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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Sketsa Bisnis Kajian Bisnis STIE Widya Wiwaha JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmu-Ilmu Kesehatan JSMA (Jurnal Sains Manajemen dan Akuntansi) Leibniz: Jurnal Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Ilmu-Ilmu Kesehatan Sekolah Tinggi Ilmu Kesehatan Garuda Putih Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Tarling : Journal of Language Education Journal Islamic Business and Entrepreneurship / JIBE ICO EDUSHA Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Jurnal Kendali Akuntansi Manajemen Kreatif Jurnal Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Dan Karya Mahasiswa Journal of Multidisciplinary Science: MIKAILALSYS Carmin: Journal of Community Service Jurnal Kebidanan : Jurnal Ilmu Kesehatan Budi Mulia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Proceeding Seminar Nasional IPA Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Advantage: Journal of Management and Business Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Ebisnis Manajemen UNIVERSUM : Jurnal KeIslaman dan Kebudayaan J-MABES Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pengabdian Masyarakat SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Jurnal Standardisasi Al Hikmah: Indonesian Journal of Early Childhood Islamic Education Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Lughawiyyat: Jurnal Pendidikan Bahasa dan Sastra Arab Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Jurnal CARING (Center of Research Publication in Midwifery and Nursing) Conference Proceeding on Waste Treatment Technology
Nur Hidayati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : j-mabes

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Pengaruh Online Customer Review dan Online CUstomer Rating terhadap keputusan pembelian pada Marketplace shope Risna Dwi Yuliani; Nur Hidayati; Aprilia Dian Evasari
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 2 No 1 (2024): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v2i1.442

Abstract

Backgound. UNISKA is one of the universities with a significant number of Shopee users. Among these users, the majority come from the Faculty of Economics, particularly students from the Management program, which has a large student body at UNISKA. One of the notable findings from the researcher's observations of Management students is that many of them are Shopee users. In addition to shopping, they also engage in online selling through Shopee. Consequently, the marketplace features, such as online customer reviews and online customer ratings, attract significant attention from both academics and the general public. These features are considered key factors influencing consumer purchasing decisions on Shopee, as people often check store ratings before making a purchase. Additionally, the availability of numerous discounts and promotions further enhances consumer interest in transacting on the Shopee marketplace. Aim. This study aims to analyze the influence of Online Customer Review and Online Customer Rating on purchasing decisions in the Shopee marketplace Methods. This study uses a quantitative method using a sample of 94 respondents taken using the Non-probability Sampling technique, where the data was obtained through a questionnaire distributed to students of the Management Study Program at the Islamic University of Kadiri (UNISKA) class of 2020-2023 and analyzed using validity, reliability, classical assumptions, multiple linear regression, t-test, and f-test using SPSS 25 programs. Results. The results of the multiple linear regression analysis show that Online Customer Review (X1) with a regression coefficient value of 0.282 and Online Customer Rating (X2) with a regression coefficient value of 0.536 have a significant influence on Purchasing Decisions (Y) with a significance value of 0.000 each (p <0.05). The F test shows that both independent variables simultaneously influence purchasing decisions with a calculated F value of 56.540 and a significance of 0.000 (p <0.05). The conclusion of this study is that online customer reviews and online customer ratings play an important role in the purchasing decision-making process, especially among students. Based on these results, business actors in the marketplace are advised to pay more attention to and manage reviews and ratings given by customers in order to increase consumer trust and encourage increased sales.  
Co-Authors Abdul Khodir Djaelani Abi Mas Udianto Aci Primartadi Adi Bimantoro Afifah Asma Agung Pratama Salassa Agustin Kristian Puji Lestari Ahmad Erlan Afiuddin Ahmad Imam Baihaqi Ahmad Jauhari Ajeng Ayu Almarátis Soliha Alfiana Deviana Alfin Almustajab Alfina Damayanti Ali fahmi, Moh Mighfar Alivia Chairani Anita Eka Pratiwi Anung Kustriyani Aprilia Dian Evasari Ari Fajar Isbakhi Ari Wibowo Audia N Rumbaremata Aufiya Alkhikni Mufida Avilla Anggun Arisendy azizah khoiriyati Azmi Prasasti Baedowi, Hilmina Rofa' BASUKI BASUKI Beny Saputra Cahya Retna Ningtyas Chairunisa Ta Marsaoly Cindra Suryaputri Anggraeni Deviko Andi Putra Diana Safitri Dita Amanda Deviani Dwi Jatmoko Ellika Devi Arkana Endita Septia Luisna Erika Priya Ningtias Ermi Triaji Erna Andriyanti Erwan Yulianto Esa Pradita Dazza Fera Erika Febranti Fetty Rosyadia Wachdin Fitriana Al Hidayah Gendut Suprayitno Gustaf Ikhsan Romadhoni Habib Shulton Asnawi Hadi Sunaryo Hayun Manudyaning Hayun Manudyaning Susilo Heni Pujiastuti Hernik Farisia Heru Sutapa Husna, Saadatul Ika Amalia Putri Ilham Wahyudin Ima Fitria Lestari Indah Saputri Irbad, Yuzky Maulana Irma Retno Dewi Jatmiko, Udik Joko Purwanto Joni Yoga Pratama Karismatul Syari’ah Khoirulliati K Khozinatul Jannah Kiki Maulana Kurniawan Kiki Tri Wulandari Kinasih, Anggun Lailatul Munawaroh Lista Allmas Nurullayly Putri Lutfidah M Abel Pradana Putra M. Nulum Afrizal M.Muslih Mahliatussikah , Hanik Mardiputra, Ilham Muhammad Mardiyana Mawar Ratih Kusuma Mevi Permata Sari Moch. Ardiansyah Pramudya Moh Khasairi Mohammad Fatkhur Rizal Mohammad Khofi Anazail Muhajir Darwis Muhammad Abdurrahman Munir Muhammad Ramadhan Musa Hubeis Nailus Syafa’ah Nanda Dea Safela Nicken Amelania Widyaning Putri Niken Anggraini Nur Islami Nilam Nastiti Normala Dewi Nina Wijiani Nisrin Nita Rismaya Novasa Adiyani Novi Panca Wardani Nukma wilfiya Nunung Ismawati Nur Ajizah Nur Ali Agus Nur Chayati Nur Riski Rohmayanti Nurali Agus Najibul Z Nurali Agus Najibul Zamzam Nuril Khikmawati Nurul Wahidah Pardiman Prasetya, Hendri Eka Prasetyawan, Riyan Dwi Prima Octaria Pramesti Rachmad bagas yahya supriyono Raden Firyal F Camila Rahman, Fadali Rahmat Rizki Mauladi Reni Dwi Andrianti Ririn Wahyu Arida Risky Asta Pramestirini Rismawati Risna Dwi Yuliani Ristia Laura Amanda Rizafaradilla Salma Roidah Salwani Fitri Saptaningsih, Heni Saptaria, Lina Sari Prayudeni Sari Safitri Satrio Wisnu Riadi Septia Windari Siswahyudianto Siti Miftahus Sa’adah Stephanie Devi Artemisia Suci Ramadheni Sulusiyah, Sulusiyah Supriyadi, Andy Talitha Belva Agustine Tarisa Berliana Putri Titis Sriyanti Toriqul Albab Firdaus Tri Ratnawati Trijati Puspita Lestari Udik Jamiko Udik Jatmika Umi Aulia Hardiana USWATUN HASANAH Widiyanti Widya Ningtiyas Oktarina wiji safitri Yahya Supriyono Yuanita Sholihah Zaenul Muttaqien