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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM
N. Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Lokasi, Citra Merek Dan Harga Terhadap Keputusan Pembelian (Studi kasus pada KonsumenMatahari Departemen Store Malang Town Square mahasiswa FEB Universitas Islam Malang) M. Hasan Syaifoer Rizal; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 09 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract  This study analyzes the effect of Location, Brand Image and Price on Purchase Decisions. The population in this study was 18,500 respondents. The sample in this study was 100 respondents using accidental sampling technique.The results of this study note that the results of the F test are known that the location variable, brand image and price simultaneously have a significant effect on purchasing decisions. Purchase Keywords: Location, Brand Image and Price, Purchase Decision 
Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Rubylicious Di Kota Malang (Studi Pada Mahasiswa Prodi Manajemen FEB Universitas Islam Malang Angkatan 2018-2020) Lismayani Lismayani; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to find out and analyze whether online promotion and price perception affect purchasing decisions at Rubylicious for 2018-2020 FEB Management Study Program students, Islamic University of Malang. This type of research is explanatory research or explanatory research using a quantitative approach. The theory used is Malhotra theory with the number of samples in this study there are 21 question items. So the number of samples taken in this study were 105 samples (21 question items x 5) which were Rubylicious online shop consumers. Sampling technique used in this research is by using purposive sampling technique. Analysis of the data used is descriptive statistics and multiple linear regression analysis. The results of this study indicate that simultaneously the independent variables Online Promotion and Price Perception have a significant effect on the dependent variable, namely Purchase Decision. Partially, it can be seen from the t-test results which show that the Online Promotion variable has a significance level of 0.005 <0.05. While the price perception variable has a significance level of 0.000 <0.05. Based on these calculations, it can be concluded that partially Online Promotion and Price Perception have a significant influence on Purchase Decisions. Meanwhile, descriptive analysis shows that by doing online promotions well, it will increase someone's interest in making purchasing decisions and also create price perceptions that are in accordance with the products offered. Keywords: Online Promotion, Price Perception, and Purchase Decision
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Bukalapak (Studi Kasus Mahasiswa Feb Angkatan 2016 Universitas Islam Malang) Heriyanto Heriyanto; N. Rachma; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 25 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study was conducted to determine the effect of product quality, price and promotion on purchasing decisions of online shop consumers on the Buk netbook of 2016 FEB students, Islamic University of Malang. This research uses explanatory research and a quantitative approach. This study uses a population of 700 based on the number of students from the Faculty of Economics and Business class 2016, Malhotra Theory is used to take a sample consisting of 17 question items so the samples obtained in this research are 85 respondents (17 question items x 5).To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The research uses multiple linear regression analysis with the help of SPSS 16. The results of this study are that the variables of product quality, price and promotion influence purchasing decisions simultaneously, while partially the variables of product quality, price and promotion affect purchasing decisions at the online shop Bukalapak on FEB students class 2016 University Islam Malang. Keywords: Product Quality, Price, Promotion and purchase decisions
Pengaruh Likuiditas, Solvabilitas Dan Aktivitas Terhadap Profitabilitas Dengan Firm Size Sebagai Variabel Moderasi Pada Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar Di Bei 2017-2020 Amartiya Dinda Wahyu Kirana; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study was conducted to test whether the variables of Liquidity, Solvency, Activity on Profitability with Firm Size as Moderating Variables in Food and Beverage Subsector Companies Listed on the IDX for the 2017-2020 period. The population in this study amounted to 32 food and beverage companies listed on the Indonesia Stock Exchange for the 2017-2020 period. The sampling technique used is purposive sampling and obtained as many as 12 companies as research samples. The research method used in this study is the normality test and the MRA test. The results showed that liquidity had a significant effect on profitability and solvency and activity had no significant effect on profitability. Firm size is not able to moderate the effect of Liquidity and Activity and is able to moderate the effect of Solvency. Keywords: Liquidity, Solvability, Activity, Profitability, Firm Size
PENGARUH KEMASAN, MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KACANG GARUDA ( Studi kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang ) M. Fasih Zunaidy; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 4 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study was to describe the packaging, brands, prices, and purchasing decisions and to determine the effect of packaging, brands, and prices on purchasing decisions simultaneously and partially. This research method uses quantitative methods. This type of research is explanatory research.The sample of this research is Malang Islamic Economics and Business students using saturated sampling, which is as many as 83 respondents. Data collection method uses a questionnaire. The analytical method used in this study is multiple regression analysis with SPSS 14.0 four windows.The results this study indicate that: (1) There is a positive and significant effect of packaging on students of the Faculty of Economics and Business Faculty of Malang Islamic University. (2) There is a positive and significant influence of brands on students of the Faculty of Economics and Business, Malang Islamic University. (3) There is a positive and significant price effect on students of the Faculty of Economics and Business at the Islamic University of Malang.Keywords: Packaging, Brand, Price, and Purchase Decision
