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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia E-JRM
N. Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Sales Promotion dan Kualitas Pelayanan Terhadap Minat Pembelian Ulang di Mediasi Variabel Kepuasan Konsumen (Survei pada Konsumen GrabBike Online di Kota Malang) Muhammad Muiz; N. Rachma; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 10 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to (1) explain the direct effect of Sales Promotion Service Quality on Customer Satisfaction, (2) explain the effect of Sales Promotion and Service Quality on Repurchase Interests, (3) explain the effect of Customer Satisfaction on Repurchase Interests (4) explain the influence Direct Sales Promotion Service Quality for Repurchase Interests in Variable Mediation Customer Satisfaction. This type of research is explanatory research with a quantitative approach. The variables in this study consisted of Sales Promotion, Service Quality, Consumer Satisfaction, and Repurchase Interest. The population criteria in this study are consumers with a minimum age of 17 years, are in the city of Malang at the time of research, and have purchased GrabBike Online services in the Malang City area, especially Lowokwaru District, at least once. The sampling technique used was purposive sampling and the method of collecting data through a questionnaire directly (offline) to 116 respondents who fit the criteria of the population. Analysis of the data used is descriptive analysis and path analysis (path analysis)  Kеywords: Sales Promotion, Service Quality, Re-purchase Intention, Customer                     Satisfaction
Pengaruh Viral Marketing Dan Online Marketing Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2016 Pembeli Accessories Gadged Di Tokopedia) Selvia Sulaksana Andi Putri; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study was conducted to determine the effect of viral marketing and online marketing on purchasing decisions with consumer confidence as an intervening variable in FEB UNISMA 2016 class of shadded accessories buyers at Tokopedia. Which is located at Jl. MT. Haryono No.193, Dinoyo, Kec. Lowokwaru, Malang City, East Java 65144. The method used is explanatory research that aims to explain the position of each variable and its influence between one variable with another variable, and the source of the data used is primary data by distributing linkert-scale questionnaires to FEB UNISMA students force 2016. The sample calculation in this study uses the malhotra formula which produces 100 respondents. The results of this study are viral marketing variables, online marketing directly affect consumer confidence, viral marketing variables, online marketing directly influence purchasing decisions, consumer confidence variables directly influence purchasing decisions, and viral marketing and online marketing have indirect effects on purchasing decisions with consumer confidence as an intervening variable.Keywords: viral marketing, online marketing, purchasing decisions, consumer confidence.
Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Menggunakan Jasa Fotography (Studi Kasus Kevan Photography) Mukhammad Nurul Huda; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to determine and analyze the effect of promotion, price, service quality on purchasing decisions. Primary data collection using questionnaires and secondary data collection using a survey of consumers who visited Kevan Photography, Pasuruan. there were 72 consumers as a population. using purposive sampling technique with criteria.The results in this study indicate that there is a simultaneous effect of promotion on purchasing decisions, price affects purchasing decisions, service quality affects purchasing decisions Keywords: Promotion, Price, Service Quality and Purchase Decision
PENGARUH CELEBRITY ENDORSER, INOVASI PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK BENSU (Studi Pada Mahasiswa Rusunawa II Universitas Islam Malang ) Muflikhul Ulayanis Arliska; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.08 No. 07 Agustus 2109
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe conduct of this research is to prove the influence of the influence of celebrity endorser, product innovation, and price on consumer decisions to buy a product that has been offered. The research method used is based on the exposure of the above experts related population, then the population that will be used in this study are student in Rusunawa II Universitas Islam Malang using accidental sampling technique obtained by a sample of 62 respondents. The testing technique used is the validity test, reliability test, normality test, multiple linear regression analysis, classic assumption test, and hypothesis test.The results of this study indicate that: 1. Celebrity endorser, product innovation, prices are partially positive and significantly influence consumer purchasing decisions, 2. Celebrity endorsers, product innovation, and Price simultaneously positive prices and significantly influence consumer purchasing decisions Keywords : Celebrity Endorser, Product Innovation, Price
PENGARUH SERVICE PERFORMANCE TERHADAP LOYALITAS NASABAH DENGAN TRUST SEBAGAI VARIABEL MODERATING (Studi Pada Nasabah Koperasi Iqtishod Unisma) I’anatul Hasanah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm V0l. 08 No.08 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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  ABSTRACT         Customers can easily reach or meet the right parts in the company to fulfill their interests and providing services quickly and reliably will make customers loyal to the company is a form of good service. The se  rvice performance provided is the most important performance by the company for consumer or customer trust. Companies must pay attention to important things for consumers, so that they feel the trust as expected. The main thing in loyalty is trust, willingness to act without immediately calculating costs and benefits. In addition, loyalty also provides a huge advantage for the company, because it affects the pattern of customer purchases and line recommendations given by customers to others.               His study aims to determine service performance has a direct effect on customer loyalty with trust as a moderating variable. The objectives of this research are: a) To find out and analyze the influence of service performance on customer loyalty of Koperasi Iqtishod Unisma. b) To find out and analyze the influence of service performance interactions with trust as a moderating variable towards customer loyalty to the Cooperative Iqtishod Unisma.               This type of research is used quantitatively. The method of collecting data uses a questionnaire. The population in this study took from data obtained from unismatic iqtishod cooperatives as many as 393 customers who were active in May - June with a sample of 80 respondents in this study. The analytical method used with instrument test, classical assumption test and MRA (moderated regression analysis) using SPSS 21 tools. The results in this study indicate that service performance has a positive and significant effect on customer loyalty with a value (sig. 0,000) and there is an interaction between service performance and trust as a moderating variable affecting customer loyalty with a value (sig. 0,000). Keyword: Service performance , Trust,  Loyalitas
