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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Streaming Popularity: Analyzing the Competition of SVOD Brands in Achieving Preferences and Loyalty of Generation Z Macnico, Peter; Christiarini, Renny; Purwianti, Lily
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1227

Abstract

This study investigates the impact of brand experience, brand trust, brand image and  brand awareness on brand loyalty among Generation Z customers. As competition intensifies in the Subscription Video On Demand (SVOD) industry, particularly with Generation Z’s increasing influence, SVOD brands strive to differentiate themselves through distinct logos, enhanced user experiences, and intuitive applications. The research is set in the context of Batam, where 259 Generation Z customers participated in the study via a questionnaire distributed through Google Forms. The questionnaire employed a 5-point Likert scale to measure various brand-related factors. Respondents were selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that brand experience has a significant positive impact on brand image, brand trust, and brand loyalty. Similarly, brand awareness positively affects both brand image and brand trust. However, brand awareness does not significantly influence brand loyalty, nor does brand trust significantly affect loyalty. Additionally, brand image has no significant impact on brand trust. The findings underscore the pivotal role of brand experience and brand image in fostering loyalty among Generation Z customers, offering valuable insights for SVOD brands aiming to enhance their market position.
Analisis Yang Mempengaruhi Repurchase Intention Pada J.CO Di Kota Batam Purwianti, Lily; Nuzula, Isnaini; Fidia; Kamilatunnaimah, Mutiara; Macnino, Peter; William
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4470

Abstract

Dalam era globalisasi saat ini, masyarakat cenderung menginginkan hal-hal yang praktis dan cepat. Industri makanan cepat saji, termasuk bisnis kue donat, telah mengalami perkembangan pesat sebagai hasil dari globalisasi. J.CO Donuts & Coffee, sebagai merek donat dan kopi yang berasal dari Indonesia, telah menjadi pesaing yang serius dalam industri ini. Merek ini berhasil menarik perhatian pelanggan baru dengan produk-produk berkualitas, store atmosphere yang menarik, serta brand image yang kuat sebagai merek yang fun, modern, dan trendy. Penelitian ini bertujuan untuk mengevaluasi faktor-faktor yang mempengaruhi masyarakat Kota Batam untuk membeli ulang (repurchase intention) produk J.CO Donuts & Coffee. Variabel tersebut meliputi service quality, price, brand image, dan store atmosphere. Metode yang dipakai, berapa sampel, kesimpulan, keterbatasan penelitian. Sampel dipilih dengan menggunakan metode judgement sampling yang berupa teknik convenience sampling pada 262 responden dan SPSS Statistic 26 dilakukan untuk menguji hipotesis penelitian. Hasil penelitian ini menunjukan bahwa harga, citra merek, atmosfer toko berpengaruh signifikan terhadap minat beli ulang, kualitas pelayanan tidak berpengaruh signifikan untuk mempengaruhi minat beli ulang.
The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) Lily Purwianti; Angel; Edy Yulianto

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5448

Abstract

AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative research with a descriptive statistical analysis approach. The results of this research show a significant influence of online shopping attitudes on impulsive online shopping. Ease of use does not have a significant effect on impulsive online shopping. On the other hand, ease of use influences online shopping attitudes, which shows that convenience fosters positive attitudes. This research conclusion is Perceived utilitarian factors have a major influence on individual attitudes towards e-commerce shopping usage perceived influence on impulsive online shopping or online shopping attitudes. Impulse buying is driven by emotion rather than rational consideration of utility. AbstrakPembelian impulsif adalah tindakan membeli barang secara tiba-tiba tanpa perencanaan, yang sering kali dipicu oleh dorongan emosional. Fenomena ini penting untuk dipahami karena dampaknya terhadap perilaku konsumen dan strategi pemasaran. Dua faktor yang mempengaruhi pembelian impulsif adalah Technology Acceptance Model (TAM), yang mengukur sejauh mana konsumen menerima teknologi berdasarkan kemudahan dan kegunaannya, dan nilai utilitarian, yang berhubungan dengan manfaat praktis dari produk. Penelitian ini bertujuan untuk mengeksplorasi pembelian impulsif dalam e-commerce. Metode penelitian ini adalah penelitian kuantitatif dengan pendekatan analisis statistik deskriptif. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan dari sikap belanja online terhadap belanja online impulsif. Kemudahan penggunaan tidak memiliki pengaruh yang signifikan terhadap belanja online impulsif. Di sisi lain, kemudahan penggunaan berpengaruh terhadap sikap belanja online, yang menunjukkan bahwa kemudahan menumbuhkan sikap positif. Kesimpulan penelitian ini adalah Faktor-faktor utilitarian yang dirasakan memiliki pengaruh besar terhadap sikap individu terhadap belanja e-commerce penggunaan yang dirasakan berpengaruh terhadap belanja online impulsif atau sikap belanja online. Pembelian impulsif lebih didorong oleh emosi daripada pertimbangan rasional atas utilitas.
PENGARUH MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION TERHADAP KINERJA PERUSAHAAN DENGAN MEDIASI ABSORPTIVE CAPACITY Purwianti, Lily
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.350

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh market orientation, entrepreneurial orientation terhadap kinerja perusahaan melaui absorptive capacity. Penelitian ini dilakukan pada pada Hotel Non Bintang di Kepulauan Riau. Metode analisis data yang digunakan dalam penelitian ini adalah Partial Least Square Structural Equation Market (PLS-SEM) dengan bantuan program SmartPLS Versi 3. Sampel penelitian ini adalah manajer/direktur hotel non bintang di Kepulauan Riau. Hasil penelitian ini adalah mengungkapkan bahwa market orientation berpengaruh positif terhadap kinerja perusahaan dan absorptive capacity berpengaruh positif terhadap kinerja perusahaan. Hasil lainnya adalah market orientation berpengaruh positif berpengaruh positif terhadap inovasi, entrepreneurial orientation berpengaruh positif terhadap inovasi, market orientation berpengaruh positif terhadap absorptive capabsorptive capacity, entrepreneurial orientation berpengaruh positif terhadap absorptive capacity. Pada penelitian ini juga ditemukan bahwa market orientation, entrepreneurial orientation berpengaruh positif terhadap kinerja perusahaan dengan mediasi absorptive capacity
Faktor Yang Mempengaruhi Keputusan Pembelian Yang Dimediasikan Oleh Minat Beli Pada Pengguna E-Commerce Di Kota Batam Lily Purwianti; Felix Filbert
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3734

Abstract

Tujuan dalam pengkajian riset ini yaitu untuk mencari tahu terkait dampak apa yang terjadi pada keputusan pembelian masyarakat pengguna electronic commerce yang berlokasi di Kota Batam. Sampel yang dikaji dalam penelitian berjumlah 283 responden yang menjadi bagian dari masyarakat pengguna e-commerce yang berlokasi di Kota Batam serta populasi yang dikaji yaitu keseluruhan masyarakat yang berada di Kota Batam. Metode penganalisaan data yang dipergunakan dalam suatu penelitian yaitu path analysis. Keterkaitan yang terjadi yang berada pada antar variabel yang berpatokan dalam riset ini yaitu keputusan pembelian dipengaruhi oleh kepercayaan, promosi, harga, kualitas produk, brand image dengan pemediasi minat beli. Minat beli dipengaruhi oleh kepercayaan, promosi, harga, kualitas produk, brand image. Keputusan pembelian dipengaruhi oleh minat beli.
The Influence of Price Value, E-WOM, Subjective Norm, Perceived Behavior Control on Online Purchase Intentions through Attitude Purwianti, Lily; Jason, Jason; Yulianto, Edy
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.28891

Abstract

This research examines the mediating role of consumer attitudes in using e-commerce applications in Indonesia and their relationship with price value, E-WOM, subjective norm, perceived behavior control on online purchase intention. This study shows that price value, E-WOM, subjective norm, and perceived behavior control have a significant direct effect on attitude. Attitude also has a significant direct effect on online purchase intention. The indirect relationship in this study has been known that price value, E-WOM, subjective norm, and perceived behavior control through attitude mediation have a significant effect on online purchase intention. The objective of this research is to expand research by analyzing attitude as a mediating variable between price value, subjective norm, perceived behavior control and online purchase intention. The implications of this study suggest that e-commerce users gain knowledge to choose the right e-commerce platform, transaction security in e-commerce applications, and can compare the prices of products offered with market prices or with other e-commerce applications.
Analisis Nilai Persepsi Terhadap Pembelian Impulsif Dengan Sikap dan Kerpercayaan Sebagai Mediasi Purwianti, Lily; Chan, Keltine Richelle
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 3 (2024): September - Desember 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i3.6575

