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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Pembelian Produk Fashion melalui Social Commerce terhadap masyarakat Kota Batam Lily Purwianti; Widya Nurfa Dila
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Hadirnya Social Commerce memberikan kesempatan bagi pembeli untuk saling berbagi informasi tentang pengalaman berbelanja mereka, meninjau produk atau layanan, membangun hubungan sosial satu sama lain dan kemudian mempromosikan niat untuk membeli. Tujuan penelitian ini ialah menganalisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Pembelian Produk Fashion melalui Social Commerce terhadap masyarakat Kota Batam. Sampel penelitian ini adalah masyarakat Kota Batam yang berpengalaman dalam berbelanja produk Fashion melalui Social Commerce. Hasil pada penelitian ini menunjukkan bahwa mayoritas hubungan variabel yang dimuat pada model penelitian memiliki pengaruh, terkecuali pada hubungan Social Presence dan Trust toward Site Members terhadap Purchase Intention.
Analisa Faktor-faktor yang mempengaruhi Purchase Decision dengan Trust sebagai Variabel Mediasi Lily Purwianti; Suryani Suryani
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Fast food is a restaurant that is liked by all people. The purpose of this study is to analyze the effect of media marketing on purchase decisions with trust as a mediating variable. The results of the study indicate that there is a significant positive relationship between Perceived Value to Purchase Decision, Perceived Value to Trust, Sales Promotion to Purchase Decision, Sales Promotion to Trust, Social Media Marketing to Purchase Decision, Social Media Marketing to Trust, Store Environment to Purchase Decision , Store Environment against Trust.
Perancangan Dan Penerapan Strategi Marketing Mix Pada Umkm Tati’s Cake Lily Purwianti; Widya Nurfa Dila
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Tati’s Cake merupakan sebuah UMKM yang bergerak di bidang kuliner pada bisnis kue rumahan yang sudah berjalan selama 2 tahun. Dalam menjalankan bisnisnya masih terdapat beberapa kendala yang dirasakan oleh Pemilik UMKM seperti kurangnya strategi pemasaran dan penjualan yang tepat dengan menyesuaikan kemajuan teknologi dan daya saing yang terjadi sekarang, sehingga menyebabkan hasil penjualan pada UMKM tidak maksimal. Oleh karena itu, kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan bertujuan untuk mengembangkan strategi pemasaran dan penjualan secara konvensional dan digital pada UMKM Tati’s Cake melalui Perancangan dan Penerapan Strategi Marketing Mix (Bauran Pemasaran) yang memuat 4P yaitu Product (Produk), Price (Harga), Place (Tempat) dan Promotion (Promosi). Metode yang digunakan pada perancangan dan implementasi program PKM ini ialah Pendidikan Masyarakat dan Pelatihan. Selama proses pengimplementasian, ditemukan peningkatan yang signifikan pada penjualan di UMKM tersebut jika dibandingkan sebelum diadakannya kegiatan PKM ini. Kami merekomendasikan untuk PKM selanjutnya yang sejenis, agar dapat menyempurnakan apa yang telah dilakukan pada PKM ini. Diharapkan juga PKM ini dapat menjadi referensi bagi UMKM lainnya dan sumber informasi bagi kegiatan PKM yang akan dilakukan selanjutnya.
Analısıs Pengaruh E-WOM, Citra Destinasi, Sikap dan Norma Subjektif terhadap Keinginan Melakukan Perjalanan ke Negara-Negara Asia Lily Purwianti; Evelyn Claudia
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

This study aims to determine the factors that influence the desire of travel intention people of Batam City to Asian countries. This research is useful to help all parties to know the factors that need to be considered in order to attract tourists to travel to Asian countries because it is considered to affect tourist intentions. This research is aimed at the people of Batam City who are interested in visiting Asian countries using 405 respondents who were collected through distributing questionnaires on social media. This research uses purposive sampling technique with data processing using SPSS version 24 program. The results of the study prove that the independent variables used such as E-WOM, destination image, attitude and subjective norms on the dependent variable, namely intention to travel have a significant positive effect.
Pengaruh Subjective Norm, Halal Logo, Convenience dan Attitude terhadap Online Intention to Shop pada Skincare Halal di Kota Batam Lily Purwianti; Lionisa Verlinsya
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1249

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh subjective norm, halal logo, convenience dan attitude terhadap online intention to shop pada skincare halal di kota Batam. Variabel independen yang digunakan dalam penelitian ini yaitu subjective norm, halal logo, convenience dan attitude towards online shopping. Sedangkan variabel dependen yang digunakan adalah online intention to shop. Metode purposive sampling digunakan pada penelitian ini dimana responden merupakan masyarakat di kota Batam yang memiliki usia 15 sampai 69 tahun yang menggunakan skincare halal merEk luar negeri. Sebanyak 405 orang menjadi bagian dari sampel penelitian ini. Analisis data dilakukan dengan menggunakan software SPSS versi 26 untuk analisa demografi data responden, serta penggunaan software SmartPLS versi 3.0 untuk uji hipotesis. Hasil penelitian ini menunjukan bahwa subjective norm, convenience, dan halal logo memiliki pengaruh signifikan positif terhadap attitude towards online shopping. Subjective norm tidak memiliki pengaruh signifikan positif terhadap intention to shop online. Dan attitude towards online shopping memiliki pengaruh signifikan positif terhadap intention to shop online.  Berdasarkan hasil penelitian, perusahaan produk perlu mendorong norma subyektif, logo halal, kenyamanan dan tingkah laku bagi para pelanggan untuk meningkatkan pembelian produk skincare halal. Dengan adanya hal tersebut, maka konsumen akan bersedia untuk membeli dan menggunakan produk skincare halal.Kata Kunci: Subjective Norm; Convenience; Halal Logo; Attitude towards Online Shopping; Intention to Shop Online
FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK KECANTIKAN BERLABEL GREEN PRODUCT DIMEDIASI ATTITUDE Lily Purwianti; Dame Afrina Sihombing; Liana Ester
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i3.4530

Abstract

The beauty industry is growing over time, giving rise to new problems, namely the accumulation of rubbish and cosmetic waste, therefore companies need to implement green marketing in the process. Generation Z really likes brands that always prioritize and implement green marketing. In this research, we examine the factors that influence Purchase Intention towards beauty products, especially green products in the city of Batam. The method used in this research is a quantitative method. Information data was obtained using a distributed survey method using data from 385 respondents who live in the city of Batam and were born in 1997-2012 or generation Z, sampling using a purposive sampling method. The tool used to manage data is Smart PLS. The research results prove: Attitude has a significant influence on Purchase Intention, Health Consciousness has no influence on Attitude, Perceived Behavioral Control has a significant influence on attitude, Price has a significant influence on Attitude and Subjective Norm has a significant influence on Attitude. Another finding is that Attitude mediates the influence of Environmental Concern, Perceived Behavioral Control, Subjective Norm on Purchase Intention, while Attitude does not mediate the influence of Health Consciousness on Purchase Intention. Keywords: Attitude, Generation Z, Purchase Intention
PERANCANGAN DAN IMPLEMENTASI SISTEM PENCATATAN PENYIMPANAN GUDANG PADA PEKAN JAYA: Design and Implementation of A Warehouse Recording System In Pekan Jaya Purwianti, Lily; Daisy, Viona
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.55

Abstract

Pekan Jaya telah berdiri selama puluhan tahun namun tidak memiliki pencatatan atas penyimpanan yang dimiliki. Dengan hal tersebut, menyebabkan pemilik usaha secara otomatis tidak dapat memantau jumlah barang di toko. Data dikumpulkan dengan melakukan observasi dan wawancara dengan pemilik toko. Juru tulis menemukan permasalahan pada Pekan Jaya mengenai penyimpanan barang. Sehingga dibuatlah sebuah sistem untuk toko dengan mengamati proses penyimpanan barang. Kemudian, merancang sebuah sistem yang sesuai untuk pencatatan penyimpanan barang dengan bantuan aplikasi web
Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City Purwianti, Lily; Iman, R Iqratul
Jurnal Social Economic of Agriculture Vol 12, No 2 (2023): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v12i2.70198

