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Nurlaili Nurlaili
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Analysis Of The Marketing Strategy of Hajj Financing Products (Prohajj) at PT. Bank Muamalat Indonesia KCU Medan City Hall M. Ziqhri Anhar Nst; Marliyah Marliyah; Nurlaili Nurlaili
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

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Abstract

The purpose of this study was to analyze the marketing strategy for Hajj financing products (prohajj) at PT. Bank Muamalat Indonesia KCU Medan City Hall. This research uses a descriptive qualitative research type. The result of this research is the marketing strategy of PT. Bank Muamalat Indonesia KC Medan Balaikota is quite good, as seen from the product strategy, price strategy, promotion strategy, location strategy, human resources, physical facilities, and processes that have been implemented properly. The existence of internal and external factors in the SWOT analysis has been considered to provide the best service to the community in Hajj financing (Prohajj). Therefore, the marketing strategy for Hajj financing products (prohajj) at PT. Bank Muamalat Indonesia KCU Medan Balaikota has been implemented and provides convenience in service to the community.
Co-Authors : Samwilson Slamet, : Samwilson Aguscik Aguscik Ahmad Ilham Kubro Ahmad Syai Aleria Irma Hatneny Ali Jannifar Alief Rakhman setyanto Alif Ringga Persada Alya Rifqah Mulya Amir D Anggi Annisa Pohan Ari Palawi Arman Arman Armaya Pristia ARMEN ZULHAM Ashya Aulia Febrila Aulia Rahman Ayi Sri Nadia Azizah Mustafa Azwar Fajar Badrul Zaman Baehaqi Bukhari Bukhari Chairunnisa Chairunnisa Cut Anzar Syarif Cut Marzakina Cut Maulinda Dahri Oskandar Darmein Darmein Dek Putri Nurfajri delvia nora Dewi Ratih Ayu Daning Dwi Restika Edi Sandika Edy Haryono Eko Joko Guntoro Fauziah Nasution Fauzul Ismi Ghina Ulfah Saefurrahman Gribaldi Gribaldi Haerawati Idris Hamzah Hasyim Hanif Amrullah Hanif Hanif Hasbullah Hasbullah Hasmalina Nasution Hilwa Kuswandani Ikhsan Ikhsan Indah Permatasari Indah Yuliana Indra Mawardi Inten Emilya Irma Yulinanda Irmayatul Hikmah Ismawan Ismawan Izet Aganovic Izwar Izwar Jihan Rabial Jufrizal Syahri Jumira Hani Salpuja Juredah Juredah Kartin Aprianti Khairiyatul Munawwarah Khairunnisa Khairunnisa Khana Ervina Larisa Yohana Lisa Anggraini Luthfia Fadilah M. Ziqhri Anhar Nst MARISA ULFA Marliyah Misran Misran Muakhir Syah Putra Muhammad Edi Muhammad Yusro Muttaqin Al Ridha Nabila Dwirizki Handayani Nadya Meilita Nailul Ullya Najmah Najmah Nanda Fitria Nasrun Harahap Neshy Sulung Nita Hayati Nurfi Melina Nuri Aslami Nurmalia Ermi Nurmina Nurmina Nurul Husna Ocik Lestari Pangulu A Karim Nst Prasetya Prasetya Raditya Artha Rochmanto Radityo Pramoda Rahma Apriani Rahmadini Syafri Rahmania Hasibuan Rahmiwati Hilma Rida Safuan Selian Riesti Triyanti Riska Safrida Nanda Sari Risnawati Tanjung Riyanto Riyanto Rois Arifin Rostika Flora Rostika Flora Rosy Dea Fatanah Sari, Yetri Martika Silvi Ismayanti Sindy Fauziah Siti Nurani Siti Pratiwi Sri Hilma Siregar Sri Martini Sri Wahyuni Suci Sasmita Supaijo Supaijo Susana Susana Syariful Ikhwan Syazkia Salsabila Rais Taat Kurnita Taufiq Ihya Ulumuddin Taufiqur Rahman Tengku Hartati Tenny Apriliani Tiara Angelly Tri Supadmi Trisnaningsih Trisnaningsih Umi Anisa Nur Jannah Yetti Purnama Yudi Rustandi Zaini AK Zuhaimi Zuhaimi Zulham Efendi Marpaung Zulkarnain Zulkarnain Zulkarnain, Mohammad