Abstract

Di era modern ini, kemudahan akses informasi dan produk melalui internet telah mendorong bangkitnya perilaku pembelian impulsif, khususnya di kalangan masyarakat perkotaan. Tujuan penelitian adalah untuk memahami hubungan antara nilai yang dirasakan terhadap pembelian impulsif, sikap, dan keyakinan. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data dalam penelitian ini adalah dengan survei dan studi literatur. Metode yang digunakan dalam mengolah data pada penelitian ini adalah Structural Equation Modeling (SEM) melalui software Smart Partial Least Square (Smart PLS).Hasil penelitian menunjukkan bahwa mayoritas responden memiliki persepsi positif terhadap utilitarian value dan hedonis belanja online, sikap positif terhadap belanja online, dan tingkat kepercayaan yang tinggi terhadap platform e-commerce. Perilaku pembelian impulsif dipengaruhi oleh interaksi beberapa faktor utama seperti utilitarian value, nilai hedonis, sikap positif terhadap belanja online, dan kepercayaan terhadap platform e-commerce. Kata Kunci: Persepsi, Pembelian Impulsif, Sikap, Keyakinan, E-commerce
Transformation of Consumer’s Coffee Consumption Behaviour in Batam Fasha, Andina; Anggraini, Ratih; Purwianti, Lily; Ramadani, Arienda Gitty
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3204

Abstract

Purpose: The transformation that has occurred in coffee consumption behavior is inseparable from the development of globalization which makes people behave consumptively. This will result in various changes to coffee consumption behavior in the people of Batam City. This study aims to discover coffee consumption behavior, trends, lifestyles, and preferences, where people have the habit of consuming coffee in dine-in coffee shops. But as it evolved, it turned into a coffee takeaway. Methodology/approach: This research uses a quantitative approach that aims to explore the causes related to changes in coffee consumption behavior. Data collection was carried out by purposive sampling with a total of 100 samples. Results/findings: Based on the analysis, five hypotheses were accepted, and two hypotheses were rejected, namely trends, lifestyles, and preferences that had a positive effect on consumption behavior. Preferences can mediate trends in coffee consumption behaviour, while preferences are not able to mediate the influence between lifestyle and consumption behaviour and there is no influence between lifestyle and coffee consumer preferences. Limitations: This study has limitations in that the transformation of coffee consumer behavior was only conducted in Batam City, so there may be differences of opinion if conducted in other cities due to different demographics, cultures, and lifestyles of the people in those cities. Contribution: The results of this study contribute to a deeper understanding of the dynamics of consumer behavior in consuming coffee, providing practical implications in the retail field of coffee business and valuable insights for academics.
RETRACTED: Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator Purwianti, Lily; Chan, Keltine Richelle
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6699

Abstract

RETRACTED NOTICE Following up on the review of articles published in the Ekombis Review Journal carefully, carefully, and considering the article entitled " Analysis Of Perceived Value Of Impulsive Buying With Attitudes And Beliefs As Mediator" Vol 13 No 1 (2025), DOI: https://doi.org/10.37676/ekombis.v13i1.6699 This paper was found to violate the principles of the Ekombis Review Journal Publication and has been withdrawn. This article has been published in another journal and the article retraction letter is attached as a PDF. The document and its contents have been removed from the Ekombis Review Journal, and reasonable efforts should be made to remove all references to this article.
Pengaruh Utilitarian Value, Hedonic Value, Satisfaction, Word Of Mouth Terhadap Purchase Intention Purwianti, Lily; Suryani, Mey
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.2784

Abstract

Abstrak Tujuan penelitian ini dilaksanakan karena untuk analisis pengaruh utilitarian value, hedonic value, satisfaction, word of mouth terhadap purchase intention. Pada penelitian ini menggunakan utilitarian value, hedonic value sebagai variable independen, kemudian sebagai variabel mediasi adalah satisfaction, word of mouth dan variebel dependennya adalah purchase intention. Kemudian, penulis menggunakan cross sectional, yaitu pengumpulan informasi dari beberapa variabel secara sekaligus, dengan data primer dugunakan dalam penelitian ini dengan menyebarkan kuesioner secara digital oleh peneliti sebagai teknik memperoleh memperoleh informasi. Penyebaran kuesioner disebarkan secara online  dengan media google form dalam bentuk link yang kemudian dibagikan ke responden melalui media sosial. Penelitian ini melibatkan sampel sebanyak 200 orang. Analisis pada penelitian ini menggunakan SmartPLS 3.0 yang membantu menguji hipotesis, dan SPPS 26 untuk mengolah data demografi responden. Hasil dari penelitian ini menunjukkan, bahwa satisfaction dan word of mouth memberikan pengaruh yang signifikan terhadap purchase intention, sedangkan hedonic value  dan utilitrian value tidak memberikan pengaruh yang signifikan terhadap purchase intention. Oleh karena itu dapat disimpulkan, bahwa pengaruh atas ketertarikan dan promosi dari mulut ke mulut membuat masyarakat Kota Batam lebih tertarik dalam berbelanja produk fashion secara online.Kata Kunci: Utilitarian Value; Hedonic Value; Purchase Intention; Satisfaction; Word of Mouth
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christiarini, Renny Conny Agustin Cuandra, Fendy Daisy, Viona Dame Afrina Sihombing Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus