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All Journal Jurnal Widya Manajemen & Akuntansi Acta Aquatica: Aquatic Sciences Journal Jurnal Administrasi Pendidikan Indonesia E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kinerja Kependidikan (JKK) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis The South East Asian Journal of Management Journal of International Conference Proceedings Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Jullimursyida
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF WORK MOTIVATION ON WORK PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS MEDIATION AT THE PRIMARY TAX SERVICE OFFICE OF ACEH PROVINCE Safriani; Jullimursyida; Ibrahim Qamarius; Faisal Matriadi; Marbawi; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.897

Abstract

This study aims to analyze the influence of work motivation on employee performance with organizational commitment as an intervening variable at the Aceh Province Tax Service Office (KPP). The dependent variable of this study is work motivation. The independent variable is employee work performance. The intervening variable is organizational commitment. The population in this study were employees at the Aceh Province Tax Service Office (KPP) totaling 265. The sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were employees at the Aceh Province Tax Service Office (KPP), the research method used was a quantitative method, for the data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that work motivation has a significant effect on organizational commitment, then work motivation and organizational commitment have a significant effect on the work performance of employees of the Aceh Province Tax Service Office (KPP). This study shows that organizational commitment is the most dominant variable influencing the work performance of employees of the Aceh Province Tax Service Office (KPP). In this study, work motivation has a significant influence on employee work performance through organizational commitment as an intervening variable. It can be concluded that organizational commitment functions as a partial mediation between exogenous and endogenous variables.
THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY Laila Tussaa’dah; Halida Bahri; Mohd. Heikal; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1112

Abstract

This study aims to determine the partial effect of the variables Product Quality, Price, and Location on Purchase Decision. The data used in this study are primary data obtained by distributing questionnaires to 100 respondents. The questionnaire was tested using validity and reliability tests, with reliability measured using Cronbach’s Alpha method. Classical assumption tests include the normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was conducted using the t-test (partial) and the coefficient of determination (R²). The data analysis technique employed was multiple linear regression with the help of SPSS version 26.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS Fidya Amira Nasution; Khairina AR; Jullimursyida; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1162

Abstract

This study aims to determine the effect of electronic word of mouth (ewom), price and product quality on purchasing decisions for Implora matte urban lip cream products among students of the Faculty of Economics and Business at Universitas Malikussaleh. The research method used by this study is a quantitative method with multiple linear regression analysis techniques. The population in this study were all active students of the Faculty of Economics and Business at Universitas Malikussaleh totaling 3426 students. To obtain a sample that can represent the population, the Hair formula was used in determining the sample. The number of respondents obtained was 110 respondents. The results of this study indicate that electronic word of mouth has no significant effect, while price and product quality significantly influence purchasing decisions for Implora matte urban lip cream products.
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform) Ulya Alfandi; Jullimursyida; Mariyudi; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1175

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI), Personalized Marketing, and Customer Experience on Consumer Loyalty on the Spotify digital music platform. The research was conducted at Universitas Malikussaleh, located in Bukit Indah, Muara Dua Sub-district, Lhokseumawe City, Aceh. The population in this study consists of active students of Universitas Malikussaleh who use Spotify, with a purposive sampling technique and a total sample of 120 respondents. Data collection was carried out through surveys using both offline and online questionnaires. The data analysis method used was Multiple Linear Regression, which included tests for validity, reliability, classical assumptions, t-tests, F-tests, and coefficient of determination (R²). The results show that simultaneously, the three independent variables have a significant effect on consumer loyalty. Partially, Artificial Intelligence has the greatest and most significant influence (β = 0.444; sig = 0.000). Customer Experience also has a significant effect (β = 0.251; sig = 0.001), while Personalized Marketing does not show a significant effect (β = 0.176; sig = 0.109). These findings indicate that Artificial Intelligence technology and good user experience play an important role in retaining Spotify users. This research is expected to serve as a reference for developing digital marketing strategies in the music streaming industry, particularly within the freemium business model like Spotify.
The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON Riska Yulia Putri; Muchsin; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1604

Abstract

This study aims to determine the effect of Tourism Product Attributes, Destination Image and Electronic Word Of Mouth on Visiting Decisions at Lukup Badak Rafting Tourism in Takengon . With the independent variables in this study are Tourism Product Attributes, Destination Image, and Electronic Word Of Mouth (E-WOM) while the dependent variable is the Visiting Decision. This type of research uses a quantitative method, data collection using a questionnaire containing statements in the form of a paper form and given to visitors to the Lukup Badak Rafting tourism with a total of 112 respondents. Data analysis used is validity test, reliability test, classical assumption test, multiple linear regression analysis, research hypothesis, partial (t) test, and coefficient of determination. The program used in analyzing data using the Statistical Package for Social Sciences (SPSS). Based on the results of the study showed that Tourism Product Attributes were proven to have no significant effect, Destination Image and electronic word of mouth were proven to have a positive and significant effect on visiting decisions.
Co-Authors ., Indah Safira A Hadi Arifin Adnan Adnan Adnan Agustinawati AHMAD AZMI M. ARIFFIN Ahmad Fauzul Hakim Hasibuan Aina Shakila Aiyub Yahya Ariana Hasibuan Aulia, Misnatul Azhar Azhar Hj. Ahmad Bachri, Nauval Baehaqi Bahri, Halida Chalirafi Chandra, Julian Cut Annisa Sabilla Cut Nurul Azman Darmawati Darmawati Muchtar Deasy Siska Defiah Anggarini Br Manurung Diana Chalil EM Yusuf Iis Eva Juwita Fidya Amira Nasution Gazali Syamni Hamdiah Hamdiah Hamdiah Heni Wahyuni Heriyana Heriyana Heriyana Heriyana Herman Fithra Ibrahim Qamarius Iga Mayada Ikramuddin, Ikramuddin Iskandarsyah Khairawati Khairawati, Khairawati Khairina AR Khairina AR Khalsiah Khalsiah Laila Tussaa’dah M. Subhan M.Subhan Mahathir Febrian Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Mawardati Mawardati Mawardati Mentari Riswanti Mirna Zahara Mohd. Heikal Mohd. Heikal Muammar Khadafi MUCHSIN Muhammad Aris Muladi Muhammad Fadil Munandar Munandar Munandar Mursyidah Naufal Bachri, Naufal Nisa Humaira Nur Faliza Nurainun Nurhafifah Nurmalawati Nurmalawati Nurul Azmi Paramita, Loly Purba, Yulia Puteh, Anwar Putri Aklima Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Razaki, Gus Rico Nur Ilham Riska Yulia Putri Risky Al Haddid Rizal Karmana Rizkina Putri Mahmuddin Rozanna Dewi Safriani Sapna Biby Sapna Biby Sapna Biby Selvi Evika Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum Teuku Zulkarnaen Ulya Alfandi Wahda Tunisa Wahyuddin Wahyuddin Albra Yanita Yulia Yulia Zikra Zikra Bunga Afsara Zusma Widawaty A. Wahab