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Muhammad Reza
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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS AT TOKO BAJU INVESTOR JEUNIEB BIREUEN Riri Anggriani; Rahmad Khalis; Rita Zahra; Muhammad Reza; Sutoyo
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.394

Abstract

This study aims to analyze the influence of product quality and service quality on consumer purchasing decisions at Investor Jeunieb Clothing Store in Bireuen. The research was conducted at Investor Jeunieb Clothing Store in Bireuen. The object of the research is consumers who visit Investor Jeunieb Clothing Store. The population in this study includes all consumers of Investor Jeunieb Clothing Store, the exact number of which is unknown. The sample was taken using the Hair formula, with a total sample size of 98 respondents. This study uses a multiple linear regression analysis model to determine the effect of product quality and service quality on purchasing decisions. The data was analyzed using SPSS software version 25.0. The analysis tools used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, R-tests, and R-Square tests. The t-test results show that product quality with a t-value greater than the critical t-value at the 5% level (6.514 > 1.985) and a significance value of 0.000 < 0.05 and service quality with a t-value greater than the critical t-value at the 5% level (6.890 > 1.985) and a significance value of 0.001 < 0.05 have a significant effect on purchasing decisions. The F-test results indicate that the regression model used is significant with an F-value greater than the critical F-value (200.848 > 2.70) and a significance value (sig) of 0.000 < 0.05, which means that product quality and service quality together have a significant influence on purchasing decisions. The R-test results show a strong correlation between the independent variables and the dependent variable (R = 0.899). The R-Square test results indicate that 0.809 or 80.9% of the variation in customer loyalty can be explained by service quality and customer value, while the remaining 19.1% is influenced by other variables not examined in this study.
Co-Authors Aan Fadillah Abbas, Ismawati Abd. Jamal acep ovel novari beny Agnes Cynthia Ainunnisa Lita Aisya Febrianti Masnur Aldi Rouf Ramdan Amali Andani Eka Putra Anggara, Onny Fransinata Anggi Safriyana Annur Rosida Siregar Arief Alkhoir Arni Amir Arthur Brown Aryo Sasmita Aulivia zulianti majid Ayu Safa Mutiara Bakhrudin Al Habsy Bryan Prathama Selbi Burhanuddin Dafa Alfiansyah Darliana, Fina David Julian Dedi Saputra Desiana Muryasari Desmita Nindya Dewi Komalasari Dwi Prasetyo Nugroho Edwina Dharmawati Elby Supriadi Elizabeth Bahar Emilia Susanti Endang Erlinda Erlinda Fajrina, Aila Farissa nadya Fariz afdilah muhamad Fasdarsyah Fitri Afina Radityani Gracia Amanda Mutiara Sitompul Harnum Nabela Heny Yuningrum Hidayat, Chaerul Humaira, Novida Ikhah Malikhah Indi Rani Ines Heidiani Ikasari Irwan Idris Isnaniah &#039; Istiqomah Wulan R Jecky Asmura Juwairiah Juwairiah Kana Puspita Kartika Rinakit Ade Khairunnisyah, Khairunnisyah Khorina Widya Laila Hamidah Lana Izzul Azkia Latifah Hanum Linosefa Linosefa M. Jazir Alkas Mardewi Jamal Marliyah Marlizar Marlizar Melia Dwi Widayanti Mhd Zulfansyuri Siambaton Misbahul Jannah Mita Andira Mufarrihul Hazin Muhaemin Nabir Muhamad Febryansyah Muhammad Muhammad Effendi Muhammad Taslim Muhammad, Muhammad Mulyadi Mulyadi Nabila indah kurniadi Naila Nanda Lubis Netti Suharti Nur Azmi Nur Rofiq Nura Usrina Nurhasanah Nurhenti Dorlina Simatupang Nurul Adila nurul khotimah Otong Rosadi PRASETYO ADI NUGROHO Priyambada, Gunadi Purwoko, Agus Rachma Hasibuan Radhiya Nauval Adli Pratama Rahmad Khalis Rahmat Saleh Ramadayanti, Ramadayanti Richatd Manullang Rini Ariza Riri Anggriani Rita Zahra Rizha Bery Putriani Rodesia Mustika Rozi Rodiyah Hafsyah Roslaili Rasyid Rusnanda, Resky Salsabila, Nadia Sandrina, Yayang Tri Saparuddin Siregar Sefriyan Reynaldi Sheva Ardiansyah SITI FATIMAH Siti Miftachul Siti Uli Nihayati Sopyan Saori Sri Widayati Sukma Erni Sulfitra Sulfitra Suparmono Suparmono Suryani Murad Sutoyo Syibral Malaysi T. Zulham Teuku Mudi Hafli Trendi Firmansyah Trisastia Wani Tsaniyah Andhini Wan Dea Vianda Widarta Widya Aryanti Yeti Kusmawati Yunita Sopiana Yurda Fitri Yusi Anggriani