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All Journal Al-Risalah : Jurnal Imu Syariah dan Hukum Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Shaut Al-'Arabiyah Jurnal Adabiyah El-Mashlahah Diwan : Jurnal Bahasa dan Sastra Arab Langkawi: Journal of The Association for Arabic and English Ijaz Arabi Journal of Arabic Learning Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Khazanah Pengabdian Kuriositas: Media Komunikasi Sosial dan Keagamaan 'A Jamiy: Jurnal Bahasa dan Sastra Arab Mazahibuna: Jurnal Perbandingan Mazhab Hijai - Journal on Arabic Language and Literature Proceedings of The International Conference on Social and Islamic Studies Majalah Ilmiah Tabuah: Ta`limat, Budaya, Agama dan Humaniora DEVELOPMENT : Journal of Community Engagement ELOQUENCE: Journal of Foreign Language Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Al-Aqwam: Jurnal Studi Al-Qur'an dan Tafsir AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab Kitabina: Jurnal Bahasa dan Sastra Arab Journal of Arabic Education and Linguistics Tilawah: Journal of Al-Qur'an Studies
Baso Pallawagau
Dosen Fakultas Adab Dan Humaniora UIN Alauddin Makassar
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : ELOQUENCE: Journal of Foreign Language

 1 
Arabic Advertising on Food Products and Beverages: A Stylistic Analysis dan Semantic Field Novianti , Lisa; Rifai, Alimudin; R. Saleh, Sriwahyuningsi; Pallawagau, Baso
ELOQUENCE : Journal of Foreign Language Vol. 1 No. 2 (2022): AUGUST
Publisher : Language Development Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58194/eloquence.v1i2.407

Abstract

Background: Many  foods  and  beverage  products  are  currently  using  Arabic  as advertisements  to  promote  product contents and  explain  how  to  present them in a contemporary language style to make it easier for consumers from across countries. Purpose: This study aims to (1) describe  the process  of forming  Arabic vocabulary advertised on food and beverage products and (2) find out the meaning and style of Arabic used in food and beverage products. Method: This study applies a stylistic and semantic field approach to library research. Primary data was collected and identified through seven product advertisements serving food  and  beverages.  Data  were  analyzed  descriptively  through  the  identification  of vocabulary, analysis of the use of advertising language style, and variants of meaning. Results and Discussion: The results of this study indicate that there is a similarity in the use of imperative sentences in the manner of presenting products, the advertising language used to explain how to present food and beverage products always uses the style of uslub al-Amr (command word) to do something. In addition, the word forms used have ten different meanings according to the context of the sentence. Conclusions and Implications: The results  of  this study have implications for  acquiring new Arabic vocabulary with contemporary advertising language styles, which can be done by studying product presentation instructions.
Co-Authors Abdillah Abdul Muiz Amir, Abdul Muiz Abdul Rahim Abdul Rahim Muhammad Abdul Rahman Sakka Achmad Abubakar Aditya, Alfikri Rausen Afifuddin Ahmad Ahmad Ahmad, Muhsin Albshkar, Hajer Abdallah Ali Hasan Al Bahar Alsadiq, Sherif Muhammad Alsayd, Abdulnasir Dhaw Alzletni, Naima Salem Amrah Kasim Andriani, Sarina Anwar Abd Rahman Aqidahtul Jannah Asriyah Asriyah Bugis, Manal Erwin Hafid, Erwin Fadlil Yani Ainusyamsi, Fadlil Yani Farhah, Ummi Fauziah, St. Fauziah Firdaus Firdaus Gadallah, Muhammad Sa'ad Abdel Khaliq Haddade, Hasyim Haerudin Hajar, Sulistia Hamzah, Nur Afifah Harjum, Mohamad Hasriani Hasriani, Hasriani Husain, Muhammad Zakir Husni Mubarak Ibnu Rawandhy N. Hula Jahantab, Zakirah Kamaluddin Abunawas, Kamaluddin Kartini Kartini Kasim, Amrah Khaerun Nisa Nuur La Ode Ismail Ahmad, La Ode Ismail M. Taufiq Hidayat Pabbajah Masuwd, Mowafg Maya Sari Moh Rafli Mohamad Harjum Muammar Bakry Muhammad Ali Rusdi Bedong Muhammad Nur Abduh Muhammad Saleh Muhammad Walidin MUHAMMAD YUSUF Muhammad Zakir Muhsin Munzir, Muhammad Nawawi, Aksa Muhammad Novianti , Lisa Nur, Chamdar Nurkhalis A. Ghaffar Nuur, Khaerun Nisa Pababbari, Musafir Pamessangi, Andi Arif R. Saleh, Sriwahyuningsi Raden Mohamad Herdian Bhakti Rahmi, Nur Laelatul Rasna Rasna Rasna, Rasna Rasyid, Muhammad Dirman Ridwan, Andi Muhammad Rifai, Alimudin Rustam Rustam Sinar, Sinar Sochra, Siti Dyah Islamiaty Surya Ningsih Syatar, Abdul Thalib, Abdullah Wahibah, Wahibah Yamin, Yelsa Putri Zaenal Abidin