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All Journal Jurnal Penyuluhan International Journal of Science and Engineering (IJSE) JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Media Agribisnis (MeA) Journal of Socioeconomics and Development JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Agercolere AGROTEK: Jurnal Ilmiah Ilmu Pertanian Wahana Peternakan Jurnal Dedikasi Jurnal Sosial dan Teknologi Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Bulletin of Economic Studies (BEST) Jurnal Sains Agribisnis Agripreneur : Jurnal Pertanian Agribisnis Jurnal EBONI Journal of Agribusiness Science and Rural Development Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Journal of Innovation Research and Knowledge Journal of Agriculture (JoA) SENTRI: Jurnal Riset Ilmiah Journal of Training and Community Service Adpertisi Jurnal Riset Rumpun Ilmu Tanaman Journal Agroecotech Indonesia (JAI) Seminar Nasional Hasil Penelitian LP2M UNM Agricultural Review Jurnal Manusia dan Lingkungan Jurnal Pengabdian Masyarakat Ase Journal Eco Forest Journal
Helda Ibrahim
Universitas Islam Makassar
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Strategi Kelompok Tani Padi Dalam Implementasi Teknologi Pertanian di Lembang Kepe Tinoring Kecamatan Mengkendek Kabupaten Toraja Randanan, Elviani; Mahmud, Musdalifa; Ibrahim, Helda; Nursaman, Herman
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.410

Abstract

Farmer groups are a forum for farmers to obtain non-formal education and obtain facilities from the government that can support the rice farming activities carried out, such as farmers are given training, insight into market access, obtain subsidized fertilizer, seeds, tools and agricultural machinery. This study aims to analyze the strategic role of farmer groups in the implementation of agricultural technology in rice farming. This study uses a qualitative analysis method, namely a method of in-depth data processing with data from observations, interviews and literature. The technique of analyzing qualitative data by summarizing categorizing and interpreting. Qualitative analysis is an analysis method using interviews and observations by answering questions such as what, why or how. The results of this study are in the form of technology implementation in rice farming cultivation which is implemented by 72.24% which means that in carrying out rice farming activities, farmers have utilized agricultural technology to facilitate in carrying out farming activities and reduce production process costs. Farmer groups as a forum for farmers to obtain non-formal education, a place for farmers to solve problems and express their opinions about what is found in the field related to their rice farming. Therefore, the government and extension workers should be more active in providing training and education to farmers so that they can broaden their horizons to current developments, thus enabling them to accept and embrace change in managing their farming businesses more effectively and efficiently.
Studi Kearifan Lokal Petani Lembang Tumbang Datu Dalam Proses Usaha Tani Padi Albertinhennyranteallo, Albertinhennyranteallo; Yunus, Awaluddin; Bakri, Suardi; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.388

Abstract

Farmers in Lembang Tumbang Datu apply environmentally friendly agricultural practices, such as the use of organic fertilizers and efficient traditional irrigation systems. However, despite its significant potential, this local wisdom is often underrecognized by authorities, who tend to prioritize modern agricultural technologies that are not always suitable for local conditions. This study employs a qualitative research design aimed at understanding social phenomena from the participants’ perspectives. The sampling technique used is purposive sampling, in which informants are selected based on their relevance and in-depth knowledge of the village context being studied. In addition, snowball sampling is applied to identify additional participants through recommendations from initial key informants. The key informants in this study include traditional leaders and farmers who are familiar with the cultural practices in Lembang Tumbang Datu and are directly involved in these activities. The total number of participants in this study is 16 individuals.The results of the study show that several applications of local wisdom of the Lembang Tumbang Datu community in rice farming demonstrate a close relationship between culture, spirituality, and environmental sustainability. Each stage of farming, from Mangrara Banne, Manglammak Banne, Mantanan, to Mangrakan, is carried out with meaningful traditional rituals, reflecting gratitude, togetherness, and respect for nature and ancestors. These rituals serve to maintain harmony between humans and nature, while also regulating sustainable agricultural management. Customary prohibitions, the use of natural materials, and determining planting times based on natural signs demonstrate the high ecological value of this traditional knowledge. Thus, the agricultural system in Lembang Tumbang Datu is not only a means of food production, but also a manifestation of cultural identity that affirms food independence through spiritual, social, and ecological balance.
Strategi Pemberdayaan Kelompok Wanita Tani Untuk Mewujudkan Pekarangan Pangan Lestari di Kabupaten Tana Toraja (Studi Kelompok Wanita Tani Kalolok Kelurahan Batupapan Kecamatan Makale Kabupaten Tana Toraja) Rante, Damaris; Rahman, Syamsul; Yunus, Awaluddin; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.389

Abstract

The Sustainable Food Yard (P2L) Program is a strategic initiative to enhance household food security while promoting women’s empowerment through the utilization of home gardens. Despite its potential, the implementation of this program still faces various challenges, particularly in Kalolok Village, Batupapan Subdistrict, Makale District, Tana Toraja Regency, which has distinct geographical and social conditions. This study employs a qualitative case study approach to explore in depth the empowerment process experienced by the Women Farmers Group (KWT) in implementing the P2L program. The research is descriptive-exploratory in nature, aiming to understand the dynamics, strategies, and challenges faced by the group. The findings indicate that the level of empowerment of KWT members is relatively high, as reflected in active participation in planning (72%), training (80%), mentoring (84%), and group deliberation (100%). Supporting factors include the availability of yard land (96%) and strong group cohesion (88%), while inhibiting factors consist of limited capital (68%), uneven technical knowledge (76%), unstable water supply during the dry season (52%), pest and disease attacks (64%), and limited market access (40%). The study also shows that the P2L program contributes to improved household food security, including increased availability of fresh vegetables (92%), reduced household food expenditure (88%), diversified food consumption (84%), and year-round food stability (88%). In addition, the program enhances household economic independence through savings, opportunities for product sales (76%), increased entrepreneurial motivation (80%), and improved welfare expectations (84%). Therefore, program sustainability should integrate P2L with micro-enterprise development and strengthen cross-sector collaboration in agriculture, cooperatives, and trade to maximize economic value added.
Analisis Preferensi Konsumen Dalam Menentukan Strategi Pemasaran Produk Tempe di Kabupaten Tana Toraja, Sulawesi Selatan Allo, Aguinalty Sofia Rante; Sumange, La; Syamsinar, Syamsinar; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.391

Abstract

. In Lapandan Village, Makale District, tempeh entrepreneurs such as Jeslyn Tempeh Business face various challenges in maintaining and developing their business amidst increasingly dynamic changes in consumer preferences. One of the main problems faced is the lack of a structured marketing strategy based on consumer data, so that the tempeh products offered are less attractive to the wider market. In addition, product promotion is still carried out conventionally through limited distribution channels without the use of digital media and without paying attention to the characteristics of the target market segment. The type of research used SWOT analysis in this study is used to identify internal and external factors that influence the development of the tempeh business, as a basis for developing a strategy based on consumer preferences. The results of the study Based on the SWOT analysis, the IFAS value of 3.56 and EFAS of 3.36 places Jeslyn Tempeh Business in Quadrant I (SO-Aggressive Strategy), which means it has high strengths and opportunities. The most appropriate strategy is to utilize internal strengths to capture external opportunities, through product innovation, digital promotions, expansion of distribution networks, and partnerships with local business actors. The SO strategy is the primary choice for increasing business growth and competitiveness, as it strengthens Tempe Jeslyn's market position and supports the sustainable development of local food
Co-Authors Adriyanti Syam Afriana, Hana Agustina Abdullah Ahmad Rifqi Asrib Albertinhennyranteallo, Albertinhennyranteallo Ali, Taufik Allo, Aguinalty Sofia Rante Amalia, Rezki Amin Jaya, Muhammad Andi Asikin Muchtar Andi Kasirang Andi Kasirang, Andi Angka, Andi Tenri Aqsha, Ismail Asrib, Ahmad Rifqi Asrib Awaluddin Yunus Awaluddin Yunus, Awaluddin Ayyub, Erwin Baso, Andi Kasirang A.T Baso, andi kasirang T Busman Busman, Busman Darmawan, Fitrah Dewi Purnamasari, Sri Dian Fitriani Edi Suhardi Rahman Elviani Randanan Fachry Abda El Rahman Fitrianti Fitrianti, Fitrianti Fitrianti, Fitri Hasmirati Herman Herman Nursaman Hermimin Husain, Fahrisal Idam Hanafi K Inta P.N. Damanik, Inta P.N. Jaya, Muhammad Amin K, Idam Hanafi La Sumange M Zain, Majdah M. Zain, Majdah M., Musdalifah Magfira, Nahda Tul Mahmud, Musdali Ifa Mahmud, Musdalifa Mahmud, Musdalifah Mahmud, Musdalipa Majdah M Zain Majdah M. Zain, Majdah M. Martam, Fitry Minarni Mirnawati Amir Muhammad Junan Musdalifah Mahmud Musdalifah Musdalifah Musdalifah, Andi Musdalipa Musdalipa Musdalipa Musdalipa, Musdalipa Mustaka, Zulfitriany D Mustaka, Zulfitriany D. Mustamar, Ernawati Binti Mutmainnah, Ismiah Ninuk Purnaningsih Nurlaelah, Andi Titi Nursaman, Herman Nurul Mukhlishah Nuryadin, Titin Octaviane, Maria Pakiding, Fani Lande Pakolo, Fransiska Pang. S. Asngari Paningo, Yosep Parinding, Bertha Pawarrang, Wiraputra Pratiwi, Herini Qurniasty, Qurniasty Ramadhan Ramadhan Randanan, Elviani Rante, Damaris Rezki Amalia Sahrullah Said, Amal Salman Salman Salman Salman Sammane, Agustina Tappi Siti Amanah Somalinggi, Selfina Suardi Bakri, Suardi Sulfiana Sulfiana Sulfiana SULFIANA, SULFIANA Sumange, La Suryani Suryani Syamsinar Syamsinar Syamsinar,, Syamsinar Syamsul Rahman Syamsul Rahman, Syamsul Tampang, Bertha Tamzil Ibrahim Tanzil Ibrahim Thamrin, Adriati Yasdin, Yasdin Yosep Paningo Yunus , Awaluddin Zain, A. Majdah M Zain, Majdah M Zainuddin, Muhammad Syihab