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Institutional Responses to Digital Religious Authority : Muslim Organizations’ Digital Da‘wah Strategies in Navigating Platform Culture in Indonesia Zaman, Wahyu; Ahmad, Nur; Zakkiyah, Nur
Journal of Islamic Management Vol. 6 No. 2 (2026): July
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v6i2.2698

Abstract

This article examines how Nahdlatul Ulama (NU) responds institutionally to the rise of digital religious authority in Indonesia’s platform-based media environment. The study addresses the growing challenge faced by Islamic organizations as religious legitimacy is increasingly shaped by visibility, engagement, and platform culture rather than solely by traditional institutional authority. Using a qualitative-descriptive approach, this research employs digital trace observation of NU’s official websites, social media accounts, video channels, digital services, and publicly accessible organizational documents. The findings show that NU responds through three interconnected strategies: strengthening official digital media, developing institutional digital infrastructure, and enhancing internal digital capacity through content and leadership initiatives. These strategies indicate that NU is not merely adapting to digital change, but is institutionalizing digital da‘wah as a form of authority management. This study argues that digital religious authority has become a strategic organizational issue, requiring Islamic institutions to integrate legitimacy, media management, and platform adaptation.
Co-Authors Adi Mansah Adiba, Thoriq Ahmad, Aunillah Ainy, Hanik Qurratul Albertus Djoko Lesmono, Albertus Djoko Aldes Lesbani Alfina S Amiruddin Supu Amri Amri Anasom, Anasom Andrivo Rusydi Aprilia, Kartini Aprilianda Arsyad, Fitri Suryani Aulia Azizah, Nabilah Nur Didik Hermawan, Didik Dila, Anisa Ratna Dwi Yuliati, Yuli Erviana, Desti Fakhrurazi, Fakhrurazi Farhan Zulfikar, Ahmad Fathimah, Zuni Maulida Febriani, Eke Windiar Ferry Budi Prasetya Firdha Yusmar Fithrianto, Novan Fortuna, Teeusa Febby Fuadina, Zakiya Nur Hadi Kusuma, Hamdan Hanifah, Yulizah Hasja Paluta Utami, Hasja Paluta I Ketut Mahardika Idha Royani Ihsan Alfikro Indrawati Indrawati Indrawati Jadnika Dwi Rakhmawan Amrullah Jailani, Muhammad Taufiq Bin Mohd Jumaniar, Jamiatul Kholis, Moh. Nur Khumairoh, Nurista Yuliatul Khusniyah, Aziizatul Kussudyarsana Laela, Rizka Amalia Mahbubah, Isna Nikmatul Mardiyanto Mardiyanto Marhestian, Sherin Marlan, Abd Rahman MIFTAKHUL JANNAH Mufid Andrianata Muliana, Siti Mulkan Habibi Muna, Fitria Nada, Rafa Nafis, Umi Zakiatun Negara, Satria Putra Jaya Niam, Muhammad Yusrun Nurcahyati, Ai Nurkhasanah Nurkhasanah Nurul Hidayati Pertiwi, Salsabiela Pramudya Dwi Aristya Putra Pratama, Farandika Nanda Putri, Bunga Indah Putri, Dewi Ramandani Rahmadani, Vivi Rahmadhoni, Novita Kusuma Rahmani, Tara Puri Ducha Rhischa Assabet Shilla, Rhischa Assabet Ridlo, Zainur Rasyid Rini, Norma Puspa Risfidian Mohadi Rizkika, Maulidiya Rofiq Faudy Akbar Rohmatullaili Rohmatullaili, Rohmatullaili Roikhan Mochamad Aziz, Roikhan Mochamad Rusdianto Rusdianto Rusdianto, Rusdianto Saputri, Ginanjar Zukhruf Sari, Rika Sumita Wimanda Savira, Dila Sholahudin, M. Soedewo, Ery Sri Rejeki Dwi Astuti Sri Wahyuni Sugihartoko, Sugihartoko Suharsono, Judi Supeno Supeno Suroiyya, Serin Himatus Sutarto Sutarto Tiastutik, Fuji ULIN NUHA ULIN NUHA Verawati Watson, Lee James Wibiyan, Sahrul Wibowo, Satrio Bayu Widayanto, Mutinda Wijaya, Alfan Yuniarti, Elmi Zakkiyah, Nur Zaman, Wahyu Khoiruz Zultriana