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Analisis Kualitatif Hubungan antara Persepsi Kualitas, Kepercayaan, dan Loyalitas: Perspektif Pelanggan terhadap Merek Andreas Nathanael; Cindy Malim; Neza Dwi Sandani; Yossinomita Yossinomita
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.124

Abstract

In the contemporary digital marketplace, consumers increasingly face diverse product choices and brand communications. Understanding the mechanisms through which product quality and brand perception influence customer loyalty remains critical for competitive advantage. The mediating role of customer trust in this relationship has received limited empirical attention within Indonesian market contexts. This research analyzes the direct and indirect effects of product quality and brand perception on customer loyalty, with customer trust as a mediating variable, using Partial Least Squares Structural Equation Modeling (PLS-SEM) methodology on 103 respondents. A quantitative cross-sectional survey design was employed, collecting data via Likert-scale questionnaires (1-5) with 15 measurement items across four latent constructs: Product Quality (5 items), Brand Perception (4 items), Customer Trust (3 items), and Customer Loyalty (3 items). Data analysis utilized PLS-SEM via SmartPLS 3.0, including assessment of measurement model validity (outer model), structural relationships (inner model), and mediation effects through bootstrapping (5000 iterations). The outer model demonstrated adequate validity with 12 of 15 indicators loading above 0.7, and all constructs meeting composite reliability (CR > 0.7) and average variance extracted (AVE > 0.5) criteria. The inner model revealed that product quality significantly influenced customer trust (β = 0.624, p < 0.001), while brand perception showed no significant direct effect (β = 0.045, p = 0.767). Customer trust strongly predicted loyalty (β = 0.650, p < 0.001). Product quality demonstrated a significant indirect effect on loyalty through trust (β = 0.405, p < 0.001), indicating full mediation. The model explained 43.5% of trust variance and 42.2% of loyalty variance. Product quality emerged as the dominant antecedent of customer trust and loyalty, while brand perception did not significantly contribute. Trust served as the critical mechanism translating quality into loyalty. These findings suggest that companies should prioritize quality assurance and consistent delivery over brand marketing campaigns for sustainable loyalty development. The research contributes to mediation theory in consumer behavior and provides actionable strategic guidance for practitioners in emerging markets.
Pengaruh Promosi, Kemudahan Berbelanja, dan Kredibilitas terhadap Intensitas Pembelian di TikTok Shop pada Konsumen di Universitas Dinamika Bangsa Leonardo Leonardo; Grace Clarissa Angel; Jessica Bestlimvya Yap; Calvin Yang; Yossinomita Yossinomita
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.131

Abstract

This study aims to analyze the influence of promotion, shopping convenience, advertising, recommendation, comment, and credibility factors on purchase intensity in the TikTok Shop platform among Indonesian households. The rapid development of social commerce services requires a deep understanding of factors driving online purchasing decisions, especially among families as primary users. A quantitative approach was employed, utilizing a Likert-scale questionnaire distributed online. The sample consisted of 150 active TikTok Shop users from various household backgrounds. Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS was used to analyze the direct effects of each factor on purchase intensity. The results indicate that promotion, shopping convenience, and credibility significantly and positively influence purchase intensity, while advertising, recommendation, and comment have relatively weaker yet still relevant effects. These findings underscore the importance of effective promotional strategies, ease-of-shopping enhancements, and building platform credibility to boost purchase intensity within the household consumer segment. The practical implications can guide e-commerce practitioners and digital marketers in formulating adaptive marketing strategies in the era of social commerce.
Analisis Faktor-Faktor yang Mempengaruhi Tingkat Kemiskinan Antar Provinsi di Indonesia Tahun 2018–2024 Nabila Amarah Dani; Hanasya Putri Hanafi; Destri Hamidah; Yossinomita Yossinomita
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.134

Abstract

The purpose of this study is to investigate the factors that lead to poverty in different Indonesian regions between 2018 up to 2024. The Gross Regional Domestic Product per capita, the Human Development Index, and the Open Unemployment Rate are the independent factors used in this study, whereas poverty levels are the dependent variable. The Central Statistics Agency provided secondary data that was used in a quantitative manner. Using EViews 12 software, panel regression techniques were used to process the data. The study's conclusions show that, at a significance level of less than 0.05, economic and human development factors simultaneously significantly affect poverty rates across Indonesian regions. The coefficient of determination indicates that the variables in the model can account for the majority of the variations in poverty levels. These findings demonstrate how important a region's economic status and level of human development are to efforts to reduce poverty. It is anticipated that this research will help the government develop more effective and long-lasting methods for reducing poverty.
Pengaruh Harga dan Fasilitas Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Intervening Pada Member Velcro Gym Kota Jambi Nicholas Raymond Sentosa; Yossinomita Yossinomita; Ayu Feranika
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.136

Abstract

The fitness industry has shown rapid growth as public awareness of the importance of healthy lifestyles increases in today's world. Gyms no longer function solely as a place to exercise, but also offer value and a sustainable experience for their members. The ability to manage a gym and retain members in this increasingly competitive era encourages gym owners to be more sensitive to factors that could potentially affect member satisfaction and loyalty. To improve the quality of the gym, it is necessary to evaluate the price and quality offered in the form of well-maintained and complete facilities. The suitability of the price to the benefits felt by members will make them more loyal to training at the gym. Likewise, comfortable facilities can increase member loyalty, which in turn drives member satisfaction, especially at Velcro Gym.
Analisis Faktor-Faktor yang Mempengaruhi Upah Riil Tenaga Kerja Sektor Konstruksi Antar Provinsi di Indonesia Priode 2010-2023 Ramadhan Hibatur Rahman; Karin Angelika Putri; Ma’isyatur Rodhiyah; Novia Ardhana; Yossinomita Yossinomita
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.182

Abstract

This study aims to analyze the factors affecting real wages of construction workers across provinces in Indonesia from 2010 to 2023 using panel data analysis. The independent variables include Provincial Minimum Wage (UMP), Consumer Price Index (CPI), Open Unemployment Rate (TPT), and Performance Pay (Balas Jasa). A panel dataset of 476 observations from 34 provinces over 14 years was analyzed using three model approaches: Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM). The best model was determined through Chow Test, Hausman Test, and Lagrange Multiplier Test, which confirmed that the Fixed Effect Model (FEM) is the most appropriate for analyzing this research data. FEM estimation results show that simultneously, all independent variables (UMP, CPI, TPT, and Performance Pay) have a significant effect on real wages with an F-statistic value of 436,465.9 (p-value = 0.0000 < 0.05), indicating that the model as a whole is highly valid and capable of explaining the variation in real wages collectively. However, partial tests reveal that only the Real Wage variable has a positive and statistically significant effect on Performance Pay (coefficient = 106.3320; t-statistic = 1276.083; p-value = 0.0000), while UMP (p-value = 0.1472), CPI (p-value = 0.6460), and TPT (p-value = 0.6934) show no significant effects at the 5% significance level. The research model demonstrates very high predictive ability with an R-squared value of 0.999735 (99.97%), indicating that the variables studied can explain nearly all variation in real wages of construction workers at the provincial level. This research provides policy implications that improving real wages in the construction sector requires an integrated approach that focuses not only on minimum wage setting but also on regional inflation control, human capital quality improvement, and creating conducive labor market conditions through unemployment reduction
The Effect of Compensation and Work Environment on Employee Performance With Job Satisfaction As an Intervening Variable Jimmy Fernando; Yossinomita Yossinomita; Paskalina Widiastuti Ratnaningsih
SENTRALISASI Vol. 15 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i1.5129

Abstract

This research aims to examine the impact of compensation and work environment on employee performance at PT. Jambi Mandiri Sentosa, while assessing job satisfaction as a mediating variable, a study prompted by the company's fluctuating sales and downward performance trends. Using a quantitative approach and a census sampling strategy involving all 60 employees, data were analyzed through the PLS-SEM method using SmartPLS software. The findings reveal that while compensation and work environment have a positive and significant direct effect on both employee performance and job satisfaction, job satisfaction itself does not have a statistically significant impact on employee performance (P-Value 0.174 > 0.05). Consequently, the mediation analysis demonstrates that job satisfaction does not act as an intermediary between the independent variables and performance. It is concluded that the influence of compensation and work environment on productivity is primarily direct; therefore, management is advised to prioritize optimizing the work environment and fair compensation systems to ensure sales stability and operational efficiency, rather than relying on job satisfaction as a primary driver of performance. 
The Transformation Of Human Resource Management In The Web3 Era: Bibliometric Analysis Nicky Aprillio; Yossinomita Yossinomita; Ayu Feranika
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 3 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.156

Abstract

. This study aims to explore the transformation of human resource management in the Web3 era through a bibliometric analysis of global research trends. The research investigates how decentralized technologies, such as blockchain, smart contracts, tokenization, and Decentralized Autonomous Organizations (DAO) reshape human resource management practices toward transparency, autonomy, and efficiency. Using a descriptive qualitative approach combined with bibliometric analysis, data were collected from the Scopus database (2020–2025) and analyzed using VOSviewer to map keyword networks, identify clusters, and determine research evolution. The findings reveal four major research clusters focusing on blockchain applications, human resource analytics, organizational transformation, and smart contract implementation. Results indicate a paradigm shift in human resource management from administrative functions to strategic, technology-driven roles emphasizing digital competence and data transparency. Moreover, the study highlights challenges in privacy, data regulation, and digital literacy as critical barriers to Web3 adoption in human resource systems. The research provides conceptual insights and a framework for understanding human resource management digital evolution, offering implications for policymakers and organizations to design adaptive, decentralized, and human-centered human resource management strategies.
The Effect Of Entrepreneurship Education And The Family Environment On Entrepreneurial Interest With Self-Efficacy As Moderating Variable Sandi Cua; Yossinomita Yossinomita; Roby Setiawan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 3 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.157

Abstract

This research seeks to provide insight into the influence of entrepreneurship education and the family environment on entrepreneurial interest, with self-efficacy as an intermediate variable in students of Universitas Dinamika Bangsa (UNAMA). The research approach used a quantitative method, with data obtained through the distribution of questionnaires to 362 respondents. Data analysis was carried out using SEM techniques with the help of AMOS software to assess the direct and indirect relationships between variables. The results of the study show that entrepreneurship education and the family environment have a positive and significant influence on self-efficacy and entrepreneurial interest. In addition, self-efficacy acts as a mediator that strengthens the influence of these two variables on entrepreneurial interest. These findings confirm that a relevant entrepreneurial learning process and positive family support can foster students' self-confidence, which in turn encourages an increase in interest in entrepreneurship.
PENGUATAN BRAND IDENTITY DAN DIGITAL MARKETING UNTUK PENINGKATAN DAYA SAING USAHA ANEKA KERIPIK DAN PEYEK LAS YAYANG Irfan Hassandi; Yossinomita; Mardiana R.; Eni Rohaini; Saifan Ali Fazila; Amilia Difa S. Putri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18495

Abstract

This community service activity aims to strengthen brand identity and enhance digital marketing skills for the MSME Aneka Keripik and Peyek Las Yayang in Jambi City. The main issues faced by the partner are the weak brand identity and the limited use of digital media for promotion. The program was conducted using a participatory approach through counseling, training, and direct mentoring on brand management concepts, visual identity design, and social media–based digital marketing strategies. Evaluation through pre- and post-tests revealed a significant improvement in participants’ understanding of brand identity, digital marketing strategies, and the use of social media for online sales. This activity had a positive impact on raising awareness among MSME actors about the importance of branding and digital technology utilization to expand markets and strengthen business competitiveness.
DISEMINASI KAJIAN FISKAL REGIONAL (KFR) SEBAGAI UPAYA PENINGKATAN LITERASI FISKAL DI PROVINSI JAMBI MELALUI KOLABORASI UNIVERSITAS DINAMIKA BANGSA DAN KANWIL DJPB PROVINSI JAMBI Yossinomita; Herry Mulyono; Setiawan Assegaff; Akwan Sunoto; Maria Rosario; Ahmad Hussaein; Effiyaldi; Roby Setiawan; Ayu Feranika; Laura Prasasti; Eddy Suratno; Johni Paul Karolus Pasaribu; Rista Aldilla Syafri; Hanan Laras Sabrina; Mardiana R.; Abdul Rahim; Andi Nurul Izzah; Putri Indri Fitria Ningrum; Tunas Agung Jiwa Brata; Asyep Syaefudin; Junaidi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.19028

Abstract

This community service activity aims to enhance fiscal literacy and understanding of state financial policies among stakeholders, the academic community, and students in Jambi Province through the Dissemination of the Regional Fiscal Study (Kajian Fiskal Regional/KFR) for the Third Quarter of 2025. This activity represents the implementation of a collaborative partnership between Universitas Dinamika Bangsa (UNAMA) and the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of Jambi Province in supporting the comprehensive and sustainable dissemination of fiscal policy information. The materials delivered included an overview of the fiscal performance of the State Budget (APBN) and the Regional Budget (APBD) of Jambi Province presented by the Head of the Regional Office of the Directorate General of Treasury of Jambi Province, as well as a thematic analysis of the Three Million Houses Program and the Housing Financing Liquidity Facility (Fasilitas Likuiditas Pembiayaan Perumahan/FLPP) policy in Jambi Province delivered by a Local Expert from the Regional Office of the Directorate General of Treasury of Jambi Province. The activity was conducted through presentations, interactive discussions, and question-and-answer sessions involving representatives from local governments, vertical agencies, financial authorities, academics, and stakeholders in the housing sector. The results indicate an improvement in participants’ understanding of regional fiscal conditions, the synergy between the APBN and APBD, and the implications of national housing policies for regional economic development. This activity is expected to strengthen cross-sectoral coordination and support evidence-based fiscal policymaking in Jambi Province.
Co-Authors Abdul Rahim Addya Nafisa Adilah, Alifah Agnes Clarissa Agustina Wulandari Ahmad Hussaein Ahmad Tasyrik Jumaldi Akmalun Nisa Akwan Sunoto Almas Zaskia Nurlilahi Alvaro, Rakan Amanda Aurelya Putri Rudyan Amilia Difa S. Putri Ananda Dstari, Dwi Andi Nurul Izzah Andi Riskiya Putri Andreas Nathanael Andrianti, Ari Ariandi Ramadan Aryani, Lies Asyep Syaefudin Audy Sri Hapsari Aulia Devita Ramadhan Aulia Elvira Aura Septi Safana Ayu Feranika Azzahra, Ratumas Fadillah Bagus Irawan Bagus Irmawan Beni Purnama Besse Zulfa Sya’diyah Calvin Yang Candra Candra Carin Anjani Caroline Caroline Chandra Dinata, Anglelika Chindo Miftahulrizky Cindy Malim Della Tri Andini Delvina Colen Henata Desgha Lavia Miranda Desi Yulistiani Destri Hamidah Destri Hamidah Desy Ratna Wijaya Devi, Tiara Synta Dian Fitri Anasari Diana Diana Dinda Tiara Putri Dini Suci Dwi Angraini Dion Julino Dodo Zaenal Abidin Dwi Nur Khasanah Dyesty Salsazillaa Eddy Suratno Effiyaldi Effiyaldi Effiyaldi Effiyaldi Einike Jesika Triana Eni Rohaini Eni Rohaini Erick Morales Erna Stelawati Fadhillah, Yosi Fadillah, Yosi Fahdillah, Yosi Faisa Putra Faizah Nabila Fatan Heti Anggraini Febby Nanda Utami Febrian Ananda Feby Lestari Felix Chandra Dinata Feranika, Ayu Ferdy Danuarta Fharda Nur Khasanah Fikih Fikih Fitria, Syarabila Dwi FRIYANI, RITA Grace Clarissa Angel Gunardi Hafiati Pracita Sari Hanan Laras Sabrina Hanasya Putri Hanafi Hanasya Putri Hanafi.HS Hansen Wijaya Harmoni Delarossa Haryadi - Haryanti, Putri Hasan Subaidi Hati, Ilok Nyen Ratu Annisa Curah Herry Mulyono Herry Mulyono Ikrima Khairunnisa Ilham Akbar Ingriana, Alberta Intan Kusumawati Intan Nuraini Irfan Hassandi Irfan Hassandi Irfan Hassandi Irmawan, Bagus Isfiani, R.A Ivan Cristhian Jasper Imanuel Jessica Bestlimvya Yap Jimmy Fernando Johni Paul Karolus Pasaribu Johni Paul Karolus Pasaribu Joni Devitra, Joni Joselyn Eprilya Jovansah, Afif Juliana Juliana Julmi, Remalita Mantira Putri Junaida Junaida, Junaida Junaidi Junaidi Kadar, Melani Karin Angelika Putri Karin Angelika Putri Kartika, Yulia D Kartika, Yulia Dwi Kotali Kotali Krismonika Hidayat Kurnia Hadhinata La Chica Salsabila Bilqis Laras Sabrina, Hanan Laura Prasasti Laura Prasasti Leonardo Leonardo Leonita Leonita Leonnel Fridelon Nitung Lie, Jason Lielyani Saputri Louis Ma'isyatur Rodhiyah MARDIANA Mardiana R Mardiana R Mardiana R. Mardiana R. Mardiana R. Maria Rosario Ma’isyatur Rodhiyah Meisak, Despita Melani Kadar Melani Kadar Melly Agustina Lastuti Michael Dylan Michael Fransisico Lie Mira Gustiana Pangestu Molwen, Elsa Monica, Agnes Muetia Apriliani Muhammad Haris Saputra Mutiara Zahwa Nabila Amarah Dani Nabila Ammarah Dani Nadia Desfira Nael Venicho Irwan Saputra Najmi Nabila Nayla Anindi Irawan Nayla Felisa Maharani Nazwa Yuwandira Putri Neza Dwi Sandani Nia Rahayu Nia Rahayu Nicholas Fernando Nicholas Raymond Sentosa Nicky Aprillio Nofril, Nabila Cantika Novi Anggraini Novia Ardhana Novia Ardhana NOVITA EKASARI NURHADI Nurhayani dan Rosmeli Nurhayani Rosmeli Nurhayati Nurul Depty Anggraini Paskalina Widiastuti Ratnaningsih Patresia, Erin Permatasari, Devita Prasasti, Laura Putri Guslia Putri Haryanti Putri Indri Fitria Ningrum Putri Putri Qori Nur Hidayah R A Isfiani R, Mandasari R, Mardiana Rahman, Aldi Aulia Rahmi Dayanti Raka Akhmad Rizq Ramadhan Hibatur Rahman Ramadhan Hibatur Rahman Ramadhan, Raihan Fajri Raysia Nurazizah Prihastiwi Remalita Mantira Putri Julmi Rendi Irawan Saputra Ressy Allya Susanto Rhaisya Adellia Rhyan Araldo Richard Standley Rifat Prasetya Riska Dwi Utari Rista Aldilla Syafri Rista Aldilla Syafri ROBY SETIAWAN Rohaini, Eni Ronal Naibaho ronal naibaho Rosario, Maria Sabela, Istawa Dina Sabrina Angelina Saharani Isabella Saidin Nainggolan, Saidin Saifan Ali Fazila Sandi Cua Sandra Adelia Saputra, M Haris Sarmilah Puspita Selaras Winny Br Marpaung Septiani, Dhea Septiawan Syaputra , Alfito Setiawan Assegaff Sharipuddin Shivani Nayla Putri Siti Rahmah Sonia Aprilia Sri Wahyu Ningsih Stanley Huang Stevani Putri Anggraini Suratno, Eddy Syacila Andriana Syafina Marwina Syarabila Dwi Fitria Tamia, Brenda Aouren The, Felix Filbert Tiara Eka Putri Tiara Nur Aulia Azhari Tri Agustin, Aini Tri Dinanti Sukmawani Agus Putri Tria Oktavina Tunas Agung Jiwa Brata Usmayanti, Vivi Utami, Febby Nanda Victoria, Kareen Vidya Klara Desvina Vina Andiliana S Vincensius Aprian Mared Vinsensius Kenzie Aldo Baswara Violin Patricia Viony Septhelim Vivi Usmayanti Wafi, Akhdan Wahya Iffa Lubis Wahya Lubis Yaldi, Effiyaldi Yamir , Septi Novi Yonatan, Terence Adi Yosi Fahdillah yosi fahdillah Yulina, Putri Dea Yuni Zuliawati Zalfa Zahira Azzahra Zulfanetti Zulfanetti Zulfanetti, Zulfanetti