Article Per Year (5 Year)
p-Index From 2021 - 2026
4.294
P-Index
This Author published in this journals
All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian Publikasi Pendidikan OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Indigenous: Jurnal Ilmiah Psikologi Jurnal Pertanian Terpadu GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling PARAMUROBI EduReligia : Jurnal Pendidikan Agama Islam ACTIVE: Journal of Physical Education, Sport, Health and Recreation Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Magrobis Jurnal Agriovet COUNSENESIA Indonesian Journal of Guidance and Counseling International Journal of Business, Law, and Education Tarbiyatuna: Jurnal Pendidikan Ilmiah AUD Cendekia: Journal of Islamic Early Childhood Education Seminar Nasional Pengabdian Kepada Masyarakat Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Administrasi Pendidikan dan Konseling Pendidikan Journal of Educational and Cultural Studies Al-Iftah: Journal of Islamic studies and society Filogeni: Jurnal Mahasiswa Biologi Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga AGROTEKBIS: Jurnal Ilmu Pertanian JER Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M)
Marhani Marhani
Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JER

 1 
Marketing Strategy of Mitra Dhuafa Credit Union Service Product Toward Customer Economic Enhancement Susianti, Susianti; Marhani, Marhani; Damirah, Damirah; Semaun, Syahriyah; Bahri. S, Andi
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1457

Abstract

Credit unions are one of the non-bank financial institutions that are still rarely glanced at; even so, cooperatives have provided a significant economic contribution to the community. Mitra Dhuafa Credit Union (KOMIDA) is one of the cooperatives that already has many branches and encourages an increase in the community’s financial capability. This study aims to analyze the preparation of marketing strategy plans and forms of service product implementation, analyze marketing strategy evaluations, and identify factors that can influence the marketing strategy of service products at KOMIDA. Data analysis in this study was carried out using deductive reasoning. Twelve studies were selected through four stages of exclusion, using a systematic literature review approach. The results of this study indicate that marketing strategy planning is carried out to ensure the benefits that KOMIDA can provide to its members; the implementation of ongoing products also offers many advantages in terms of improving customer quality; in terms of evaluation, KOMIDA carries out evaluation to improve performance and attract more customers. Finally, the factors that influence the marketing strategy of service products are the products themselves, forms of promotion, prices, and quality of service provided by the credit union.
Co-Authors Abdul Hakim Abdul Halik Abdul Kadir Adrianton Adrianton Ahdar Ahdar, Ahdar Ahmad Ahmad Ainul Rafik, Ainul Akib, Muh. Ali, An.Muhammad Amin, Sitti Jamilah Anuar, Arman Bin Ardianto Ardianto Asis, Ahmad Syafaat Asmaul Husna Asmiaty Sahur Asriani Asriani, Asriani Baharuddin Bahri. S, Andi Bahtiar Bahtiar Bali Geroda, Godefridus Bin Anuar, Arman Buhaera, Buhaera Burhan, Imron DAMIRAH DAMIRAH, DAMIRAH Darwis, Andi Nurul Hafiza Dewi Sartika Eli Kusnawati, Eli Eny Purwandari Fahmi, Ainul Fitria, Aviyatul Fitriyanti Fitriyanti Hadijah Hadijah Hafizhah Al Amanah Halik, Abd Hasibuan, Sahnauli Hasim Hasim Herda, Herda Herdah Herdah, Herdah Hisma, Sabbi Humaerah, Humaerah Imam Suhadi, Imam Indrianto Kadeko Istikomah Istikomah Iyan, Iyan Jamilah Amin, Sitti La Sarido, La Lina Dianati Fathimahhayati, Lina Dianati LUKMAN, LUKMAN Mandailing, Elfa Marlina Marwah Marwah Mas’ud, Mufid Merita Ayu Indrianti Moh. Muchlis Djibran Mokoginta, Meity M Muhammad Asrul Sultan, Muhammad Asrul Muhammad Jufri Muhammad Saleh Muhardi Muhardi Mulastri Adrian Musfirah Musfirah Nani Rohaeni, Nani Nanik Prihartanti Nur Ilmi Nurhayati, Andi Nurhayati, St Rahmah Rahmah Ramadani, Astri Riskawati Riskawati, Riskawati Rumi, Jalaluddin Ruslan Ruslan RUSTAN EFENDY, RUSTAN Safira, Mulia Sakka Samudin Sartika Laban Septya Suarja, Septya Shasliani, Shasliani Sijid, St. Aisyah Sitania, Farida Djumiati Siti Muayyana, Siti Susianti, Susianti Sutriani Sutriani Syahriyah Semaun, Syahriyah Syamsiar, Syamsiar Thahir, Abdullah Theresia Amelia Pawitra Tulhidaya, Azyka Usman Usman Widiastuti Ardianyah Ya'la, Nadhratannaim Yulia Yulia Yunus Musa Yusri, Dairina Zaenab Hanim Zainuri, Muhammad Irham Zulkarnain Zulkarnain