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All Journal Ekonomi Bisnis Jurnal Indo-Islamika Jurnal Sosiologi Reflektif HIMMAH Jurnal Ilmiah Ekonomi Islam Al Ishlah Jurnal Pendidikan Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Organisasi Dan Manajemen JMM (Jurnal Masyarakat Mandiri) JTAM (Jurnal Teori dan Aplikasi Matematika) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ekono Insentif Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal MEBIS (Manajemen dan Bisnis) Al-Kharaj: Journal of Islamic Economic and Business Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Edunesia : jurnal Ilmiah Pendidikan PAKAR Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Islamic Economics and Finance Studies Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Jurnal Bisnisman : Riset Bisnis dan Manajemen Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Pengabdian kepada Masyarakat Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Social Science Oikonomia: Jurnal Manajemen Jurnal USAHA Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business, Accounting and Management Journal of Accounting and Finance Management (JAFM) Media Bina Ilmiah Islamic Economics and Business Review (IESBIR) Equilibrium: Jurnal Ekonomi Syariah Sinergi International Journal of Education International Assulta of Research and Engagement Veteran Economics, Management & Accounting Review JOSEE : Journal of College Student's Intellectual ABDINE :Jurnal Pengabdian Masyarakat
Sufyati HS
Universitas Pembangunan Nasional Veteran Jakarta
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BUSINESS DIGITALIZATION: AN ISLAMIC BUSINESS ETHICS PERSPECTIVE WITH THE BMC MODEL Tati Handayani; Sufyati HS; Anggi Angga Resti; Silvia Dewi Sagita Andik
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 8 No 2 (2025): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v8i2.11298

Abstract

The growth of MSMEs plays an important role in the Indonesian economy, but many still face limitations in utilizing digital technology. This study analyzes the batik business model using the BMC approach combined with Islamic business ethics. Data were obtained through interviews, observations, and literature review. The study shows that Islamic principles are applied concretely through transparency in production and transaction processes, fairness in wage distribution, and healthy competition through product differentiation and public education. The analysis also found challenges in the form of limited digital marketing skills, dependence on raw materials from outside the region, and a lack of regeneration of young craftsmen. The recommended strategies are strengthening digital channels, diversifying products, developing partnerships with educational and tourism institutions, and enhancing the capacity of the younger generation. These strategies not only support business sustainability but also reinforce the integration of economic innovation with moral responsibility in accordance with Islamic values.
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Tati Handayani; Sufyati Hs; Prima Dwi Priyatno; Nurhafifah Matondang; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 6 No. 1 (2026): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/ijbtob.v6i1.289

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Digital Marketing Development Strategy of Sharia Cooperative Tati Handayani; Sufyati HS; Prima Dwi Priyatno
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.248

Abstract

The development of Sharia Cooperatives faced obstacles due to the Covid-19 pandemic situation. Many people no longer use sharia cooperatives in carrying out their daily lives, especially the owner of business. This situation requires innovation by utilizing digitization technology. One of the form of technology that can be used is digital marketing, with digital marketing communications and transactions can be carried out at any time. This study focuses on mapping the characteristics of Islamic cooperatives and evaluating the performance of Islamic cooperatives as well as producing business strategy models for Islamic cooperatives. The method used is descriptive qualitative with SWOT analysis techniques. Sampling method use non-probability sampling (snowball). The participants in this study were the management of the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS), Bojong Gede, Bogor, West Java, totaling 6 informants. The results of the study show that the Baiturrahman Mitra Umat KKS is a cooperative that has a strong and growing market. The Baiturrahman Mitra Umat PSC can carry out two types of strategies, namely intensive strategies and integrative strategies. Intensive strategies can be carried out by cooperatives in the form of market penetration and market and product development. The integrative strategy can be carried out by cooperatives in the form of forward integration, backward integration, and horizontal integration. Keywords: strategy, digital marketing, sharia cooperatives
Digital Marketing Development Strategy for Sharia Consumer Cooperatives with Business Model Canvas Tati Handayani; Sufyati HS; Prima Dwi Priyatno; Nurhafifah Matondang; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.290

Abstract

Globalization has brought increasingly fierce competition for Islamic cooperatives, which threatens their survival in the market. As one of the important business sectors, sharia cooperatives need to develop strategies to remain relevant in various services, including financial services. The purpose of this study is to evaluate the business model and provide alternative recommendations for developing digital marketing with a business model canvas approach. This study uses a qualitative method with a business model canvas approach and the selected sharia cooperative model is the Baiturrahman Mitra Umat Sharia Consumer Cooperative (KKS). The results showed that the Baiturrahman Mitra Umat PSC experienced growth. The strategy that needs to be implemented should focus on growth that improves service, profit, and exploring new opportunities by prioritizing the role of digitalization for the marketing process of cooperative services. This strategy is formulated based on nine elements of the business model canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Keywords:business model canvas, digital marketing, sharia cooperative, marketing strategy
Pengembangan Minuman Lidah Buaya (Aloe vera) sebagai Produk Inovatif dalam Mendukung Ekonomi Kreatif Sufyati HS; Tati Handayani; Anggi Angga Resti; Desmintari Desmintari; Ai Kokoy Koyyimah; Diah Yuni Astuti
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i2.4171

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan jamaah muslimah Majelis Taklim Baiturrahmah, Pisangan, Ciputat Timur, Tangerang Selatan dalam mengolah lidah buaya menjadi produk minuman inovatif yang bernilai ekonomi. Metode yang digunakan adalah pendekatan partisipatif dan pemberdayaan masyarakat melalui empat tahapan, yaitu: (1) identifikasi potensi dan permasalahan melalui observasi dan wawancara untuk menggali kondisi awal dan kebutuhan peserta; (2) perencanaan program berupa penyusunan materi pelatihan pengolahan lidah buaya, higienitas, pengemasan, dan pemasaran; (3) pelaksanaan pelatihan dan demonstrasi dengan keterlibatan aktif peserta dalam proses produksi; serta (4) evaluasi melalui observasi dan wawancara untuk menilai peningkatan pengetahuan, keterampilan, dan motivasi peserta. Hasil kegiatan menunjukkan bahwa peserta mampu memahami teknik pengolahan lidah buaya yang tepat dan higienis, serta memiliki keterampilan dasar dalam memproduksi minuman lidah buaya. Selain itu, peserta juga mulai memahami pentingnya pengemasan dan pemasaran produk dalam mendukung usaha berbasis ekonomi kreatif. Kegiatan ini juga mendorong munculnya motivasi kewirausahaan berbasis rumah tangga melalui pemanfaatan bahan lokal. Dengan demikian, pengembangan minuman lidah buaya berpotensi menjadi alternatif usaha yang dapat meningkatkan nilai tambah ekonomi masyarakat serta mendukung penguatan ekonomi kreatif berbasis komunitas.
Ecopreneurship Muslimah: Pemanfaatan Limbah Organik di Koperasi Berlian Tangerang Selatan Aprion, Muhammad; Handayani, Tati; HS, Sufyati; Karnys Izza Muhammad, Aghna
ABDINE: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Riau Pesisir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v5i2.1425

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas kewirausahaan anggota Koperasi Serba Usaha (KSU) Berlian melalui pelatihan pemanfaatan limbah organik menjadi produk eco-enzyme yang bernilai jual. UMKM mikro di Kota Tangerang Selatan, termasuk KSU Berlian, masih menghadapi berbagai kendala seperti rendahnya pemahaman kewirausahaan dan belum optimalnya pengelolaan limbah rumah tangga. Program ini dilaksanakan melalui metode ceramah, praktik langsung, dan evaluasi partisipatif yang mencakup pengenalan strategi bauran promosi, perencanaan usaha, serta keterampilan teknis pembuatan sabun eco-enzyme. Hasil kuesioner menunjukkan peningkatan signifikan pemahaman peserta, dengan lebih dari 80% menyatakan paham dan sangat paham, serta seluruh peserta menilai program ini bermanfaat. Keunggulan program terletak pada pendekatan praktik langsung yang aplikatif, namun terdapat keterbatasan pada durasi pelatihan dan minimnya pemantauan lanjutan. Oleh karena itu, program ke depan disarankan melibatkan pendampingan berkelanjutan dan pengembangan modul lanjutan. Secara keseluruhan, kegiatan ini berkontribusi terhadap Tujuan Pembangunan Berkelanjutan (TPB) poin ke-17 dan mendukung pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi melalui penerapan hasil kerja dosen untuk masyarakat.
PENGINAPAN DAN MAKANAN HALAL MENJADI KUNCI MENINGKATKAN MINAT BERWISATA HALAL BAHARI DI JAKARTA Adinda Naziha Azzahra; Sufyati HS
Veteran Economics, Management, & Accounting Review Vol 2 No 1 (2023)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v2i1.6280

Abstract

Abstract Tourism is part of an important sector in a country's economy, which contributes significantly to foreign exchange earnings. Currently, halal tourism is starting to develop to meet the demands of Muslim tourists, one of which is halal marine tourism. In this study, the object of research is interest in halal maritime tourism. in Jakarta. The factors studied were accommodation, facilities, transportation, halal food and drinks. The purpose of this study is how accommodation, facilities, transportation, food and halal drinks affect the interest in halal maritime tourism in Jakarta. The research method used is a quantitative descriptive approach, data collection techniques by distributing questionnaires to tourists visiting marine tourism in Jakarta. Processing data with the SmartPLS application. The results showed that the accommodation, halal food and beverage factors had an effect on the interest in halal maritime tourism in Jakarta, while the facilities and transportation factors had no effect on the interest in halal maritime tourism in Jakarta. It is hoped that from this research the number of interests in halal maritime tourism in Jakarta will increase when accommodation, halal food and drinks have increased both in terms of quantity and quality. There needs to be a special increase in terms of facilities and transportation so that it can be a concern for tourists who want to travel halal maritime in Jakarta. Keywords:  Halal Marine Tourism; Interest ;Tourism Determinan   Abstrak Tujuan penelitian ini adalah bagaimana pengaruh akomodasi, fasilitas, transportasi, makanan dan minuman halal terhadap minat berwisata halal bahari di Jakarta.Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif , teknik pengumpulan data dengan penyebaran kuesioner kepada wisatawan yang berkunjung di wisata Bahari di Jakarta.Pengolahan data dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa faktor akomodasi, makanan dan minuman halal berpengaruh terhadap minat berwisata halal bahari di Jakarta, sedangkan factor fasilitas dan trasportasi tidak berpengaruh terhadap minat berwisata halal Bahari di Jakarta. Diharapkan dari penelitian ini jumlah minat berwisata halal bahari di Jakarta akan meningkat ketika akomodasi, makanan dan minuman halal mengalami peningkatan baik dari segi kuantitas maupun kualitas. Perlu adanya peningkatan khusus pada segi fasilitas dan transportasi agar dapat menjadi perhatian bagi wisatawan yang ingin berwisata halal bahari di Jakarta. Kata Kunci: Faktor-Faktor Pariwisata; Minat; Pariwisata Halal bahari
Pemberdayaan Komunitas dalam Mendukung Ekonomi Sirkular melalui Inovasi Sabun Eco-Enzyme Rina Nur Shabrina; Sufyati HS; Tati Handayani; Elia Erna Nurdiani; Nur Fauziyah
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i3.4302

Abstract

Permasalahan limbah organik rumah tangga yang belum dikelola secara optimal, khususnya pada kelompok ibu rumah tangga di lingkungan padat penduduk, mendorong perlunya intervensi pemberdayaan masyarakat yang aplikatif dan berkelanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran lingkungan dan kemandirian ekonomi melalui pengembangan sabun eco-enzyme berbasis UMKM pada Majelis Taklim Baiturrahman. Metode yang digunakan adalah Community Service Action Research (CSAR) dengan pendekatan partisipatif yang melibatkan 32 orang ibu-ibu majelis taklim. Pelaksanaan kegiatan dilakukan melalui tahapan sosialisasi, pelatihan dan praktik pembuatan eco-enzyme dan sabun ramah lingkungan, pendampingan, serta evaluasi. Data dikumpulkan melalui pre-test dan post-test untuk mengukur perubahan pengetahuan peserta, serta observasi dan wawancara untuk mengevaluasi keterampilan dan partisipasi peserta selama kegiatan. Hasil menunjukkan adanya peningkatan pengetahuan peserta yang signifikan, ditunjukkan oleh kenaikan nilai rata-rata dari 7,09 menjadi 8,34 dengan tingkat signifikansi p < 0,05. Selain itu, seluruh peserta mampu mempraktikkan pembuatan eco-enzyme dan sabun secara mandiri. Kegiatan ini juga meningkatkan kesadaran peserta terhadap pengelolaan limbah rumah tangga serta membuka peluang pengembangan usaha mikro berbasis produk ramah lingkungan. Dengan demikian, program ini terbukti efektif sebagai model pemberdayaan masyarakat yang mengintegrasikan aspek lingkungan dan ekonomi serta berpotensi untuk dikembangkan secara berkelanjutan di komunitas berbasis keagamaan lainnya.
Co-Authors Abdul Husen Zaelani Abdul Husen Zaelani Achirsyah Bahar Adinda Naziha Azzahra Agus Setiono Ahmad Ruslan Ai Kokoy Koyyimah Aji Priambodo Akhdanaila Hikmah Wirawan Akhdanaila Hikmah Wirawan Alfida Aziz Alvi Lestari Anantadjaya, Samuel PD Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anita Nopiyanti Annisa Febria Rachmawati Aprion, Muhammad Aryani, Lina Asfahani Asfahani Asfahani, Asfahani Atsari Sujud Audina, Bella Puspita Ayunita Ajengtyas Saputri Budilaksono, Sularso Chusnul Rofiah Citra Arta, Deddy Novie Darmawati Manda Desmintari Diah Yuni Astuti Didit Hadayanti Dipa Teruna Awaloedin Elia Erna Nurdiani Elia Erna Nurdiani Fadhli Suko Wiryanto Faisal Marzuki Faizi Faizi Ginta Ginting Hammas Hubaibi Akbar El Hamid Hammas Hubaibi Akbar El Hamid Hanifah Hanifah Hasan, Wahyudin Irwan Moridu Isa Isa Isnainiyah, Ika Nurlaili JUBAEDAH JUBAEDAH, JUBAEDAH Karimah, Diva Azka Karnys Izza Muhammad, Aghna Krisno Septyan Kusnadi Kusnadi Laili, Sasmita Nurvinda Leberina Alfonsina Dodop Mardillasari, Rafika MARIA BINTANG Marwan Effendi Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Miftah, Munasiron Miftahul Janah Mira Rahmi Muhamad Ujang Hudromi Muhammad Akbar Muhammad Nur Muktiyanto, Ali Mulyantini, Sri Munggaran, Nantia Rena Dewi Nanda Hanifah Putri Nasution, Annio Indah Lestari Nobelson, Nobelson Novita Syahidah Sari Nugroho, Anton Priyo Nur Afhdal Dzikra, Moh Nur Fauziyah Nurjaya, Nunu Nurwijayanti Pitoyo, Bayu Seno Prasetyo Hadi Prima Dwi Priyatno Pristiani, Novita Priyatna, Muhammad Randhika Priyatno, Prima Dwi Purwanto Widodo Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Rahadi, Aditya Putra Rahma Tika Savitri Rahmasari Fahria Renika Hasibuan Rianto, Muhammad Richo Ridwansyah, Muhamad Rina Nur Shabrina Risa, Mila Rizka Yusrina RR. Ella Evrita Hestiandari Said Kelana Asnawi Sain, Zohaib Hassan Sendi Ramdhani Shafwan, Muhammad Alif Shaquille Lesmana, Kevin Silvia Dewi Sagita Andik Subhiningsih, Retno Ambarwati subur subur Sugianto Sugianto Sugiarto, Fitrah Suharyati Suharyati Suharyati Sumartono Sumartono Sumilir, Sumilir Supartono Supartono Suryanti, Heni Syamsudin Syamsudin Tati Handayani Then, Yoana Merilla Kurniawan Tri Siswantini Tri Widyastuti Umayka, Sabina Ummu Salamah Wahyudi Wahyudi Widiyanti, Rusi Winanto Nawarcono Yetty, Fitri YUDI NUR SUPRIADI Zarkasi Zarkasi Zulkarnain, Azim Zulqah, Koiriyah Azzahra