Pengaruh Brand Image, Lifestyle Dan Promosi Terhadap Keputusan Pembelian Sepatu Ventela (Studi Kasus Pada Konsumen Toko Gorilla Market Bululawang) Agung Prayitno; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of brand image, lifestyle, and promotion variables on the purchasing decision of Ventela shoes at the Gorilla Market Bululawang Store simultaneously or partially. The population in this study were all consumers of  Toko Gorilla Market Bululawang. Samples were taken using the formula from Maholtra's theory, in order to obtain 100 respondents who met the requirements as a sample. The type of data used is primary data. Data collection was carried out by distributing questionnaires to respondents. The technique used to analyze multiple linear regression. The results of this study indicate that (1) There is a simultaneous influence between Brand Image, Lifestyle and Promotion variables on Ventela Shoe Purchase Decisions at Gorilla Market Bululawang Stores consumers (2) Brand Image variables have an effect on Purchasing Decisions in consumers of Gorilla Market Bululawang Stores (3) Lifestyle variables have an effect on Purchasing Decisions in consumers of Gorilla Market Bululawang Stores and (4) Promotion variables have an effect on Purchasing Decisions in consumers of Gorilla Market Bululawang Stores. Keyword : Brand Image, Lifestyle, Promotion, Purchasing Decisions
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPPING CENTER BATU WONDERLAND KOTA BATU Ni’matul Khoirunnisa; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 7 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine whether the Marketing Mix consisting ofProduct, Price, Place and Promotion, influence the purchasing decision at Batuwonderland Shopping Center as well as analyze the most dominant factors thatinfluence it.The research method used is quantitative method with interview data collectiontechnique and questionnaire. The population in this study were the visitors andwho had visited the wonderland stone shopping center and samples taken as muchas 97 respondents using Non-Probability Sampling technique is the technique ofdetermining the sample based on certain considerations (purposive sampling).After the distribution of questionnaires, the results of the questionnaire wereanalyzed by using multiple linear regression analysis of path analysis (spss),determination coefficient and hypothesis test.The result of the research shows that marketing mix consisting of product, price,place, and promotion have positive and significant effect to purchasing decisionat wonderland stone shopping center and promotion variable has the mostdominant influence on purchasing decision at Batu wonderland shopping center.The conclusion of this research is that the better the marketing mix strategyapplied, the purchasing decision will increase.Keywords : product, price, place, promotion, buying dicision
Pengaruh Kemudahan Penggunaan Dan Persepsi Manfaat Aplikasi Jd.Id Terhadap Keputusan Pembelian Pada Mahasiswa (Studi Kasus Pada Mahasiswa Jurusan Manajemen FEB UNISMA Malang) Anital Umroh; N. Rachma; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of ease of use and perceived benefits of the JD.id application on student purchasing decisions. There are several new trends that emerged when the internet and technology began to enter Indonesia, including shopping trends that are now starting to change, namely online shopping, one of which is using JD.Id. Some inconvenience issues with JD.id. when accessing the application, there are still many who say that using the JD.id application is still difficult, such as access failure, unable to check out etc. In addition, the Customer Service service is not responsive enough, the wrong item is sent, to the unilateral cancellation of transactions by the system. This causes lower decision making. This study uses an explanatory with a quantitative approach. Determination of the number of samples using the formula from Malhotra as many as 72 respondents using multiple linear regression analysis. The results showed that the ease of use and perceived benefits of the JD.id application simultaneously influenced student purchasing decisions and partially ease of use had a significant effect on purchasing decisions. Perceived benefits have a significant effect on purchasing decisions. Keyword : Ease of Use, Perception of the Benefits of the JD.Id Application, Decisions  Purchase
Analisis Pengaruh Nilai Pelanggan,Kualitas Pelayanan Dan Kedekatan Emosional Terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Hypermart Giant Jl.Mt.Haryono No.146 Malang) Repiannur Repiannur; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 03 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and test the effect of the variables examined in this study. The influences tested include, among others, the influence of customer value, service quality, and emotional closeness to customer loyalty. This type of research is quantitative descriptive using an accidental sampling approach. Samples taken were 100 Hypermart Giant customers (Jl.MT.Haryono no.146 Malang). The data collection method used was a questionnaire. Data analysis uses interval analysis. Based on this analysis shows that the customer value variable significantly influences customer loyalty, with a beta coefficient of 4.26, which means that respondents express about customer value (X1) is agree. Variable service quality has a significant effect on customer loyalty, with a beta coefficient of 4.34, which means that respondents expressed about service quality (X2) is agreed. Variable emotional closeness has a significant effect on customer loyalty, with a beta coefficient of 4.23, which means that respondents express emotional closeness (X3) is agreed. Keywords: Customer Value, Service Quality, Emotional Proximity
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN SISWA SISWI SMA PANJURA MALANG Mochammad Mochammad; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 2 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in senior high school panjura malang. This research uses descriptive quantitative with sampling technique with non probability sampling technique. The type of data used in the study is the time series with data collection procedures through the delivery of questionnaires to selected consumers as a sample. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction. Keywords: service marketing mix, service quality, students’ satisfaction 
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah