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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Abstract

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage
How Green Brand Love Mediates Green Brand Loyalty in Eco-Friendly Cosmetics ? Purwianti, Lily; Ariyanto , Hepy Hefri; Fidia, Fidia
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4692

Abstract

In the increasingly competitive eco-friendly cosmetics market, building sustainability‐based consumer loyalty presents an important challenge. This study aims to analyse the effects of brand popularity (BP), brand authenticity (BAUNT) and green brand trust (GBT) on green brand love (GBL), as well as their direct and indirect effects on green brand loyalty (GBLOY). A quantitative design was adopted, involving 412 female consumers of green cosmetic products in Batam, Indonesia, selected using purposive sampling. Data were analyzed using SmartPLS 4 to evaluate the measurement and structural models, while SPSS was used for descriptive statistics. Results indicate that BP, BAUNT and GBT have significant positive effects on GBL and GBLOY. Furthermore, GBL partially mediates the relationships between BP, BAUNT and GBT with GBLOY. These findings demonstrate that both cognitive (brand popularity, authenticity, and trust) and affective (green brand love) processes jointly shape consumer loyalty in sustainability‐oriented markets. The study contributes theoretically by extending Commitment–Trust Theory in the context of green cosmetics branding and offers practical insights for persuading environmentally conscious consumers through authentic, trustworthy, and emotionally engaging brand strategies. 
The Effect of Transformational Leadership and Management Control System on Organizational Performance through Organizational Culture as an Intervening Variable Sentoso, Antony; Shofiah, Siti; Purwianti, Lily
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2845

Abstract

Public sector organizations are currently experiencing rapid development and change. As one of the public sector entities, the Riau Islands Provincial Government faces various challenges in realizing its vision and mission. In accordance with the 2021-2026 Regional Medium-Term Development Plan (RPJMD) with the vision of 'Realizing a Prosperous, Competitive and Cultured Riau Islands', one of whose missions is to Implement Clean, Open and Service-Oriented Governance. Various challenges in achieving this vision require serious attention, especially in the aspects of Transformational Leadership and management control systems applied to all OPDs in the Riau Islands Province. The purpose of this study is to see the effect of Transformational Leadership and management control systems on Organizational Performance with Organizational culture as an intervening variable. This type of research is Quantitative. The number of samples in this study was 318 respondents in the OPD of the Riau Islands Province. The researcher used the help of the SMART PLS software program, with an approach in modeling using the Structural Equation Model (SEM) analysis. The results of this study all research hypotheses were accepted and Organizational Culture was an intervening variable between Transformational Leadership on Organizational Performance and Management Control System on Organizational Performance.
Factors Influencing The Adoption of E-Government in Riau Province Sri Intan, Debora; Purwianti, Lily; Ariyanto, Hepy Hefri; Anggraini, Ratih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5014

Abstract

The goal of this research is to identify the elements that affect the implementation of e-government in Riau Island. Employees of the Riau Islands Provincial Government comprise the sudy population, and the research sample consists of those emplyoees who meet the requirements of being able to use digital public service applications in the course of their work. An online survey with measurement questions was sent to respondents in existing regional apparatus organizations and complete answers were received by 417 respondents consisting of permanent and non-permanent employees with variations in education and age, were considered usable for analysis. Trust, security concern, perceived usefulness, information communication and technology, perception of e-government as a mediating variable and adoption of e-government as a dependent variable are the variables in this study, which employs a quantitavive research methodology with data processing using Samrt Pls. Results indicate that trust, security concern, perceived usefulness, information communication and technology have an effect on user decisions in adopting the e-government system. The findings of this study can be considered by the-government when formulating policies that can promote and anhance system quality and establish a thorough and high-quality e-government system implementation while simultaneously enhancing data secutity and the accessibility of sufficient technology infrastructure in the provincial government of Riau Island’s workplace.  
BERTOLAK DARI PENGALAMAN MENUJU KESETIAAN: KEPUASAN PELANGGAN SEBAGAI JEMBATAN PENGHUBUNG FAKTOR PADA INDUSTRI JARINGAN TELEKOMUNIKASI Cuandra, Fendy; Tan, Charles; Putra, Edy Yulianto; Purwianti, Lily; Susanto, Stefhani
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2467

Abstract

ABSTRAKPerkembangan teknologi di Indonesia memaksakan perusahaan penyedia layanan internet untuk beradaptasi agar tetap kompetitif. Penelitian ini bertujuan untuk meneliti pengaruh dari faktor-faktor seperti kepercayaan, kualitas layanan, kualitas produk, pengalaman dan citra merek terhadap kesetian pelanggan dan kepuasan pelanggan sebagai mediasi. Data dikumpulkan melalui kuesioner yang diisi oleh 300 responden pengguna layanan internet di kota batam, dan dianalisis menggunakan metode Structural Equation Modeling (SEM) melalui program SmartPLS 3.0. Secara keseluruhan, studi ini menekan pentingnya kepuasan pelanggan dalam meningkatkan loyalitas pelanggan guna untuk memperkuat strategi dalam persaingan antar perusahaan.ABSTRACTThe development of technology in Indonesia forces internet service provider companies to adapt to remain competitive. This study aims to examine the influence of factors such as trust, service quality, product quality, experience, and brand image on customer loyalty, with customer satisfaction as a mediating variable. Data was collected through a questionnaire filled out by 300 internet service users in Batam City and analyzed using the Structural Equation Modeling (SEM) method through the SmartPLS 3.0 program. Overall, this study emphasizes the importance of customer satisfaction in enhancing customer loyalty to strengthen strategies in the competition among companies.
Peran Sikap sebagai Mediator dalam Adopsi Layanan Buy Now Pay Later dalam E-commerce Indonesia Purwianti, Lily; Lady, Lady; Javita, Javita
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8437

Abstract

This study aims to analyze the factors influencing the usage behavior of Buy Now Pay Later (BNPL) services among e-commerce users in Indonesia using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Four independent variables, performance expectancy, effort expectancy, social influence, and facilitating conditions, were examined, with attitude as a mediating variable. Data were collected from 340 respondents from Generations X, Y, and Z who had previously used BNPL services through an online questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with 5,000 bootstrapping replications. The results indicate that performance expectancy has the strongest influence on user attitude (β = 0.363), while social influence has the weakest (β = 0.137). Attitude was found to be a crucial mediator linking external factors to BNPL usage. These findings provide theoretical contributions to the literature on financial technology adoption and practical implications for BNPL providers in designing communication strategies, financial literacy education, and supportive infrastructure to ensure more responsible and sustainable BNPL usage.
Penerapan Digital Marketing Pada UMKM Nasi Campur SPL 88 Purwianti, Lily; Susanty, Susanty
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan pengabdian masyarakat ini adalah Usaha Nasi Campur SPL 88 untuk dapat berkembang dengan dikenal dimasyarakat dengan pemanfaatan digital marketing. Namun, sangat disayangkan bahwa masih banyak masyarakat Indonesia terutama pihak UMKM yang memiliki pengetahuan sangat minim mengenai strategi ini dalam melakukan pemasaran usahanya, sehingga usaha yang dijalankan tidak bisa menjangkau masyarakat luas. Salah satu UMKM yang belum mengaplikasikan pemasaran secara digital adalah Usaha Nasi Campur SPL 88 yang terletak di Kedai Kopi 97, kota Batam. Hasil dari pengabdian ini adalah diterapkannya digital marketing menggunakan platform Instagram yang terhadap UMKM tersebut memberikan dampak positif pada pihak UMKM.
Pemanfaatan Media Sosial Dalam Meningkatkan Pemasaran Produk Karimun Secret Purwianti, Lily; Fionna, Fionna
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3060

Abstract

Teknologi informasi, dan komunikasi kini telah mengalami kemajuan yang pesat, salah satunya yaitu media sosial. Media sosial saat ini digunakan para pelaku bisnis dalam memasarkan produknya, hal ini terlihat pada pemasaaran yang dilakukan Karimun Secret. Namun, mitra tersebut hanyalah menggunakan Instagram dalam melakukan aktivitas promosi. Untuk menjangkau lebih banyak audiens tentu memerlukan lebih banyak alternatif media, dan strategi promosi. Adapun sebelum membuat solusi, terdapat aktivitas wawancacara yang dilakukan terhadap mitra tujuannya adalah untuk memahami lebih mendalam kondisi mitra saat ini, sehingga dapat menghasilkan solusi yang cocok, dan tepat. Usulan strategi adalah membuat tampilan highlight story, dan feed Instagram yang lebih rapi, sehingga memudahkan pelanggan dalam menemukan informasi produk sebelum pemesanan, membuat caption, ataupun kalimat ajakan yang lebih menarik, dalam menarik perhatian pelanggan ataupun calon pelanggan. Menghasilkan menu yang dilengkapi dengan informasi detail mengenai produk seperti rasa, dan tekstur yang terdapat pada produk. Hasil setelah melakukan implementasi solusi pada mitra adalah meningkatnya kesadaran merek, dan kesan positif audiens terhadap Karimun Secret. Adapun saran dari penulis kepada mitra yaitu tetap konsisten dalam mempromosikan produk, dan menghasilkan konten menarik dan bermanfaat.
Analysis of Passenger Satisfaction as a Mediator of Repurchase Intention on Flights with International Routes Christiarini, Renny; Putra, Chanda Vedalla; Purwianti, Lily
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2704

Abstract

During the rise of Covid-19 pandemic, airline industry has been impacted negatively. In Indonesia, international passengers’ number has been drastically reduced as the impact of the social limitations by the government and border closure between countries. But as the time goes on, numbers of vaccination found to be effective to eliminate the pandemic. With the reduced spread of the virus, number of international flights in Indonesia slowly rise to the numbers pre-pandemic. “Revenge Travel” phenomenon has been accredited as the main source of the rise of international flights number, with passengers took their “delayed” holiday during the pandemic afterwards. Those rise in passenger numbers has become a challenge for airlines and airports, as the services has not been returning to the situation before the pandemic. Those challenges really impacted airlines service quality and passengers’ satisfaction with their repurchase intention of buying another plane ticket with the same airline. This situation is studied in this study with the method of collecting primary data between January to May of 2024 and analysing it via PLS-SEM (Partial Least Squares-Structural Equation Model) method with the Smart-PLS application.
The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) Lily Purwianti; Angel; Edy Yulianto
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5448

Abstract

AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative research with a descriptive statistical analysis approach. The results of this research show a significant influence of online shopping attitudes on impulsive online shopping. Ease of use does not have a significant effect on impulsive online shopping. On the other hand, ease of use influences online shopping attitudes, which shows that convenience fosters positive attitudes. This research conclusion is Perceived utilitarian factors have a major influence on individual attitudes towards e-commerce shopping usage perceived influence on impulsive online shopping or online shopping attitudes. Impulse buying is driven by emotion rather than rational consideration of utility. AbstrakPembelian impulsif adalah tindakan membeli barang secara tiba-tiba tanpa perencanaan, yang sering kali dipicu oleh dorongan emosional. Fenomena ini penting untuk dipahami karena dampaknya terhadap perilaku konsumen dan strategi pemasaran. Dua faktor yang mempengaruhi pembelian impulsif adalah Technology Acceptance Model (TAM), yang mengukur sejauh mana konsumen menerima teknologi berdasarkan kemudahan dan kegunaannya, dan nilai utilitarian, yang berhubungan dengan manfaat praktis dari produk. Penelitian ini bertujuan untuk mengeksplorasi pembelian impulsif dalam e-commerce. Metode penelitian ini adalah penelitian kuantitatif dengan pendekatan analisis statistik deskriptif. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan dari sikap belanja online terhadap belanja online impulsif. Kemudahan penggunaan tidak memiliki pengaruh yang signifikan terhadap belanja online impulsif. Di sisi lain, kemudahan penggunaan berpengaruh terhadap sikap belanja online, yang menunjukkan bahwa kemudahan menumbuhkan sikap positif. Kesimpulan penelitian ini adalah Faktor-faktor utilitarian yang dirasakan memiliki pengaruh besar terhadap sikap individu terhadap belanja e-commerce penggunaan yang dirasakan berpengaruh terhadap belanja online impulsif atau sikap belanja online. Pembelian impulsif lebih didorong oleh emosi daripada pertimbangan rasional atas utilitas.
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christiarini, Renny Conny Agustin Cuandra, Fendy Daisy, Viona Dame Afrina Sihombing Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus