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All Journal Ekonomi Bisnis Jurnal Indo-Islamika Jurnal Sosiologi Reflektif HIMMAH Jurnal Ilmiah Ekonomi Islam Al Ishlah Jurnal Pendidikan Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Organisasi Dan Manajemen JMM (Jurnal Masyarakat Mandiri) JTAM (Jurnal Teori dan Aplikasi Matematika) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ekono Insentif Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal MEBIS (Manajemen dan Bisnis) Al-Kharaj: Journal of Islamic Economic and Business Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Edunesia : jurnal Ilmiah Pendidikan PAKAR Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Islamic Economics and Finance Studies Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Jurnal Bisnisman : Riset Bisnis dan Manajemen Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Pengabdian kepada Masyarakat Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Social Science Oikonomia: Jurnal Manajemen Jurnal USAHA Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business, Accounting and Management Journal of Accounting and Finance Management (JAFM) ABDINE Jurnal Pengabdian Masyarakat Media Bina Ilmiah Islamic Economics and Business Review (IESBIR) Equilibrium: Jurnal Ekonomi Syariah Sinergi International Journal of Education International Assulta of Research and Engagement Veteran Economics, Management & Accounting Review JOSEE : Journal of College Student's Intellectual
Sufyati HS
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Enhancing the Capacity of Muslim Women MSMEs through Digital Marketing Training and Halal Product Certification Sufyati HS, Sufyati HS; Handayani, Tati; Septyan, Krisno; Karimah, Diva Azka; Shafwan, Muhammad Alif
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i1.7731

Abstract

The entrepreneurial capacity of Muslim women at the Berlian Cooperative in South Tangerang remains limited, particularly in terms of digital marketing skills and understanding of halal product standards. Most of their businesses operate on a micro-scale with limited market reach and do not fully comply with comprehensive halal standards, hampering their competitiveness and sustainability. The purpose of this community service was to improve their knowledge of halal standards and digital marketing skills as a promotional and information dissemination tool. The service adopted a Participatory Rural Appraisal (PRA) approach, which included outreach, education, training, and direct mentoring for selected cooperative members through purposive sampling. The results of the service demonstrated a significant increase in participants' understanding of halal certification, application procedures, and the implementation of halal standards in production. Participants were able to identify halal and thayyib ingredients and align their production practices with Islamic principles. In the area of digital marketing, participants successfully created business social media accounts, utilized digital platforms for promotion, and developed engaging content to effectively engage consumers. Future community service programs should expand the implementation period, provide comprehensive halal certification guidance, and integrate digital business tools to ensure greater sustainability and broader impact.
BUSINESS DIGITALIZATION: AN ISLAMIC BUSINESS ETHICS PERSPECTIVE WITH THE BMC MODEL Tati Handayani; Sufyati HS; Anggi Angga Resti; Silvia Dewi Sagita Andik
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 8 No 2 (2025): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v8i2.11298

Abstract

The growth of MSMEs plays an important role in the Indonesian economy, but many still face limitations in utilizing digital technology. This study analyzes the batik business model using the BMC approach combined with Islamic business ethics. Data were obtained through interviews, observations, and literature review. The study shows that Islamic principles are applied concretely through transparency in production and transaction processes, fairness in wage distribution, and healthy competition through product differentiation and public education. The analysis also found challenges in the form of limited digital marketing skills, dependence on raw materials from outside the region, and a lack of regeneration of young craftsmen. The recommended strategies are strengthening digital channels, diversifying products, developing partnerships with educational and tourism institutions, and enhancing the capacity of the younger generation. These strategies not only support business sustainability but also reinforce the integration of economic innovation with moral responsibility in accordance with Islamic values.
Ecopreneurship Muslimah: Pemanfaatan Limbah Organik di Koperasi Berlian Tangerang Selatan Aprion, Muhammad; Handayani, Tati; HS, Sufyati; Karnys Izza Muhammad, Aghna
ABDINE: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Teknologi Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v5i2.1425

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas kewirausahaan anggota Koperasi Serba Usaha (KSU) Berlian melalui pelatihan pemanfaatan limbah organik menjadi produk eco-enzyme yang bernilai jual. UMKM mikro di Kota Tangerang Selatan, termasuk KSU Berlian, masih menghadapi berbagai kendala seperti rendahnya pemahaman kewirausahaan dan belum optimalnya pengelolaan limbah rumah tangga. Program ini dilaksanakan melalui metode ceramah, praktik langsung, dan evaluasi partisipatif yang mencakup pengenalan strategi bauran promosi, perencanaan usaha, serta keterampilan teknis pembuatan sabun eco-enzyme. Hasil kuesioner menunjukkan peningkatan signifikan pemahaman peserta, dengan lebih dari 80% menyatakan paham dan sangat paham, serta seluruh peserta menilai program ini bermanfaat. Keunggulan program terletak pada pendekatan praktik langsung yang aplikatif, namun terdapat keterbatasan pada durasi pelatihan dan minimnya pemantauan lanjutan. Oleh karena itu, program ke depan disarankan melibatkan pendampingan berkelanjutan dan pengembangan modul lanjutan. Secara keseluruhan, kegiatan ini berkontribusi terhadap Tujuan Pembangunan Berkelanjutan (TPB) poin ke-17 dan mendukung pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi melalui penerapan hasil kerja dosen untuk masyarakat.
Pengembangan Minuman Lidah Buaya (Aloe vera) sebagai Produk Inovatif dalam Mendukung Ekonomi Kreatif HS, Sufyati; Handayani, Tati; Resti, Anggi Angga; Desmintari, Desmintari; Koyyimah, Ai Kokoy; Astuti, Diah Yuni
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i2.4171

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan jamaah muslimah Majelis Taklim Baiturrahmah, Pisangan, Ciputat Timur, Tangerang Selatan dalam mengolah lidah buaya menjadi produk minuman inovatif yang bernilai ekonomi. Metode yang digunakan adalah pendekatan partisipatif dan pemberdayaan masyarakat melalui empat tahapan, yaitu: (1) identifikasi potensi dan permasalahan melalui observasi dan wawancara untuk menggali kondisi awal dan kebutuhan peserta; (2) perencanaan program berupa penyusunan materi pelatihan pengolahan lidah buaya, higienitas, pengemasan, dan pemasaran; (3) pelaksanaan pelatihan dan demonstrasi dengan keterlibatan aktif peserta dalam proses produksi; serta (4) evaluasi melalui observasi dan wawancara untuk menilai peningkatan pengetahuan, keterampilan, dan motivasi peserta. Hasil kegiatan menunjukkan bahwa peserta mampu memahami teknik pengolahan lidah buaya yang tepat dan higienis, serta memiliki keterampilan dasar dalam memproduksi minuman lidah buaya. Selain itu, peserta juga mulai memahami pentingnya pengemasan dan pemasaran produk dalam mendukung usaha berbasis ekonomi kreatif. Kegiatan ini juga mendorong munculnya motivasi kewirausahaan berbasis rumah tangga melalui pemanfaatan bahan lokal. Dengan demikian, pengembangan minuman lidah buaya berpotensi menjadi alternatif usaha yang dapat meningkatkan nilai tambah ekonomi masyarakat serta mendukung penguatan ekonomi kreatif berbasis komunitas.
Digital Marketing Development Strategy of Sharia Cooperative Handayani, Tati; HS, Sufyati; Priyatno, Prima Dwi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.248

Abstract

The development of Sharia Cooperatives faced obstacles due to the Covid-19 pandemic situation. Many people no longer use sharia cooperatives in carrying out their daily lives, especially the owner of business. This situation requires innovation by utilizing digitization technology. One of the form of technology that can be used is digital marketing, with digital marketing communications and transactions can be carried out at any time. This study focuses on mapping the characteristics of Islamic cooperatives and evaluating the performance of Islamic cooperatives as well as producing business strategy models for Islamic cooperatives. The method used is descriptive qualitative with SWOT analysis techniques. Sampling method use non-probability sampling (snowball). The participants in this study were the management of the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS), Bojong Gede, Bogor, West Java, totaling 6 informants. The results of the study show that the Baiturrahman Mitra Umat KKS is a cooperative that has a strong and growing market. The Baiturrahman Mitra Umat PSC can carry out two types of strategies, namely intensive strategies and integrative strategies. Intensive strategies can be carried out by cooperatives in the form of market penetration and market and product development. The integrative strategy can be carried out by cooperatives in the form of forward integration, backward integration, and horizontal integration. Keywords: strategy, digital marketing, sharia cooperatives
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Handayani, Tati; HS, Sufyati; Priyatno, Prima Dwi; Matondang, Nurhafifah; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.290

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Keywords:business model canvas, digital marketing, sharia cooperative, marketing strategy
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Tati Handayani; Sufyati Hs; Prima Dwi Priyatno; Nurhafifah Matondang; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 6 No. 1 (2026): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/ijbtob.v6i1.289

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Co-Authors Abdul Husen Zaelani Abdul Husen Zaelani Achirsyah Bahar Ahmad Ruslan Aji Priambodo Akhdanaila Hikmah Wirawan Akhdanaila Hikmah Wirawan Alfida Aziz Alvi Lestari Anantadjaya, Samuel PD Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anita Nopiyanti Annisa Febria Rachmawati Aprion, Muhammad Aryani, Lina Asfahani Asfahani Asfahani, Asfahani Astuti, Diah Yuni Atsari Sujud Audina, Bella Puspita Ayunita Ajengtyas Saputri Azzahra, Adinda Naziha Budilaksono, Sularso Chusnul Rofiah Citra Arta, Deddy Novie Darmawati Manda Desmintari Didit Hadayanti Dipa Teruna Awaloedin Elia Erna Nurdiani Fadhli Suko Wiryanto Faisal Marzuki Faizi Faizi Ginta Ginting Hammas Hubaibi Akbar El Hamid Hammas Hubaibi Akbar El Hamid Hanifah Hanifah Hasan, Wahyudin Irwan Moridu Isa Isa Isnainiyah, Ika Nurlaili JUBAEDAH JUBAEDAH, JUBAEDAH Karimah, Diva Azka Karnys Izza Muhammad, Aghna Koyyimah, Ai Kokoy Krisno Septyan Kusnadi Kusnadi Laili, Sasmita Nurvinda Leberina Alfonsina Dodop Mardillasari, Rafika MARIA BINTANG Marwan Effendi Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Miftah, Munasiron Miftahul Janah Mira Rahmi Muhamad Ujang Hudromi Muhammad Akbar Muhammad Nur Muktiyanto, Ali Mulyantini, Sri Munggaran, Nantia Rena Dewi Nanda Hanifah Putri Nasution, Annio Indah Lestari Nobelson, Nobelson Novita Syahidah Sari Nugroho, Anton Priyo Nur Afhdal Dzikra, Moh Nurjaya, Nunu Nurwijayanti Pitoyo, Bayu Seno Prasetyo Hadi Prima Dwi Priyatno Pristiani, Novita Priyatna, Muhammad Randhika Priyatno, Prima Dwi Priyatno, Prima Dwi Purwanto Widodo Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Rahadi, Aditya Putra Rahma Tika Savitri Rahmasari Fahria Renika Hasibuan Rianto, Muhammad Richo Ridwansyah, Muhamad Risa, Mila Rizka Yusrina RR. Ella Evrita Hestiandari Said Kelana Asnawi Sain, Zohaib Hassan Sendi Ramdhani Setiono, Agus Shafwan, Muhammad Alif Shaquille Lesmana, Kevin Silvia Dewi Sagita Andik Sofia Maulida Subhiningsih, Retno Ambarwati subur subur Sugianto Sugianto Sugiarto, Fitrah Suharyati Suharyati Suharyati Sumartono Sumartono Sumilir, Sumilir Supartono Supartono Suryanti, Heni Syamsudin Syamsudin Tati Handayani Tati Handayani Tati Handayani Tati Handayani Tati Handayani, Tati Then, Yoana Merilla Kurniawan Tri Siswantini Tri Widyastuti Umayka, Sabina Ummu Salamah Wahyudi Wahyudi Widiyanti, Rusi Winanto Nawarcono Yetty, Fitri YUDI NUR SUPRIADI Zarkasi Zarkasi Zulkarnain, Azim Zulqah, Koiriyah Azzahra