PENGARUH KUALITAS PRODUK DAN KREDIBILITAS ENDORSER (AGNEZ MO) TERHADAP MINAT BELI KONSUMEN SAMPO CLEAR (STUDI PADA KONSUMEN SAMPO CLEAR DI PERUMAHAN TATA SURYA JL.VENUS) Dian Nafilatul Maulida; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               The purpose of this study was to determine the effect of product quality variables and endorser's credibility on buying shampoo clear interest in consumers in the solar system of Jalan Venus. the research method used is quantitative. The population and sample used in this study are consumers of clear shampoo who reside in the residential solar system Jl.Venus. sampling using purposive sampling, and in this study using multiple linear regression analysis method.               The results of this study provide evidence of product quality variables and endorsers' credibility both simultaneously and partially influencing consumer buying interest Keywords: product quality, endorser credibility, buying interest
Pengaruh Experiental Marketing dan Emotional Branding Terhadap Kepuasan Konsumen Mie Gacoan Malang Rojil Gufron Abdilhaq; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 11 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis aim of study are to portray effect of experiential marketing and emotional branding partially on consumer satisfaction in Mie Gacoan Malang. To determine the effect of experiential marketing and emotional branding simultaneously on consumer satisfaction of Mie Gacoan Malang. The population of this research is Malang Gacoan Noodle Consumers, amounting to 2,800 while the sample in this study is 100 consumers. Data analysis uses multiple linear regression analysis.The results showed that experiential marketing and emotional branding partially had a significant effect on consumer satisfaction in Mie Gacoan Malang. experiential marketing and emotional branding simultaneously have a significant effect on consumer satisfaction in Mie Gacoan Malang.Keywords: experiential marketing, emotional branding, customer satisfaction
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK METRO MEDIA LOMBOK (Studi Kasus Pada Pelanggan Metro Media Lombok Di Lombok) Muhamad Yuma Meidiansyah; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted to determine the effect of product quality, price, promotion and service quality on purchasing decisions for Metro Media Lombok products. Which is located at Jl. TGH. Ibrahim Khalidy Kec. Labu Api District West Lombok. The method used is explanatory research which aims to explain the position of each variable and its influence between one variable with another variable, and the source of the data used is primary data by distributing linkie-scale kusieoner to consumers of Metro Media Lombok stores. The sample calculation in this study uses the maholtra formula which produces 145 respondents. The results of this study are the variables of product quality, price, promotion and service quality simultaneously or partially influencing the purchase decision.Keywords: product quality, price, promotion, service quality and purchasing decisions.
Analisis Pebandingan Pengukuran Kinerja Perbankan Dengan Metode CAMEL Dan RGEC (Studi Pada Perusahaan Perbankan Umum Swasta Devisa Yang Terdaftar Di Bursa Efek Indonesia tahun 2017-2019) Ratna Kumala; N. Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe Purpose of this study is to compare banking performance using the CAMEL and RGEC methods, in private foreign exchange commercial banks listed on the IDX for three periods, namely in 2017-2019 using purposive sampling, 15 samples were obtained that met the sample selection criteria. This study is a descriptive study. with a qualitative approach. The data collection technique in this research is by examining company records or documents. The analysis used is the CAMELS and RGEC methods by determining the soundness of a bank to be a bank's soundness rating. The results showed that the assessment of the health of private foreign exchange public banking using the CAMELS method on average showed the predicate Unwell. And foreign exchange private commercial banks that use the RGEC method on average show a Quite Healthy predicate. So that the performance of foreign exchange private public banks should pay more attention to the company's external factors that affect financial performance, so that companies can improve their company's financial performance. Keywords: CAMELS, RGEC, banking soundess level.
PENGARUH KUALITAS PRODUK CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELI SEPADA MOTOR MATIC HONDA SCOOPY (STUDI PADA KONSUMEN DEALER MERPATI MOTOR KOTA PROBOLINGGO) Daimatul Musyarofah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT            This study aims to examine and analyze the effect of product quality on brand and motorcycle purchasing decision (Honda Scoopy matic) in Merpati Motor dealer in Probolinggo. The research used explanatory research and quantitative approach. The respondents in this research were 80 people. They are consumers in Merpati Motor dealer.The method used  is descriptive data analysis. it used validity test, reability test, normality test, multikolinierity test, heterokedastisity test, multiple linier analysis test, f test, t test. The result of this study simoultaneously, each product quality variable, price perception, and brand name have some positive effect on purchasing decision. Partially, product quality variable have effect on purchasing decision. Then price perception did not have effect for purchasing decision on  Merpati Dealer Motor.
Co-Authors A. Nor Maulidi ABS, M Khoirul Achmad Agus Priyono Achmad Fikri Hanif Afi Rachmat Slamet Afi Rahmat Afi Rahmat Slamet Agung Prayitno Ahmad Ary Setiawan Ahmad Fawaidur Rohman Ahmad Prayogi Wicaksono Ahmad Zakaria Ahmad Zakki M Aida Fitri Nuril Multazamah Aina Rofika Alfazirah Ainun Alifah Akhmad Azhar Khurri Aleria Irma Hatneny Alfian Budi P Alfian Budi Primanto Alit Hidayatul Azmi Alviana Mariska Amaliatus Zahrotul Ula Amartiya Dinda Wahyu Kirana Andi Normala Andik Dewantoro Andre A khriza Pradana Angga Gari Prasmono Anggita Lira Ardhiyanti Anital Umroh Annisa Mochtar Arif Baihaqi Arini Arini Arini Fitria Mustapita Ariska Estu Prasmara Aslinda Aslinda Atika Najdah Annabila Ayatullah khomaini Ayu Rizki Wulandari Azwar Erizaldy Bahtiar Andi Firdaus Chairani Aulia Choirotunnisa Choirotunnisa Daimatul Musyarofah Dea Adinda Putri Andini Devi Ilsanti Devia Nicken Wulandari Dian Nafilatul Maulida Dicky Bagus Prastyo Didit Hendrawan Dinda Ayuniar Dini Febriana Riyanto Dwi Alfi Rahmi Elvi Yuli Asriski Errina Soufi Widiasari Fahrurrozi Rahman Farkhan Azis Farkhan lutfi Fathur Rosi Fauzah Fitri Nurlaili Harvanto Harvanto Hasan Abdullah Heni Maulida Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Imam Syafii Indah Faizah Intan Mutiara Putri Ismatul Ummah Ita Athia I’anatul Hasanah Janggih Maqsuda Jeki Setiawan Putra Khalikussabir, Khalikussabir Khoerul Wahyudin Kholikuddin Amrulloh Layli Wahyuningsih Lia Dwi Pramesthie Lismayani Lismayani M Faris efendi M Hufron M. Agus Khafidurrohman M. Bahrul Ulum M. Fasih Zunaidy M. Hasan Syaifoer Rizal M. Hufron M. Izzudin M. Khoirul Anwarudin Broto Suharto M. Muzammil M. Najib M. Rizal M. Syahrul Gunawan Maghfiroh Chandra Ning Tyas Margareth Aliatul Maimuna Mar’atus Sa’diyah Mei Isnainiyah Meri Kurniawati Miftakhul Ilham Fauzi Mochammad Abdul Rahman Fachruddin Mochammad Mochammad Moh Sholeh Moh. Abd Wahid Al jamil Mohamad Yonanda Alvereza Mohammad Rizal Mohammad Yanto Muflikhul Ulayanis Arliska Muh. Anwar Nugroho Muh. Saifullah Muhamad Yuma Meidiansyah Muhamad Yusuf Fikri Habibi Muhammad Al Akbar Muhammad Farid Rohmatulloh Muhammad Hufron Muhammad Muiz Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda Musthofa Kamal Huda Nadwatul Haramaini Nafi`atuz Zahroh Nanda Aris Pratama Aji Nanda Rifky V. A Nike Sari Oktavia Niken Riska Indriani Ni’matul Khoirunnisa Novandy Novandy Novita Kensiwi Nur Faiza Nur Laili Khoirunnida Nur Syahraini Nurhajati Nurhajati Nurul Hamidah Olive Ryan Wibowo Pandu Dzaky Islam Pristy Indah Nurfiana Puput Rismunawati Ratna Kumala Ratna Tri Hardaningtyas, Ratna Tri Repiannur Repiannur Restu Millaningtyas Revin Dea Lorensa Reydora Husaen Qornabela Ridha Luthfi Setiawan Rio Era Deka Ristya Irianti Cahyaningrum Rizki Ramadhan Roeswitha Setiya Dwijayanti Rojil Gufron Abdilhaq Roki Candra Pitura Rudy Cahyo Widodo Safaruddin Yusron Salma Isna Maulidia Salsa Nabila Saraswati, Ety Selvia Sulaksana Andi Putri Shafiah Arsyi Mu’minin Shintia Juniariska Silvia Kusumaningrum Sistya Ernawaty Siti Asiyah Siti Ernalia Ratuloly Siti Latifatul Mufidah Sohib Sohib Sudaryanto Sudaryanto Sukma Ukhtina Supriadin Supriadin Sururi Sururi Syarifatul Mufida Tarmizi Tarmizi Ubaidillah Ubaidillah Ulfa Syahria Balgis Ulul Absorul Hidayah Umdatul Amiroh Ummi Mardhotus Sholihah Uun Nur Laila Vandani Yuraida Virza Aliffudy Vonita Anggun Dewi Kumala Wahyu Sintia Widiana Saskia Putri Wiwin Mauliya Wulan Alimudin Yara Azzahra Naomira Yati Ambarwati Yustiana Laitul Fitriyah