatan karyawan, agar kinerja karyawan semakin meningkat.
PENERAPAN PENDETEKSIAN MODEL ANTRIAN SEBAGAI UPAYA MENJAGA EFEKTIVITAS FASILITAS PELAYANAN KASIR PADA TOSERBA YOGYA GRAND KARAWANG Dela Vida Rochani; Sungkono Sungkono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1371

Abstract

Penelitian ini dilakukan di Toserba Yogya Grand Karawang. Toserba Yogya merupakan salah satu mall supermarket yang ada di Kota Karawang dengan jumlah pelanggan yang cukup banyak. Toserba Yogya Grand karawang dalam melayani konsumen yang mengantri untuk melakukan transaksi pembayaran di kasir selama ini memerlukan waktu yang relatif lama sehingga antrian menjadi panjang. Jika antrian panjang, akibatnya konsumen akan merasa tidak nyaman. Analisis dengan menggunakan sistem antrian metode tingkat aspirasi menunjukan bahwa jumlah kasir di Toserba Griya Yogya Grand Karawng ini harus ditambah, yaitu dari yang semula hanya ada pelayanan dengan 7 kasir, menjadi 12 kasir pada waktu-waktu sibuk yaitu pada hari Sabtu dan Minggu dari pukul 17.00 hingga pukul 21.00. Hasil penelitian ini merekomendasikan kepada Toserba Yogya untuk menambah 4 pelayanan kasir menjadi 12, dengan tujuan agar pelayanan kepada pelanggan dapat lebih efektif.
Pengaruh Budaya Organisasi Terhadap Disiplin kerja Karyawan Di PT Gangsar Lumintu Berkah Lestari Salma Nurmalia; Dedi Mulyadi; Sungkono Sungkono
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1739

Abstract

This research aimssto analyze the influence offorganizational culture on employee work discipline at PT Gangsar Lumintu Berkah Lestari. The research method uses quantitatitve methods with a verification approach through case studies. To be collected through questionnaires and interviews withhemployees at various levels of the company. The results of this study show that there is a significant influence of organizationallculture on the level of employee work discipline. The focus of the research is to understand the relationship between organizationallculture and employee work discipline and the related factors that can influence this relationship. The research implications regarding the importance of companies paying attention to and strengthening organizational culture that can support work discipline among employees in order tooimprove the company's overalllperformance and productivity.
ANALISIS STRATEGI PENINGKATAN MOTIVASI KERJA PEGAWAI DI DPMPTSP KARAWANG Mulia Manda Masyhuroh; Dedi Mulyadi; Sungkono Sungkono
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1779

Abstract

This research aims to analyze strategies for increasing employee work motivation at the One Stop Integrated Services and Investment Service (DPMPTSP) Karawang Regency. Employee work motivation is a key factor in improving service quality and work efficiency at DPMPTSP Karawang. Qualitative and quantitative approaches were used in this research by analyzing data from surveys, interviews and documentation studies.The research results show that strategies for increasing employee work motivation at DPMPTSP Karawang can be carried out through implementing training and development programs, providing fair rewards, increasing communication and openness, as well as sustainable promotions. Factors that encourage employee work motivation include existence, connectedness, self-actualization, and achievement. Meanwhile, factors that hinder work motivation are various internal disturbances and external threats that befall employees.
ANALISIS STRATEGI PENYELAMATAN KREDIT MACET MELALUI RESTRUKTURISASI KREDIT PADA BANK BJB CABANG KARAWANG Iis Rahayu; Dedi Mulyadi; Sungkono Sungkono
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.1975

Abstract

One of the main activities of a bank is to disburse money to the public in the form of loans. Although credit disbursement to the public is based on the principles of prudence and sound lending, supported by the goodwill of the lending institution, the possibility of problematic loans still exists. There are several steps that a bank can take to resolve credit issues. One of the efforts made by banks in resolving non-performing loans is through credit restructuring. In this context, the research focuses on three main aspects: (1) The procedure for implementing credit restructuring in resolving non-performing loans at Bank BJB Karawang Branch, (2) The obstacles faced in implementing credit restructuring at Bank BJB Karawang Branch, and (3) Problem-solving strategies to overcome the obstacles in implementing credit restructuring at Bank BJB Karawang Branch. The research method used is a qualitative approach with a case study type. Data collection techniques include observation, interviews, and documentation. Data analysis is conducted using descriptive analysis techniques, while data validity is tested using source triangulation. This research concludes that: (1) The procedure for implementing loan restructuring includes steps after restructuring and monitoring business and financial reports post-restructuring, (2) The bank faces significant obstacles in implementing restructuring measures and is unable to continuously control the commercial and financial affairs of the debtor, and (3) The bank's strategy to address these issues.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BAJU THRIFT BUYED ID Vadya Marshanda Budiman; Dedi Mulyadi; Sungkono Sungkono
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2012

Abstract

This research aims to analyze the influence of price and product quality on the decision to purchase thrift clothes at Buyed Id. The research method used is a quantitative approach by collecting data through questionnaires distributed to Buyed Id customers, especially women aged 14-30 years. The research results show that price and product quality have a significant effect on purchasing decisions. Affordable prices and good product quality are the main factors considered by consumers when buying thrift clothes. Data analysis was carried out using multiple regression, partial t test, simultaneous f test, and coefficient of determination. In conclusion, both price and product quality have a significant influence on consumer purchasing decisions at Buyed Id.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA UMKM PABRIK PRODUKSI TAHU BANDUNG NR Afriza Apriliana Fajri; Sungkono Sungkono; Dedi Mulyadi
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2025

Abstract

This researcher is a Micro, Small and Medium Enterprises (SMEs) is an independent small business run by community groups or families. As an important part of the economy, especially in Indonesia, SMEs have an important role in encouraging the economic growth of the community in various sectors, both trade, agriculture, industry, services and other sectors. This research uses descriptive qualitative data with the methods used, namely library research, field research and interviews. The information was obtained directly from the UMKM tofu factory by conducting observations and surveys based on interviews with respondents. Secondary data is information obtained in ready-to-use forms such as library research, literature, the internet and various existing documents, to maintain the quality of Bandung NR Tofu products it is necessary to check/verify the quality of these products. which is one part that cannot be separated from production control. to evaluate the effectiveness of the marketing strategy of tofu factories in Karawang UMKM Bandung NR. This can include analyzing the advertising, distribution, pricing and branding strategies implemented by MSMEs at the Karawang Bandung NR Tofu Factory to identify marketing strategies to improve the competitiveness of the Karawang Bandung NR Tofu Factory. As with small and medium industrial enterprises in general, under the leadership of the Bandung NR MSME Tofu Factory penj.
PENGARUH LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN MAHASISWA GENERASI Z DI UNIVERSITAS BUANA PERJUANGAN KARAWANG Nurhalimah; Sungkono Sungkono
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2038

Abstract

Generation Z faces unique financial challenges, making financial literacy an important skill. This research aims to measure the influence of financial literacy on the financial behavior of Generation Z students at Buana Perjuangan Karawang University. The resealrch method used is al qualntitaltive alpproalch with al survey design, using questionnalires distributed to students. Daltal were alnallyzed using al simple linealr regression alnallysis method with the SPSS alnallysis tool. The resealrch results show thalt finalnciall literalcy hals al significalnt alnd positive effect on student finalnciall behalvior. The resealrch instrument wals proven to be vallid alnd relialble, alnd the residuall daltal met the normallity alssumption. This resealrch underlines the importalnce of increalsing finalnciall literalcy to improve student finalnciall behalvior.
Co-Authors Adhisuwignjo, Supriatna Afriza Apriliana Fajri Agustiansyah Agustiansyah Ahmad Syaifudin Amalia Amalia Andriani Parastiwi Anggri Puspita Sari Ardian Ardian Ari Murtono Aslina Br. Ginting Atikah Atikah Bagus Rachmanto Bakhrul Dwitamala Randa Imron Beauty Anggraheny Ikawanty BOYBUL BOYBUL Cahya Nurjana Cutisah Cutisah Daniel Happy Putra Dela Vida Rochani Dikha Septiani Dewi Dinar Mustika Gunawan Edi Sulistio Budi Eka Mandayatma Elka Faizal Fakhrizal Fivaldi Fendi Irawan Fitri Yeli Guswardani Guswardani Hafidl Zainal Efendi Hafidz Silmi Syah Hanifah Dwiyanti Hanifah Dwiyanti Hari Kurnia Safitri Harini Hariyadi Singgih Iis Rahayu Indrawan Nugrahanto, Indrawan Indrazno Siradjuddin Jaenudin Jaenudin Jan Setiawan Kukuh Setiawan Lisa Sulistiyowati Luh Putu Ratna Sundari Luki Nurdiansyah Lulu Kamelia Lutfiyah Rahma Wati M. Yusril Maghrobi Maskhur Zulkarnain Mela Andini Melanda Wulandari Mila Fauziyah Mochamad Machrus Aviv Mochamad Tri Wahyudi Ilahy Mohammad Luqman Mozaiq Nur Ramadan Saleh Muhamad Septiaraya Latif Muhammad Khairuddin muhammad noor fachry Muhammad Wildan Ibrahim Mulia Manda Masyhuroh Mulyo Prabowo Narsih Narsiah Novi Trilisiana NURHALIMAH Nurhalimah Nurhalimah Nurwijayanti Oky Wahyu Pratama Pradana Perwira Putranto Probo Lutfianto Ashari Rizaldy Wahyu Prayogi Rizieq Nur Ilham Runi Nurazizah Salma Nurmalia Salsabila Karina Kholiqin Sanjaya, Purba Sembiring, Rinawati Septyana Riskitasari Setia Permana Setia Permana Setiawan, Budhy Setyo Dwi Utomo Siska Andriani Siti Saleha Siti Saleha Sri Ismarwanti Sri Ismarwanti Supardjo Supardjo Surtono, Arif Syarif Firmansah Tanti Widiya Teddy Hero Prasetyo Thomas Nadeak Topik Hidayat Vadya Marshanda Budiman Vivi Putri Haryani Winarno, Totok Yanlinastuti Yanlinastuti yoga satriawan Yulianto Yulianto Yuniar Maulidya zulfikar abror