Abstract

Healthy living has become one of people's choices in carrying out their lives for the better. There are many ways to live a healthy life, one of which is by consuming organic rice which is proven to have very high nutritional value. However, with so many benefits, the repurchase rate of organic rice is still relatively low. So, in this study, we will analyze how consumers in Batam City are interested in buying organic rice again. The population used in this study was Generation Y, aged between 27-42 years, totaling 384 samples. This study uses the variable perceived enjoyment as an independent variable which is rarely used by other researchers, mainly mediated by the attitude variable which can affect the dependent variable, namely repurchasing intention. As a development of attitude marketing management studies will be influenced by other independent variables such as health benefits, subjective norms, satisfaction, and trust. From the results of this study, the variables studied are important factors that can influence customers in making decisions to re-purchase organic rice by Generation Y in Batam City
Analisa Pengaruh Service Quality, Price, Satisfaction, Trust, dan Product Quality terhadap Customer Loyalty Pada UMKM Morning Bakery Di Kota Batam Purwianti, Lily; Nuzula Agustin, Isnaini; Melodya, Deslyn; Erlin, Erlin; Erni, Erni; Maggie, Maggie; Meliana, Meliana
Jurnal Sains dan Teknologi Vol. 4 No. 3 (2023): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v4i3.1029

Abstract

Morning Bakery merupakan toko bakery terkenal di kota Batam yang sudah berdiri dalam jangka waktu yang cukup lama. Morning Bakery telah menjadi bakery favorit warga Batam karena produknya yang beragam dari roti, kue, minuman, hingga berbagai hidangan berat yang disediakan. Penelitian ini bertujuan untuk mengetahui hubungan signifikan antara service quality, price, satisfaction, trust, dan product quality terhadap customer loyalty. Penelitian ini menggunakan metode analisis linear berganda yang digunakan untuk mengetahui arah dan besarnya pengaruh setiap variabel independen terhadap variabel dependennya. Data-data yang digunakan dalam penelitian ini didapat dengan melakukan kegiatan penyebaran kuesioner terhadap masyarakat-masyarakat kota Batam yang pernah berkunjung dan membeli produk dari Morning Bakery total responden yang didapatkan sejumlah 268 namun setelah disortir karena terdapat data responden yang dinilai kurang akurat dan lengkap maka jumlah sampel yang digunakan yaitu sebanyak 256. Hasil dan implikasi dari penelitian ini memperlihatkan bahwa semua variabel kecuali variabel price berpengaruh secara signifikan terhadap loyalitas pelanggan, sedangkan price tidak berpengaruh secara signifikan terhadap loyalitas pelanggan, ini dikarenakan indikasi loyalitas yang meliputi keinginan untuk membayar lebih, adanya pembelian kembali, memiliki komitmen, dan juga rasa memiliki yang tinggi terhadap produk. Penelitian ini menyimpulkan bahwa dalam membangun loyalitas dari pelanggan diperlukan beberapa faktor yang dapat mendukung seperti service quality, satisfaction, trust, dan product quality yang dapat meningkatkan kemungkinan konsumen untuk melakukan pembelian kembali yang memicu loyalitas pelanggan.
Analisis Social Influence, Perceived Ease of Use terhadap Behavioural Intention dengan Mediasi Perceived Usefulness Purwianti, Lily; Maggie, Maggie
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3003

Abstract

The emergence of Covid-19 pandemic has spread widely to various countries, which of one includes Indonesia. Where in 2020, Indonesia also impact on this pandemic, so the government took action on PPKM policy regulations by recommending all activities carried outside such as work, carried out at home to reduce circulation wider spread of the virus. After going through a situation where people must comply with health protocols and maintain cleanliness. Where at the end of 2022, the Ministry of Health announced that active cases of Covid-19 had decreased consistently and gave optimism to the current efforts to deal with Covid-19, of course it has made people accumulate an extraordinary willingness to travel. Due to the emergence of people's behavioral intentions to travel by ordering their travel activities on online booking service provider applications, where these applications can provide convenience and useful for them so that does not require excessive effort also can be used easily and efficiently. Indirectly it can also make the tourism industry continue to experience the most significant growth in searching for online travel agents because people's behavioral intentions are influenced by social influences that can provide convenience and benefits when using online booking service provider applications.
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christiarini, Renny Conny Agustin Cuandra, Fendy Daisy, Viona Dame Afrina Sihombing Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus