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All Journal Ekonomi Bisnis Jurnal Indo-Islamika Jurnal Sosiologi Reflektif HIMMAH Jurnal Ilmiah Ekonomi Islam Al Ishlah Jurnal Pendidikan Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Organisasi Dan Manajemen JMM (Jurnal Masyarakat Mandiri) JTAM (Jurnal Teori dan Aplikasi Matematika) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ekono Insentif Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal MEBIS (Manajemen dan Bisnis) Al-Kharaj: Journal of Islamic Economic and Business Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Edunesia : jurnal Ilmiah Pendidikan PAKAR Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Islamic Economics and Finance Studies Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Jurnal Bisnisman : Riset Bisnis dan Manajemen Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Oikonomia: Jurnal Manajemen Jurnal USAHA Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business, Accounting and Management Journal of Accounting and Finance Management (JAFM) ABDINE Jurnal Pengabdian Masyarakat Media Bina Ilmiah Islamic Economics and Business Review (IESBIR) Equilibrium: Jurnal Ekonomi Syariah Sinergi International Journal of Education International Assulta of Research and Engagement Veteran Economics, Management & Accounting Review JOSEE : Journal of College Student's Intellectual
Sufyati HS
Universitas Pembangunan Nasional Veteran Jakarta
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Enhancing the Capacity of Muslim Women MSMEs through Digital Marketing Training and Halal Product Certification Sufyati HS, Sufyati HS; Handayani, Tati; Septyan, Krisno; Karimah, Diva Azka; Shafwan, Muhammad Alif
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i1.7731

Abstract

The entrepreneurial capacity of Muslim women at the Berlian Cooperative in South Tangerang remains limited, particularly in terms of digital marketing skills and understanding of halal product standards. Most of their businesses operate on a micro-scale with limited market reach and do not fully comply with comprehensive halal standards, hampering their competitiveness and sustainability. The purpose of this community service was to improve their knowledge of halal standards and digital marketing skills as a promotional and information dissemination tool. The service adopted a Participatory Rural Appraisal (PRA) approach, which included outreach, education, training, and direct mentoring for selected cooperative members through purposive sampling. The results of the service demonstrated a significant increase in participants' understanding of halal certification, application procedures, and the implementation of halal standards in production. Participants were able to identify halal and thayyib ingredients and align their production practices with Islamic principles. In the area of digital marketing, participants successfully created business social media accounts, utilized digital platforms for promotion, and developed engaging content to effectively engage consumers. Future community service programs should expand the implementation period, provide comprehensive halal certification guidance, and integrate digital business tools to ensure greater sustainability and broader impact.
BUSINESS DIGITALIZATION: AN ISLAMIC BUSINESS ETHICS PERSPECTIVE WITH THE BMC MODEL Tati Handayani; Sufyati HS; Anggi Angga Resti; Silvia Dewi Sagita Andik
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 8 No 2 (2025): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v8i2.11298

Abstract

The growth of MSMEs plays an important role in the Indonesian economy, but many still face limitations in utilizing digital technology. This study analyzes the batik business model using the BMC approach combined with Islamic business ethics. Data were obtained through interviews, observations, and literature review. The study shows that Islamic principles are applied concretely through transparency in production and transaction processes, fairness in wage distribution, and healthy competition through product differentiation and public education. The analysis also found challenges in the form of limited digital marketing skills, dependence on raw materials from outside the region, and a lack of regeneration of young craftsmen. The recommended strategies are strengthening digital channels, diversifying products, developing partnerships with educational and tourism institutions, and enhancing the capacity of the younger generation. These strategies not only support business sustainability but also reinforce the integration of economic innovation with moral responsibility in accordance with Islamic values.
Ecopreneurship Muslimah: Pemanfaatan Limbah Organik di Koperasi Berlian Tangerang Selatan Aprion, Muhammad; Handayani, Tati; HS, Sufyati; Karnys Izza Muhammad, Aghna
ABDINE: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Teknologi Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v5i2.1425

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas kewirausahaan anggota Koperasi Serba Usaha (KSU) Berlian melalui pelatihan pemanfaatan limbah organik menjadi produk eco-enzyme yang bernilai jual. UMKM mikro di Kota Tangerang Selatan, termasuk KSU Berlian, masih menghadapi berbagai kendala seperti rendahnya pemahaman kewirausahaan dan belum optimalnya pengelolaan limbah rumah tangga. Program ini dilaksanakan melalui metode ceramah, praktik langsung, dan evaluasi partisipatif yang mencakup pengenalan strategi bauran promosi, perencanaan usaha, serta keterampilan teknis pembuatan sabun eco-enzyme. Hasil kuesioner menunjukkan peningkatan signifikan pemahaman peserta, dengan lebih dari 80% menyatakan paham dan sangat paham, serta seluruh peserta menilai program ini bermanfaat. Keunggulan program terletak pada pendekatan praktik langsung yang aplikatif, namun terdapat keterbatasan pada durasi pelatihan dan minimnya pemantauan lanjutan. Oleh karena itu, program ke depan disarankan melibatkan pendampingan berkelanjutan dan pengembangan modul lanjutan. Secara keseluruhan, kegiatan ini berkontribusi terhadap Tujuan Pembangunan Berkelanjutan (TPB) poin ke-17 dan mendukung pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi melalui penerapan hasil kerja dosen untuk masyarakat.
Co-Authors Abdul Husen Zaelani Abdul Husen Zaelani Achirsyah Bahar Ahmad Ruslan Aji Priambodo Akhdanaila Hikmah Wirawan Akhdanaila Hikmah Wirawan Alfida Aziz Alvi Lestari Anantadjaya, Samuel PD Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anggi Angga Resti Anita Nopiyanti Annisa Febria Rachmawati Aprion, Muhammad Aryani, Lina Asfahani Asfahani Asfahani, Asfahani Atsari Sujud Audina, Bella Puspita Ayunita Ajengtyas Saputri Azzahra, Adinda Naziha Budilaksono, Sularso Chusnul Rofiah Citra Arta, Deddy Novie Darmawati Manda Desmintari Didit Hadayanti Dipa Teruna Awaloedin Elia Erna Nurdiani Fadhli Suko Wiryanto Faisal Marzuki Faizi Faizi Ginta Ginting Hammas Hubaibi Akbar El Hamid Hammas Hubaibi Akbar El Hamid Hanifah Hanifah Hasan, Wahyudin Irwan Moridu Isa Isa Isnainiyah, Ika Nurlaili JUBAEDAH JUBAEDAH, JUBAEDAH Karimah, Diva Azka Karnys Izza Muhammad, Aghna Krisno Septyan Kusnadi Kusnadi Laili, Sasmita Nurvinda Leberina Alfonsina Dodop Mardillasari, Rafika MARIA BINTANG Marwan Effendi Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Miftah, Munasiron Miftahul Janah Mira Rahmi Muhamad Ujang Hudromi Muhammad Akbar Muhammad Nur Muktiyanto, Ali Mulyantini, Sri Munggaran, Nantia Rena Dewi Nanda Hanifah Putri Nasution, Annio Indah Lestari Nobelson, Nobelson Novita Syahidah Sari Nugroho, Anton Priyo Nur Afhdal Dzikra, Moh Nurjaya, Nunu Nurwijayanti Pitoyo, Bayu Seno Prasetyo Hadi Prima Dwi Priyatno Pristiani, Novita Priyatna, Muhammad Randhika Purwanto Widodo Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Rahadi, Aditya Putra Rahma Tika Savitri Rahmasari Fahria Renika Hasibuan Rianto, Muhammad Richo Ridwansyah, Muhamad Risa, Mila Rizka Yusrina RR. Ella Evrita Hestiandari Said Kelana Asnawi Sain, Zohaib Hassan Sendi Ramdhani Setiono, Agus Shafwan, Muhammad Alif Shaquille Lesmana, Kevin Silvia Dewi Sagita Andik Sofia Maulida Subhiningsih, Retno Ambarwati subur subur Sugianto Sugianto Sugiarto, Fitrah Suharyati Suharyati Suharyati Sumartono Sumartono Sumilir, Sumilir Supartono Supartono Suryanti, Heni Syamsudin Syamsudin Tati Handayani Tati Handayani Tati Handayani Tati Handayani Tati Handayani, Tati Then, Yoana Merilla Kurniawan Tri Siswantini Tri Widyastuti Umayka, Sabina Ummu Salamah Wahyudi Wahyudi Widiyanti, Rusi Winanto Nawarcono Yetty, Fitri YUDI NUR SUPRIADI Zarkasi Zarkasi Zulkarnain, Azim Zulqah, Koiriyah Azzahra